Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Popular episodes

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The best episodes ranked using user listens.

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Paracable.com Drove 40,000 Visitors a Day Before Having Any Inventory

On today’s episode you’ll learn from an entrepreneur that drove 40,000 visitors a day before ever having a product in inventory. In this episode you'll learn: How to know when you have the right timing for launching a product. How to determine if a PR agency will be a good fit for your business. How to turn angry customers into rabid fans.


26 Jan 2017

Rank #1

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Tripling Revenue on a 30-Year-Old Mattress Company

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials. Show notes: http://www.shopify.com/blog/soaring-heart-differentiation


23 Apr 2019

Rank #2

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A $3 Million 4-Hour A Day Business

On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day. In this episode you'll learn: Why you should drive your non-English speaking customers to Amazon. Why they redo their website from scratch every year. 3. Why you should buy Facebook ads in Europe rather than in the US.


16 Jun 2016

Rank #3

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How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.


28 Nov 2017

Rank #4

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Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future. For more on Bullet Journal, Ryder Carroll, and the show notes: https://www.shopify.com/blog/bullet-journal-methodology Tune in to learnHow to showcase how your customers are using your productsWhy you should never be afraid of giving away too much free contentWhy they created a companion app for their products


7 Jan 2020

Rank #5

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The Power of Content: How 1 Article Generated $22 Million in Sales

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brandTune in to learnWhat is the love, demo, love video and why is it such an effective marketing toolWhy you should not drive your traffic straight to a product page and where to drive it to insteadWhere to reinvest in your brand and company


3 Dec 2019

Rank #6

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How to Build a Luxury Brand From Scratch

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding. Topics we cover: How to earn the respect of large luxury brand manufacturers when you’re just starting out. How to let a quality control agency inspect your products for you. How to test your Kickstarter campaign before launching. Read a full transcript of the show here.


28 Mar 2017

Rank #7

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The Simple Business Model Used to Build a $2.4 Million Business

Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets. For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model Tune in to learn The business model you should follow to improve your chances of success How they created an 11,000 subscriber email list before launching Why a completely unrelated Reddit post drives them traffic and sales


23 Jul 2019

Rank #8

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Growing an Email List of 20,000 (Without a Product to Sell)

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience. Through that email list, we started messaging and surveying and bringing all of those people into the product development experience. Tune in to learn How to find the right co-founder for your startup How to build a highly engaged 20,000 person pre-launch email list What angel investors care about versus venture capitalists Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building


10 Dec 2018

Rank #9

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How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads

On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience. Topics we cover: How to refine your Facebook ad copy. Why you should use Facebook ads to tell your personal story. How to grow your store’s subscription program.

1hr 2mins

2 May 2017

Rank #10

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The Art (and Science) of Facebook Video Ads That Work

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.


5 Dec 2017

Rank #11

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Working With the Same Manufacturers Behind Many Luxury Brands

On this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space also work with.


30 Jan 2018

Rank #12

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How to Automate Your Business as Fast as Possible

Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind. Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs. In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business. For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation Tune in to learn How processes remove motivation from the equation Why you should not start with Facebook Ads first and where you should start instead What you should test tweak within your first ads


6 Aug 2019

Rank #13

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How to Find Viral Content for Your Brand's Facebook and Instagram Profiles

On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram. Topics we cover: How to re-purpose viral content for your brand. The most important metric to look for when measuring engagement. How to hire and train someone to run your social media.


5 Sep 2017

Rank #14

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Building a $1.8 Million Gift Box Company

Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city.   Initially starting off selling subscription boxes in 2013, Batch switched gears to be a gift company and grew to have its own retail space while generating $1.8 million in sales annually.  In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus. For more on Batch and the show notes: https://www.shopify.com/blog/batch-growthTune in to learnHow they used a landing page to validate their business ideaThe customer feedback the convinced them to open a physical retail storeThe most important questions you should ask your existing customers


8 Oct 2019

Rank #15

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How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway

In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey. In this episode you'll learn: How to use your competitor’s product reviews to improve your copywriting. How to reverse engineer the viability of a business idea. 3. How to find and work with influencers and only pay them when they sell your product.


23 Feb 2016

Rank #16

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Turning Your Customers Into Your Influencers

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers. Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and their families. Tune in to learn: How to identify which business to focus on when you’ve started multiple businesses How to think bigger as an ecommerce entrepreneur What is a micro ambassador program and how to identify worthy ambassadors Show Notes: http://www.shopify.com/blogs/blog/euphoric-herbals-micro-ambassadors


7 Jan 2019

Rank #17

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Working with “Micro Influencers” Helped Thuggies.com Build a Half Million Dollar Business

In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers. In this episode you'll learn: How to validate a product that no one has ever seen before. 2. Why you should force customers to buy from you online even if you meet them offline. 3. What are micro influencers, how to find them and how to work with them to promote your business.

1hr 2mins

13 Sep 2016

Rank #18

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More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead

In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.


16 Jan 2018

Rank #19

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Why One Etsy Seller Started Her Own Store (And Controlled Her Brand)

On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store. Topics we cover: How to attract wholesale clients through Etsy. How to make sure your differentiators stand out. How to hire temporary workers.


4 Jul 2017

Rank #20