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Marketing Made Simple

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

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Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

#68: How to “Sell” Without Making People Feel Awkward

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If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate?

In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it!

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work!

Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris.

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Have a story of success after implementing the StoryBrand Framework to clarify your messaging and marketing? Let us know! Call 615-649-0705 before Friday October, 14 for a chance to have your story featured on an upcoming episode! We can't wait to hear from you!

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Oct 05 2022

23mins

Play

#67: NEW—A Sales Framework for People Who HATE Selling

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If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here’s the good news: Your sales conversations don’t have to feel awkward or manipulative. When you learn the storytelling framework for sales, you can stop pushing products and start inviting customers into a story where their problem gets solved.

In today’s episode, J.J. and April talk with Donald Miller about Business Made Simple's newly released sales course, The Customer is the Hero. Listen in to learn a 5-step framework that will give you key talking points for every sales conversation so you can ease the tension and start confidently closing more sales.

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work!

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 28 2022

30mins

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#66: How to Successfully Crowdfund Your New Business Idea

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Looking to raise money to start your business or fund an upcoming product? Crowdfunding can be an effective way to hit the market with a bang. Not only do they provide the funds you need, crowdfunding campaigns can create unparalleled hype and awareness for your new product. But if you’ve never done it before, how can you avoid getting lost in the noise and ensure success around hitting your goal?

In today’s episode, J.J. and April talk with StoryBrand certified guide, Moses Mehraban about how to craft an effective crowdfunding campaign rooted in the StoryBrand framework that works. Listen in to learn key tips when it comes to crowdfunding so you can successfully hit your goal and launch your product into the marketplace!

Contact StoryBrand Certified Guide Moses Mehraban directly at MarketingMadeSimple.com/MosesMehraban.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 21 2022

34mins

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#65: Marketing Hacks You Need to Grow Your Podcast

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Starting and growing a podcast can feel like an uphill battle. There aren’t a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast audience and start impacting more people.

In today’s episode, April and J.J. chat with Aleya Harris, a StoryBrand Certified Guide and host of her own podcast, Flourishing Entrepreneur. Aleya shares insider tips on how getting on Listen Notes (a great podcast search engine), using lead generators, and viewing your podcast like “the baby on your hip” can help you get your podcast out to more people. Listen in now to learn podcast growth hacks from someone who’s been there, done that!

Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 14 2022

31mins

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#64: Unifying Your Team & Improving B2B Marketing Strategies

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Do you need to get your marketing team on the same page or do better B2B marketing? The StoryBrand marketing framework has helped thousands of small businesses and solo marketers, but it is also highly effective for bringing consistency to large marketing teams or improving B2B marketing strategies.

In today’s episode, JJ and April talk with Jessica Embree, a team member of a StoryBrand certified marketing agency, about how businesses of any size or audience can get more results from their marketing with the StoryBrand framework. Listen in to learn how you can unify your team and develop B2B strategies that resonate with your audience and beef up your bottom line.

Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com.

Contact StoryBrand Certified Guide Jessica Embree directly at MarketingMadeSimple.com/Tulip-Media-Group.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 07 2022

31mins

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#63: How You Can Be the Next StoryBrand Success Story

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Are you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours.

In today’s episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each business (from different industries!) was able to solidify an effective marketing strategy in less than 48 hours. 

Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com.

Contact StoryBrand Certified Guide Josh Brammer directly at MarketingMadeSimple.com/Josh-Brammer-Indianapolis-Storybrand-Guide.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 31 2022

28mins

Play

#62: How to Fix Your Marketing in 2 Days

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Sick of marketing that isn’t working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your website? Create brand messaging? You’ll walk out with all of that and more.

In today’s episode, JJ and April talk with StoryBrand Certified Guide, Krista Smith, about what to expect when you attend the StoryBrand Marketing Livestream Workshop. Not only will you get training on the StoryBrand marketing framework, you’ll get personalized coaching and feedback in your small group via zoom rooms. Listen in to see if booking a workshop is the right move for your business! (SPOILER: It totally is!)

Attend the StoryBrand Livestream on September 13-14, 2022 and fix your marketing in 2 days. Work directly with a coach who will show you how to create a Brandscript that is clear, compelling and actually works! Register now at StoryBrand.com.

Contact StoryBrand Certified Guide Krista Smith directly at MarketingMadeSimple.com/Krista-Smith.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 24 2022

28mins

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#61: Create Brand Messaging That Works (BrandScript Deep Dive)

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Do you feel like you’re at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don’t have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify your message, make more money with your words, and get your product out to more people!

In today’s episode, J.J., April, and StoryBrand Certified Guide Kristin Spiotto walk business owner and realtor, Jesse Peterson, through his BrandScript. Jesse created his BrandScript on his own, and now J.J. and Kristin coach him through how to make it even better. Create your own BrandScript at MyStoryBrand.com, follow along and make the words (and sales) flow!

Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a Brandscript that's clear and compelling and actually works! Register now at StoryBrand.com.

Contact StoryBrand Certified Guide Kristin Spiotto directly at MarketingMadeSimple.com/Kristin-Spiotto.

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WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 17 2022

37mins

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#60: What You ACTUALLY Need to Know About SEO

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There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You’ve probably heard that SEO can be a great tool to get your message out to more customers, but since you’re not an SEO expert, it can seem intimidating and complicated to get started!

This week, J.J. and April talk to StoryBrand Certified Guide, Kurien Abraham, about easy and effective ways to get started with SEO. You’ll find out key things you can do to improve your SEO (no coding knowledge needed!) - and you'll also learn exactly what to look for if you hire an SEO expert. Listen in to uncover the truth about SEO so you can have total confidence in your approach!

Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a clear and compelling message that actually works! Register now at StoryBrand.com.

Contact StoryBrand Certified Guide Kurien Abraham directly at MarketingMadeSimple.com/CWResults.

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IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 10 2022

34mins

Play

#59: Is It Time to Throw Out Your Brand Message?

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Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer.

In today’s episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don’t worry – you don’t have to lose the part of your brand messaging that feels like “you.” When you step back and take a 30,000-foot view, you’ll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively.

You can contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/BuiltByLove

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WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 03 2022

27mins

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#58: How to Start a Successful Marketing Side Hustle

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Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today’s conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping other therapists with their marketing.

Listen in as Macy Robison, Head of the StoryBrand Guide program, joins J.J. and April to give practical tips on growing a great marketing business. Whether you are thinking of launching your own marketing agency or starting a side hustle to bring in extra cash, you don’t have to do it alone. StoryBrand has resources and a community ready to support you and your dream.

Go to GrowYourMarketingBusiness.com and get immediate access to our free resource: How to Grow a Great Marketing Business: The 10-Step Checklist.

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DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

HAVE A MARKETING QUESTION OR WANT TO CELEBRATE A MARKETING WIN AFTER IMPLEMENTING THE STORYBRAND FRAMEWORK? CALL AND LET US KNOW: 615-649-0705

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jul 27 2022

24mins

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#57: How to Escape a Marketing Rut

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Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again. 

In today’s episode, StoryBrand Certified Guide Julia Block Pearson gives brilliant tips in response to a voicemail we received from a Hero Maker. Like many business owners, this Hero Maker is stuck in a marketing funk and looking for the best way out. If you're in the same situation, listen in as Julia shares practical tips you can immediately use to inspire and capture new marketing ideas that will truly excite and engage your customers. 

You can contact StoryBrand Certified Guide Julia Block Pearson directly at MarketingMadeSimple.com/Julia-Block

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WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jul 20 2022

20mins

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#56: How to Use LinkedIn Ads to Grow Your Business

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Are you leveraging the power of LinkedIn? When it comes to growing your business, it’s crucial to show up in the spaces and platforms your target audience uses. Chances are, one of those spaces is LinkedIn. Posting content and connecting with a few prospects is one thing, but it can feel daunting to figure out LinkedIn’s ad platform.

That’s why J.J. and April are talking with StoryBrand Certified Guide Evan Knox, a LinkedIn expert. In today’s episode, you’ll get clear steps on how to use LinkedIn ads to engage more potential customers. Listen in to take advantage of pro tips that most people have to pay for.

You can contact StoryBrand Certified Guide Evan Knox directly at MarketingMadeSimple.com/Evan-Knox.

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IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jul 13 2022

30mins

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#55: Five Effective Ways to Highlight the Problem You Solve for Customers

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You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!

In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.

You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.

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WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jul 06 2022

23mins

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#54: Solutions to Your Toughest Marketing Questions

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Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all about giving you the specific answers you need around the specific problems holding you back when it comes to your marketing and messaging.

In today's episode, J.J. and April hear from Hero Makers like you about what's still holding them back when it comes to marketing and messaging and provide the solutions needed to break through to the other side. If you're still struggling with your marketing, we're here to give you some much needed relief!

Past Episodes Mentioned in Today's Conversation:

#1: Donald Miller—The Framework That Makes Marketing Easy

#24: Will StoryBrand Work if You're an Artist?

#26: Will StoryBrand Work for Your Personal Brand?

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WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705

ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jun 29 2022

31mins

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#53: Stories of Success Using the StoryBrand Framework

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Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging.

Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win!

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WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705

ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops

DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jun 22 2022

24mins

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#52: How to Overhaul Your Marketing Now

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You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all about giving you the confidence and permission you need to start.

In today's show, J.J. and April talk with Bill Allen, owner of 7 Figure Flipping, about how he's used the StoryBrand framework to completely rework his marketing and messaging. He also shares how the framework is helping him build a billion dollar brand! If you're still needing that extra push to start utilizing StoryBrand to help overhaul your marketing and grow your business, this episode is for you. 

Find out more about Bill Allen and 7 Figure Flipping at 7FigureFlipping.com.

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WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705

ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops

DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jun 15 2022

33mins

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#51: How to Make Your Marketing More Inclusive

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You started a business to help solve a problem. And in order to help as many people as possible, your marketing needs to be inclusive. But without knowing it, your message might be leaving out an important segment of your target audience. Fortunately there are easy steps you can do to fix this.

In today's conversation, J.J. and April talk with StoryBrand Guide Raj Lulla all about what you can do to create a more diverse and inclusive story in your marketing and messaging that will invite more customers, solve more problems and grow your business!

You can contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful

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WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705

DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jun 08 2022

29mins

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#50: The Video Your Business Needs to Win Over More Customers

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A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?"

On today’s episode, J.J. and April talk with StoryBrand Guide David Hepburn all about how you can craft an effective video that manages customer expectations, clearly spells out the process they'll experience when buying from you and ultimately shows how your offering will transform them into the hero of their own story.

You can contact StoryBrand Certified Guide David Hepburn directly at ClarifyYourMessage.com/HepburnCreative.

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WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705

DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Jun 01 2022

24mins

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#49: The Best Way to Use Testimonials to Grow Your Business

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Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode!

Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode.

Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you!

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Even if you know you have the best product on the market, customers will be hesitant to purchase unless you build trust and authority with them first. One of the best ways to do this is through testimonies! But without a formula for doing it right, you may end up with material that doesn't actually help your future customers make a decision towards purchasing your product. So how do you get started?

On today’s episode, J.J. and April talk with StoryBrand Guide Mindy Cook all about the questions you need to ask and what you need to do to get the perfect testimony that builds trust and excites customers to buy from you.

You can contact StoryBrand Certified Guide Mindy Cook directly at ClarifyYourMessage.com/MindyCook.

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DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

May 25 2022

28mins

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