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Perpetual Traffic

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITE Tier 11 Swipe File Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

53mins

17 Mar 2020

Rank #1

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EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google  Split Testing | DigitalMarketer VWO Optimization Tool Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

37mins

6 Jan 2020

Rank #2

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EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…  If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.  IN THIS EPISODE YOU’LL LEARN: How to prevent the Facebook ad mistakes that even the experts make sometimes The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook Why a limited ad flight schedule might not be right for you (and what to do instead) 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it) Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

34mins

31 Jul 2018

Rank #3

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EP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

37mins

29 Oct 2019

Rank #4

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EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe File Traffic & Conversion 2016 Closing Video Molly’s Traffic & Conversion 2016 Presentation Slides Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

44mins

17 Mar 2020

Rank #5

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EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

51mins

17 Jul 2018

Rank #6

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EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year! IN THIS EPISODE YOU’LL LEARN: How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it) Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting What a lookalike audience is and how to use one in your ad strategy LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Live Video Train My Traffic Person Tier 11 Facebook Ads Policies Facebook Ad Policy Low Quality or Disruptive Content Avoid creating negative experiences with your ads Pingdom GTmetrics Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

37mins

30 Jan 2019

Rank #7

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EP163: A Day in the Life of a Media Buyer

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads). From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference. IN THIS EPISODE YOU’LL LEARN: How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly) “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets Why research is the most important part of your campaign Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

1hr

21 Aug 2018

Rank #8

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EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!  Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: Why using both video and still image ads might be the perfect recipe to up your conversions 4 tips to ramp up your ads to make them "thumb stopping" Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign How to use these updates to protect the privacy of you and of your customers Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

28mins

29 Aug 2018

Rank #9

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EP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

49mins

5 Feb 2020

Rank #10

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EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: How the FSMC Formula will help you even after you get your leads What “follow-up failure” looks like and why you want to prevent it in your business An example of the FSMC formula in the wild that will help you shape your own campaign How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z” How to differentiate great leads from poor leads using a lead scoring strategy Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

43mins

11 Dec 2018

Rank #11

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EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars. Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier. IN THIS EPISODE YOU’LL LEARN: The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer 3 exciting new ManyChat features that make Messenger marketing more powerful The future Instagram ad placement you should be looking out for How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

34mins

24 Jul 2018

Rank #12

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EP182: Top Facebook and Instagram Predictions for 2019

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE YOU’LL LEARN: Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that) The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds Molly’s predictions for Facebook advertising in 2019 Ralph’s predictions for Instagram advertising in 2019 LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Most Important Social Media Trends to Remember in 2019 Fathersonsworkout on Instagram 24+ Instagram Statistics That Matter to Marketers in 2019 Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

31mins

2 Jan 2019

Rank #13