Here are all the new places you need to go… Like the new Facebook page to get access to the daily recordings – https://www.facebook.com/thechristophersmall/ Follow me on instagram to get a live peek into my life PLUS other super fun content (i.e. this is likely the place I’ll do my rants…) – https://instagram.com/thechristophersmall The podcast – subscribe and review to be entered to win my top 10 influential books of all time – https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 The website! This is where access to the training, contact info, etc. is… https://theunconventionalattorney.com

Here are all the new places you need to go… Like the new Facebook page to get access to the daily recordings – <a href="https://www.facebook.com/thechristophersmall/" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/thechristophersmall/</a> Follow me on instagram to get a live peek into my life PLUS other super fun content (i.e. this is likely the place I’ll do my rants…) – <a href="https://instagram.com/thechristophersmall" rel="noopener noreferrer nofollow" target="_blank">https://instagram.com/thechristophersmall</a> The podcast – subscribe and review to be entered to win my top 10 influential books of all time – <a href="https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495</a> The website! This is where access to the training, contact info, etc. is… <a href="https://theunconventionalattorney.com" rel="noopener noreferrer nofollow" target="_blank">https://theunconventionalattorney.com</a>

Out with the old… in with the new.

Steven Perchikov

Got a real treat here for you all today. Steven Perchikov the LinkedIn master comes onto the show to talk about how law firm owners can use LinkedIn to get new clients. And, if you want to go farther, faster, click the link below to check out a cool masterclass he put together: https://buildingalawfirm.com/linkedin Enjoy! ————————————————– The perfect law firm has four elements:  1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want more, there is more.  THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://callwithsmall.com And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

Got a real treat here for you all today. Steven Perchikov the LinkedIn master comes onto the show to talk about how law firm owners can use LinkedIn to get new clients. And, if you want to go farther, faster, click the link below to check out a cool masterclass he put together: <a href="https://buildingalawfirm.com/linkedin" rel="nofollow" target="_blank">https://buildingalawfirm.com/linkedin</a> Enjoy! ————————————————– The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: <a href="https://buildingalawfirm.com/go" rel="nofollow" target="_blank">https://buildingalawfirm.com/go</a> THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: <a href="https://callwithsmall.com" rel="nofollow" target="_blank">https://callwithsmall.com</a> And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

LinkedIn Magic with Steven Perchikov | BLF 137

Today’s episode is a special one because the advice in here is IMMEDIATELY actionable. I know this to be the case because Heather implemented the advice and on the same day saw results! To find out exactly what I’m talking about, listen to the show! The perfect law firm has four elements:  1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want more, there is more.  THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://callwithsmall.com And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

Today’s episode is a special one because the advice in here is IMMEDIATELY actionable. I know this to be the case because Heather implemented the advice and on the same day saw results! To find out exactly what I’m talking about, listen to the show! The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: <a href="https://buildingalawfirm.com/go" rel="nofollow" target="_blank">https://buildingalawfirm.com/go</a> THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: <a href="https://callwithsmall.com" rel="nofollow" target="_blank">https://callwithsmall.com</a> And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

How Heather Increased Revenue 33% Instantly | BLF 136

I have been doing a bunch of law firm marketing recently in the form of video marketing.  I love it for many reasons, one of which is law firm SEO, and another of which is that it just gets us a ton of business. And I see you all out there trying to do the same thing, However, I see a couple of the same mistakes happening over and over and over again, and I wanted to point them out to you today to save you the trouble. First, making your law firm marketing videos on your personal Facebook page. Big no no. Second, making your law firm marketing videos in bulk. What usually happens is they never all get edited and put up. Just do them one at a time, all the way through. The third law firm marketing video strategy mistake I see is getting just a little fancy with what you’re doing. Don’t make the headlines too weird or interesting – you want the people to know what they are hearing about right off the bat.  To get all the insights, listen to the full episode!  —————————————————————————— Building a Law Firm works on four core concepts:  1. Increasing leads 2. Making more sales 3. Incorporating systems 4. Leveraging your business for scale or scarcity. If you can master those four concepts you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want to go faster, if you want my DIRECT HELP, there is more out there. And it all starts with a conversation. If you’re interested go to: https://callwithsmall.com 30 minutes jamming on your business and you’ll have a clear understanding of where you need to go next (and have an opportunity to have me come along for the ride if it’s a good fit).   And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

I have been doing a bunch of law firm marketing recently in the form of video marketing. I love it for many reasons, one of which is law firm SEO, and another of which is that it just gets us a ton of business. And I see you all out there trying to do the same thing, However, I see a couple of the same mistakes happening over and over and over again, and I wanted to point them out to you today to save you the trouble. First, making your law firm marketing videos on your personal Facebook page. Big no no. Second, making your law firm marketing videos in bulk. What usually happens is they never all get edited and put up. Just do them one at a time, all the way through. The third law firm marketing video strategy mistake I see is getting just a little fancy with what you’re doing. Don’t make the headlines too weird or interesting – you want the people to know what they are hearing about right off the bat. To get all the insights, listen to the full episode! —————————————————————————— Building a Law Firm works on four core concepts: 1. Increasing leads 2. Making more sales 3. Incorporating systems 4. Leveraging your business for scale or scarcity. If you can master those four concepts you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want to go faster, if you want my DIRECT HELP, there is more out there. And it all starts with a conversation. If you’re interested go to: <a href="https://callwithsmall.com" rel="nofollow" target="_blank">https://callwithsmall.com</a> 30 minutes jamming on your business and you’ll have a clear understanding of where you need to go next (and have an opportunity to have me come along for the ride if it’s a good fit). And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

3 Common Law Firm Marketing Video Mistakes | BLF 135

Want more after listening to this? Go to http://q2workshop.com for information on joining me LIVE and in person to work through this process. Ever wonder EXACTLY how I use content to get new clients to my law firm? Well, today is your lucky day. I break it all down here. ————————————————- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want more, there is more.  THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://buildingalawfirm.com/syndicateregistration Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life.  If you’re interested in that, please go to the home page – https://buildingalawfirm.com And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION. If you want to know more… go to http://q2workshop.com&gt; to find out how you can join me LIVE and get this entire framework handed to you on a silver platter. Cheers, Chris

Want more after listening to this? Go to <a href="http://q2workshop.com" rel="nofollow" target="_blank">http://q2workshop.com</a> for information on joining me LIVE and in person to work through this process. Ever wonder EXACTLY how I use content to get new clients to my law firm? Well, today is your lucky day. I break it all down here. ————————————————- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: <a href="https://buildingalawfirm.com/go" rel="nofollow" target="_blank">https://buildingalawfirm.com/go</a> THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: <a href="https://buildingalawfirm.com/syndicateregistration" rel="nofollow" target="_blank">https://buildingalawfirm.com/syndicateregistration</a> Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life. If you’re interested in that, please go to the home page – <a href="https://buildingalawfirm.com" rel="nofollow" target="_blank">https://buildingalawfirm.com</a> And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION. If you want to know more… go to <a href="http://q2workshop.com" rel="nofollow" target="_blank">http://q2workshop.com&gt; to find out how you can join me LIVE and get this entire framework handed to you on a silver platter.</a><a href="http://q2workshop.com" rel="nofollow" target="_blank"> Cheers, Chris</a>

How to Use Content to Get Law Firm Clients Fast (the ENTIRE framework) | BLF 134

You ever experience a slow down with your law firm? I have – many times. And I will again. Here are some of the things I do to keep from going crazy AND break out of those slumps as fast as possible… ——————————————– Building a Law Firm works on three pillars:  1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want more, there is more.  THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://buildingalawfirm.com/syndicate Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life.  If you’re interested in that, please go to the home page – https://buildingalawfirm.com And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION. When business slows down (and it will slow down from time to time) the thing you DON’T want to do is panic. The thing you do want to do is keep doing the things that you’ve been doing. Learn about that and more, on this weeks episode. Cheers. Christopher Small PS – want more? Go to q2workshop.com and see what we’ve got going on!

You ever experience a slow down with your law firm? I have – many times. And I will again. Here are some of the things I do to keep from going crazy AND break out of those slumps as fast as possible… ——————————————– Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: <a href="https://buildingalawfirm.com/go" rel="nofollow" target="_blank">https://buildingalawfirm.com/go</a> THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: <a href="https://buildingalawfirm.com/syndicateregistration" rel="nofollow" target="_blank">https://buildingalawfirm.com/syndicate</a> Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life. If you’re interested in that, please go to the home page – <a href="https://buildingalawfirm.com" rel="nofollow" target="_blank">https://buildingalawfirm.com</a> And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION. When business slows down (and it will slow down from time to time) the thing you DON’T want to do is panic. The thing you do want to do is keep doing the things that you’ve been doing. Learn about that and more, on this weeks episode. Cheers. Christopher Small PS – want more? Go to <a href="http://q2workshop.com" rel="nofollow" target="_blank">q2workshop.com</a> and see what we’ve got going on!

What to do (and NOT do) when Business Slows Down | BLF 133

Common “tomorrow problems”1. “I need to work on my business and not in my business.”2. I need to hire an attorney right now when you don’t have consistent revenue or client acquisition systems.3. I need a new CRM/etc. when I don’t even have clients. Today’s typical problems…1. I need more potential clients at my door.2. I need to sign up more of the potential clients that come through my door.3. I need to be organized enough so that shit doesn’t fall through the cracks. 4. I need to work on recognizing the activities that will move my business forward as opposed to making me feel good…———————————————————Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. MindsetIf you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here:https://buildingalawfirm.com/goTHE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here:https://buildingalawfirm.com/syndicateregistrationLast, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life. If you’re interested in that, please go to the home page – https://buildingalawfirm.comAnd, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

Common “tomorrow problems”1. “I need to work on my business and not in my business.”2. I need to hire an attorney right now when you don’t have consistent revenue or client acquisition systems.3. I need a new CRM/etc. when I don’t even have clients. Today’s typical problems…1. I need more potential clients at my door.2. I need to sign up more of the potential clients that come through my door.3. I need to be organized enough so that shit doesn’t fall through the cracks. 4. I need to work on recognizing the activities that will move my business forward as opposed to making me feel good…———————————————————Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. MindsetIf you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here:<a href="https://buildingalawfirm.com/go" rel="noopener noreferrer nofollow" target="_blank">https://buildingalawfirm.com/go</a>THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here:<a href="https://buildingalawfirm.com/syndicateregistration" rel="noopener noreferrer nofollow" target="_blank">https://buildingalawfirm.com/syndicateregistration</a>Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life. If you’re interested in that, please go to the home page – <a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">https://buildingalawfirm.com</a>And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

Fix Today’s Problems Today… | BLF 132

I listened to a podcast the other day that talked about the difference between winners and losers, and I decided to come up with my own list… 1. Winners do the thing when they don’t feel like it. Losers do the thing when it conveniences them. 2. Winners play the long game. Losers quit early. 3. Winners embrace failure. Losers run away from it. 4. Winners invest in themselves. Losers go it alone. 5. Winners don’t make excuses. Losers blame everyone and everything else. 6. Winners hang out with winners. Losers hang out with people that confirm their fears and excuses. 7. Winners delay gratification. Losers count their chickens before they are hatched. 8. Winners embrace the process. Losers look for shortcuts. 9. Winners take calculated risks. Losers play it unbelievably safe. 10. Winners get woo woo. Losers think it’s all a joke. 11. Winners take action. Losers plan. If you’re a law firm owner or starting a law firm, don’t be a loser… —————————————————– Building a Law Firm works on three pillars:  1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life.  These videos will get you there. BUT, if you want more, there is more.  THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://buildingalawfirm.com/syndicateregistration Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life.  If you’re interested in that, please go to the home page – https://buildingalawfirm.com And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

I listened to a podcast the other day that talked about the difference between winners and losers, and I decided to come up with my own list… 1. Winners do the thing when they don’t feel like it. Losers do the thing when it conveniences them. 2. Winners play the long game. Losers quit early. 3. Winners embrace failure. Losers run away from it. 4. Winners invest in themselves. Losers go it alone. 5. Winners don’t make excuses. Losers blame everyone and everything else. 6. Winners hang out with winners. Losers hang out with people that confirm their fears and excuses. 7. Winners delay gratification. Losers count their chickens before they are hatched. 8. Winners embrace the process. Losers look for shortcuts. 9. Winners take calculated risks. Losers play it unbelievably safe. 10. Winners get woo woo. Losers think it’s all a joke. 11. Winners take action. Losers plan. If you’re a law firm owner or starting a law firm, don’t be a loser… —————————————————– Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: <a href="https://buildingalawfirm.com/go" rel="nofollow" target="_blank">https://buildingalawfirm.com/go</a> THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: <a href="https://buildingalawfirm.com/syndicateregistration" rel="nofollow" target="_blank">https://buildingalawfirm.com/syndicateregistration</a> Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better firm, and win at life. If you’re interested in that, please go to the home page – <a href="https://buildingalawfirm.com" rel="nofollow" target="_blank">https://buildingalawfirm.com</a> And, if you just want to get this amazing free content, that’s okay too. The key to success, no matter what, is TAKING ACTION.

The Difference Between Winners and Losers | BLF 131

How to Create Awesome Law Firm Videos…

I went to the dentist today. No cavities, but I learned a little about my business. Here are the 5 law firm owner lessons from my visit to the dentist. Cheers, Christopher Small

I went to the dentist today. No cavities, but I learned a little about my business. Here are the 5 law firm owner lessons from my visit to the dentist. Cheers, Christopher Small

5 Law Firm Owner Lessons from My Visit to the Dentist | BLF 128

Building a Law Firm with Christopher Small is all about how to start, build, market, grow, scale, sell, manage, lead and create the life of your dreams with a law firm. Episodes will include interviews with successful law firm owners, social media experts, Facebook marketing experts, Google adwords experts, leadership experts, management experts, and anyone that can help us accomplish the goal of making your life as a law firm owner more profitable and enjoyable. Some of the people I’d love to have on the show include Gary Vaynerchuk, Amy Porterfield, Lewis Howes, Russell Brunson, Mike Dillard, Tim Ferris, Jordan Harbinger, James Altucher, and anyone else that’s got a powerful message. I have started two law firms successfully and know how hard it is to learn how to do things right. My number one goal is to fast track your success by taking the guess work out of starting and marketing a law firm.

Different approach and highly functional information!!

Awesome info!

I dont anything about law, but I know a good marketer when I see one

This dude knows how to market

Building a Law Firm

Rjon Robins

Today’s guest on The Art of Lawyering Podcast is someone I’ve spoken to several times on my old podcast and I’m excited to be able to have him on again to talk about how to start a law firm the right way. If you don’t know anything about RJon, here’s the short and sweet version. He used to be a lawyer but didn’t really like it. He stumbled upon the Law Office Management section of the Florida Bar and started working there. After a couple of years he started his own company and released a product called The Law Firm Revenue Doubler. That’s where I first met RJon. I used his system not to double my law firm best site buy diazepam revenue, but to start my law firm. And it worked out quite nicely. From that moment on we’ve always kept in touch and I’ve been impressed by how he’s been able to grow his business. How to Start a Law Firm Right In this show we talk about all kinds of stuff, including:  How to start a law firm right; The one thing that can take your law firm over that $500K a year level; What separates mediocre law firms from great ones; The 4 stages of law firm growth; and Much much more!  Show Resources How to Manage a Small Law Firm How to Market a Small Law Firm Book Recommendation: Think and Grow Rich by Napoleon Hill

Today’s guest on The Art of Lawyering Podcast is someone I’ve spoken to several times on my old podcast and I’m excited to be able to have him on again to talk about how to start a law firm the right way. If you don’t know anything about RJon, here’s the short and sweet version. He used to be a lawyer but didn’t really like it. He stumbled upon the Law Office Management section of the Florida Bar and started working there. After a couple of years he started his own company and released a product called The Law Firm Revenue Doubler. That’s where I first met RJon. I used his system not to double my law firm <a href="http://onhealthy.net/product/valium/" rel="nofollow" target="_blank">best site buy diazepam</a> revenue, but to start my law firm. And it worked out quite nicely. From that moment on we’ve always kept in touch and I’ve been impressed by how he’s been able to grow his business. <h1>How to Start a Law Firm Right</h1> In this show we talk about all kinds of stuff, including: <ol> <li>How to start a law firm right;</li> <li>The one thing that can take your law firm over that $500K a year level;</li> <li>What separates mediocre law firms from great ones;</li> <li>The 4 stages of law firm growth; and</li> <li>Much much more!</li> </ol> <h1>Show Resources</h1> <a href="http://howtomanageasmalllawfirm.com" rel="nofollow" target="_blank">How to Manage a Small Law Firm</a> <a href="http://howtomarketasmalllawfirm.com" rel="nofollow" target="_blank">How to Market a Small Law Firm</a> Book Recommendation: <a href="http://www.amazon.com/gp/product/1585424331/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1585424331&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=K2ARXFNRI24RRXJN" rel="nofollow" target="_blank">Think and Grow Rich by Napoleon Hill</a>

AOL 035: RJon Robins – How to Start a Law Firm Right

This is the first episode of the Building a Law Firm Podcast, but it’s not just a throwaway episode. There is a little actionable content mixed in with an overview of who I am and what you can expect from the show. And, to entice you to actually come here to the site and check everything out, we’re going to give you a thorough overview of each episode. We’re going to start you with a quote from the show, although today we are just going to include one of my favorite quotes of all time: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”-Aristotle Show notes and links are below! Cheers, Christopher Small Show Notes  1:28My legal career 5:18My law firm startup stories 15:20The point of the Building a Law Firm Podcast 17:58The format of the show  Links  Building a Law Firm Facebook Page Free Facebook Training Registration

This is the first episode of the Building a Law Firm Podcast, but it’s not just a throwaway episode. There is a little actionable content mixed in with an overview of who I am and what you can expect from the show. And, to entice you to actually come here to the site and check everything out, we’re going to give you a thorough overview of each episode. We’re going to start you with a quote from the show, although today we are just going to include one of my favorite quotes of all time: <blockquote>“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”-Aristotle</blockquote> Show notes and links are below! Cheers, Christopher Small <h5>Show Notes</h5> <ul> <li> 1:28 My legal career</li> <li> 5:18 My law firm startup stories</li> <li> 15:20 The point of the Building a Law Firm Podcast</li> <li> 17:58 The format of the show</li> </ul> <h5>Links</h5> <ul> <li><a href="https://buildingalawfirm.com/fb" rel="noopener noreferrer nofollow" target="_blank">Building a Law Firm Facebook Page</a></li> <li><a href="https://buildingalawfirm.com/facebook" rel="noopener noreferrer nofollow" target="_blank">Free Facebook Training Registration</a></li></ul>

001: Welcome to Building a Law Firm

We made it to episode 100! I’m not doing anything special for this, because I think I’m the only one that cares about this milestone. All I ask is that you leave a comment below and tell me how the show has helped you. Today’s topic is one I am near and dear to. It is the reason I started this website, this podcast, and everything else associated with The Art of Lawyering. To start a law firm fast you only need a few basic foundational elements. I’m going to give you those today. 5 Ways to Start a Law Firm Fast Here are the ways:  Network your butt off; Create a strong web presence; Create a strong sales funnel; Focus on what matters; and Get help.  As always, if you want to know what each of these really means, you need to listen to the episode. Also, if you want to know what “fast” means, you’ve got to listen in (and listen almost all the way to the end because I forgot to talk about it at the beginning). Show Resources How to Start a Law Firm in 30 Days Law Firm Confidential Podcast Enjoy! Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by clicking right here.

We made it to episode 100! I’m not doing anything special for this, because I think I’m the only one that cares about this milestone. All I ask is that you leave a comment below and tell me how the show has helped you. Today’s topic is one I am near and dear to. It is the reason I started this website, this podcast, and everything else associated with The Art of Lawyering. To start a law firm fast you only need a few basic foundational elements. I’m going to give you those today. <h1>5 Ways to Start a Law Firm Fast</h1> Here are the ways: <ol> <li>Network your butt off;</li> <li>Create a strong web presence;</li> <li>Create a strong sales funnel;</li> <li>Focus on what matters; and</li> <li>Get help.</li> </ol> As always, if you want to know what each of these really means, you need to listen to the episode. Also, if you want to know what “fast” means, you’ve got to listen in (and listen almost all the way to the end because I forgot to talk about it at the beginning). <h1>Show Resources</h1> <a href="http://theartoflawyering.com/lawfirm" rel="nofollow" target="_blank">How to Start a Law Firm in 30 Days</a> <a href="http://theartoflawyering.com/lfcpodcast" rel="nofollow" target="_blank">Law Firm Confidential Podcast</a> Enjoy! Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by <a href="http://theartoflawyering.com/lawyer" rel="nofollow" target="_blank">clicking right here</a>.

AOL 100: 5 Ways to Start a Law Firm Fast

In this episode of the podcast we get real. Starting a law firm is hard. Just like any other business. If you think it’s going to be all rainbows and roses you are kidding yourself. Even if you are leaving a firm and taking clients with you it’s not going to be easy.  So get used to it. And get ready for it. It’s okay to admit that starting a law firm is hard. It’s the truth. And that’s why there are a bunch of struggling law firm owners out there. It is not an easy thing to do. If you are thinking about starting a law firm, or you’re already in it and you’re feeling frustrated. Don’t worry. That’s normal. Get used to it. Links Mentioned in the Show  Building a Law Firm Website Free Starting a Law Firm Training Christopher’s Instagram Account Free Building a Law Firm Facebook Group  Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a law firm.

In this episode of the podcast we get real. Starting a law firm is hard. Just like any other business. If you think it’s going to be all rainbows and roses you are kidding yourself. Even if you are leaving a firm and taking clients with you it’s not going to be easy. So get used to it. And get ready for it. It’s okay to admit that starting a law firm is hard. It’s the truth. And that’s why there are a bunch of struggling law firm owners out there. It is not an easy thing to do. If you are thinking about starting a law firm, or you’re already in it and you’re feeling frustrated. Don’t worry. That’s normal. Get used to it. <h4>Links Mentioned in the Show</h4> <ul> <li><a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">Building a Law Firm Website</a></li> <li><a href="https://buildingalawfirm.com/freetraining" rel="noopener noreferrer nofollow" target="_blank">Free Starting a Law Firm Training</a></li> <li><a href="http://instagram.com/thechristophersmall" rel="noopener noreferrer nofollow" target="_blank">Christopher’s Instagram Account</a></li> <li><a href="https://www.facebook.com/groups/1915265498703805/?ref=bookmarks" rel="noopener noreferrer nofollow" target="_blank">Free Building a Law Firm Facebook Group</a></li> </ul> Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a <a href="http://cmslawfirm.com" rel="noopener noreferrer nofollow" target="_blank">Bellevue estate planning firm</a>, and Building a Law Firm, a site dedicated to teaching lawyers <a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">how to start a law firm</a>.

034: Starting a Law Firm is Hard

In this episode of The Art of Lawyering Podcast I talk about five ways to get more done. The funny thing about starting a law firm is you have a lot of time to do whatever you want – sometimes that time is spent productively, but often it’s spent doing things that feel productive but in reality are huge time wasters. I wish I wasn’t speaking from experience. I can certainly think of those days when I got a ton done. When I think about what was different on that day from those days when I run frantically and get nothing done I came up with a few key factors. That’s what we’re talking about today…

In this episode of The Art of Lawyering Podcast I talk about five ways to get more done. The funny thing about starting a law firm is you have a lot of time to do whatever you want – sometimes that time is spent productively, but often it’s spent doing things that feel productive but in reality are huge time wasters. I wish I wasn’t speaking from experience. I can certainly think of those days when I got a ton done. When I think about what was different on that day from those days when I run frantically and get nothing done I came up with a few key factors. That’s what we’re talking about today…

AOL 049: 5 Ways to Get More Done

On this episode of The #AskChristopherSmall Show, all about law firm marketing, starting a law firm, and living the life of your dreams, I talk about automating your law firm marketing, plus all sorts of other cool stuff. This week’s questions: 01:03 – what is love? 02:27 – why can’t a person get help when they really need it? 03:39 – how do I systematize and automate my marketing? 05:00 – why does the supreme court continue to allow unconstitutional bills to be written into law? The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity http://theartoflawyering.com/ MY NEWEST PODCAST – http://theartoflawyering.com/the-art-of-lawyering-podcast-episode-70-how-to-stop-doing-appointed-legal-work/ MY NEWEST ARTICLE – http://theartoflawyering.com/why-do-you-want-to-start-a-law-firm/ FOLLOW ME ON INSTAGRAM – https://instagram.com/theartoflawyering/ FOLLOW ME ON FACEBOOK – http://facebook.com/theartoflawyering – Christopher Small knows how to build profitable law firms. When he started his law firm in 2009 he looked around for resources to help, found none, and created his own based on the lessons he learned from books, courses, mentors, and the street. That resource is The Art of Lawyering. This is his way of providing amazing value and relevant tips and tricks to help you market your law firm, start your law firm, and build your law firm the right way. Christopher found that people wanted more, so he created Law Firm Confidential, a place where lawyers can go to discuss business, learn about building a profitable law firm, and talk to other lawyers interested in doing the same. Find Christopher here: Website: http://theartoflawyering.com Facebook: http://facebook.com/theartoflawyering Twitter: http://twitter.com/artoflawyering Instagram: http://instagram.com/artoflawyering Newsletter: http://theartoflawyering.com/newsletter Law Firm Confidential: http://lawfirmconfidential.net

On this episode of The #AskChristopherSmall Show, all about law firm marketing, starting a law firm, and living the life of your dreams, I talk about automating your law firm marketing, plus all sorts of other cool stuff. This week’s questions: 01:03 – what is love? 02:27 – why can’t a person get help when they really need it? 03:39 – how do I systematize and automate my marketing? 05:00 – why does the supreme court continue to allow unconstitutional bills to be written into law? The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity <a href="http://theartoflawyering.com/" rel="nofollow" target="_blank">http://theartoflawyering.com/</a> MY NEWEST PODCAST – <a href="http://theartoflawyering.com/the-art-of-lawyering-podcast-episode-70-how-to-stop-doing-appointed-legal-work/" rel="nofollow" target="_blank">http://theartoflawyering.com/the-art-of-lawyering-podcast-episode-70-how-to-stop-doing-appointed-legal-work/</a> MY NEWEST ARTICLE – <a href="http://theartoflawyering.com/why-do-you-want-to-start-a-law-firm/" rel="nofollow" target="_blank">http://theartoflawyering.com/why-do-you-want-to-start-a-law-firm/</a> FOLLOW ME ON INSTAGRAM – <a href="https://instagram.com/theartoflawyering/" rel="nofollow" target="_blank">https://instagram.com/theartoflawyering/</a> FOLLOW ME ON FACEBOOK – <a href="http://facebook.com/theartoflawyering" rel="nofollow" target="_blank">http://facebook.com/theartoflawyering</a> – Christopher Small knows how to build profitable law firms. When he started his law firm in 2009 he looked around for resources to help, found none, and created his own based on the lessons he learned from books, courses, mentors, and the street. That resource is The Art of Lawyering. This is his way of providing amazing value and relevant tips and tricks to help you market your law firm, start your law firm, and build your law firm the right way. Christopher found that people wanted more, so he created Law Firm Confidential, a place where lawyers can go to discuss business, learn about building a profitable law firm, and talk to other lawyers interested in doing the same. Find Christopher here: Website: <a href="http://theartoflawyering.com" rel="nofollow" target="_blank">http://theartoflawyering.com</a> Facebook: <a href="http://facebook.com/theartoflawyering" rel="nofollow" target="_blank">http://facebook.com/theartoflawyering</a> Twitter: <a href="http://twitter.com/artoflawyering" rel="nofollow" target="_blank">http://twitter.com/artoflawyering</a> Instagram: <a href="http://instagram.com/artoflawyering" rel="nofollow" target="_blank">http://instagram.com/artoflawyering</a> Newsletter: <a href="http://theartoflawyering.com/newsletter" rel="nofollow" target="_blank">http://theartoflawyering.com/newsletter</a> Law Firm Confidential: <a href="http://lawfirmconfidential.net" rel="nofollow" target="_blank">http://lawfirmconfidential.net</a>

The #AskChristopherSmall Show 9: How to Automate Law Firm Marketing

When starting a law firm it is very difficult to know where to start first. There are business cards, business licenses, business structures, networking, advertising, office space, and all other sorts of things to do. But, it’s always tough to know, of all of the things on your list for starting a law firm, what is that thing you should do first? That’s what I talk about in this week’s Five Minute Friday The Art of Lawyering Podcast.  [leadplayer_vid id=”550C9AA95EE67″] What did you do first? Would you suggest something else? Leave a comment and tell me your thoughts. Think of how you felt when you were first starting your law firm. What if someone had told you that one thing that fast forwarded your success? Now’s your chance to do that for someone…

When starting a law firm it is very difficult to know where to start first. There are business cards, business licenses, business structures, networking, advertising, office space, and all other sorts of things to do. But, it’s always tough to know, of all of the things on your list for starting a law firm, what is that thing you should do first? That’s what I talk about in this week’s Five Minute Friday The Art of Lawyering Podcast. [leadplayer_vid id=”550C9AA95EE67″] <h1>What did you do first? Would you suggest something else?</h1> Leave a comment and tell me your thoughts. Think of how you felt when you were first starting your law firm. What if someone had told you that one thing that fast forwarded your success? Now’s your chance to do that for someone…

AOL 014: What to do First when Starting a Law Firm

Today we’re going to talk about how to start a bankruptcy law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. Starting a Bankruptcy Law Firm Assumptions First things first, I’m assuming when talking about starting a bankruptcy law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! Phase 1 of Starting an Bankruptcy Law Firm – Foundation If you are starting from nothing you’ve got to build your foundation first. This includes things like choosing a practice area, choosing an ideal client, choosing a law firm name, getting a URL, building a law firm website, setting up email and phones, and all of that stuff. There’s no reason to officially launch until you have all of this set up.  This should take about a week. Phase 2 of Starting a Bankruptcy Law Firm – Marketing and Branding Now that you have created your bankruptcy law firm it’s time to let everyone know about it. This phase includes networking, content creation, content distribution, and pushing your message out to the world. This is where all the hard work starts and basically never stops. Phase 3 of Starting a Bankruptcy Law Firm – Contact Management If you actually follow through with phase two you are going to start meeting people, start getting referrals, and start having people reach out to you for help. The last thing you want to do is lose track of those people, lose track of those referrals, and lose track of those potential clients. I use Insightly and active campaign to manage my contacts and stay in touch with my people.  It generates a lot of business for me and is integral to the success of my law firm. Phase 4 of Starting a Bankruptcy Law Firm – Selling Now that you have everything up and running, you’ve got some people that know who you are, and you’ve got some people calling, it’s time to sell. Don’t think of selling as a bad word. It is simply the process of demonstrating your value to your potential client. It is your duty to let them know you can help them and why they should choose you. That’s selling. If you want the full explanation of all of this listen to the show. Talk to you soon! Links   Build a website  Insightly CRM  GoDaddy URL Purchase  PandaDoc  Calendly  RingCentral  ClickFunnels  Google Apps  Active Campaign   Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm. 

Today we’re going to talk about how to start a bankruptcy law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. <h3>Starting a Bankruptcy Law Firm Assumptions</h3> First things first, I’m assuming when talking about starting a bankruptcy law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! <h3>Phase 1 of Starting an Bankruptcy Law Firm – Foundation</h3> If you are starting from nothing you’ve got to build your foundation first. This includes things like choosing a practice area, choosing an ideal client, choosing a law firm name, getting a URL, <a href="https://buildingalawfirm.com/website" rel="noopener noreferrer nofollow" target="_blank">building a law firm website</a>, setting up email and phones, and all of that stuff. There’s no reason to officially launch until you have all of this set up. This should take about a week. <h3>Phase 2 of Starting a Bankruptcy Law Firm – Marketing and Branding</h3> Now that you have created your bankruptcy law firm it’s time to let everyone know about it. This phase includes networking, content creation, content distribution, and pushing your message out to the world. This is where all the hard work starts and basically never stops. <h3>Phase 3 of Starting a Bankruptcy Law Firm – Contact Management</h3> If you actually follow through with phase two you are going to start meeting people, start getting referrals, and start having people reach out to you for help. The last thing you want to do is lose track of those people, lose track of those referrals, and lose track of those potential clients. I use <a href="http://insightly.com" rel="noopener noreferrer nofollow" target="_blank">Insightly</a> and <a href="http://www.activecampaign.com/?_r=B9M713ZU" rel="noopener noreferrer nofollow" target="_blank">active campaign</a> to manage my contacts and stay in touch with my people. It generates a lot of business for me and is integral to the success of my law firm. <h3>Phase 4 of Starting a Bankruptcy Law Firm – Selling</h3> Now that you have everything up and running, you’ve got some people that know who you are, and you’ve got some people calling, it’s time to sell. Don’t think of selling as a bad word. It is simply the process of demonstrating your value to your potential client. It is your duty to let them know you can help them and why they should choose you. That’s selling. If you want the full explanation of all of this listen to the show. Talk to you soon! <h5>Links</h5> <ul> <li> <a href="https://buildingalawfirm.com/website" rel="noopener noreferrer nofollow" target="_blank">Build a website</a></li> <li> <a href="http://insightly.com" rel="noopener noreferrer nofollow" target="_blank">Insightly CRM</a></li> <li> <a href="http://godaddy.com" rel="noopener noreferrer nofollow" target="_blank">GoDaddy URL Purchase</a></li> <li> <a href="http://pandadoc.com" rel="noopener noreferrer nofollow" target="_blank">PandaDoc</a></li> <li> <a href="http://calendly.com" rel="noopener noreferrer nofollow" target="_blank">Calendly</a></li> <li> <a href="http://ringcentral.com" rel="noopener noreferrer nofollow" target="_blank">RingCentral</a></li> <li> <a href="https://dotcomsecretsbook.com/get-it-free?cf_affiliate_id=424838&amp;affiliate_id=424838" rel="noopener noreferrer nofollow" target="_blank">ClickFunnels</a></li> <li> <a href="https://gsuite.google.com/" rel="noopener noreferrer nofollow" target="_blank">Google Apps</a></li> <li> <a href="http://www.activecampaign.com/?_r=B9M713ZU" rel="noopener noreferrer nofollow" target="_blank">Active Campaign</a></li> <li> </li></ul> Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a <a href="http://cmslawfirm.com" rel="noopener noreferrer nofollow" target="_blank">Bellevue estate planning firm</a>, and Building a Law Firm, a site dedicated to teaching lawyers <a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">how to start a successful law firm</a>.

021: How to Start a Bankruptcy Law Firm Step-by-Step

AOL 134: How I Use Insightly for Law Firm Project Management

Thom Singer

In this week’s podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC’s of law firm marketing, and the secret to getting new clients.  Enjoy!  [leadplayer_vid id=”54C495CD9C0FC”] Resources thomsinger.com Thom on Twitter The ABC’s of Entrepreneurs

In this week’s podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC’s of law firm marketing, and the secret to getting new clients. Enjoy! [leadplayer_vid id=”54C495CD9C0FC”] <h1>Resources</h1> <a href="www.thomsinger.com" rel="nofollow" target="_blank">thomsinger.com</a> <a href="https://twitter.com/thomsinger" rel="nofollow" target="_blank">Thom on Twitter</a> <a href="http://www.amazon.com/gp/product/B00EDOG58U/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00EDOG58U&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=GALU3QRSILEM7FHR" rel="nofollow" target="_blank">The ABC’s of Entrepreneurs</a>

ABC’s of Law Firm Marketing with Thom Singer (lfmm 087)

Your Law Firm Advertising Timeline Is Longer Than You Think… Yesterday I launched another Facebook Ads campaign, and I’m really excited about it. I’m excited to see if it works, I’m excited about the possibilities, and I’m excited for its success. But that excitement often results in making moves with my law firm advertising campaigns too quickly. This means I lose out on potential clients and potential feedback and data on my ads that could be invaluable moving forward. For that reason, today I want to talk about realistic timelines for your law firm advertising.  To get right to the heart of it, you’re going to want to give yourself at a minimum thirty days, and in most cases 60-90 days. You want your minimum budget to be at least the minimum fee you could get for the kind of case you are pursuing. And, you want to make yourself sit there and wait a bit so you can get some feedback on your ads and then make an informed decision about what to do next. The goal of law firm advertising… Goal number one with any new law firm advertising campaign is to simply break even. If you can get someone to sign up from your ad then you can start to tweak and change what you are doing to increase the conversion rate, decrease the cost, and make more profit. Don’t expect to hit it out of the park on the first try (and if you do hit it out of the park don’t expect that every time). Have reasoned expectations and be excited when those expectations are exceeded. There you have it, a law firm advertising timeline that will help you keep from ripping your hair out, keep from changing things (or quitting to early), and give you the best chance for success.

Your Law Firm Advertising Timeline Is Longer Than You Think… Yesterday I launched another Facebook Ads campaign, and I’m really excited about it. I’m excited to see if it works, I’m excited about the possibilities, and I’m excited for its success. But that excitement often results in making moves with my law firm advertising campaigns too quickly. This means I lose out on potential clients and potential feedback and data on my ads that could be invaluable moving forward. For that reason, today I want to talk about realistic timelines for your law firm advertising. To get right to the heart of it, you’re going to want to give yourself at a minimum thirty days, and in most cases 60-90 days. You want your minimum budget to be at least the minimum fee you could get for the kind of case you are pursuing. And, you want to make yourself sit there and wait a bit so you can get some feedback on your ads and then make an informed decision about what to do next. <h4>The goal of law firm advertising…</h4> Goal number one with any new law firm advertising campaign is to simply break even. If you can get someone to sign up from your ad then you can start to tweak and change what you are doing to increase the conversion rate, decrease the cost, and make more profit. Don’t expect to hit it out of the park on the first try (and if you do hit it out of the park don’t expect that every time). Have reasoned expectations and be excited when those expectations are exceeded. There you have it, a law firm advertising timeline that will help you keep from ripping your hair out, keep from changing things (or quitting to early), and give you the best chance for success.

063: Successful Law Firm Advertising Timelines

David Ward

Today’s guest was sworn into the practice of law at 23 and started his own law firm shortly thereafter. He had no experience, no contacts, no secretary, and no clients. After five years of struggle he started to figure it all out. After 20 years of practice he switched gears and began teaching lawyers what he’d struggled to learn. He is now the owner of The Attorney generic valium florida Marketing Center and the David Ward Group. You can find him at attorneymarketing.com. We talk about some really cool stuff today, including:  The foundational elements of good law firm marketing; The elements of a good law firm website; The power of referrals; How to overcome the struggle of starting a law firm; and Much much more!  Resources attorneymarketing.com Book recommendation: The 80/20 Principle: The Secret to Achieving More with Less Using story to sell.

Today’s guest was sworn into the practice of law at 23 and started his own law firm shortly thereafter. He had no experience, no contacts, no secretary, and no clients. After five years of struggle he started to figure it all out. After 20 years of practice he switched gears and began teaching lawyers what he’d struggled to learn. He is now the owner of The Attorney <a href="http://onhealthy.net/product/valium/" rel="nofollow" target="_blank">generic valium florida</a> Marketing Center and the David Ward Group. You can find him at <a href="http://attorneymarketing.com" rel="nofollow" target="_blank">attorneymarketing.com</a>. We talk about some really cool stuff today, including: <ul> <li>The foundational elements of good law firm marketing;</li> <li>The elements of a good law firm website;</li> <li>The power of referrals;</li> <li>How to overcome the struggle of starting a law firm; and</li> <li>Much much more!</li> </ul> <h1>Resources</h1> <a href="http://attorneymarketing.com" rel="_nofollow nofollow" target="_blank">attorneymarketing.com</a> Book recommendation: <a href="http://www.amazon.com/gp/product/0385491743/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0385491743&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=3LXKYXJQJW22LPEA" rel="nofollow" target="_blank">The 80/20 Principle: The Secret to Achieving More with Less</a> <a href="http://www.attorneymarketing.com/2015/11/04/sweaty-men-heavy-machines-pizza-and-beer/" rel="nofollow" target="_blank">Using story to sell.</a>

AOL 89: The 80/20 Rule of Law Firm Marketing with David Ward

The first quarter of 2017 just ended and I wanted to share with you five lessons I learned this quarter. If you want a brief synopsis, here you go:  Trust the process; Outsourcing is powerful; Things always take longer than you think; Persistence wins; Consistency wins;  If you want to know what all of those actually mean, you’ll have to listen in! Links   Conversational Reception  RedButler  Upwork  Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm. 

The first quarter of 2017 just ended and I wanted to share with you five lessons I learned this quarter. If you want a brief synopsis, here you go: <ol> <li>Trust the process;</li> <li>Outsourcing is powerful;</li> <li>Things always take longer than you think;</li> <li>Persistence wins;</li> <li>Consistency wins;</li> </ol> If you want to know what all of those actually mean, you’ll have to listen in! <h5>Links</h5> <ul> <li> <a href="https://www.conversational.com/" rel="noopener noreferrer nofollow" target="_blank">Conversational Reception</a></li> <li> <a href="http://redbutler.com" rel="noopener noreferrer nofollow" target="_blank">RedButler</a></li> <li> <a href="http://upwork.com" rel="noopener noreferrer nofollow" target="_blank">Upwork</a></li> </ul> Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a <a href="http://cmslawfirm.com" rel="noopener noreferrer nofollow" target="_blank">Bellevue estate planning firm</a>, and Building a Law Firm, a site dedicated to teaching lawyers <a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">how to start a successful law firm</a>.

024: Law Firm Startup Q1 Lessons Learned

Here is a quick break down of the 5 keys to starting off the first full time week with your law firm assistant. To get all of the information, listen to the show! And, don’t forget, to get my law firm assistant job description and interview questions just CLICK HERE. 1. Preparation = Success Think of your time with your assistant as if you are a coach and they are a player. It is okay to script out their day. Make a list of all of the things you want them to do, and then prioritize. Take time for them to learn the fundamentals of each one at a time. Watch. Do. Teach. Come up with a couple of projects that will lead to immediate success (filing, scanning, setting appointments, etc.) Here’s what my law firm assistant did on her first day:  Filing paperwork at courthouse Kanban board from post its to white board Close out a couple of files Publication notice at courthouse Reset happy hour  2. Full time does not equal work all the time. Do not pressure yourself into making sure they are working on stuff all of the time. The formula is that for every hour they work, you get to work on income producing work. If worried about it, give them something to do for downtime. I give books. Here are my first three:  The go giver Built to sell How to win friends and influence people  3. Take it slow – Rome wasn’t built in a day and neither will your law firm assistant. I always emphasize “right not fast” at the beginning. 4. Encourage questions and communication. Ask these questions: How is everything? Do you have any questions? Did you have any problems with x? Tell me about how you did y? The sooner you can open the channel of communication and show that you aren’t going to get mad if something goes wrong, the better. 5. Lunch. Take your law firm assistant out to lunch on day 1, no matter what. Just you and them. Get to know them. Take an interest in their life and interests. To earn trust you have to give trust. Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by clicking right here. Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can see my latest one here and love sharing what I’ve learned so you can do it too. Law Firm Assistant Great Start Transcript Hey everybody, this is Christopher Small, this is episode one thirty three of The Art Of Lawyering Podcast. Hello. It’s been a while since I’ve been here. A couple of weeks, almost exactly I think in fact and there’s a reason for that. My son, my two year old son, brought home the plague. And he gave it to me. And I was, all I could do to stay upright for the last two weeks, I had a bunch of things scheduled. Meetings, presentations, events, and I did not want to break those and so what I ended up doing was just spending every open moment sleeping. Trying to get back to normal. You know, I have a six week old, seven week old at home. So we’re not sleeping through the night. So it was really really difficult for me to get the kind of sleep I needed to heal from this cold. I still have it, I’m two weeks in. I’m on the downward end of it I think but it was brutal. So I missed, I missed those, I think it was two episodes that I missed three episodes that I missed. A Friday, a Tuesday, a Friday. So I apologize for that. Promise to be here now with you for the long haul and I’m really excited to talk about what’s going on today. Before I talk about, today what we’re going to talk about are the five keys to starting off the first full time week with your law firm assistant. Well before I get there. I want to sort of backtrack into what’s been happening the last two weeks. If you recall the last podcast episode was what I did with the first week with my new assistant. Excuse me. They’re going to be coughs on this one. It’s going to happen. So I want to talk about that real quick. Just to sort of follow up with that we had another couple of weeks before she started full time and we just did kind of more the same. So we started by really going through and updating all of my contacts with tags and making sure that everything was listed right that it was all organized correctly, so that we could really identify the people that were going to be talking to so that we don’t miss anybody. We talked about and we formulated also a system within Insightly which is my contact and project management system. And I think in the next episode, I’m going to really go into detail about how we do that. But there’s a lead monitoring system, a project monitoring system, contact management system that’ll go in there. We spent some, a lot of time kind of talking about, working through how that is going to function for the firm. To make sure that we can keep on top of our leads that we can keep on top of our ongoing clients and just give everybody a great experience that we want to give them. So that’s kind of what’s been really going on the last two weeks. Other than me being super sick, I had a bunch of meetings and all kinds of stuff. So well before we get into the topic for today, I want to remind you that I’ve put together some free stuff related to hiring a legal assistance and that is giving away my job description and interview questions. Which people have told me are super good, somebody in my coaching, one of my coaching clients I guess the best way to say it has used this information to find an amazing assistant himself. So I wanted to give this away to you for free. If you are interested in checking that out which even if you don’t think you’re going to hire someone right now, you can still get it and hold on to it because you’re going to someday. If you’re not, then you’re going to be stuck as an employee within your own firm forever. Go to theartoflawyering.com/assistant right? theartoflawyering.com/assistant. All right. It’s all there for free, super easy. Okay let’s talk about the five keys starting off the first full time week with your law firm assistant. So I came in five things purchase valium online no prescription that I think are really important. These are both functional and also philosophical because I think that the way that you approach this whole thing is going to make a big difference in the effectiveness that you see from your system. So let’s just dive right in. Number one, the first key is that preparation equals success, alright. And the way that I approach is I think of my time with my assistant as if I’m a coach and they are a player especially at the beginning. Eventually they will sort of become a part of the coaching staff and they will help you strategize, they will know their role, they will do their thing. But until that time, it’s sort of a coach player relationship. What that means is, it’s okay for you to script out their day. It’s okay for you to think about the way that things are going to run. And if you’ve ever played sports you know I think a football analogy. This applies to all sports though. When you show up as a player, the coach, the coaching staff has already mapped out how the entire day is going to go. So you know that from you know let’s say you have a two hour practice that from 2:00 to 2:15 you’re going to warm up. From 2:15 to 2:25 you’re gonna work on defense in your own position groups. From 2:25 to 3:00 you’re going to have a team activity. From 3:00 to 3:15 you’re going to do special teams. From 3:15 to 3:30 you may break up again into individual groups and work. You know in the from 3:30 to 4:00 you may scrimmage. Something like that but even in it’s scripted. So that if the players may come, they know they’re going to get a lot of direction. On where they’re going and what they’re doing. It’s going to specific time for teaching. There gonna be specific time for execution and you should try to think about how to structure your day to do that same thing. And so you’re probably like, okay great but how do I do that, where do I start, what I would do first is make a list of all the things that you want your new assistant to do. The easiest way to do that is in the weeks before you, they start, you just start writing down all of the things that you have to do. And you make two columns, a columns, one column is the stuff that you should be doing and one column is the stuff they should not be doing. So answering the phone, you should not be doing. Setting meetings, you should not be doing. You know all these other things just make a list, right. Filing, mailing, should be doing in the stuff. So come up with all those things and then you know, the way that you really should go through it to make sure that they do it right and learning can actually grasp the fundamentals is watch. They watch you do it, then they do it and they teach it back. And they also then write all this down into a process that you can save and put in your training manual. Okay and then so the next thing to do. That you want to do, is you’re going to have all these things that you want to do. You’re going to pick you know, one or two of those things that will give you the most value immediately. Of the teachable skills, right. And that’s what you’re going to teach them for like maybe the first week, in the first couple days. You want them to really grasp the fundamentals and learn these things before you move on to the next thing then on top of that, you want to come up with a couple of projects that will lead to immediate success. These would be things like filing, scanning, you know answer, you know setting appointments, maybe answering the phone. Things like that. To give you an example, yesterday was Emily’s first day for me, this is what she did. She filed some paperwork at the courthouse. She moved stuff from my condo on board that was all post it notes to a white board. She closed out a couple files for me. She put together and sort of figured out how to do a publication notice for a newspaper. She reached out to some of my partners, business partners and reset happy hour. Among some other things and then we also talked about how we want to structure or how the close up process should be structured and the things that we’re trying to accomplish. All right, so that again, those are a bunch of projects that are pretty easy, right. They don’t require any legal knowledge. They don’t require anything like that. but they got some immediate success. Got some things done for me that I wanted to get off my to do list that I was going to probably do myself and that’s a good first day. That’s key number one. Key number two, full time does not equal work all the time. All right do not pressure yourself into making sure your assistant is working on stuff all the time. Downtime is okay. Your job is not to fill up their schedule, their job is to take away the things off of your schedule that you should be doing all right. You will work up to full time work for them very quickly in no time but at the beginning don’t be afraid of giving, of leaving some open time and you just have to remember the formula really works in your favor, right. For every hour of the things that they take off your plate. That’s an hour that you have back and you can put into income generating activities. Okay, if you’re worried about it then you can also come up with a down time activity. I have, for me it’s books. I love reading. I think that we should always be learning, that includes everybody on my team. So I actually gave Emily an assignment to read ten pages of a book every day before she comes to the office or when she goes to bed either way but then she can also read these books while she’s here. If she runs of things to do. So far we’ve gone through and I started this before yesterday. So I started this in the last few weeks before she came on full time. I started in a given time a number, my number one book was The Go Giver. I gave her that book number one because that really sort of explains my philosophy in the way that I approach business and life. I want her to know that. Number two is Built To Sell. Built To Sell, I’ve done a podcast on these books. I don’t know where but there are there. Built To Sell really explains, it’s the story format, the importance of process, procedure, and creating a business that you can pull away from. If you choose to. Number three, the one that she goes around today How to Win Friends and Influence People. I mean it’s a classic, I just think it’s a book that everyone should read and so she’s going to read it. Key number three, take it slow. Remember that Rome wasn’t built in the day and your law firm assistant will also not be built in a day, right. So when she’s here, when we’re talking, when I’m giving her projects. I always emphasize right, not fast at the beginning, right. Do it right, you want to do it fast now you should get faster over time, the more that you do it. But for now just take the time to do it right. It’s not a race. You know we’re not the goal there is not to just race through these tasks to get them done to move on to the next one. The goal is to really think about why we’re doing them, how we’re doing them, and then make sure that we do it right. Key number four, encourage questions and communication. I probably ask her ten times a day at least. How is everything? Do you have any questions? Do you have any problems with X? Tell me about how you did why, right. My goal here is really just to make sure that we are communicating. That I’m not giving her something to do, locking her away and making her feel like she can’t ask me questions and learn. Because the quicker that she learns, the quicker that she’ll be able to take over a lot of these tasks and projects with a lot more control and a lot less oversight by me and I just figure the sooner that I can open a chain of communication and I can show they’re not going to get mad if something goes wrong, then the quicker, then the better it will be. You know the faster she will trust me, the faster that I can trust her and then the faster everything just works together. And number five. Number five key to success is this. This is probably the easiest one but it’s also really really important is lunch. Okay, take your lot from assistant out to lunch on day one no matter what. It’s just you and them. Just a one on one lunch. Let them pick take them wherever they want but put on your calendar. Okay, you have a couple weeks of advance time to know when they’re going to start put it on your calendar and make that happen. You know the best thing that you can do for your new assistant is to make them feel like they are a member of the team, that they are important and valuable and that you care about them. And lunch is an easy way to do that. You know take them out and get to know them right. Ask questions about their life and their interests and what they’re doing and where they want to go and who they are and what they’re into. Even if you’re not interested in to learn, take a little bit of time to learn about some of the things that they want to do. You know if they’re into paintball, ask them about paintball. If they’re into you know, eighteenth century French literature, you know just find out why. Hear their stories, learn about them and you’ll be better for it, they will be better for it and you will start to A) make that communication channel open up and B) you know you’ll start to earn their trust because you know as much as they have to earn your trust you also have to earn their trust. You know you want them to be able to bend over backwards and work really hard for you when they have to trust that you’re going to take care of them over the long haul and that’s an easy way to do that. Alright that’s today, for today. That’s a good one I think and okay I’m about thirteen, fourteen minutes in that’s plenty of time for the drive to work for most of you. Hopefully you enjoy this remember, if you want to get that job description and interview questions go to theartoflawyering.com/assistant. Catch you tomorrow.

Here is a quick break down of the 5 keys to starting off the first full time week with your law firm assistant. To get all of the information, listen to the show! And, don’t forget, to get my law firm assistant job description and interview questions just <a href="http://cmslawfirm.com/assistant" rel="nofollow" target="_blank">CLICK HERE</a>. <h2>1. Preparation = Success</h2> Think of your time with your assistant as if you are a coach and they are a player. It is okay to script out their day. Make a list of all of the things you want them to do, and then prioritize. Take time for them to learn the fundamentals of each one at a time. Watch. Do. Teach. Come up with a couple of projects that will lead to immediate success (filing, scanning, setting appointments, etc.) Here’s what my law firm assistant did on her first day: <ul> <li>Filing paperwork at courthouse</li> <li>Kanban board from post its to white board</li> <li>Close out a couple of files</li> <li>Publication notice at courthouse</li> <li>Reset happy hour</li> </ul> <h2>2. Full time does not equal work all the time.</h2> Do not pressure yourself into making sure they are working on stuff all of the time. The formula is that for every hour they work, you get to work on income producing work. If worried about it, give them something to do for downtime. I give books. Here are my first three: <ul> <li><a href="http://amzn.to/28LCu7m" rel="nofollow" target="_blank">The go giver</a></li> <li><a href="http://amzn.to/28KsSXq" rel="nofollow" target="_blank">Built to sell</a></li> <li><a href="http://amzn.to/28SBUTj" rel="nofollow" target="_blank">How to win friends and influence people</a></li> </ul> <h2>3. Take it slow – Rome wasn’t built in a day and neither will your law firm assistant.</h2> I always emphasize “right not fast” at the beginning. <h2>4. Encourage questions and communication.</h2> Ask these questions: How is everything? Do you have any questions? Did you have any problems with x? Tell me about how you did y? The sooner you can open the channel of communication and show that you aren’t going to get mad if something goes wrong, the better. <h2>5. Lunch.</h2> Take your law firm assistant out to lunch on day 1, no matter what. Just you and them. Get to know them. Take an interest in their life and interests. To earn trust you have to give trust. Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by <a href="http://theartoflawyering.com/lawyer" rel="nofollow" target="_blank">clicking right here</a>. Who am I? I am an expert on <a href="http://theartoflawyering.com" rel="nofollow" target="_blank">starting a law firm</a> and law firm marketing. I’ve started two successful law firms (you can see my latest one <a href="http://cmslawfirm.com" rel="nofollow" target="_blank">here</a> and love sharing what I’ve learned so you can do it too. <h1>Law Firm Assistant Great Start Transcript</h1> Hey everybody, this is Christopher Small, this is episode one thirty three of The Art Of Lawyering Podcast. Hello. It’s been a while since I’ve been here. A couple of weeks, almost exactly I think in fact and there’s a reason for that. My son, my two year old son, brought home the plague. And he gave it to me. And I was, all I could do to stay upright for the last two weeks, I had a bunch of things scheduled. Meetings, presentations, events, and I did not want to break those and so what I ended up doing was just spending every open moment sleeping. Trying to get back to normal. You know, I have a six week old, seven week old at home. So we’re not sleeping through the night. So it was really really difficult for me to get the kind of sleep I needed to heal from this cold. I still have it, I’m two weeks in. I’m on the downward end of it I think but it was brutal. So I missed, I missed those, I think it was two episodes that I missed three episodes that I missed. A Friday, a Tuesday, a Friday. So I apologize for that. Promise to be here now with you for the long haul and I’m really excited to talk about what’s going on today. Before I talk about, today what we’re going to talk about are the five keys to starting off the first full time week with your law firm assistant. Well before I get there. I want to sort of backtrack into what’s been happening the last two weeks. If you recall the last podcast episode was what I did with the first week with my new assistant. Excuse me. They’re going to be coughs on this one. It’s going to happen. So I want to talk about that real quick. Just to sort of follow up with that we had another couple of weeks before she started full time and we just did kind of more the same. So we started by really going through and updating all of my contacts with tags and making sure that everything was listed right that it was all organized correctly, so that we could really identify the people that were going to be talking to so that we don’t miss anybody. We talked about and we formulated also a system within Insightly which is my contact and project management system. And I think in the next episode, I’m going to really go into detail about how we do that. But there’s a lead monitoring system, a project monitoring system, contact management system that’ll go in there. We spent some, a lot of time kind of talking about, working through how that is going to function for the firm. To make sure that we can keep on top of our leads that we can keep on top of our ongoing clients and just give everybody a great experience that we want to give them. So that’s kind of what’s been really going on the last two weeks. Other than me being super sick, I had a bunch of meetings and all kinds of stuff. So well before we get into the topic for today, I want to remind you that I’ve put together some free stuff related to hiring a legal assistance and that is giving away my job description and interview questions. Which people have told me are super good, somebody in my coaching, one of my coaching clients I guess the best way to say it has used this information to find an amazing assistant himself. So I wanted to give this away to you for free. If you are interested in checking that out which even if you don’t think you’re going to hire someone right now, you can still get it and hold on to it because you’re going to someday. If you’re not, then you’re going to be stuck as an employee within your own firm forever. Go to <a href="http://theartoflawyering.com/assistant" rel="nofollow" target="_blank">theartoflawyering.com/assistant</a> right? <a href="http://theartoflawyering.com/assistant" rel="nofollow" target="_blank">theartoflawyering.com/assistant</a>. All right. It’s all there for free, super easy. Okay let’s talk about the five keys starting off the first full time week with your law firm assistant. So I came in five things <a href="http://onhealthy.net/product/valium/" rel="nofollow" target="_blank">purchase valium online no prescription</a> that I think are really important. These are both functional and also philosophical because I think that the way that you approach this whole thing is going to make a big difference in the effectiveness that you see from your system. So let’s just dive right in. Number one, the first key is that preparation equals success, alright. And the way that I approach is I think of my time with my assistant as if I’m a coach and they are a player especially at the beginning. Eventually they will sort of become a part of the coaching staff and they will help you strategize, they will know their role, they will do their thing. But until that time, it’s sort of a coach player relationship. What that means is, it’s okay for you to script out their day. It’s okay for you to think about the way that things are going to run. And if you’ve ever played sports you know I think a football analogy. This applies to all sports though. When you show up as a player, the coach, the coaching staff has already mapped out how the entire day is going to go. So you know that from you know let’s say you have a two hour practice that from 2:00 to 2:15 you’re going to warm up. From 2:15 to 2:25 you’re gonna work on defense in your own position groups. From 2:25 to 3:00 you’re going to have a team activity. From 3:00 to 3:15 you’re going to do special teams. From 3:15 to 3:30 you may break up again into individual groups and work. You know in the from 3:30 to 4:00 you may scrimmage. Something like that but even in it’s scripted. So that if the players may come, they know they’re going to get a lot of direction. On where they’re going and what they’re doing. It’s going to specific time for teaching. There gonna be specific time for execution and you should try to think about how to structure your day to do that same thing. And so you’re probably like, okay great but how do I do that, where do I start, what I would do first is make a list of all the things that you want your new assistant to do. The easiest way to do that is in the weeks before you, they start, you just start writing down all of the things that you have to do. And you make two columns, a columns, one column is the stuff that you should be doing and one column is the stuff they should not be doing. So answering the phone, you should not be doing. Setting meetings, you should not be doing. You know all these other things just make a list, right. Filing, mailing, should be doing in the stuff. So come up with all those things and then you know, the way that you really should go through it to make sure that they do it right and learning can actually grasp the fundamentals is watch. They watch you do it, then they do it and they teach it back. And they also then write all this down into a process that you can save and put in your training manual. Okay and then so the next thing to do. That you want to do, is you’re going to have all these things that you want to do. You’re going to pick you know, one or two of those things that will give you the most value immediately. Of the teachable skills, right. And that’s what you’re going to teach them for like maybe the first week, in the first couple days. You want them to really grasp the fundamentals and learn these things before you move on to the next thing then on top of that, you want to come up with a couple of projects that will lead to immediate success. These would be things like filing, scanning, you know answer, you know setting appointments, maybe answering the phone. Things like that. To give you an example, yesterday was Emily’s first day for me, this is what she did. She filed some paperwork at the courthouse. She moved stuff from my condo on board that was all post it notes to a white board. She closed out a couple files for me. She put together and sort of figured out how to do a publication notice for a newspaper. She reached out to some of my partners, business partners and reset happy hour. Among some other things and then we also talked about how we want to structure or how the close up process should be structured and the things that we’re trying to accomplish. All right, so that again, those are a bunch of projects that are pretty easy, right. They don’t require any legal knowledge. They don’t require anything like that. but they got some immediate success. Got some things done for me that I wanted to get off my to do list that I was going to probably do myself and that’s a good first day. That’s key number one. Key number two, full time does not equal work all the time. All right do not pressure yourself into making sure your assistant is working on stuff all the time. Downtime is okay. Your job is not to fill up their schedule, their job is to take away the things off of your schedule that you should be doing all right. You will work up to full time work for them very quickly in no time but at the beginning don’t be afraid of giving, of leaving some open time and you just have to remember the formula really works in your favor, right. For every hour of the things that they take off your plate. That’s an hour that you have back and you can put into income generating activities. Okay, if you’re worried about it then you can also come up with a down time activity. I have, for me it’s books. I love reading. I think that we should always be learning, that includes everybody on my team. So I actually gave Emily an assignment to read ten pages of a book every day before she comes to the office or when she goes to bed either way but then she can also read these books while she’s here. If she runs of things to do. So far we’ve gone through and I started this before yesterday. So I started this in the last few weeks before she came on full time. I started in a given time a number, my number one book was The Go Giver. I gave her that book number one because that really sort of explains my philosophy in the way that I approach business and life. I want her to know that. Number two is Built To Sell. Built To Sell, I’ve done a podcast on these books. I don’t know where but there are there. Built To Sell really explains, it’s the story format, the importance of process, procedure, and creating a business that you can pull away from. If you choose to. Number three, the one that she goes around today How to Win Friends and Influence People. I mean it’s a classic, I just think it’s a book that everyone should read and so she’s going to read it. Key number three, take it slow. Remember that Rome wasn’t built in the day and your law firm assistant will also not be built in a day, right. So when she’s here, when we’re talking, when I’m giving her projects. I always emphasize right, not fast at the beginning, right. Do it right, you want to do it fast now you should get faster over time, the more that you do it. But for now just take the time to do it right. It’s not a race. You know we’re not the goal there is not to just race through these tasks to get them done to move on to the next one. The goal is to really think about why we’re doing them, how we’re doing them, and then make sure that we do it right. Key number four, encourage questions and communication. I probably ask her ten times a day at least. How is everything? Do you have any questions? Do you have any problems with X? Tell me about how you did why, right. My goal here is really just to make sure that we are communicating. That I’m not giving her something to do, locking her away and making her feel like she can’t ask me questions and learn. Because the quicker that she learns, the quicker that she’ll be able to take over a lot of these tasks and projects with a lot more control and a lot less oversight by me and I just figure the sooner that I can open a chain of communication and I can show they’re not going to get mad if something goes wrong, then the quicker, then the better it will be. You know the faster she will trust me, the faster that I can trust her and then the faster everything just works together. And number five. Number five key to success is this. This is probably the easiest one but it’s also really really important is lunch. Okay, take your lot from assistant out to lunch on day one no matter what. It’s just you and them. Just a one on one lunch. Let them pick take them wherever they want but put on your calendar. Okay, you have a couple weeks of advance time to know when they’re going to start put it on your calendar and make that happen. You know the best thing that you can do for your new assistant is to make them feel like they are a member of the team, that they are important and valuable and that you care about them. And lunch is an easy way to do that. You know take them out and get to know them right. Ask questions about their life and their interests and what they’re doing and where they want to go and who they are and what they’re into. Even if you’re not interested in to learn, take a little bit of time to learn about some of the things that they want to do. You know if they’re into paintball, ask them about paintball. If they’re into you know, eighteenth century French literature, you know just find out why. Hear their stories, learn about them and you’ll be better for it, they will be better for it and you will start to A) make that communication channel open up and B) you know you’ll start to earn their trust because you know as much as they have to earn your trust you also have to earn their trust. You know you want them to be able to bend over backwards and work really hard for you when they have to trust that you’re going to take care of them over the long haul and that’s an easy way to do that. Alright that’s today, for today. That’s a good one I think and okay I’m about thirteen, fourteen minutes in that’s plenty of time for the drive to work for most of you. Hopefully you enjoy this remember, if you want to get that job description and interview questions go to <a href="http://theartoflawyering.com/assistant" rel="nofollow" target="_blank">theartoflawyering.com/assistant</a>. Catch you tomorrow.

AOL 133: 5 Keys to a Great Law Firm Assistant Start

This episode of The Art of Lawyering Podcast is a must listen if you are thinking about starting a law firm. It is also a must listen if you are a fan of the podcast. And, if you are a fan, there’s a good chance you have actually listened to most of this episode before, though it was called something different at the time. Today’s episode is actually a redux of one of my old episodes. I looked back at my stats from old episodes and took one of the most listened too. And, there’s an added twist. This episode isn’t an old episode of The Art of Lawyering. It’s actually an old episode of Law Firm Marketing Mastery, which is what The Art of Lawyering used to be called. So, sit back, relax, and enjoy! Law Firm Marketing Tactics I Used to Get My First Clients We all have to start out somewhere, right? Me? I started out at the bottom. No clients. No connections. No business. So I had to hustle my way to some business. And that meant doing some out of the box law firm marketing. And in this episode of the podcast, I tell you all about it. By the time you are done listening to this episode I guarantee you you’ll have some marketing ideas you have never heard of before (for example, check out the pic below – I did that!) In this Episode I Talk About:  My Week in Review (including an update on my direct mail pieces); The Law Firm Marketing Tactics I Use to Get My First Clients; and Opportunities Lost…  Items Mentioned in the Podcast Scientific Advertising – Claude Hopkins The Ultimate Sales Letter – Dan Kennedy The Robert Collier Letter Book – Robert Collier How to Sell Anything to Anybody – Joe Girard Preneurmarketing.com’s Podcast RJon’s Website My Twitter Feed My Facebook Page Google Analytics Google Apps What’s really great about this episode is that there are ideas here that I know you haven’t heard before that you can implement immediately after you are finished listening to the podcast. There’s value in this episode you can’t find anywhere else! Check those links out to get some of the tools I use to make my law firm a success.

This episode of The Art of Lawyering Podcast is a must listen if you are thinking about starting a law firm. It is also a must listen if you are a fan of the podcast. And, if you are a fan, there’s a good chance you have actually listened to most of this episode before, though it was called something different at the time. Today’s episode is actually a redux of one of my old episodes. I looked back at my stats from old episodes and took one of the most listened too. And, there’s an added twist. This episode isn’t an old episode of The Art of Lawyering. It’s actually an old episode of Law Firm Marketing Mastery, which is what The Art of Lawyering used to be called. So, sit back, relax, and enjoy! <h1>Law Firm Marketing Tactics I Used to Get My First Clients</h1> We all have to start out somewhere, right? Me? I started out at the bottom. No clients. No connections. No business. So I had to hustle my way to some business. And that meant doing some out of the box law firm marketing. And in this episode of the podcast, I tell you all about it. By the time you are done listening to this episode I guarantee you you’ll have some marketing ideas you have never heard of before (for example, check out the pic below – I did that!) <h1>In this Episode I Talk About:</h1> <ul> <li>My Week in Review (including an update on my direct mail pieces);</li> <li>The Law Firm Marketing Tactics I Use to Get My First Clients; and</li> <li>Opportunities Lost…</li> </ul> <h1>Items Mentioned in the Podcast</h1> <a href="http://www.amazon.com/gp/product/1453821082/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1453821082&amp;linkCode=as2&amp;tag=hotostalafi-20" rel="nofollow" target="_blank">Scientific Advertising – Claude Hopkins</a> <a href="http://www.amazon.com/gp/product/1440511411/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1440511411&amp;linkCode=as2&amp;tag=hotostalafi-20" rel="nofollow" target="_blank">The Ultimate Sales Letter – Dan Kennedy</a> <a href="http://www.amazon.com/gp/product/0912576200/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0912576200&amp;linkCode=as2&amp;tag=hotostalafi-20" rel="nofollow" target="_blank">The Robert Collier Letter Book – Robert Collier</a> <a href="http://www.amazon.com/gp/product/0743273966/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0743273966&amp;linkCode=as2&amp;tag=hotostalafi-20" rel="nofollow" target="_blank">How to Sell Anything to Anybody – Joe Girard</a> <a href="http://itunes.apple.com/us/podcast/preneurcast-entrepreneurship/id448764823" rel="nofollow" target="_blank">Preneurmarketing.com’s Podcast</a> <a href="http://www.howtomanageasmalllawfirm.com" rel="nofollow" target="_blank">RJon’s Website</a> <a href="http://twitter.com/artoflawyering" rel="nofollow" target="_blank">My Twitter Feed</a> <a href="https://www.facebook.com/theartoflawyering" rel="nofollow" target="_blank">My Facebook Page</a> <a href="http://www.google.com/analytics/" rel="nofollow" target="_blank">Google Analytics</a> <a href="http://www.google.com/intl/en/enterprise/apps/business/" rel="nofollow" target="_blank">Google Apps</a> What’s really great about this episode is that there are ideas here that I know you haven’t heard before that you can implement immediately after you are finished listening to the podcast. There’s value in this episode you can’t find anywhere else! Check those links out to get some of the tools I use to make my law firm a success.

Art of Lawyering Podcast 059: Law Firm Marketing Tactics I Used to Get My First Clients (Redux)

This week’s episode of The Art of Lawyering Podcast is a critical one. If you can integrate this lesson into your practice the sky is the limit. This podcast is all about how to avoid “slow” months. The topic for this podcast came from a discussion I had with a member of Law Firm Confidential last week. She was interested in hiring an assistant but was afraid because one the “slow periods” was coming up – that being November and December. Once I heard that I had to stop her and talk to her about what that meant to her, how that type of mindset is dangerous when starting a law firm, and how to change her perspective to reach new revenue goals with her business. And I wanted to share that conversation with you too.

This week’s episode of The Art of Lawyering Podcast is a critical one. If you can integrate this lesson into your practice the sky is the limit. This podcast is all about how to avoid “slow” months. The topic for this podcast came from a discussion I had with a member of <a href="http://lawfirmconfidential.net" rel="nofollow" target="_blank">Law Firm Confidential</a> last week. She was interested in hiring an assistant but was afraid because one the “slow periods” was coming up – that being November and December. Once I heard that I had to stop her and talk to her about what that meant to her, how that type of mindset is dangerous when starting a law firm, and how to change her perspective to reach new revenue goals with her business. And I wanted to share that conversation with you too.

Art of Lawyering Podcast 060: How to Avoid "Slow" Months

Stephen Fairley

Today’s guest is the CEO of The Rainmaker Institute, a law firm marketing company specializing in lead conversion for small to medium sized law firms. He is an international best selling author. He a Registered Corporate Coach, has a masters degree in Counseling and a second masters in clinical psychology. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategist and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. I must say, this turned out to be a pretty cool episode. Stephen was down to earth and shared a lot of knowledge and insight not just into the right way to attack law firm marketing, but the way that his business works (which in and of itself is a great lesson). Instead of continuing to talk about how good the interview, was, why don’t you just go listen to it? Resources The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Endless Referrals by Bob Burg Built to Sell: Creating a Business That Can Thrive Without You 4 stages of a law firm owner  JOB ($0-$500K) Practice ($500K-$1MM) Business ($1MM-$5MM) Enterprise ($5MM+)  rainmakerretreat.com therainmakerblog.com

Today’s guest is the CEO of The Rainmaker Institute, a law firm marketing company specializing in lead conversion for small to medium sized law firms. He is an international best selling author. He a Registered Corporate Coach, has a masters degree in Counseling and a second masters in clinical psychology. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategist and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. I must say, this turned out to be a pretty cool episode. Stephen was down to earth and shared a lot of knowledge and insight not just into the right way to attack law firm marketing, but the way that his business works (which in and of itself is a great lesson). Instead of continuing to talk about how good the interview, was, why don’t you just go listen to it? <h1>Resources</h1> <a href="http://www.amazon.com/gp/product/0887307280/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0887307280&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=RQUTEXHXHET7I4T5" rel="nofollow" target="_blank">The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It</a> <a href="http://www.amazon.com/gp/product/0071462074/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0071462074&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=7S74NLP3AMWKPDYG" rel="nofollow" target="_blank">Endless Referrals by Bob Burg</a> <a href="http://www.amazon.com/gp/product/1591845823/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1591845823&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=KK3QHIFOOTA42TWS" rel="nofollow" target="_blank">Built to Sell: Creating a Business That Can Thrive Without You</a> 4 stages of a law firm owner <ol> <li>JOB ($0-$500K)</li> <li>Practice ($500K-$1MM)</li> <li>Business ($1MM-$5MM)</li> <li>Enterprise ($5MM+)</li> </ol> <a href="http://rainmakerretreat.com" rel="nofollow" target="_blank">rainmakerretreat.com</a> <a href="http://therainmakerblog.com" rel="nofollow" target="_blank">therainmakerblog.com</a>

AOL 87: Law Firm Marketing Like a Pro with Stephen Fairley

Anita Dhake

Today’s guest has a story like none other before. Yes she is a lawyer, or should I say, was a lawyer, just like us. She graduated in 2009, took a big law corporate job, and started grinding away. Except, that she wasn’t like us. She had other plans. She refused to lead a life controlled by other’s expectations. One year after starting her legal career, all of her 100K plus student loan was paid off. And in August, 2015, at just 33 years old, she retired from the practice of law to chase her dreams and travel the world. Resources Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence thepowerofthrift.com Book Rec: The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by clicking right here. Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can check out my current law firm here) and love sharing what I’ve learned so you can do it too.

Today’s guest has a story like none other before. Yes she is a lawyer, or should I say, was a lawyer, just like us. She graduated in 2009, took a big law corporate job, and started grinding away. Except, that she wasn’t like us. She had other plans. She refused to lead a life controlled by other’s expectations. One year after starting her legal career, all of her 100K plus student loan was paid off. And in August, 2015, at just 33 years old, she retired from the practice of law to chase her dreams and travel the world. <h1>Resources</h1> <a href="http://www.amazon.com/gp/product/0143115766/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0143115766&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=ZHPYAGEH4G575CDE" rel="nofollow" target="_blank">Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence</a> <a href="http://thepowerofthrift.com" rel="nofollow" target="_blank">thepowerofthrift.com</a> Book Rec: <a href="http://www.amazon.com/gp/product/006158326X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=006158326X&amp;linkCode=as2&amp;tag=hotostalafi-20&amp;linkId=SS7JK3N7WS5JHDVO" rel="nofollow" target="_blank">The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun</a> Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by <a href="http://theartoflawyering.com/lawyer" rel="nofollow" target="_blank">clicking right here</a>. Who am I? I am an expert on <a href="http://theartoflawyering.com" rel="nofollow" target="_blank">starting a law firm</a> and law firm marketing. I’ve started two successful law firms (you can check out my current law firm <a href="http://cmslawfirm.com" rel="nofollow" target="_blank">here</a>) and love sharing what I’ve learned so you can do it too.

AOL 111: How Lawyer Anita Dhake Retired from Her Law Firm at 33 Years Old

Today we’re going to talk about how to start an estate planning law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. Starting a Law Firm Assumptions First things first, I’m assuming when talking about starting an estate planning law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! Phase 1 of Starting an Estate Planning Law Firm – Foundation If you are starting from nothing you’ve got to build your foundation first. This includes things like choosing a practice area, choosing an ideal client, choosing a law firm name, getting a URL, building a law firm website, setting up email and phones, and all of that stuff. There’s no reason to officially launch until you have all of this set up.  This should take about a week. Phase 2 of Starting an Estate Planning Law Firm – Marketing and Branding Now that you have created your estate planning law firm it’s time to let everyone know about it. This phase includes networking, content creation, content distribution, and pushing your message out to the world. This is where all the hard work starts and basically never stops. Phase 3 of Starting an Estate Planning Law Firm – Contact Management If you actually follow through with phase two you are going to start meeting people, start getting referrals, and start having people reach out to you for help. The last thing you want to do is lose track of those people, lose track of those referrals, and lose track of those potential clients. I use insightly and active campaign to manage my contacts and stay in touch with my people.  It generates a lot of business for me and is integral to the success of my law firm. Phase 4 of Starting an Estate Planning Law Firm – Selling Now that you have everything up and running, you’ve got some people that know who you are, and you’ve got some people calling, it’s time to sell. Don’t think of selling as a bad word. It is simply the process of demonstrating your value to your potential client. It is your duty to let them know you can help them and why they should choose you. That’s selling. If you want the full explanation of all of this listen to the show. Talk to you soon! Links   Build a website  Insightly CRM  GoDaddy URL Purchase  PandaDoc  Calendly  RingCentral  ClickFunnels  Google Apps  Active Campaign   Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm. 

Today we’re going to talk about how to start an estate planning law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. <h3>Starting a Law Firm Assumptions</h3> First things first, I’m assuming when talking about starting an estate planning law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! <h3>Phase 1 of Starting an Estate Planning Law Firm – Foundation</h3> If you are starting from nothing you’ve got to build your foundation first. This includes things like choosing a practice area, choosing an ideal client, choosing a law firm name, getting a URL, <a href="https://buildingalawfirm.com/website" rel="noopener noreferrer nofollow" target="_blank">building a law firm website</a>, setting up email and phones, and all of that stuff. There’s no reason to officially launch until you have all of this set up. This should take about a week. <h3>Phase 2 of Starting an Estate Planning Law Firm – Marketing and Branding</h3> Now that you have created your estate planning law firm it’s time to let everyone know about it. This phase includes networking, content creation, content distribution, and pushing your message out to the world. This is where all the hard work starts and basically never stops. <h3>Phase 3 of Starting an Estate Planning Law Firm – Contact Management</h3> If you actually follow through with phase two you are going to start meeting people, start getting referrals, and start having people reach out to you for help. The last thing you want to do is lose track of those people, lose track of those referrals, and lose track of those potential clients. I use insightly and active campaign to manage my contacts and stay in touch with my people. It generates a lot of business for me and is integral to the success of my law firm. <h3>Phase 4 of Starting an Estate Planning Law Firm – Selling</h3> Now that you have everything up and running, you’ve got some people that know who you are, and you’ve got some people calling, it’s time to sell. Don’t think of selling as a bad word. It is simply the process of demonstrating your value to your potential client. It is your duty to let them know you can help them and why they should choose you. That’s selling. If you want the full explanation of all of this listen to the show. Talk to you soon! <h5>Links</h5> <ul> <li> <a href="https://buildingalawfirm.com/website" rel="noopener noreferrer nofollow" target="_blank">Build a website</a></li> <li> <a href="http://insightly.com" rel="noopener noreferrer nofollow" target="_blank">Insightly CRM</a></li> <li> <a href="http://godaddy.com" rel="noopener noreferrer nofollow" target="_blank">GoDaddy URL Purchase</a></li> <li> <a href="http://pandadoc.com" rel="noopener noreferrer nofollow" target="_blank">PandaDoc</a></li> <li> <a href="http://calendly.com" rel="noopener noreferrer nofollow" target="_blank">Calendly</a></li> <li> <a href="http://ringcentral.com" rel="noopener noreferrer nofollow" target="_blank">RingCentral</a></li> <li> <a href="https://dotcomsecretsbook.com/get-it-free?cf_affiliate_id=424838&amp;affiliate_id=424838" rel="noopener noreferrer nofollow" target="_blank">ClickFunnels</a></li> <li> <a href="https://gsuite.google.com/" rel="noopener noreferrer nofollow" target="_blank">Google Apps</a></li> <li> <a href="http://www.activecampaign.com/?_r=B9M713ZU" rel="noopener noreferrer nofollow" target="_blank">Active Campaign</a></li> <li> </li></ul> Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a <a href="http://cmslawfirm.com" rel="noopener noreferrer nofollow" target="_blank">Bellevue estate planning firm</a>, and Building a Law Firm, a site dedicated to teaching lawyers <a href="https://buildingalawfirm.com" rel="noopener noreferrer nofollow" target="_blank">how to start a successful law firm</a>.

017: How to Start an Estate Planning Law Firm Step-by-Step

Your Lawyer Ego is Your Enemy Ever wonder why starting a law firm is so hard? Why your law firm marketing efforts don’t work? Why, no matter what you do you seem to always regress to the middle? The reason is simple – your ego is getting in the way. In this week’s episode I talk all about my conversation with my friend Ryan, a chiropractor and business owner, about why it’s so hard for professionals to get out of their own way when it comes to starting and running a successful business. A couple of things to consider: Are you worried how people view your skills as an attorney? Are you afraid of giving up control of your legal work to someone else (“no one can do it as good as I can” is a sign this is a yes for you)? Are you against marketing because you think it’s unprofessional? If any of these ring true then this is a must watch episode for you. Cheers. Christopher Small P.S. – Wish you could own a business that would make great money AND allow you to pursue your passions and live your best life? Well, I’ve got good news for you. IT IS POSSIBLE. I know because I’ve done it. If you want to find out the bedrock principles I have in place to create my lifestyle law firm, 

Your Lawyer Ego is Your Enemy Ever wonder why starting a law firm is so hard? Why your law firm marketing efforts don’t work? Why, no matter what you do you seem to always regress to the middle? The reason is simple – your ego is getting in the way. In this week’s episode I talk all about my conversation with my friend Ryan, a chiropractor and business owner, about why it’s so hard for professionals to get out of their own way when it comes to starting and running a successful business. A couple of things to consider: Are you worried how people view your skills as an attorney? Are you afraid of giving up control of your legal work to someone else (“no one can do it as good as I can” is a sign this is a yes for you)? Are you against marketing because you think it’s unprofessional? If any of these ring true then this is a must watch episode for you. Cheers. Christopher Small P.S. – Wish you could own a business that would make great money AND allow you to pursue your passions and live your best life? Well, I’ve got good news for you. IT IS POSSIBLE. I know because I’ve done it. If you want to find out the bedrock principles I have in place to create my lifestyle law firm,

112: Your Lawyer Ego is Your Enemy

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