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Business
Education

The Legal Marketing Made Easy Podcast

Updated about 6 hours ago

Business
Education
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Take Control. Get More Clients. Build a Better Law Practice.

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Take Control. Get More Clients. Build a Better Law Practice.

iTunes Ratings

33 Ratings
Average Ratings
30
2
0
0
1

Very informative

By jmtaylo7 - Jan 13 2015
Read more
This show is great. It always provides great information.

Awesome Stuff

By fjludwig - Jan 11 2015
Read more
This should be a law school class. But . . . where are the new episodes?? Can’t wait for more Jim.

iTunes Ratings

33 Ratings
Average Ratings
30
2
0
0
1

Very informative

By jmtaylo7 - Jan 13 2015
Read more
This show is great. It always provides great information.

Awesome Stuff

By fjludwig - Jan 11 2015
Read more
This should be a law school class. But . . . where are the new episodes?? Can’t wait for more Jim.

Listen to:

Cover image of The Legal Marketing Made Easy Podcast

The Legal Marketing Made Easy Podcast

Updated about 6 hours ago

Read more

Take Control. Get More Clients. Build a Better Law Practice.

Rank #1: LMME 060: 5 Ways to Avoid the Post New Years Slump

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Have you experienced the “post New Year’s Slump”? Are you in it right now? Chances are that you are. This means that you started the year firing on all cylinders, but now, as we finish off January, you are back to the same old routines.

Want to crack out of that? Then today’s episode is just what the doctor ordered.

In today’s episode, I will be discussing 5 Ways that you can avoid the Post New Year’s Slump.

As a special bonus, if you haven’t already set your goals for 2016, click the image below to download our free goals worksheet and start working on your goals today – no more excuses!

Click this image to download your free goals worksheet!

Items Mentioned in the Podcast

Please note that some of the following links may be affiliate links. This means if you click and buy the item listed, I will receive a small commission. My income from this is minimal, but it does help in a small way to support the podcast. Thank you!

Now through January 31st, 2016, I am offering 50% off the premium podcast membership. For more information, click here

In this particular episode, you will learn:

The 5 things you can do to avoid the post New Years Slump:

  1. Review your 2016 goals and recommit to them. If you haven’t already downloaded our free goals worksheet, click the image to download the worksheet I use.
  2. Commit to a morning routine. Personally, I wake up early and meditate, read affirmations, visualize the life I want, read ten pages in a book, journal, and finally, exercise for 30-45 minutes.
  3. Take at least one day off per week to disconnect, recharge and spend time with family.
  4. Call 5 people up and ask them to coffee or lunch.
  5. Commit to educating and investing in yourself. Some of the things that I do are: listen to audiobooks, read business related books, listen to podcasts, and attend seminars, conferences, and CLE’s.

Action Items

  1. Click here to subscribe to the Be A Great Lawyer Premium Podcast. Use the coupon code “january2016” to save 50% off now through January 31st!
  2. Follow Legal Marketing Made Easy on Twitter
  3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 060: 5 Ways to Avoid the Post New Years Slump appeared first on Legal Marketing Made Easy.

Jan 27 2016

29mins

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Rank #2: LMME 061 : How to Prepare Your Solo Law Practice for the Unexpected

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In today’s episode, I wanted to reflect on some of the personal struggles I had to deal with last month in the wake of my Mom’s passing. As a solo attorney, dealing with a major life event such as the death of a loved one, divorce, prolonged illness or any number of other issues can have a huge impact on your life and your livelihood.

Today I will be discussing how I dealt with the loss of my mother from the perspective of a law firm owner, and how you can prepare yourself, now, for one of these horrible and unexpected life events.

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

  • MyCase – The case management system I use.
  • Box.com – My online file repository.
  • Dropbox – Used to hold and backup private files that I don’t want to share with others, or for podcasts that I need to share with staff.
  • Google Drive – Can be used to maintain files online. Completely free.
  • Slack for messaging between you and staff
  • Traffic and Conversion Summit 2016

Another resource to consider: 10 Benefits of Moving to a Paperless Law Office

In this particular episode, you will learn:

Eight steps you can take to prepare yourself for the unexpected, including:

  1. Be Prepared. Have some money in savings to draw on when the unexpected happens.
  2. Keep everyone in the loop (clients, opposing attorneys, the courts, etc.). Cancel or reschedule appointments as appropriate.
  3. Recurring Revenue. Start thinking about how you can bring a subscription model into your law practice to even out cash flows when times get tough.
  4. Become location independent. If you don’t already have access to your law practice remotely, start thinking about how you can put systems in place that allow you to continue to practice from anywhere on Earth.
  5. Think of your law practice as a business that exists without you. Start to build a practice that works when you aren’t there – this is the essence of a true business.
  6. What if you don’t have enough cash?  If you don’t have enough cash flow to pay everything, put off the non-essential bills for a couple of weeks. Contact your vendors and let them know what is going on.
  7. When the dust settles… Re-evaluate your practice and your systems. Revisit your goals and make sure you stay on track. This experience can completely unravel some attorneys – some may decide it is time to close up shop (and that may be the best option for may lawyers), but others will thrive in the wake of this experience.
  8. Take as much time as you need. The cases and clients will still be there when you get through this. Make sure you take the time you need to recover mentally or to be with loved ones.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 061 : How to Prepare Your Solo Law Practice for the Unexpected appeared first on Legal Marketing Made Easy.

Feb 03 2016

29mins

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Rank #3: LMME 059 : 6 Systems You Need to Put Into Place In Your Law Practice

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In today’s episode, I will be discussing 6 systems that you need to start working on in your law practice right away. Everything from marketing and lead generation, to crunching the numbers, this is a value packed episode.!

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn:

6 Systems you need to put into place in your law practice as soon as you possibly can, including:

  1. Marketing and Lead Generation System. How are you getting qualified prospects to pick up the phone and call you? After they call, how do convert them into clients? You should have systems in place for referral marketing, blogging and social media, and paid advertising (both on and offline).
  2. Onboarding and Client Service System. What are you going to do once you turn someone from a prospect into a client? How do you handle this? Some of the things that we do include: properly tagging the contact in Infusionsoft, opening a new client file, following up with regular emails, set the client up with a case portal, etc.
  3. Client Management System. What are you doing to make sure that you aren’t losing track of clients and files? You should have a system in place to deal with this.
  4. Email and Telephone Management. If not handled properly, email and the phones can completely overwhelm you. I recommend batching your email once or twice a day, and not taking any unscheduled phone calls.
  5. Post Engagement System. How do you stay in contact with former clients? Some ideas include sending out a weekly email with educational and newsworthy information, and also sending out a monthly hard copy newsletter via the US Mail.
  6. Running the Business System. How do you manage the other five systems? How do you keep track of the numbers? How do you know how many prospects are turning into clients? These are all important systems that you must start to implement, preferably through weekly meetings with your staff.

To the extent you can automate some of these systems (using a program like Infusionsoft), then I recommend you do so. This will keep things from falling through the cracks.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 059 : 6 Systems You Need to Put Into Place In Your Law Practice appeared first on Legal Marketing Made Easy.

Jan 13 2016

29mins

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Rank #4: LMME 058 : 6 Steps to Great Time Management for Your Law Practice

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In today’s episode, I will be discussing the 6 Steps to Great Time Management as outlined in Chet Holmes book, The Ultimate Sales Machine. I’ve started implementing these rules in my own law practice, and have seen immediate improvements in my productivity.

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn these 6 things about time management:

6 key steps to manage your time and increase your productivity, including:

  1. Touch it once
  2. Make daily lists of the six most important things you want to accomplish
  3. Plan how long each task will take
  4. Assign each task a specific time slot
  5. Prioritize and focus on the most difficult projects first
  6. When ever you handle a new piece of paper, ask yourself, “Will it hurt me to throw this away?”

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 058 : 6 Steps to Great Time Management for Your Law Practice appeared first on Legal Marketing Made Easy.

Jan 06 2016

19mins

Play

Rank #5: LMME 057 : How to Set SMART Goals for Your Law Firm in 2016

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In this weeks episode, I outline the characteristics of SMART goals for your law practice, and share my personal and business goals for 2016.

Enjoy!

Right click here to download the mp3

Early Bird Bonuses Still Available on the Be A Great Lawyer Premium Podcast

Did you forget to sign up for the Be a Great Lawyer Premium Podcast? Even though the early bird pricing is over, you can still sign up and receive a 50% discount off the regular pricing.

Use the coupon code “10off” now through midnight on December 31st.

In addition, you are still eligible to receive the free bonuses as outlined here.

Special Offer from LeadPages

My friends over at LeadPages just emailed me to let me know about a ridiculous crazy offer they are giving to new subscribers now through December 31st at midnight ONLY.

Click here for more details.

In this particular episode, you will learn how to set SMART goals for your law practice:

SMART goals are goals that include the following characteristics:

  1. Specific. You are much more likely to achieve a specific goal than a general goal. To be specific, a goal must answer the 6 “W” questions: Who, What, Where, When, Which and Why.
  2. Measurable. A measurable goal is one that lets you know whether you accomplished it. It’s not subjective. When you hit a measurable goal, you can confidently cross it off your list.
  3. Attainable. Not all goals are attainable initially. But as you start to work towards them, you gain confidence in knowing that they can be reached.
  4. Realistic. A realistic goal must be one that represents and objective that you are both willing and able to work towards. If you don’t want to work towards a goal, it is not a realistic goal.
  5. Time-Based. You must set a time limit on a goal to create a sense of urgency to complete it. By doing so, your unconscious mind will begin working towards it.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 057 : How to Set SMART Goals for Your Law Firm in 2016 appeared first on Legal Marketing Made Easy.

Dec 30 2015

29mins

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Rank #6: LMME 056 : It’s All About Progress, Not Perfection

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In today’s episode, I will be discussing the progress I’ve made in building a new law practice since making this announcement to my Facebook following on November 18th, 2015.

Enjoy!

Right click here to download the mp3

Items and Resources Mentioned in the Podcast

In this particular episode, you will learn:

The 10 simple ways that you can boost traffic to your law firm website – here’s a quick preview:

  1. How I chose the name Hawthorn Law, and what niche I have chosen to work with.
  2. How I went from zero to almost 1,000 visitors per month to my web page in 5 weeks.
  3. Which Social Media Accounts I have deemed necessary to build my law practice.
  4. The powerful insight I learned about Facebook while I was in the middle of recording this episode, literally!
  5. A complete list of the stats that I am using to track my activity and progress gathering online visitors and traffic to my website.
  6. A big mistake I made on Instagram that pissed off an influencer (bad idea).
  7. Which posts on Facebook get the most engagement.
  8. What I plan to do with the custom audience I’m building on Facebook.
  9. Why starting a law practice in November and December really sucks.
  10. Why I believe 2016 will be a great year for the law practice.

The Premium Podcast

Starting at the beginning of December, I’ve been recording a daily podcast that chronicles everything I’m doing to build my law practice from the ground up. From now through Sunday night (December 27th at midnight EST), I’m offering a significant discount on a subscription to this premium podcast. For more information, and to download the first 5 episodes, for free, click here.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 056 : It’s All About Progress, Not Perfection appeared first on Legal Marketing Made Easy.

Dec 24 2015

29mins

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Rank #7: LMME 055 : Here’s the Marketing Mix I’m using to Build My Law Practice

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In this week’s episode, I talk about the marketing mix of my new law practice, and how I’m using 3 specific strategies on a daily basis to hit my marketing goals.

As most of you are aware, I’m in the process of transitioning my law practice from a family law practice to an intellectual property and brand protection practice. After 10 years of practicing family law, this is no small task.

(If you are interested in getting on the waiting list to access my premium podcast, which chronicles my day-to-day journey as I build a new law practice, click here.)

The marketing techniques that I am using are already starting to pay dividends, as I discuss on today’s show. While I don’t have any “paying” business clients… yet, I’m confident that as a result of the tactics I am employing (and which I discuss in this week’s episode) my first client is not far off.

Hope you enjoy this episode!

Right click here to download the mp3

Items Mentioned in the Podcast

If you are interested in getting on the waiting list to access my premium podcast, which chronicles my day-to-day journey as I build a new law practice, click here.

In this particular episode, you will learn about my Marketing Mix:

The marketing mix I have begun to implement in my law practice to help build my business practice includes some of the following techniques:

  1. Offline Marketing, including cold calling, networking and other techniques.
  2. Online Marketing, including a discussion of the mediums I use and how I use them.
  3. Pain Online Marketing, specifically Facebook.

I also discuss how I have chosen to “niche” my law practice to help clarify who my perfect client is, for both them and for me.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter and follow Hawthorn Law on Instagram
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 055 : Here’s the Marketing Mix I’m using to Build My Law Practice appeared first on Legal Marketing Made Easy.

Dec 17 2015

16mins

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Rank #8: LMME 054 : What a trip to the dentist can teach us about running a Law Practice

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Yesterday I had the “pleasure” of going to the dentist. What I found there was an amazing example of what a true services “business” should look like. In this episode I talk about how we can apply what I experienced by going to the dentist to running a law practice.

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn:

I’ll walk you through my experience at the dentist’s office yesterday, including key takeaways that you can use in your law office.  Here are some of the topics we discussed:

  1. My experience when I first walked into the office, and why I don’t think this was the first time I was taken through this routine.
  2. The office tour.
  3. What my hygienist did and wore that took me by surprise.
  4. How my dentist convinced me that I needed thousands of dollars in dental work.
  5. What I received as a “free gift”.
  6. The continuity program that could be used in a law practice.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 054 : What a trip to the dentist can teach us about running a Law Practice appeared first on Legal Marketing Made Easy.

Dec 10 2015

24mins

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Rank #9: LMME 053 : 5 Podcasts that Motivate and Inspire Me

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In today’s episode of Legal Marketing Made Easy, I share 5 podcast episodes that motivate and inspire me, an experiment I’m running on social media for my new law firm, 5 more podcasts that deserve honorable mention, and a special announcement…

Enjoy!

Right click here to download the mp3

5 Podcasts that motivate and inspire me

  1. Perpetual Traffic by Digital Marketer
  2. Smart Passive Income Podcast with Pat Flynn
  3. The Art of Paid Traffic with Rick Mulready
  4. JD Blogger with John Skiba
  5. The Art of Lawyering with Christopher Small

An Experiment I’m Running…

Is your law firm on Instagram? Maybe it should be. As I’m growing and building brand awareness for my new law firm project, Hawthorn Law, I’m using many social media channels to push out content and attract potential client’s to my website.

Instagram is an emerging platform to build brand recognition, and it’s one that many lawyers are simply ignoring. If you don’t already have any account, sign up for one today and make sure to follow my law firm @hawthornlaw to see how we are using this platform to launch a new practice area in my firm. You can also find us using #hawthornlaw.

BONUS: 5 more podcasts that deserve “honorable mention”

Want to Get in on our Hangout on December 3rd?

On December 3rd, at 3pm EST, I will be conducting a Google Hangout to “talk shop” – anything and everything is on the table to be discussed. I love this stuff and am just looking for some other people to talk to about what you are up to and share what I’m up to, and answer any questions you might have.

No sales pitch, no BS, no pressure. Just a bunch of lawpreneurs talking about marketing a law practice.  Want to Join me?

Click here to sign up and get the details.

 Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 053 : 5 Podcasts that Motivate and Inspire Me appeared first on Legal Marketing Made Easy.

Dec 02 2015

22mins

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Rank #10: LMME 052 : Where we’ve been, and where we are going!

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In today’s episode, we discuss why Legal Marketing Made Easy took such a long break, and where we are taking this in the next few months.

The post LMME 052 : Where we’ve been, and where we are going! appeared first on Legal Marketing Made Easy.

Nov 28 2015

29mins

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Rank #11: LMME 051 : Building a Successful Law Practice without Working Yourself to Death (Encore)

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In today’s episode, I discuss how you can build a successful law practice without working yourself to death.  I’m slightly under the weather this week and have been fighting off a nasty cough, so rather than edit out all my coughs, I decided to dig into the archives to find a pretty popular show to share with you a second time.

Most solos find themselves in a constant struggle balancing the building of a law practice with their personal lives.  They hang their shingle get some clients, and then the work never stops.  Before you know it, you are up at the crack of dawn to work on an all-consuming law practice, losing time with family, and staying at the office till 9, 10, 11 o’clock at night.  That’s no way to live.

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn:

The five fundamental pillars of a successful law practice, including:

  1. Having appropriate systems in place
  2. Having a healthy caseload of clients you enjoy working with, who can afford to pay your legal fees
  3. Having an exceptional staff of legal assistants, paralegals, and associate attorneys (depending on how big of a law practice you want)
  4. Having the appropriate mindset of a business owner
  5. Using technology to leverage your law practice

In this episode we dig into the appropriate goals that you should have for your law practice, and a foundational road-map of how you can get there.

 Action Items

  1. Leave a comment below if there was anything that you think I missed.
  2. Follow Legal Marketing Made Easy on Twitter and Facebook
  3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 051 : Building a Successful Law Practice without Working Yourself to Death (Encore) appeared first on Legal Marketing Made Easy.

Nov 06 2014

37mins

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Rank #12: LMME 050 : Bob Burg, The Consumate Go-Giver

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“Money is an echo of value. It’s the thunder to Value’s Lightning.”

Today’s guest is Bob Burg.  In the past year since I started this podcast, all of my guests to date have been lawyers that are unique in the manner in which they market themselves, and as a result have grown tremendously successful solo and/or small firm practices.  Today’s podcast is a little bit different.  Bob is not a lawyer – he is a business speaker, coach and author.  He is someone that I look up to and admire greatly, not only because he has been so successful, but because of the way that he treats people and the manner in which he has achieved his success.

I chose to have Bob on for my 50th episode because I literally built my first law practice using the techniques he discusses in his book, Endless Referrals.  As a result, I couldn’t think of anyone better to have on the show.

Bob is a truly caring and genuine human being.  This interview was a lot of fun, I hope you enjoy it.

Right click here to download the mp3

Items Mentioned in the Podcast

Bob’s Inspirational Quote

Bob had two inspirational quotes:

“Money is an echo of value. It’s the thunder to Value’s Lightning.” – Bob Burg, The Go-Giver

“Don’t have making money as your target. Your target should be serving others. When you hit the target, you’ll get a reward. That reward will be money, and you can do with that what you want. But, that’s not the target. The Target is serving others (bringing them value). Remember that…and you’ll make a lot of money.” – From an Early Mentor of Bob’s

Here’s an Overview of Bob’s book, The Go-Giver

CLICK HERE to order your copy of The Go-Giver

Things Discussed on Today’s Episode

  1. How Bob got started as an entrepreneur.
  2. What it means to “fail forward” and why this is important.
  3. A big mistake that Bob made in the late 90’s and what he learned from it.
  4. How shifting one’s focus from “getting” to “giving” will contribute to your success.
  5. Why being a Go-Getter is not necessarily a bad thing.
  6. The 5 Laws of Success that if people follow will make them enormously successful.
  7. Why traditional “selling” doesn’t always work, and what you can do to change your mindset.
  8. Common mistakes that people often make when talking about a “Go-Giver”.
  9. What a “MacGuffin” is and how you can use this term to build a better law firm.
  10. The one thing that people must remember to be successful.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 050 : Bob Burg, The Consumate Go-Giver appeared first on Legal Marketing Made Easy.

Oct 30 2014

53mins

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Rank #13: LMME 049 : How to Create Automated Webinars for your Law Firm

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Today’s episode is all about how to create automated webinars for your law firm.  That’s right, I said automate.    Automation is the key to all good marketing – especially when it comes to marketing a law firm.  Webinars are no different.

When it comes to automating a webinar it is simply a matter of preparing and perfecting one single presentation, then using automation software to make that same presentation, over and over again – even while you are in court, meeting with clients, or perhaps even snoozing away on vacation on some sunny beach.

Special thanks to John Skiba for his JDBlogger Podcast, giving me the idea to do a podcast on webinars.

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn how to create automated webinars, including:

How to prepare and automate a webinar for your law firm using Evergreen Business Systems.  In addition, we discuss:

  1. Why AUTOMATED webinars are so cool
  2. Why you should use Evergreen Business Systems to automate your webinars
  3. How to provide “premium” webinars for a fee
  4. Why split testing your landing page is so important
  5. How automated webinars will help to build your email list
  6. Why and how to simulate live polls on your automated webinar
  7. How to receive feedback on your webinars so that you can make future presentations even better
  8. How to conduct a live chat on an automated webinar – yes, it is possible!

CLICK HERE to watch a free demo of a automated webinar in action.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 049 : How to Create Automated Webinars for your Law Firm appeared first on Legal Marketing Made Easy.

Oct 23 2014

23mins

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Rank #14: LMME 048 : How John Skiba successfully started two solo law practices

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Today I had the pleasure of interviewing John Skiba, a consumer bankruptcy attorney in Arizona. In addition to having his own successful solo practice, John is the host of two podcasts, including the very popular JDBlogger Podcast that is devoted to teaching other lawyers how to grow their practices using social media and blogging.  In today’s episode, John will share his secrets of how he made all this happen.

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

John’s Inspirational Quote

“People wait until…until…until…They wait, and they wait, and they wait, until that fateful day when they wake up and realize that while they were sitting around, paying dues, earning their keep, waiting for that elusive “perfect time,” their entire life has passed them by… There is no greater time than now to start moving toward achieving your goals.  Don’t wait. Start stuff.”

Richie Norton, The Power of Starting Something Stupid

In this particular episode, you will learn:

How John successfully started two solo law practices, including:

  1. How John learned from the mistakes he made with his first law practice when he started his second solo law practice in 2011.
  2. How John first decided to start a law practice.
  3. The biggest mistakes that John made when he started his first solo practice.
  4. Why bankruptcy is a great niche practice area for solo attorneys.
  5. How John has systematized his consumer litigation practice.
  6. Why John is truly enjoying having a solo practice.
  7. John’s biggest frustration with working for someone else.
  8. The biggest thing that was holding John back from starting his own law practice.
  9. Why John feels it is so important to build a mobile, cloud-based law practice.
  10. What John would do in his first week of practice if he had to start over from scratch.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 048 : How John Skiba successfully started two solo law practices appeared first on Legal Marketing Made Easy.

Oct 16 2014

31mins

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Rank #15: LMME 047 : How to Build your Brand Online

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Several days ago, I wrote a detailed article entitled “How to Start a Law Firm Blog“.  In today’s episode, I’m going to give a quick run-down of all the material covered in that podcast, and start to show you how to build your brand online – no matter where you are in your legal career.  From law student, to solo lawyer, to associate at a firm – the information covered today will greatly help you to build your online brand.

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn how to build your brand online, specifically:

  1. Why you should NOT register your first domain through a service like GoDaddy.
  2. The hosting provider that I recommend (hint: there is a big picture up top).
  3. Why you do not need to include vanity keywords in your domain name.
  4. The importance of registering your domain sooner rather than later.
  5. How to quickly and easily find available domain names.
  6. Step-by-step instructions on how to register and host your domain.
  7. The single biggest option you must choose when you pay for your domain.
  8. How and why you should install WordPress on your website.
  9. The biggest mistake many lawyers make with their WordPress password.
  10.  Two fantastic themes that you can use to make your blog look professional.

Action Items

  1. If you used this podcast and the associated tutorial to build your law firm website, then post a comment below or on our Facebook page!
  2. Follow Legal Marketing Made Easy on Twitter
  3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 047 : How to Build your Brand Online appeared first on Legal Marketing Made Easy.

Oct 09 2014

32mins

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Rank #16: LMME 046 : 5 Mental Roadblocks that are Keeping you from True Success

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Today’s episode is a little different from normal.  Today we will discuss mindset issues. Specifically, we are going to address, head-on, the 5 major mental roadblocks that are keeping you from realizing true success in your law firm.

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn:

The 5 mental roadblocks that are keeping you from true success in your law firm, including:

  1. How a childhood experience could be hurting your business now.
  2. The single biggest hurdle that is keeping most lawyers from starting their own firm.
  3. A resource you can use to begin the process of re-wiring your brain for success.
  4. How the people you hang out with could be keeping you down.
  5. What to do if your friends and family are not supportive.
  6. What Jim Rohn has to say about your friends.
  7. How listening to podcasts (this one in particular) can lead you to success.
  8. How the clients you choose (or fail to choose) can dictate your financial success.
  9. Why the wrong clients can lead you to bankruptcy.
  10. Why it is so important to write down your goals.
  11. An approach you can use to start working on your goals today.
  12. What you need to do every single day to push your law firm forward.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 046 : 5 Mental Roadblocks that are Keeping you from True Success appeared first on Legal Marketing Made Easy.

Oct 02 2014

27mins

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Rank #17: LMME 045 : 6 ways to Systematize your Law Practice to Make you More Money

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I had a great week this week, and it was all because of systems.  Systems are what make some law firms tremendously successful, while others stagnate in mediocrity.  In today’s podcast, I’m going to share with you 6 systems that you can start to implement immediately to make your law practice more profitable and successful.

Enjoy!

Right click here to download the mp3

Are you interested in learning how to build your practice without working harder, or doing anything you don’t want to do?  Do you want to attract better clients and bigger cases, earn higher fees, and get more referrals?

Then check out The Attorney Marketing Formula.  Use this link and get $20 off.

Items Mentioned in the Podcast

In this particular episode, you will learn:

The 6 different systems you can put into place in your law practice to make you more efficient and profitable.  Included in this podcast is the following:

  1. What a system is and why it is important to successful law practices.
  2. How most average lawyers manage their law practice.
  3. 8 benefits to implementing systems into your law firm.
  4. How you can use systems to increase your effective hourly rate.
  5. The big management mistake that many lawyers make (hint, they are managing the wrong things).
  6. How my lead generation system has provided me a comfortable stream of new clients, on a consistent basis.
  7. The three key elements of an effective lead generation system.
  8. Why it is so important to use a phone script, and how to develop this for your law practice.
  9. 5 key elements that you must pay attention to when bringing prospective clients into your firm for an initial meeting.
  10. Some of the major considerations you need to think about when opening a new client file.
  11. How to appropriately close a client file, regardless of your practice area.
  12. Why it is so important to effectively follow-up with clients, even after the representation is concluded (and how to do this).

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 045 : 6 ways to Systematize your Law Practice to Make you More Money appeared first on Legal Marketing Made Easy.

Sep 25 2014

30mins

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Rank #18: LMME 044 : 7 Ways to Differentiate Your Law Firm from your Competition

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Today I wanted to talk about 7 ways to differentiate your law firm from your competition.  There are a lot of golden nuggets in this podcast, and so many ways to separate yourself.  Most lawyers just flat-out ignore this checklist that would otherwise provide them with a competitive advantage in their local market.  Hopefully, you won’t!

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

In this particular episode, you will learn:

The 7 ways you can differentiate your law firm from your competition:

  1. Be yourself.
  2. Deliver a better experience for your clients and prospects.
  3. Do something that no other lawyers want to do.
  4. Use a different format or channel to provide information and follow-up to your clients.
  5. Choose a different or “more specific”  audience.
  6. Become an expert in a new or novel practice area.
  7. Just flat-out market yourself better than your competition.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 044 : 7 Ways to Differentiate Your Law Firm from your Competition appeared first on Legal Marketing Made Easy.

Sep 18 2014

38mins

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Rank #19: LMME 043 : California Trial Lawyer of the Year Mitch Jackson is an expert communicator and networker

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Today I had the pleasure of interviewing Mitch Jackson, a California trial lawyer.  Mitch has owned his own firm for the past 28 years and is a tremendous networker and communicator.  Working with his wife (as his law partner), Mitch has created a practice that allows him the flexibility to work with the clients he wants to, reject the clients he doesn’t, and spend a great deal of time with his wife and children.

Enjoy!

Right click here to download the mp3

CLICK HERE to access your 14-point legal marketing checklist, 3 free training videos, and 6-part e-course on legal marketing

Items Mentioned in the Podcast

Mitch’s Background

Mitch has been a trial lawyer for 28 years. He grew up in Tucson, Arizona – and always wanted to be a lawyer. He developed clients and referral sources while playing basketball at Laguna Beach. Mitch opened up his own law practice straight out of law school with his wife, who has been his law partner to this day. Opening up his own firm has allowed Mitch to take the cases he wants and believes in and reject the cases he doesn’t want. It has also allowed him a freedom lifestyle to work when and how he wants.

Mitch freely acknowledges that some of his best referral sources are people he met way back in law school.

Inspirational Quote

“I consider trial by jury as the only anchor ever yet imagined by man, by which a government can be held to the principles of its constitution.” – Thomas Jefferson

“Always make today your masterpiece.” – John Wooden

“Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

How to Get Clients on the Basketball Court…

Back in the early 80’s, developing networks was vital to getting new business. This remains true to this day. For Mitch, basketball is nothing but a metaphor to just regular old networking. Mitch likes to network while enjoying his passion (whether eating, playing basketball, or even going to a ballgame).

When did Mitch decide he wanted to start a law practice?

The seed was planted while Mitch was growing up. His parents owned their own business, so he grew up being exposed to an entrepreneurial mindset.

Mitch’s plan was to not spend more money then he made. When he started off, he minimized his expenses and shared space to enjoy economies of scale.

Mitch said, and I agree, that as a result of technology, it has never been easier to start a law firm.

Mitch’s lightbulb moment…

Mitch never really worried about failing. He was always confident that he would succeed. When he started, he was young, single, did not have kids, and he had everything to gain and nothing to lose. In his mind, “You just have to go for it.”

If you are prepared and do your best, then you will succeed.

Mitch’s biggest failure…

Mitch had a jury verdict that did not go his way, which cost him a lot of time and money. However, the client was so appreciative of the work that Mitch did for him that he came in and paid back all of the expenses that had been incurred in the case.

So long as you, as a lawyer, have done everything you can for the client – then you have to move on, even if the case doesn’t go the way you would like it to.

What’s really exciting Mitch right now.

Mitch loves trying cases, and after practicing for 28 years, Mitch is at a time where he can take on cases that may change the law for the better.

He also finds it rewarding to give back to and mentor younger trial lawyers. He has started mitchjackson.com and triallawyertips.com (a Google+ Group) to teach communication skills to other trial lawyers and the public in general.

One of Mitch’s big passions is communicating and social media. There are times that he will use social media as an outlet to get away from some of the grind that comes with practicing law.

What does Mitch like most about having his own law firm?

Mitch can call his own shots and personally pick his cases. They reject 19 out of 20 cases that call his firm.

Owning his own firm also allows him a flexible lifestyle to spend more time with his wife and kids, on his terms.

Final Five Questions

  1. What was holding you back from starting your own law firm?
    Self-limiting thoughts and lack of self-confidence.
  2. What is the best business advice he ever received?
    Build relationships and try your first case.
  3. What is a personal habit that contributes to your success?
    Make sure you outwork the other side and don’t let mistakes hold you back.
  4. What one or two internet tools and resources do you recommend?
    Social Media accounts and blogs – Every lawyer must have a presence online.
  5. What book would you recommend to someone starting a law firm?
    Adversaries into Allies, by Bob Burg
    Endless Referrals, by Bob Burg

If you were dropped into a parallel universe with nothing but a laptop, your law license and $500, what would you do in the first week.

Buy a $500 Starbucks card to get his caffeine boost, start a blog, and get engaged with others on social media.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 043 : California Trial Lawyer of the Year Mitch Jackson is an expert communicator and networker appeared first on Legal Marketing Made Easy.

Sep 11 2014

44mins

Play

Rank #20: LMME 042 : Gordon Firemark, Entertainment Lawyer and Podcaster

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In today’s podcast, I have the pleasure of interviewing Gordon Firemark,  an attorney who limits his practice to the representation of creative and business people in the fields of theater, film, television and new media.  As an “entertainment lawyer”, Gordon is also the producer and host of the Entertainment Law Update Podcast, and the author of The Podcast, Blog and New Media Producer’s Legal Survival Guide.

This was a fantastic interview, and we discussed everything from time management to how Gordon started his law firm from his parent’s kitchen table 22 years ago, to why he would never go back to a firm now.

Enjoy!

CLICK HERE to register for your FREE 3-part legal marketing training videos

Right click here to download the mp3

Items Mentioned in the Podcast

If you’re interested in taking a look at podcasting for your practice, Gordon has put together a FREE Law Podcaster’s Resource Guide

Inspirational Quote

“Do what you love and you will never work a day in your life.”

What is Gordon’s single target market?

Gordon holds himself out as an “entertainment lawyer”.  This means that he helps artists and other creatives to “bridge the gap” between art and commerce.  In his words, Gordon helps creative people to “realize their dreams” without getting screwed in the process.

Journey from Law School to starting a law practice…

Although he doesn’t recall exactly when it happened, Gordon  left a position as a boutique law firm during the recession in the early 90’s.  He began working from his parent’s kitchen table and slowly the phone began to ring.  He never consciously decided to become a solo lawyer, (he never had a burning desire to do it that way), it just sort of “happened” to him.

He freely acknowledges that he never intended to start his own law practice, and he had little if any business experience before he started it, but he has now successfully been on his own for 22 years.

How does Gordon balance all of his projects?

Gordon has learned to say “NO” to things that do not directly advance his goals and priorities.  He does acknowledge that this is always a challenge.

He has used a program called Dropkick (and still does to manage his voicemail), but recently switched to Omnifocus (a Mac-based task management program).

The big takeaway here is that there is not single system that works the best for everyone.  You have to pick a system that works for you and stick with it.

One failure that Gordon has experienced as a solo…

For many years, Gordon felt that simply the idea that he was a solo was a “failure”.  He thought being a successful lawyer meant having a job at a firm with a steady paycheck.  This changed for him when he realized that his practice was very conducive to a “freedom lifestyle”, so that he can work and live on his terms and with the clients that he enjoys working with.

Working from Home – How Gordon makes it work

If you decide to work from home as a lawyer, it is vitally important that you have a “business address” for your dealings with the public.  Whether you are able to piggy-back off the space of another lawyer, or you rent “virtual space” on an hourly, daily, or monthly basis – you must have a physical address that is separate and distinct from your home address.

For a few hundred dollars a month, Gordon is able to have a prestigious address in a prestigious neighborhood where he can meet with clients in a professional-looking space, receive his mail, and they answer and forward his phones.

If he needs to go someplace “quiet”, he will head to the local public library to get some dedicated work done without worry that he will be interrupted by kids, pets, etc.  He also has a paperless office, which eliminates the need to store lots of bulky client files.

He also works with a virtual assistant in the Philippines who helps him with marketing tasks, as well as some “volunteer” law students with his podcasts and some other case-related tasks.

What does Gordon enjoy most about having his own firm?

Freedom, independence, being able to be home with his kids every night for dinner.  Not having to take crap from people unless he has decided that he wants to take crap from them… None of these perks are available with a firm job.

Final Five

What was holding you back from starting your own law firm?

Fear of failure.

What is the best business advice you have ever received?

Put your family first and own your expertise.

What is a habit you have that contributes to your success?

Meditating and a daily expression of gratitude.  Gordon keeps a gratitude journal that he posts online.

What one or two internet tools do you use in your law practice that you would recommend?

Gordon uses Clio for his practice management and billing.  He also uses Bufferapp to schedule his messages via social media (I highly recommend and use this tool as well).

What book would you recommend to someone starting a law firm?

The first book is Jay Foonberg’s “How to Start and Build a Law Practice“.  The second book is “Launch” by Jeff Walker.

What would you do if you had to start your law practice over from scratch?

He would identify his ideal client and figure out what their “problems” are.  He would develop an “ethical bribe” and start to build his email list.  Then he would start a blog, podcast, etc. and start to develop lots of fantastic content that can help solve the problems of his ideal client.

Where to find Gordon for more information?

You can find Gordon on his main law firm website, or on twitter @gfiremark.  In addition, Gordon is working on a course to teach other lawyers how to podcast, and you can find more info on that here.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

The post LMME 042 : Gordon Firemark, Entertainment Lawyer and Podcaster appeared first on Legal Marketing Made Easy.

Sep 04 2014

45mins

Play