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Perpetual Traffic

Updated 5 days ago

Rank #15 in Marketing category

Business
Careers
Marketing
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

iTunes Ratings

632 Ratings
Average Ratings
563
37
13
5
14

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

iTunes Ratings

632 Ratings
Average Ratings
563
37
13
5
14

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.
Cover image of Perpetual Traffic

Perpetual Traffic

Latest release on Oct 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 5 days ago

Rank #1: EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

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Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.

RESOURCES MENTIONED IN THIS EPISODE:

DigitalMarketer Lab ELITE

Tier 11 Swipe File

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16 2020

51mins

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Rank #2: EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

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Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… 

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU’LL LEARN:

  • How to prevent the Facebook ad mistakes that even the experts make sometimes
  • The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
  • Why a limited ad flight schedule might not be right for you (and what to do instead)
  • 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

Jul 31 2018

34mins

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Rank #3: EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

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Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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Show Page Notes

IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
    •    Creating your market and message match (

Feb 23 2016

52mins

Play

Rank #4: EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Ryan Deiss, co-founder and CEO of
DigitalMarketer, and the Perpetual Traffic crew break down how to
create an offer that people actually want to buy. 

Follow the 4-Step process to get the
biggest leverage points to turn a losing campaign into a winning
campaign – without being the Don Draper of copy writing or having
to change your bidding or targeting.

IN THIS EPISODE YOU’LL
LEARN:

·    The 8 ways to map the
sequence of your offer, so you can make the appropriate offer at
the appropriate time (

May 03 2016

54mins

Play

Rank #5: EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

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Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe File

Traffic & Conversion 2016 Closing Video

Molly’s Traffic & Conversion 2016 Presentation Slides

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16 2020

43mins

Play

Rank #6: EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

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Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17 2018

54mins

Play

Rank #7: EP132: 3 Steps to Build a Perpetual Traffic Machine

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Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16 2018

30mins

Play

Rank #8: EP146: 3 Case Studies to Grow Your Business with Facebook Ads

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Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use the MAGICC method to convert cold traffic into paying customers.
  • How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
  • How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 24 2018

44mins

Play

Rank #9: EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

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157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions

Jul 17 2018

51mins

Play

Rank #10: EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

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Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

  • How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
  • Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
  • Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
  • What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 29 2019

37mins

Play

Rank #11: EP163: A Day in the Life of a Media Buyer

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Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

  • How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)
  • “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
  • Why research is the most important part of your campaign

Aug 21 2018

1hr

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Rank #12: EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

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Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.

RESOURCES MENTIONED IN THIS EPISODE:

Image Optimizer

Page Speed Insights | Google 

Split Testing | DigitalMarketer

VWO Optimization Tool

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 06 2020

36mins

Play

Rank #13: EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

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Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

  • Why using both video and still image ads might be the perfect recipe to up your conversions
  • 4 tips to ramp up your ads to make them "thumb stopping"
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers

Aug 28 2018

27mins

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Rank #14: EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

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Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.

Oct 24 2017

37mins

Play

Rank #15: EP08: Ad Targeting: Put Your Offer In Front of the Right People

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The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience.  Is it Facebook?  Google?  Pinterest?  Bing?

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Show Notes Page

Sep 01 2015

34mins

Play

Rank #16: EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

  • How the FSMC Formula will help you even after you get your leads
  • What “follow-up failure” looks like and why you want to prevent it in your business
  • An example of the FSMC formula in the wild that will help you shape your own campaign
  • How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
  • How to differentiate great leads from poor leads using a lead scoring strategy

Dec 11 2018

43mins

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Rank #17: EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

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Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

  • The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
  • 3 exciting new ManyChat features that make Messenger marketing more powerful
  • The future Instagram ad placement you should be looking out for
  • How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign

Jul 24 2018

34mins

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Rank #18: EP182: Top Facebook and Instagram Predictions for 2019

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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

  • Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
  • The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
  • Molly’s predictions for Facebook advertising in 2019
  • Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 01 2019

30mins

Play

Rank #19: EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

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If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

  • What the CBO tool is and how using it will help grow your campaigns and business
  • How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
  • Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 08 2019

30mins

Play

Rank #20: EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

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In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.


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Show Page Notes

Jan 19 2016

42mins

Play