Cover image of Marketing School - Digital Marketing and Online Marketing Tips
(949)

Rank #6 in Marketing category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 10 days ago

Rank #6 in Marketing category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

949 Ratings
Average Ratings
840
44
19
19
27

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

Useful for Everyone

By MGD1234567 - Apr 21 2020
Read more
I'm not in marketing but I do a lot of work that overlaps the skills marketers use. I've found this show very helpful when it comes to promotion, web design, SEO, and more.

iTunes Ratings

949 Ratings
Average Ratings
840
44
19
19
27

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

Useful for Everyone

By MGD1234567 - Apr 21 2020
Read more
I'm not in marketing but I do a lot of work that overlaps the skills marketers use. I've found this show very helpful when it comes to promotion, web design, SEO, and more.
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Latest release on May 28, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 10 days ago

Rank #1: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018

5mins

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Rank #2: How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 04 2018

6mins

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Rank #3: 7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

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In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 11 2019

7mins

Play

Rank #4: Being Dumb Will Make You More Money | Ep. #906

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Jan 23 2019

7mins

Play

Rank #5: What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

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In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 03 2019

4mins

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Rank #6: How to Sell Anything on Facebook and Instagram | Ep. #880

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 28 2018

6mins

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Rank #7: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 02 2018

7mins

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Rank #8: How to Get the Most Out of Google Analytics | Ep. #1151

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In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
  • [00:30] Tapping into Avinash Kaushik's wealth of knowledge!
  • [01:17] Using cohort reports for the time increments that suit you.
  • [02:28] Adding annotations to track big events and changes in traffic.
  • [02:47] Advanced segmentation; getting particular about your site's visitors.
  • [03:05] Linking to Google Ads and Search Console!
  • [03:17] Google's cross device feature and adjusting messages accordingly.
  • [04:20] The usefulness of multi-touch attribution for a clearer picture.
  • [04:51] E-commerce and goal tracking, and using Google Tag Manager.
  • [05:10] The high quality benchmarking capabilities of Google Analytics.
  • [05:46] That is it for today!
  • [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

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Sep 25 2019

6mins

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Rank #9: 7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 12 2018

6mins

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Rank #10: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018

5mins

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Rank #11: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 01 2018

6mins

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Rank #12: Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

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In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jul 17 2019

36mins

Play

Rank #13: How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 24 2019

5mins

Play

Rank #14: How to Make Your Content Go As Far As It Can | Ep. #907

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 24 2019

5mins

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Rank #15: The Best Marketing Courses For Digital Marketers | Ep. #1152

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In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
  • [00:35] Some of the courses that are available for free on YouTube.
  • [01:35] Affordable courses and other places you can learn online.
  • [02:12] Specializing in one channel rather than chasing general expertise.
  • [03:08] Following through on your courses and staying updated as marketing evolves.
  • [04:02] Considering paid options versus free content; the benefits of each.
  • [05:57] The commitment that an audience makes when they pay for a course. 
  • [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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  • What should we talk about next? Please let us know in the comments below
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Sep 26 2019

7mins

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Rank #16: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Oct 28 2018

6mins

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Rank #17: How to Keep Your Content Fresh and Interesting | Ep. #1147

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In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
  • [00:33] What does it mean to have fresh and interesting content today?
  • [01:37] Some tips for starting out as a content creator and the learning process.
  • [02:48] Using design and graphics to spark interest and maintain attention.
  • [03:50] An example of a visually appealing brand that stands out!
  • [04:27] Rounding up today's strategies and tips for staying fresh.
  • [05:43] That’s it for today's episode!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

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Sep 21 2019

6mins

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Rank #18: The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

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In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 14 2018

6mins

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Rank #19: The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851

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In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This)
  • [00:50] Create a good product or service and you will gain customers from word of mouth.
  • [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
  • [03:10] They recently announced a new product.
  • [03:22] That was enough marketing for them. The buzz has already begun.
  • [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
  • [04:45] They love to use celebrity marketing to do the talking for them.
  • [05:05] Be remarkable and people will talk about you.
  • [05:20] That’s it for today!
  • [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Nov 29 2018

6mins

Play

Rank #20: How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

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In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
  • [00:38] Niche down!
  • [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
  • [01:08] You can charge more because you’re niching down and have specialized skills.
  • [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
  • [02:38] Drip just rebranded to be e-mail marketing for e-commerce.
  • [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
  • [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
  • [03:50] Apple started with a single computer and now have a whole line of products.
  • [04:08] When you’re working in a niche, your conversion rates will go up.
  • [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
  • [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
  • [05:55] You can’t be everything to everyone!
  • [06:01] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Feb 27 2018

6mins

Play