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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITE Tier 11 Swipe File Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

51mins

16 Mar 2020

Rank #1

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EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google  Split Testing | DigitalMarketer VWO Optimization Tool Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

36mins

6 Jan 2020

Rank #2

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EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…  If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.  IN THIS EPISODE YOU’LL LEARN: How to prevent the Facebook ad mistakes that even the experts make sometimes The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook Why a limited ad flight schedule might not be right for you (and what to do instead) 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

34mins

31 Jul 2018

Rank #3

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EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy. Press and hold link to visit the page Show Page Notes IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
    •    Creating your market and message match (

52mins

23 Feb 2016

Rank #4

Most Popular Podcasts

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EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Ryan Deiss, co-founder and CEO ofDigitalMarketer, and the Perpetual Traffic crew break down how tocreate an offer that people actually want to buy.  Follow the 4-Step process to get thebiggest leverage points to turn a losing campaign into a winningcampaign – without being the Don Draper of copy writing or havingto change your bidding or targeting. IN THIS EPISODE YOU’LLLEARN: ·    The 8 ways to map thesequence of your offer, so you can make the appropriate offer atthe appropriate time (

54mins

3 May 2016

Rank #5

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EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

Do you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode. IN THIS EPISODE YOU’LL LEARN: How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer. The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5). Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

54mins

17 Apr 2018

Rank #6

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EP132: 3 Steps to Build a Perpetual Traffic Machine

Brand based advertising is essential to running a successful long-term advertising strategy. In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine. IN THIS EPISODE YOU’LL LEARN: How to exponentially boost your conversion and retargeting campaigns over the next six months. A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs. The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

30mins

16 Jan 2018

Rank #7

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EP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

36mins

29 Oct 2019

Rank #8

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EP146: 3 Case Studies to Grow Your Business with Facebook Ads

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads. Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend. Each of these Facebook ad case studies is packed with information you can apply today to grow your own business. IN THIS EPISODE YOU’LL LEARN: How you can use the MAGICC method to convert cold traffic into paying customers. How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business). How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

44mins

24 Apr 2018

Rank #9

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EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe File Traffic & Conversion 2016 Closing Video Molly’s Traffic & Conversion 2016 Presentation Slides Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

43mins

16 Mar 2020

Rank #10

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EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions

51mins

17 Jul 2018

Rank #11

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EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year! IN THIS EPISODE YOU’LL LEARN: How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it) Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting What a lookalike audience is and how to use one in your ad strategy LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Live Video Train My Traffic Person Tier 11 Facebook Ads Policies Facebook Ad Policy Low Quality or Disruptive Content Avoid creating negative experiences with your ads Pingdom GTmetrics Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

37mins

29 Jan 2019

Rank #12

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EP163: A Day in the Life of a Media Buyer

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads). From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference. IN THIS EPISODE YOU’LL LEARN: How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly) “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets Why research is the most important part of your campaign

1hr

21 Aug 2018

Rank #13

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EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!  Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: Why using both video and still image ads might be the perfect recipe to up your conversions 4 tips to ramp up your ads to make them "thumb stopping" Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign How to use these updates to protect the privacy of you and of your customers

27mins

28 Aug 2018

Rank #14

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EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

Are your traditional, proven copywriting methods actually working? Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy.  Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages. IN THIS EPISODE YOU’LL LEARN: How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy. Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared). Why the “short and sweet” ad copy may not be the best approach.

37mins

24 Oct 2017

Rank #15

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EP08: Ad Targeting: Put Your Offer In Front of the Right People

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting. In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience.  Is it Facebook?  Google?  Pinterest?  Bing? Press and hold link to visit the page Show Notes Page

34mins

1 Sep 2015

Rank #16

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EP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

48mins

4 Feb 2020

Rank #17

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EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: How the FSMC Formula will help you even after you get your leads What “follow-up failure” looks like and why you want to prevent it in your business An example of the FSMC formula in the wild that will help you shape your own campaign How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z” How to differentiate great leads from poor leads using a lead scoring strategy

43mins

11 Dec 2018

Rank #18

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EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars. Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier. IN THIS EPISODE YOU’LL LEARN: The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer 3 exciting new ManyChat features that make Messenger marketing more powerful The future Instagram ad placement you should be looking out for How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign

34mins

24 Jul 2018

Rank #19

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EP182: Top Facebook and Instagram Predictions for 2019

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE YOU’LL LEARN: Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that) The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds Molly’s predictions for Facebook advertising in 2019 Ralph’s predictions for Instagram advertising in 2019 LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Most Important Social Media Trends to Remember in 2019 Fathersonsworkout on Instagram 24+ Instagram Statistics That Matter to Marketers in 2019 Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

30mins

1 Jan 2019

Rank #20