Cover image of The Law Firm Marketing Minute
(18)
Business

The Law Firm Marketing Minute

Updated 7 days ago

Business
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Everyday marketing advice for lawyers

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Everyday marketing advice for lawyers

iTunes Ratings

18 Ratings
Average Ratings
17
0
1
0
0

Quick but Impactful!

By JTRBSC - Apr 17 2019
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This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.

Great show

By Matt McCune - Mar 08 2018
Read more
Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!

iTunes Ratings

18 Ratings
Average Ratings
17
0
1
0
0

Quick but Impactful!

By JTRBSC - Apr 17 2019
Read more
This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.

Great show

By Matt McCune - Mar 08 2018
Read more
Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!

Listen to:

Cover image of The Law Firm Marketing Minute

The Law Firm Marketing Minute

Updated 7 days ago

Read more

Everyday marketing advice for lawyers

Rank #1: A Simple Test of Your Website Home Page – LFMM 212

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There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren’t clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help.

The post A Simple Test of Your Website Home Page – LFMM 212 appeared first on Spotlight Branding.

Nov 29 2017

5mins

Play

Rank #2: Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172

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We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying.

The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding.

May 25 2017

Play

Rank #3: There is more to internet marketing than Google! – LFMM 105

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The name says it all!  In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers.

The post There is more to internet marketing than Google! – LFMM 105 appeared first on Spotlight Branding.

Aug 30 2015

2mins

Play

Rank #4: What You Can Learn About Marketing from Your Business Card – LFMM 156

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Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don’t have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out!

The post What You Can Learn About Marketing from Your Business Card – LFMM 156 appeared first on Spotlight Branding.

Dec 27 2016

2mins

Play

Rank #5: The Best Cases Go to the Best Marketers – LFMM 268

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By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.

The post The Best Cases Go to the Best Marketers – LFMM 268 appeared first on Spotlight Branding.

Mar 05 2019

5mins

Play

Rank #6: Don’t Be Afraid to Narrow Your Focus – LFMM 162

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On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm’s focus is the best thing you can do.

The post Don’t Be Afraid to Narrow Your Focus – LFMM 162 appeared first on Spotlight Branding.

Mar 30 2017

4mins

Play

Rank #7: Why It’s Easy to Waste Money on SEO – LFMM 205

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There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it’s algorithm, you’re back to Page 4. Instead of focusing on an ever-changing algorithm that will cost you an arm and a leg, shift your marketing efforts to more cost-effective approach that has a much higher ROI.

The post Why It’s Easy to Waste Money on SEO – LFMM 205 appeared first on Spotlight Branding.

Oct 24 2017

6mins

Play

Rank #8: Stay Top-of-Mind – LFMM 264

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You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key.

The post Stay Top-of-Mind – LFMM 264 appeared first on Spotlight Branding.

Jan 25 2019

8mins

Play

Rank #9: SEO vs Branding: Social Media – LFMM 130

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Having a social media presence is becoming more and more important for law firms, but is it for SEO reasons, or branding in exposure? Listen in for our fourth installment of SEO vs Branding: Social Media.

The post SEO vs Branding: Social Media – LFMM 130 appeared first on Spotlight Branding.

Jun 27 2016

7mins

Play

Rank #10: What Goes Into An Effective Email Newsletter – LFMM 254

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In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.

The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding.

Aug 03 2018

5mins

Play

Rank #11: Think Differently- How to Market & Sell Legal Services – LFMM 241

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Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they’re facing, not that you’re trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and that’s not the way you want potential clients to think of you.

The post Think Differently- How to Market & Sell Legal Services – LFMM 241 appeared first on Spotlight Branding.

Apr 12 2018

4mins

Play

Rank #12: How to Write an Effective Blog Post – LFMM 187

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Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post.

The post How to Write an Effective Blog Post – LFMM 187 appeared first on Spotlight Branding.

Jul 21 2017

7mins

Play

Rank #13: Websites Don’t Create Website Traffic – LFMM 267

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Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere.

The post Websites Don’t Create Website Traffic – LFMM 267 appeared first on Spotlight Branding.

Mar 01 2019

8mins

Play

Rank #14: Choosing Strategy Over Creativity – LFMM 134

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The old question of form vs function…check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance or strategy and that your marketing serves their main purpose.

The post Choosing Strategy Over Creativity – LFMM 134 appeared first on Spotlight Branding.

Jul 14 2016

5mins

Play

Rank #15: How to Generate More Repeat Business – LFMM 207

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In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also be able to tell their friends about you when they have an opportunity to make a referral.

The post How to Generate More Repeat Business – LFMM 207 appeared first on Spotlight Branding.

Nov 02 2017

5mins

Play

Rank #16: How Often Should You Send Your Email Newsletter? – LFMM 228

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You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they decide they no longer want to get the helpful information in their inbox, but the vast majority of your subscribers want the information you’re giving them, that’s why they clicked to get on your list in the first place. More than one email a day is definitely going to push people to hit the unsubscribe button, but if you only send one every 6 months, you won’t be on their mind when it’s time to make a referral or hire a lawyer.

The post How Often Should You Send Your Email Newsletter? – LFMM 228 appeared first on Spotlight Branding.

Feb 15 2018

6mins

Play

Rank #17: SEO vs Branding: Blogging – LFMM 129

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Should you blog for the sake of SEO and Google, or should you focus on blogging in a way that is best for your audience? Check our this episode where we look at SEO vs Branding when it come to writing blogs.

The post SEO vs Branding: Blogging – LFMM 129 appeared first on Spotlight Branding.

Jun 26 2016

6mins

Play

Rank #18: Build Your Expert Brand – LFMM 232

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Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand, but if you’re wondering how to implement strategies to achieve that, click play below.

The post Build Your Expert Brand – LFMM 232 appeared first on Spotlight Branding.

Mar 01 2018

7mins

Play

Rank #19: A Simple Formula For Your Elevator Pitch – LFMM 256

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Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.

The post A Simple Formula For Your Elevator Pitch – LFMM 256 appeared first on Spotlight Branding.

Aug 21 2018

6mins

Play

Rank #20: Connecting Offline and Online Marketing – LFMM 116

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In this episode we look at how online marketing, and your overall internet presence, greatly affects your offline efforts such as networking, advertising, and referrals.

The post Connecting Offline and Online Marketing – LFMM 116 appeared first on Spotlight Branding.

Jan 26 2016

3mins

Play