Rank #1: A Simple Test of Your Website Home Page – LFMM 212
There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren’t clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help.
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Nov 29 2017
Rank #2: Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying.
The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding.
May 25 2017
Rank #3: There is more to internet marketing than Google! – LFMM 105
The name says it all! In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers.
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Aug 30 2015
Rank #4: What You Can Learn About Marketing from Your Business Card – LFMM 156
Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don’t have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out!
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Dec 27 2016
Rank #5: The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.
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Mar 05 2019
Rank #6: Don’t Be Afraid to Narrow Your Focus – LFMM 162
Mar 30 2017
Rank #7: Why It’s Easy to Waste Money on SEO – LFMM 205
There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it’s algorithm, you’re back to Page 4. Instead of focusing on an ever-changing algorithm that will cost you an arm and a leg, shift your marketing efforts to more cost-effective approach that has a much higher ROI.
Oct 24 2017
Rank #8: Stay Top-of-Mind – LFMM 264
You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key.
Jan 25 2019
Rank #9: SEO vs Branding: Social Media – LFMM 130
Jun 27 2016
Rank #10: What Goes Into An Effective Email Newsletter – LFMM 254
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.
The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding.
Aug 03 2018
Rank #11: Think Differently- How to Market & Sell Legal Services – LFMM 241
Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they’re facing, not that you’re trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that’s not the way you want potential clients to think of you.
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Apr 12 2018
Rank #12: How to Write an Effective Blog Post – LFMM 187
Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post.
Jul 21 2017
Rank #13: Websites Don’t Create Website Traffic – LFMM 267
Mar 01 2019
Rank #14: Choosing Strategy Over Creativity – LFMM 134
The old question of form vs function…check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance or strategy and that your marketing serves their main purpose.
Jul 14 2016
Rank #15: How to Generate More Repeat Business – LFMM 207
In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also be able to tell their friends about you when they have an opportunity to make a referral.
Nov 02 2017
Rank #16: How Often Should You Send Your Email Newsletter? – LFMM 228
You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers want the information you’re giving them, that’s why they clicked to get on your list in the first place. More than one email a day is definitely going to push people to hit the unsubscribe button, but if you only send one every 6 months, you won’t be on their mind when it’s time to make a referral or hire a lawyer.
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Feb 15 2018
Rank #17: SEO vs Branding: Blogging – LFMM 129
Jun 26 2016
Rank #18: Build Your Expert Brand – LFMM 232
Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand, but if you’re wondering how to implement strategies to achieve that, click play below.
Mar 01 2018
Rank #19: A Simple Formula For Your Elevator Pitch – LFMM 256
Aug 21 2018
Rank #20: Connecting Offline and Online Marketing – LFMM 116
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Jan 26 2016