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The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

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046: How To Build A $10,000 Per Day Ecommerce Email Funnel - Tim Paige, LeadPages.net

For any online business owner that is hesitating to make their ecommrce email funnel a high priority, this $10,000 dollar per day email funnel case study with Tim Paige should light a fire. Tim is host of the extremely popular online business podcast “ConversionCast, the only podcast that gets to the heart of the metrics”. He is also the conversion educator over at leadpages.net, a dynamic software company that creates simple and beautiful software and web apps that allow businesses to grow large and devoted audiences. Not only has LeadPages helped hundreds of online businesses exponentially increase leads and sales, one case study boasting $98,993 in sales, but they also practice what they preach, going from 0 to 15,000 customers in 12 months and getting a 10% email opt-in rate on their blog, double the average, by using the strategies they teach. Tim talks with many successful online business owners to provide data-backed conversion strategies on his own show, and today he’ll chat with us about how Leadpages gets a 10% opt-in rate on their blog, what it means to the growth of their business, and how you can apply what they've done to your ecommerce email funnel. Topics Discussed Throughout the Interview Leadpages' stages of growth through email and their opt-in rate history Understanding "Content Upgrades", the little trick Leadpages uses to skyrocket their email opt-in rate Breaking down the $10,000 per day ecommerce email funnel The final answer to the lingering content marketing debate: "Does the ROI justify content marketing in ecommerce?"   Links / Resources LeadPages.net ConversionCast Podcast Tim's Twitter Lead Pages Webinar: Text leadpages to 38470 MarketPlace Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

37mins

6 Nov 2014

Rank #1

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075: The Incredible Power Of Referral Marketing & How To Set It Up For Your Ecommerce Store

We came to the somewhat-shocking conclusion that nearly 70% of our business comes from referrals...the easiest, cheapest, and most qualified acquisition channel in any business, including ecommerce. When trying to grow your business you have to make some crucial decisions around client acquisition and where to focus. Referral marketing is often an area that is overlooked or taken for granted. And if you're not getting at least 25% of your business from referral marketing then you're leaving a lot of money on the table. It’s amazing what you can miss when you don’t analyze where your clients and your best ROI come from. When you do you can realize you’re missing out on some major wins. In today’s show we’re going to share what happened when we realized that 70% of our business comes referrals, and how you can apply what we learned to your ecommerce store to ensure referrals make up at least 25% of your revenue. Austin runs through an effective and simple referral plan that you can implement and we'll provide access to one of his referral marketing presentations that breaks down the "art & science" of referral marketing even further. Key Takeaways from the Show What we just learned about our client acquisition How you can implement a similar referral model into your ecommerce business. Why gift cards aren’t devaluing your brand. How to start partnering with companies. (and why it makes sense) Links / Resources Episode with Amy Africa Episode with Avinash Kaushik Talkable Klaviyo Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

22mins

28 May 2015

Rank #2

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071: "Ecommerce Is A Bear" By Andy Dunn Of Bonobos

The impending death of traditional retail has been predicted numerous times in recent past, but in 20 years of ecommerce in the US only two ecommerce companies of meaningful value have been created: Amazon and Ebay. Ecommerce is no longer about throwing up a quick store and sourcing from Alibaba, hoping to ride the "ecommerce gravy train" to riches. It’s about building a real business, a brand, that is going to last through the turbulence of an ever-changing internet and retail world and takes you into the next ecommerce world we’re heading into. The problem is, "ECommerce Is A Bear"...a big gnarly one. One that can crush you. Today's episode is a reading of an article by one of the smartest, most successful ecommerce brand owners, Andy Dunn of Bonobos. In this episode he talks about four specific strategies to help you build a brand that can "fend off" the grizzly (a few of which we've been talking about a lot lately). It’s really a culmination, a summary, of what we’ve been teaching you over the past 70+ episodes of Ecommerce Influence. "In two decades of e-commerce in the US, we have produced only two standalone e-commerce companies of meaningful enterprise value: Amazon and eBay. One went public in 1997, the other in 1998. We haven’t had an IPO of an e-commerce company that has gotten to a two billion of market cap in fifteen years, let alone double digit billions." Links / Resources Sam Mallikarjunan, Hubspot – Why The Ecommerce “Gravy Train” Is Coming To An End, And How To Keep Riding It With Inbound Marketing The article we read in this show Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

22mins

30 Apr 2015

Rank #3

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077: How To Create An Organizational Chart That Supports Your Growth Strategy & Helps You Achieve Your Vision

It’s time to transition out of your small business mindset and begin to see your business as an organization, segmented by roles and filled by role-specific people. Even though you’re just one person, you’re likely filling multiple roles in your business. Learn how to seperate them, how they all fit together and what to do once you figure it all out. As we’ve been growing we’ve realized some conflict in tasks we were doing and how it impedes day to day workflow. By establishing roles and understanding who fills what role you can see what you need to be doing - and, more importantly, NOT doing. By bringing definition to your business you’ll find the inefficiencies and create a better work environment for yourself and your employees. This episode is really inspired by the book E-myth by Michael Gerber and we share some of the strategies that have been working best for us. Key Takeaways from the Show How to identify the many hats you wear in your business and fitting them to the right role. Specific tips you can take action on that we’ve been implementing. The difference between fitting the role to the talent and fitting the talent to the role and which one is right. How to create an organizational chart that supports your growth and achieves your vision. Links / Resources Hiring analysis we mentioned last week Book - EMyth Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

20mins

11 Jun 2015

Rank #4

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116: 4 Profitable Email Strategies You Can Swipe for Your Ecommerce Brand

Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand. We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy. We also announce a very unique opportunity – The 2-Day Brand Growth Implementation Intensive – a live event unlike anything you’ve attended before, hosted by Drew and Austin. Key Takeaways from the Show The big shift that turned Drew’s first big Ecommerce retailer around. The role email marketing has played in Austin’s Ecommerce career. The benefit of fixed costs in email marketing. Typical list management issues that Austin discovers while consulting. Benchmarks for desktop and mobile opt-in rates. Responding to pop-up concerns. Segmentation and targeting: sending the right messaging to the right customer at the right time. “Good dog” and “Bad dog” automated emails. The only thing holding companies back from succeeding with these strategies? They don’t actually implement them. Drew and Austin are hosting an intensive email marketing workshop. Links / Resources 1Apply for a spot in Drew and Austin’s Intensive Email Marketing Workshop. NerdMarketing.com Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

40mins

7 Feb 2017

Rank #5

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038: How To Create A Best Customer Retention Marketing Plan For Ecommerce - Strategy Session

The most successful ecommerce companies know how to retain their most profitable customers, and in this episode we give you the steps to create a best customer retention marketing plan for ecommerce. We touched on this topic briefly in "Why Email Marketing Fails", and we felt that this topic deserved it's own episode because, according to Harvard Business Review, a 5% increase in customer retention or loyalty can boost profits by 25%-85%. And out of the top 4 reasons customers never return to give you repeat business, number two is that they don't feel special, important, or valued. We’re not playing tee ball anymore, so not everyone deserves an equal chance to feel valued and important, and not everyone deserves to receive the same special opportunity provided to others. You need to create a best customer retention marketing plan for your ecommerce store and for your most profitable customers, and in this episode we'll give you the steps you need to take to start implementing today.   Topics Discussed Throughout the Interview Some shocking statistics we found in one of our client's customer database The 3 main steps to creating a best customer retention marketing plan for ecommerce How to segment and analyze the customer data Best customer retention marketing ideas to implement now   Links / Resources Episode 024 - Why Email Marketing Fails Customer Segmentation Template   Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

34mins

23 Sep 2014

Rank #6

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080: The Characteristics Of Abundance & Scarcity Thinkers & How To Determine Which One You Are

The most successful ecommerce business owners understand the characteristics of abundance & scarcity thinking, and they know how to only think in terms of abundance. Our largest and best clients use abundance thinking to lead them to more success, joy and fulfillment, while the others with scarcity thinking tend to have more failure, fear and discontent. We’re talking about this today because it’s something we’ve been purposefully focusing on to help us maintain excitement, energy and joy while we build our business. Plus, research has recently shown us that a person’s success is directly related to his or her mindset. We now know that much of your success hinges on whether you believe that “there is always more where that came from” or “there will never be enough”...and the variations of them, i.e. abilities can be developed vs. fixed. We’re going to discuss the characteristics of each kind of thinking, what we see most often in our top ecommerce clients, and then how you can apply it to yourself as you build your ecommerce business. Key Takeaways from the Show The difference between abundance thinking and scarcity thinking How our largest and best clients use abundance thinking to lead them to more success, joy and fulfillment The top 8 characteristics of abundance thinkers (and a bonus) Links / Resources Episode 55 No One's Gonna Remember You When You're Gone - Scooter Braun Article  Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

29mins

2 Jul 2015

Rank #7

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187: Customer Loyalty Secrets From a 7-figure Business

Magical things can happen in your business with a strong brand and a loyal customer base. Bryan Anthonys’ founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel deeply connected with. Today the husband and wife team share the story of how they built their business, the lessons they’ve learned along the way, and the secret to their customer loyalty. Enjoy! Episode Highlights: 4:07 From hustling on Ebay to building their own ecommerce store: the story of how Ed and Amber started Bryan Anthonys. 8:52 What’s working for Ed and Amber’s business right now. 9:35 Tough lessons learned when it comes to expanding your product portfolio. 10:55 The strength of Bryan Anthonys’ brand and how they design products that really connect with people. 14:44 How Ed and Amber's build customer loyalty. 16:44 Why Bryan Anthonys made the bold decision to have all aspects of their business (manufacturing, shipping, distribution) based in the US and the impact it’s had on their vendors. 21:02 Bryan Anthonys approach to customers service and one story that set them as the gold standard for Gracie. 25:48 How Bryan Anthonys uses text message marketing to bring in revenue from cart abandoners. 29:15 The power and value of having a good agency partner and what it’s done for Ed and Amber’s business. 31:37 What to expect with Bryan Anthonys in the upcoming years. Links and Resources: Bryan Anthonys Gorgias Retention Rocket Bryan Anthonys on Instagram Bryan Anthonys on Facebook Brand Growth Experts Foxwell Digital Become a Member: If you liked this episode, you’re going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: Klaviyo Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level. Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

34mins

19 Feb 2019

Rank #8

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186: The 3-Step Process to Profitably Scaling Your Business

Too many established ecommerce stores run out of money before they can scale. Over the last several years, I’ve helped 126 ecommerce brands build more profitable businesses. 78 of them scaled into 7-figure businesses. 2 them had $100 million dollar exits. Through this experience, I’ve learned that if you observe certain principles as you scale, you’ll increase your chance of doing it profitably. Today I share my 3-step formula for profitably scaling your ecommerce business. Enjoy! Episode Highlights: 4:10 The two conversations Austin had with clients that inspired this episode. 5:55 Strategy #1 for profitably scaling: Mindset. 6:20 Understanding your business’ DNA to get into the right mindset for growth. 9:40 The tough choices you have to make when you commit to growing profitably. 11:15 Strategy #2 for profitably scaling: Money. 11:32 How to calculate and set a profitability goal for your business. 14:17 Most business owners are paying themselves to little. Here’s how to calculate a fair wage for yourself. 17:31 Figuring out how much money you need to have in your business to be fully capitalized. 19:40 Is now the right time to hire? How to calculate how much you can spend on salaries based on your profitability goals. 24:29 The three financial components on your business to focus on after setting your salary cap. 25:57 Strategy #3 for profitably scaling: Method. 26:54 The biggest levers to focus on to grow a more profitable business. 34:33 Increasing average order value with "priority processing." Links and Resources: Episode 178: You’re Treating Your Customers Equally (And It’s Costing You Money) Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: Klaviyo Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level. Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

38mins

12 Feb 2019

Rank #9

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198: How To Create Winning Content on FB and IG

Most of the time when our clients get big wins they can be traced back to the quality of their content. Big wins come from winning content, and today Andrew and I are going to discuss how to create that winning content for Facebook and Instagram ads. We’ll share the specific features your content must have if you want to stand out, and our top tips for creating winning imagery, video, and copy. These principles apply not only to Facebook and Instagram, but can be integrated across your entire marketing funnel to help you in all aspects of your business. Enjoy! Episode Highlights: 2:40 A tactic that helped one of Andrew’s clients see an 8X return during their spring launches 5:14 What’s working now with Facebook and Instagram advertising and the winning features your contents must have 6:30 The three fundamental things you must get across in your content: trust, previous customer experience, and quality 10:04 How to turn a Facebook ad into its own landing page with all the fundamentals included 12:02 When you’re creating imagery, ask yourself: How can I make this look real and represent what it actually looks like when someone’s using it? 12:57 Why user-generated content can provide you with the best imagery, and a company that’s killing it with their UGC content 14:49 Andrew's take on lifestyle imagery and making sure your product is at least 50% of any image 17:21 What you should consider when it comes to creating  video content, and why you might not want to do it at all 18:08 Types of video content that can work well 21:29 If you have a product that needs an explanation, then video may be a necessity for your advertising. 23:44 What makes good copy, including: ratings, your unique value propositions, a clear CTA, scarcity, and more 28:58 Austin's tips for how to get started with writing your winning content Links and Resources: Book: Influence Grin Episode 184: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 1 Andrew@foxwelldigital.com Foxwell Digital Brand Growth Experts Review or subscribe on iTunes Become a Member: If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: Klaviyo If you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. Sponsor: Katana If you’re in the product making business, we have great news for you. There’s now a Shopify app built and designed for merchants that make their own products. You can manage your sales orders, raw materials, production schedule inventory and material purchasing from one single dashboard. The name of this app is Katana. Katana is designed for makers, crafters and small manufacturers selling on Shopify. Until now, product makers selling in ecommerce had to settle with messy spreadsheets or regular inventory management software, which can be challenging if you make your own products. Katana is built from ground up with the needs of small manufacturers in mind. Production scheduling and inventory management has never been this easy for Shopify merchants. For a free 14-day trial of Katana, go to www.ecommerceinfluence.com/katana. And, use the code “influence” when signing up to get 30% off from your first 3 months of a paid subscription.

30mins

7 May 2019

Rank #10

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079: The Single Element That Separates Super-Achievers From The Overachievers In Ecommerce

Overachievers typically work just as much and just as hard as super-achievers but, unfortunately, they usually achieve much less. The question is, do you know the single element that separates you from the other? Last week's guest, Taylor Pearson, is someone we consider a super-achiever and he knows what it takes become one. After reading 188 books on entrepreneurship he was able to identify the one single element that separates the best from the rest, and he's explained what that single element is, why it's mandatory, and the simple two-step process to mastering it. This episode is a reading of his blog post. Key Takeaways from the Show The single element to becoming a super-achiever Understanding and implementing The Buffet Principle How to micro the macro (and what that means, exactly) The simple 2-step process the most effective individuals use to become super-achievers The difference between FOMO and JOMO and which one you should be Links / Resources Episode 55 Taylor's Blog Post Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

15mins

25 Jun 2015

Rank #11

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066: How To Extract More Gold Through Pinterest Marketing, The Newest Ecommerce "Gold Rush"

The newest online "Gold Rush" is happening right now, and it's picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today's episode you will no longer have any questions about the power of Pinterest marketing to bring more free traffic, generate more sales, and connect better with customers. Anna Bennett is the owner of White Glove Social Media, co-founder of True North Marketing, and is THE Pinterest marketing expert. Just type into Google “pinterest marketing expert” she’s the top one that comes up...and google’s never wrong. Anna is the author of Pinterest Marketing For Business Master Online Course and has been featured in Forbes Magazine. Her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger and faster and to have some fun along the way! Oh, and Anna dazzled as an international beauty pageant winner a few years back, pretty sweet. Key Takeaways from the Show How and why Pinterest marketing is more effective than any other social media channel for driving traffic and converting more visitors into customers. Why you need to incorporate Pinterest into your email marketing. How Pinterest ads work, and how to make them work for you. The types of brands that should be prioritizing Pinterest Marketing and why Why Pinterest users actually embrace branded content, unlike Facebook and Twitter users, and what that means for your ecommerce brand. How Pinterest earns an additional 30% in paid media for free Links/Resources White Glove Social Media Anna's Twitter Pinterest Marketing for Business (Anna's Master Course) Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

41mins

26 Mar 2015

Rank #12

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202: How I Scaled From $500/day To $15,000/day In Ad Spend In 30 Days

When you talk about scaling up in ecommerce, Facebook ads are often the first thing on most business owners’ lists. Today Andrew shares the exact steps he followed to help a client scale from $500/day to $15,000/day in ad spend in 30 days. He talks about what you need to do before you start scaling and the steps to follow as you grow. If you’re ready to dive deep into the weeds of your Facebook ad account, build new audiences, test new placements, and explore bidding options, this episode is for you. Enjoy! Episode Highlights: 3:22 Words of caution when you hear someone say there’s only one way to do something. 9:20 How to establish your baseline before you start scaling up your Facebook ads. 11:31 Preparing to address the creative gap as you scale. 13:32 What’s worked for Andrew when it comes to images on Facebook and Instagram. 15:50 Building your arsenal of audiences: what to test as your ads scale. 17:45 Andrew's thoughts on how Facebook creates value-based lookalike audiences and potential audience overlap. 20:42 The definition of horizontal scaling. 21:05 The importance of testing different audiences to find the one that works best. 23:55 How to set up an interest CBO with help from Google Analytics. 25:25 Setting up your remarketing audiences as you scale. 28:09 The most valuable thing that worked for Andrew’s client: top of the funnel Instagram stories. 30:15 Andrew's process for setting up your Facebook and Instagram placements. 32:00 How to bid effectively as you scale. 35:10 How to approach ad account monitoring so you don’t kill your own progress. 36:43 Campaigns with CBO vs. other campaigns: when to use it and when you might not want to. 30:07 Austin shares his experience in running a campaign CBO as an experiment. Links and Resources: Episode 198: How To Create Winning Content On Facebook And Instagram Episode 191: How An Artist And Engineer Turned Business Owners Built A “Cult” Episode 146: Why Your Ads Get More Expensive As You Scale (And What To Do About It) Foxwell Digital Brand Growth Experts Review or subscribe on iTunes Become a Member: If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: Klaviyo If you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. Sponsor: Shoelace Shoelace helps fast-growing ecommerce stores build brand equity, increase conversions and grow revenue using Customer Journey Retargeting by showing the right ad to the right people at the right time. Shoelace is excited to announce its all-new integration with Klaviyo. This integration lets you seamlessly synchronize your marketing activity across your email and retargeting channels. Boost your email campaigns by automatically retargeting email recipients across multiple channels. Increase campaign engagement by showing ads to recipients who didn’t open or click an individual campaign. Most importantly, drive growth by effortlessly retargeting all of your Klaviyo lists and segments with personalized messaging. To find out more visit ecommerceinfluence.com/shoelace and supercharge your email campaigns today.

42mins

4 Jun 2019

Rank #13

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067: Tim Francis - How To Develop Systems That Can Grow Your Ecommerce Company By 50% While Cutting Workload By 20-25%

Have you ever wanted to take a just a week off from running your business? But you never take the time off because you're worried that you'll come back to a business ablaze with fires that stall your growth. Worry no more. Tim Francis is going to teach you how to develop systems that allow you to leave your business, sometimes completely detached, and come back to a company fully intact...and still growing strong. Tim is an expert at developing systems that actually work. In 2013, he began systemizing his main business, Tim Francis Marketing, and revenue grew by a staggering 50% in just 3 months, AND he cut his workload by about 20 – 25%...starting an incredible journey into mastering the art and science of building systems for businesses. Realizing there was a huge need to help small business owners systemize their businesses, Tim decided to launch ProfitFactory.com in Fall 2014 to help other business owners create systems in their business to help them make more money while doing less. We’ll walk through how to get started and how to decide which tasks to start eliminating, delegating, and automating...and why Tim says “You need to completely give up your email inbox!“ Key Takeaways from the Show How to develop systems that start eliminating, delegating, and automating your business. How to hire the right assistant you can trust. The process to hire and onboard new team members. Common problems with system sheets and process documents. Understanding SRT and SCRUM for small businesses.   Links / Resources profitfactory.com/ timfrancismarketing.com/ Perfect Job Posting The site Tim uses to find assistans http://hiremymom.com/ Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

1hr 1min

2 Apr 2015

Rank #14

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137: How to grow & scale your ecommerce business with Joe Fischer

Running an online business can be a lonely endeavor. It's easy to second guess yourself if you don't have other business owners to connect with. Have you ever wished you could find out how other companies are managing their growth? In today's episode, we get the inside scoop on what’s working (and what’s not) at the fast-growing gifting startup Greetabl. Joe Fischer, the Founder of Greetabl, joins us today to talk about what worked for him as he grew his business from an idea to an industry. Joe talks about which marketing channels have worked best to fuel Greetabl’s growth, how to hire quality talent as you scale (even if you’re in a small town), the reality behind fundraising for your business, and the five key areas ecommerce brands need to focus on to see ongoing, sustained growth in the coming years. Episode Highlights: 9:16 How Greetabl got in front of people to grow their business 11:18 The campaign that Greetabl is excited about launching (Note: print marketing is not dead) 15:45 Thinking about bringing everything in house? Here is how Greetabl is weighing those costs as a positive 18:49 How to hire quality talent even if you are small business just starting to scale 22:24 What ecommerce businesses can be doing to maintain sustained growth through 2018 and into 2019 25:20 Who Greetabl views as their competition and how they address competition as a whole 30:27 How to raise capital for you business and the secret sauce you will need to do it. 33:37 The best ads that are crushing it for Greetabl right now 38:44 Email does it. The Campaigns that are delivering great ROI for Greetabl 43:45 The tools and tactics Joe uses to balance life & work Links and Resources: Asana Both Sides of the Table Blog Effective executive Ecommerce Influence Episode 135 with Sebastian Marshall Getting Things Done ToDoist Joe Fischer: JF@Greetabl.com Twitter.com/TheJoeFischer

50mins

5 Apr 2018

Rank #15

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148: Ecommerce Marketing Strategy: What Will Get You To 8 Figures?

The number one question I get from ecommerce business owners, whether they’re just starting out or making $4MM a year, is: how do I scale? If you’re asking yourself that question, this episode is for you. In today’s Flash Episode I’ll walk through the big picture strategy that will help guide you on the path to 8 figures. We’ll talk about the three phases of growth, from $0 to $10MM, and what you should be doing at each phase in order to grow your business. I’ll talk about how your role as business owner will evolve as your company scales, and the three levers you should focus on to scale your business. And, I’ll share my #1 piece of advice for what you can do today to kickstart your growth. Episode Highlights 4:03 (Phase 1) The importance of finding a marketing channel that works for you, learning it well and doubling down on it. 5:36 (Phase 2) Now that you’ve mastered the channel, here’s why you need to remove yourself to continue growing. 7:41 Once you've found your replacement, its time to focus on increasing these key metrics. 8:47 How email is still king when it comes to increasing buyer frequency. 11:25 (Phase 3) If 8 figures is in sight, it might be time to step out of the way and develop a team to take over 13:59 How developing a hiring plan can increase your growth to 8 figures 14:55 This is the one thing you should never expect when hiring someone to replace you in a role. Links and Resources EP 131: Productivity Hacks with Sebastian Marshall Brand Growth Experts Foxwell Digital Sponsor This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.

16mins

21 Jun 2018

Rank #16

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182: How To Make Sense of Organic & Paid Traffic Attribution

As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels. This is particularly true when it comes to attribution. Late last year Facebook launched a new attribution tool that will allow you, for the first time, to easily compare data across all of your paid channels at the same time. If you’re running ads across multiple channels, you won’t want to miss this episode. Andrew talks about the Facebook Attribution tool’s best features, how to set it up, and why you should start using it right away. Enjoy! Episode Highlights: 5:48 Facebook’s new Attribution tool: what it is and how it works. 7:53 Some of the common issues people run into with attribution. 11:58 Why you should start using the new Facebook Attribution tool. 15:26 How to set up the Facebook Attribution tool. 18:48 A big benefit of the Facebook Attribution tool? Discovering hidden profits. 19:30 The difference between various attribution models and the questions to ask yourself when you’re setting things up. 24:47 Andrew shares his advice on choosing an attribution window. 29:10 The dashboard you’ll see once you set up Facebook Attribution, and how to use it to start digging into your data. 31:38 The three most valuable things Andrew recommends looking at within the Facebook Attribution dashboard. 37:11 Why it’s absolutely worth your time to set up the Facebook Attribution tool. Links And Resources: Book: Atomic Habits Brand Growth Experts Foxwell Digital Andrew@FoxwellDigital.com iTunes Become a Member: If you liked this episode, you’re going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: Shoelace This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit. Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial! Sponsor: Klaviyo Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level. Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

41mins

22 Jan 2019

Rank #17

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230: How To Get Started With Facebook Advertising

One of the questions we’ve received from several listeners recently is, “Can you guys talk about how to get started with Facebook advertising?” We’ve done quite a few episodes where we talk about scaling up your Facebook ads, but we've never started at the very beginning. Today we’re doing just that. If you’ve never advertised on Facebook before, or you’re just starting out, this episode is for you. We’ll talk through how to set up Facebook Business Manager, how to start building audiences for different parts of the sales funnel, how to approach your initial budget, and what success looks like in your first few months of advertising. Enjoy! Episode Highlights 6:35 If you’re just getting started with Facebook advertising, here are the first steps. 8:01 Dynamic Product ads: what are they and why you need them. 8:50 Creating customer avatars to inform your interest-based targeting. 10:51 The main hurdles you may come across when setting up Facebook Business Manager. 13:00 How to check whether you’ve set up Business Manager correctly. 14:34 Where people often get stuck with creative and the components of great content. 16:51 The three phases of the sales funnel and how to start building audiences for each phase right out of the gate. 20:13 How to approach the first three months of advertising: crafting your brand message, how much to spend, and what success looks like. 23:23 What is your Cost Per Acquisition goal, and how do you determine it? 26:38 How to understand your initial Facebook advertising metrics. 28:16 Where to go next after you’re getting comfortable with your advertising. 29:35 How to decide which objective to pick for different parts of the funnel. 31:31 Two objectives you shouldn't be using. 34:07 The key component you have to understand when you get started with Facebook advertising and what success often looks like for the first several months. Links And Resources Facebook Business Manager Facebook Blueprint Facebook Pixel Helper Chrome Extension Book: Breakthrough Advertising Episode 214: How To Crank Up Your Advertising Creative (Aka What’s Working Now) Episode: 198: How To Create Winning Content On Facebook And Instagram Episode 173: The Five Step Process To Optimize Your Facebook Ad Account (RCAB-P) The Coalition Andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

32mins

17 Dec 2019

Rank #18

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224: How to Prepare for the Future of Facebook Advertising

Due to Facebook’s influence, your website is less and less often the first place potential customers learn about your brand. We don’t see this changing anytime soon. In fact, Facebook’s already moving to on-site checkout, removing the need to visit your website altogether. Today we’re talking about the future of Facebook advertising and how we see it evolving. We discuss what Facebook’s plans are for the platform, as well as for Instagram, and how you can be prepared for what’s to come.  Enjoy! Episode Highlights 5:13 Why we’re talking about Facebook’s future and what you’ll learn today. 6:53 What Facebook has planned for future interactive elements. 9:04 How to use Instagram polls to increase engagement. 11:17 The future of augmented reality on Facebook and how it could impact your CPM. 14:22 Interactive games as ads: worth the hype or overrated? 16:05 Andrew’s biggest takeaways about the future of Facebook advertising. Links And Resources 217: How Josh Meyer Built The Fastest Growing Company In Maine 208: The Power Of Paid Social: How Buffy.Co Blew Up @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

20mins

5 Nov 2019

Rank #19

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159: The $100 Million Dollar Blueprint w/ Mike Danner of Ancient Nutrition

Mike Danner is the VP of Digital Marketing for Ancient Nutrition (formerly Dr. Axe) the largest natural health website in the world with over 20M visits a month. Last year, they landed at #35 on the Inc. 500 Fastest Growing Companies in America list and was the #1 fastest growing company in Tennessee in both 2016 and 2017. To top things off, in March of this year they received a $103M investment for a minority share of their business. To say they are “scaling quickly” is an understatement. I had the pleasure of getting to know Mike last year when I hosted a Private Intensive Workshopat their headquarters in Tennessee. He is razor sharp and very practical, which is on full display during this interview. He’s become an expert on hiring (out of necessity), and shares the inner workings on how they’ve managed to keep the business powering through unprecedented growth. This is an interview I’ve wanted to bring you for a long time. Enjoy! Episode Highlights 7:12  How scaling your business will lead to your role in the business changing over time. 11:36 Why Dr. Axe was able to scale so quickly and overcome their failures quickly. 17:20 Here are the tactics that Mike is thinking of as he looks to 2019 and beyond.  21:10 The two reasons why you should be connecting/staying connected with thought leaders. 26:28 The one quote (of many) that Mike uses as a guide for success. 27:49 Mike's process for hiring incredible talent in places you'd least expect to find it. 30:37 The two hacks Mike uses (and you can too) to hire incredible talent. 37:46 The one question you should asking people in your network to find the right talent for your job opening. 45:40 The one thing you can do now to see results by the end of the week.  Links and Resources Ancient Nutrition Dr. Axe Drive (book) By Daniel Pink Drive (Ted Talk) By Daniel Pink Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

52mins

21 Aug 2018

Rank #20