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Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

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7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer. [00:44] Staying open-minded and learning continually! [01:37] The running of constant tests; the best way to improve and succeed. [02:41] Writing practice and developing the ability to compellingly communicate your ideas. [03:52] Data is way more important than any gut feeling you have! [04:33] Patience is virtue; allow time to get to your goal. [05:41] Keeping up to date with technology and where it is headed. [06:47] Do not underestimate the power of relationships!  [08:01] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 7 Habits of Highly Effective People Stephen Covey Breakthrough Advertising Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

8mins

16 Sep 2019

Rank #1

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How to Create a Marketing Plan for 2019 | Ep. #856

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a Marketing Plan for 2019 [00:48] Traction is a great resource to use and live by. [01;05] Use each quarter to plan for the next one. [01:55] Use Zoom to meet with your remote team. [02:10] Scale up everything that worked. [02:35] Think about how to increase lifetime value of customers. [03:45] Think about something extreme you can do. [03:53] Take something that is working and double down on it. [04:07] Think about what to eliminate. [04:31] What ideas can you use from other industries and apply it to your business? [04:56] What can you steal from competitors? [05:12] That’s it for today! [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

6mins

4 Dec 2018

Rank #2

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7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign [00:36] 1: Ubersuggest. [00:45] Free to use and great for researching keywords. [00:57] 2: Mailchimp. [01:05] Email blasts will always work. [01:57] 3: MobileMonkey. [02:10] Use this to blast via Facebook Messenger. [02:30] 4: BuzzSumo. [02:38] Great for seeing what your competitors are doing. [03:18] 5: SocialBlade. [03:30] Helpful to see social sharing information. [03:40] 6: VidIQ. [03:45] Helps with keyword and video optimization. [04:25] 7: Clickflow. [04:27] Eric’s SEO A/B testing software. [05:45] That’s it for today! [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

7mins

11 Apr 2019

Rank #3

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Being Dumb Will Make You More Money | Ep. #906

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Being Dumb Will Make You More Money [00:50] You don’t have to be good at everything to do well. [01:08] Eric can’t code and he’s not detail oriented. [01:25] He is aware of what his talents are and where he could improve. [01:45] Neil is good at HTML and PHP, but “sucks” at management. [02:45] Neil’s mom told him he had no common sense. [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate. [04:10] Make sure you hire the right people who will excel at things the you do not. [05:15] Be really good at what you enjoy and find people to fill in the gaps. [06:15] Remember to be humble and accept weaknesses in yourself. [06:52] That’s all for today! [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

7mins

23 Jan 2019

Rank #4

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What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week? [00:35] Eric writes 3-6 posts per week. [01:22] Neil only writes 1 post per week. [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content. [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week. [02:51] Take the opposite approach of your competitors’ posts. [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences. [04:00] Start off slow and steady. [04:10] That’s it for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4mins

3 Apr 2019

Rank #5

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How to Sell Anything on Facebook and Instagram | Ep. #880

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram. [01:05] On Instagram story ads, people are encouraged to swipe up for more info. [01:12] They are then led to a landing page, where they can opt-in to emails. [01:17] After that, they get to see the training video. [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once. [01:55] Build a connection with people before you pitch them. [02:20] Send people to pre-sales pages. [02:40] Don’t be shady. [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site. [03:15] If people go to an authoritative site, they will trust your products or services. [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops. [05:25] That’s it for today! [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

6mins

28 Dec 2018

Rank #6

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The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking. [00:37] Apart from goal-tracking, the cohort analysis is so important! [00:51] What you can see in these reports by just changing the duration of the period. [02:02] The different ways that cohort analysis can be used. [02:15] Learning how to read a cohort chart; the two main ways to read them. [03:04] The flow of a cohort chart and the basic directions you want the numbers to go! [03:12] That’s it for today! [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Cohort Analysis Goal Tracking Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4mins

24 Oct 2019

Rank #7

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How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys. [00:38] What we did with the bi-annual survey we give to our Marketing School audience. [00:53] Using SurveyMonkey or Typeform to ask your audience questions. [01:04] If you are not surveying your audience, you can’t get better. [01:15] The value of appreciating and using negative feedback to grow your business. [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge. [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters. [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy. [03:32] Refining your product to market fit by listening to your audience. [04:10] Improving your audience’s experience using surveys and giving them what they want. [05:06] Audience suggestions: More guests, longer episodes, and more! [06:10] What people said when we asked if they would pay for Marketing School. [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter. [06:51] Using the questions we ask and applying them to your own surveys. [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey. [07:27] That’s it for today! [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: SurveyMonkey Typeform Sean Ellis Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

8mins

18 Aug 2020

Rank #8

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What Type of People Make the Best Marketers | Ep. #1519

In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Type of People Make the Best Marketers. [00:32] The qualities that are common to amazing marketers. [00:55] The centrality of a growth mindset for the role of a marketer. [01:19] The player-coach mentality; finding people who work hard and also educate. [01:38] Side-projects are your friend and can translate well into the main business! [02:04] The importance of creativity and how this plays out with customers. [02:55] Research, learning and analytics — beating out the competition from different sectors. [04:06] Developing a numbness to losing in order to have staying power in the marketing game.  [05:06] Finding persistent players who can accumulate marginal gains. [05:38] The value of coachable team members — taking feedback and involving a coach. [06:47] That’s it for today! [06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: MarketerHire Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

7mins

2 Oct 2020

Rank #9

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How to Use Calculators and Quizzes to Skyrocket Leads with Randy Rayess, Co-Founder of Outgrow

In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess. [01:25] How Outgrow works, the service they provide, and how they make money. [02:12] The business model at the company and some of their interesting statistics. [03:56] Why people should use calculators — adding this tool to your business. [05:31] The case studies that Outgrow have conducted and the data they have collected. [07:20] Getting started with Outgrow; implementing this versatile tool! [09:28] Examples of the different tools that suit specific business and applications. [11:25] Ways to promote interactive content — how Outgrow helps with this too!  [13:27] Marketing strategies and tools that have been working well for Outgrow. [15:09] Outgrow's channels that experience the most customer traffic. [16:29] The team numbers at Outgrow currently. [16:40] The best business advice that Randy has ever received! [17:42] How Randy has gone about building a good company culture. [19:32] The app that Randy has found the most useful recently! [20:12] Randy's favorite marketing tool and where he draws inspiration from currently. [20:54] A final book recommendation from Randy and how to connect with him and Outgrow. [21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Outgrow Randy Rayess on LinkedIn Randy Rayess on Twitter Randy Rayess Email VenturePact WeWork Tesla Peloton Pocket Elon Musk Managing Oneself Peter Drucker Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

22mins

7 Oct 2020

Rank #10

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7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate [00:32] 1: Write a better title. [00:55] Try to bring people to the point of sale. [01:05] 2: Leverage curiosity. [01:20] Try to have a juicy hook. [01:52] 3: Improve your meta description. [02:30] 4: Use adjectives. [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article. [03:25] 5: Make sure you use a good thumbnail in YouTube. [04:00] Your thumbnail even matters on Facebook. [04:15] 6: Use rich snippets. [04:30] There is usually a plugin in Wordpress to help with something like this. [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates. [05:15] That’s it for today! [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

6mins

12 Dec 2018

Rank #11

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How Long it REALLY Takes For a Business to be Successful | Ep. #1179

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful. [00:48] Ways to measure success; starting with revenue and profitability. [01:20] Managing the difficulties and pain of the first two years. [03:04] All the things that can go wrong in the early stages. [03:59] The rule of three; waiting out the teething years.  [04:19] That’s it for today! [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow CrazyEgg Ubersuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5mins

23 Oct 2019

Rank #12

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Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you’re selling, try to take people on a conversational journey. [22:30] It’s never been easier to grow your email subscriber list. [23:20] Don’t wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That’s it for today! [34:48] Please go to Marketing School for a free copy of Larry’s slides. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

36mins

17 Jul 2019

Rank #13

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How to Market When You’re a Nobody | Ep. #966

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market When You’re a Nobody [00:40] Eric and Neil are technically “nobodies”. [01:06] Look to see who is getting traction. [01:20] BuzzSumo will help you figure out what’s hot in your field. [01:35] You can also cross-link with popular people and sites. [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site. [03:30] Most people do not know us! [03:42] The more people who don’t know you, the more people you can convert. [04:00] Consider all the outlets you can use (podcasts, videos, etc.). [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship. [04:44] That’s it for today! [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5mins

24 Mar 2019

Rank #14

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7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it. [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money. [04:25] Their price optimization typically leads to a 15% increase in new revenue. [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more. [05:37] That’s it for today! [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

6mins

1 Sep 2019

Rank #15

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How to Make Your Content Go As Far As It Can | Ep. #907

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5mins

24 Jan 2019

Rank #16

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How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time. [00:41] Posting content, videos and organic growth by leveraging brand equity. [01:42] Applying this lesson to other platforms aside from Instagram. [02:03] Looking at the example of Gary Vaynerchuk! [03:35] Using podcasting and collaboration as a means of brand marketing. [05:01] Leverage what you already have and make the most of your associations. [06:24] Go find someone to partner with! [08:50] There is a time for grinding and a time for leveraging. [09:47] Offering value to more established people and companies early on.  [10:45] There you have it! [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Conan Wine Library Leveling Up Podcast Ubersuggest Backlinko Mashable TechCrunch GigaHome Gawker Media VentureBee ReadWrite Huffington Post Mark Cuban Zynga Tony Robbins LeBron James The Kardashians MoneyMap Robert Herjavec Shark Tank Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

11mins

4 Nov 2019

Rank #17

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How to Compete in a Saturated Market | Ep. #819

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Compete in a Saturated Market [00:38] Neil recently released version 2.0 of UberSuggest. [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money. [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million. [01:39] Google does over 100 Billion in ad revenue. [01:50] I found their models were all wrong, so I just released it all for free. [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing. [03:00] Most people don’t use all the features from each service, so take the best ones. [03:40] The main differential in Neil’s product is that it is user-friendly and free. [04:15] Learn from what other people are doing. [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software. [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region. [05:28] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

6mins

28 Oct 2018

Rank #18

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The Most Successful Marketers Are... | Ep. #1130

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic:  What Makes a Successful Marketer [00:30] Eric thinks the most successful marketers are entrepreneurial.  [00:39] They get things done and figure out things on their own. [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented. [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources. [01:54] Neil looks for go-getter’s with good ideas. [02:17] Eric also wants someone who can figure things out on their own. [02:55] The more successful people take on more and create less work for others. [03:41] It’s important to have someone who creates great processes. [04:10] David Kim from HubSpot started out as an intern and was a quick learner. [04:46] That’s it for today! [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5mins

4 Sep 2019

Rank #19

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How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products. [00:35] Growing an audience through content marketing. [01:10] Free versus premium offers and targeting different areas. [02:03] Using categories and lists to drive sales and traffic. [02:54] Building from a foundation of content marketing and moving into different areas. [03:39] Keyword research and finding comparable and successful products and services. [04:12] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: UberSuggest ClickFlow HubSpot Tony Robbins Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5mins

23 Sep 2019

Rank #20