Cover image of Marketing School - Digital Marketing and Online Marketing Tips
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Rank #6 in Marketing category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 5 days ago

Rank #6 in Marketing category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
Read more
Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
Read more
Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Latest release on Oct 29, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 5 days ago

Rank #1: 7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Sep 16 2019

8mins

Play

Rank #2: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 23 2018

5mins

Play

Rank #3: How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 04 2018

6mins

Play

Rank #4: 7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

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In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 11 2019

7mins

Play

Rank #5: Being Dumb Will Make You More Money | Ep. #906

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Jan 23 2019

7mins

Play

Rank #6: What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

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In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 03 2019

4mins

Play

Rank #7: How to Sell Anything on Facebook and Instagram | Ep. #880

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 28 2018

6mins

Play

Rank #8: The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

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In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 24 2019

4mins

Play

Rank #9: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 02 2018

7mins

Play

Rank #10: 7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 12 2018

6mins

Play

Rank #11: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 26 2018

5mins

Play

Rank #12: How Long it REALLY Takes For a Business to be Successful | Ep. #1179

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In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 23 2019

5mins

Play

Rank #13: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 01 2018

6mins

Play

Rank #14: Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

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In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17 2019

36mins

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Rank #15: How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 24 2019

5mins

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Rank #16: 7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

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In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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  • What should we talk about next? Please let us know in the comments below.
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Sep 01 2019

6mins

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Rank #17: How to Make Your Content Go As Far As It Can | Ep. #907

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24 2019

5mins

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Rank #18: How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

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In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Nov 04 2019

11mins

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Rank #19: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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  • What should we talk about next? Please let us know in the comments below.
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Oct 28 2018

6mins

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Rank #20: The Most Successful Marketers Are... | Ep. #1130

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In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04 2019

5mins

Play