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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

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How to Win With Facebook & Instagram Ads in 2020

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity! In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for. As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)! Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn:  What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!) The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!

31mins

23 Dec 2019

Rank #1

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#3: What's Working Right Now with Facebook Ads

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads. Here's a hint...Website Custom Audiences. If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page. It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful. In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

17mins

4 Jan 2015

Rank #2

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7 Key Business Lessons I've Learned On My Way to 7-Figures

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years.  On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business. To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level. So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you.  Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!  Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  On the Show Today You’ll Learn: One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneur Why it doesn’t always pay to be the smartest person in the room… Three subconscious beliefs to remove from your thinking ASAP What taking imperfect action has done for my business each year The best way to continuously fuel the growth of your business What “climbing the value ladder” means, and why you should be doing this How I became obsessively curious about my ideal audience – and you can too!

39mins

5 Jun 2019

Rank #3

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How to Make Facebook & Instagram Ads Easy...

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago.  What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win… What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!” Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them How to find your target audience on Facebook and the tools I recommend to do it Specific questions you can begin to ask yourself that will set your campaigns up for success A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more A simple trick that you can use for your messaging (even if you “suck” at writing copy)! It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…

51mins

18 Sep 2019

Rank #4

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How to Find Your Facebook Ads Target Audiences

A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today. A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is. In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this. The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well. Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • Why defining who your target audience is should be your very first step • A killer website for getting ideas for your ad copy • An example of how I would do niche targeting in a specific industry • A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience • My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets • The number of people I want in my ad sets and why I want a bigger number when my objective is conversions • The reasons why I usually start with my warm audiences and the order I like to follow • What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.

26mins

20 Feb 2019

Rank #5

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#44: Is There a Best Way To Target Facebook Ads? and Other Q&A

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A! I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode. Here are the questions we cover today: How do you track conversions when using Facebook video ads? I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences? When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination? Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently. I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick! If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising? After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous.  I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance. What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages? Lots of fun today answering these questions.

20mins

16 Jun 2015

Rank #6

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The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt

On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success. Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product. Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content. In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager. He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it. Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)! Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up • Why lead cost is the most important metric that he measures • Where SEO fits into his organic and paid strategies • What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them) • The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers • What his longer form ads consist of and what the targeting looks like for them • Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience • His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past • A “sneaky hack” of his that’s simple, but so good (and easy to do)!

49mins

27 Mar 2019

Rank #7

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#160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan

On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat... Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out. In this episode, we dive into a bunch of different topics, including... why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!) and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus. We also cover so much more in this episode.  Things like... ...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience. You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today. On the Show Today You’ll Learn: How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?” Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards. What a Proactive Dashboard is and how it can be used to find new opportunities How Leading Indicator Goals can empower your team and grow your business What he’s doing on YouTube (for free!) to see significant bumps in views of older videos How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos And more... Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area. We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars. Can’t wait to share that one with you… FBA Live Announced for December 2017! I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns. So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event. The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners. If you’re already one of my students, you’re going to get a big-time discount off the cost of the event. Again, so that we can have the biggest impact on working with you, spots are going to be limited. You can learn more and grab your spot at rickmulready.com/earlyinterest. I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

53mins

27 Oct 2017

Rank #8

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How to Create Big Revenue with a Small Email List with Tarzan Kay

Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity. Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)! In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business. Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today! Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: What Tarzan considers to be a “small” list and the benefits you can see by having one How often she emails her list and where she comes up with all the amazing topics to write about The way she uses videos in her emails, and the tools she recommends to do it Tarzan’s list segmenting strategy that resulting in a 75% open and 35% clickthrough rate How she’s using a quiz to effectively segment her list and the importance of making it easy for the people in your funnel to focus on where you want them to go What Tarzan’s team looks like and the important role that her business manager fills How to approach a nurture emails versus weekly emails – without getting overwhelmed Her thoughts on money mindset and how it relates to your pricing

55mins

15 May 2019

Rank #9

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How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life. In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization. Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients. You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers. Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day. I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action! Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff” How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis What her team looks like now and what she’s doing to continue scaling her business - while working less!

1hr 2mins

11 Dec 2019

Rank #10

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How to Grow and Engage a Facebook Group w/ Jamie Sears

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures. Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community.  Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis.  We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them.  Jamie breaks down seven types of posts that get the most engagement for her groups.   If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.   I also wanted to let you all know if a new program I am offering.  It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.  In addition to myself teaching, you will also be learning from an amazing group of guest experts.  This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register.  On Today’s Show You’ll Learn:  How to use your Facebook group as a content resource  The challenge of adapting and creating relevant content vs using what you already pre-planned  Why you should be listening to your audience now more than ever The importance of making money even when times are hard How to create a ripple effect from your services How to get out of panic mode to serve your audience The importance of creating a work-life balance while working from home Reasons you may want to break up your group into smaller ones to better serve a more niche audience  The seven types of posts to get engagement in your group How to use Facebook’s algorithm to your advantage Things you can do to turn around negativity in your group How to determine if you should have a Facebook group right now or not 

1hr 2mins

8 Apr 2020

Rank #11

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#31: Remarketing Secrets for Small Businesses with Michael Alaniz

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses. Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business. Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show. Michael’s a Google Certified partner and an expert in local marketing.In Today's Episode, You'll Learn: Why for local small businesses, remarketing is as necessary as having a website What types of small businesses should be using PPC advertising and remarketing Exactly (step-by-step) how small businesses should get started with remarketing What elements make up a good remarketing ad banner for small businesses What kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you) How to get direct help from Google by calling them on the phone (phone # is below!) How you can get started with Google PPC remarketing, including running your ad banners for around $70

29mins

23 Apr 2015

Rank #12

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#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner. Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns. Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.In Today's Episode, You'll Learn: The elements every highly converting landing page should have. The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through. Oli’s recommendation for how to properly optimize a landing page. He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be? Landing page designs that he’s liking (and not liking) these days. And a whole lot more...

23mins

8 Jun 2015

Rank #13

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How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast.  Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign?  He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist. By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for. This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn:  Why diversification of traffic is so important and strategies for doing this The different types of offers that work best with YouTube ads versus Facebook ads The numbers you should be watching very carefully in order to have a successful campaign Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently) How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign The 5 key pages to have in a funnel and what Tom is tracking throughout it How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications

1hr 4mins

1 May 2019

Rank #14

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#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

In Today’s episode: we’re talking with Joey Kissimmee. Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes. I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen. Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.In this Episode You'll Hear How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day. Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations. How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads. The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion. Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).

23mins

8 Jan 2015

Rank #15

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#189: (Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses. A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge. And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients. I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed. Today you’re going to learn: How Devani generated $57K by using a challenge that had just 500 people in it. How she uses challenges to sell high-ticket programs What every challenge needs in order to give it a chance to be successful What she noticed about the quality of leads when people went through her 4-week mini-course first She shares a case study of a client who had a $100K month by running a challenge to cold traffic We talk about Devani’s strategy for making compelling Facebook video ads How to use a Facebook group in your challenge strategy Why you don’t need to have a huge audience going through your challenge in order to see success. And more today...

28mins

25 Apr 2018

Rank #16

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How I Did It: LiveStream Launch Formula

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the vidoes over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the LiveStream Launch Formula, which I will be sharing with you today. The first time I used the LiveStream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the LiveStream Launch Formula in your own business. In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more. So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck! Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it The 3 different offers I made to get people to register for the live video series Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it) A big mistake that I made the first time I used the LiveStream Launch Formula, and how I fixed this going forward The structure of each live training, and the ways that I created an open loop for participants to want the next one What to remember when offering an upsell, and the results I got from mine Two key things I did during the cart open week that could help your next launch A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch The two most successful ad campaigns I ran for the launch, and what didn’t work that well

46mins

30 Oct 2019

Rank #17

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Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I)

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it... Links & Resources Mentioned:   https://rickmulready.com/accelerator https://rickmulready.com/livetraining https://rickmulready.com/facebook-attribution-window/

21mins

8 Nov 2019

Rank #18

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The Key to Successful Facebook Ads in 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.   Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.   It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it. I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.   Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not. In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

17mins

13 Jan 2017

Rank #19

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Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads. Let’s jump into it... Links & Resources Mentioned in this Episode: https://rickmulready.com/accelerator 

11mins

14 Jun 2019

Rank #20