In this Podcast, I talk about some of the simple things you should be posting for your law firm’s social media presence.

The post What should I be posting for my law firm social media? – LFMM 103 appeared first on Spotlight Branding.

With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than ever. We explain in this episode. Additionally, if you are interested in free marketing through May, click here.

The post EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302 appeared first on Spotlight Branding.

In this episode, I provide a few quick pieces of advice for how to construct your marketing plan to grow your law firm in 2016.

The post 2016 Marketing Plan – LFMM 115 appeared first on Spotlight Branding.

Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get some help? Listen in to find out!

The post Shouldn’t I Write My Own Blogs? – LFMM 133 appeared first on Spotlight Branding.

Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field.

The post Why You Need a “Giveaway” on Your Website – LFMM 189 appeared first on Spotlight Branding.

Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.

The post A Simple Formula For Your Elevator Pitch – LFMM 256 appeared first on Spotlight Branding.

This Podcast is about building your personal social media presence as a lawyer.

The post How to build a personal social media presence as a lawyer? – LFMM 104 appeared first on Spotlight Branding.

We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there’s another reason you could be losing even more traffic: click play to find out.

The post If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180 appeared first on Spotlight Branding.

Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don’t have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out!  

The post What You Can Learn About Marketing from Your Business Card – LFMM 156 appeared first on Spotlight Branding.

Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute!

The post Ways to Boost Your Social Media Presence in 2020 – LFMM 290 appeared first on Spotlight Branding.

Many lawyers do not consider if they should start their own law firm and invest some financial capital from day one.  Check out this episode for a few quick thoughts on why it might be worthwhile to consider that just like any other business, a law firm should begin with some capital from day one.

The post Starting Your Firm with Financial Capital – LFMM 114 appeared first on Spotlight Branding.

Advertising is most effective when you can enter into a conversation that’s already happening.

The post Make Your Ads Calendar Driven – LFMM 253 appeared first on Spotlight Branding.

Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest […]

The post How to Look Like an Expert – LFMM 185 appeared first on Spotlight Branding.

There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes!

The post How Lawyers are Losing Business that Should be Theirs! – LFMM 138 appeared first on Spotlight Branding.

Regardless of how good of a job you do, it’s easy to get forgotten. We’re so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week’s episode of The Law Firm Marketing Minute.

The post You’re Easy to Forget – LFMM 295 appeared first on Spotlight Branding.

Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business.

The post Get More From Your Networking by Following-Up – LFMM 163 appeared first on Spotlight Branding.

If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.

The post Does Your Marketing Reflect Your Status As An Expert – LFMM 255 appeared first on Spotlight Branding.

This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion!

The post A Quick Tip to Make Your Consultations Better – LFMM 299 appeared first on Spotlight Branding.

By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.

The post The Best Cases Go to the Best Marketers – LFMM 268 appeared first on Spotlight Branding.

In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.

The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding.