Katie Lance

 You’ve heard the naysayers:  “Focus on your business and forget social.” Well what if social in today’s business landscape is an integral part of how you connect with clients?  Still want to forget it?  Katie Lance is one of the brightest lights in the  #realestate   social landscape.  Relied on by big companies and brokers alike for training, find out what she’s learned about the ROI of  #socialmedia   for  #realtors   and what you need to be doing to understand how to measure and attract the right interaction to inspire the most productive engagement. About Katie Lance: Katie is the CEO and Owner of Katie Lance Consulting. Katie specializes in social media strategy and content development, and works with brands in the technology and real estate industries. Katie is a nationally known keynote speaker at conferences and events, teaching the latest tools and strategies in social media, mobile and technology trends. She is a frequent blogger and contributor to Inman News and The Huffington Post and is passionate about all things tech and empowering women in leadership. In 2013, she was named one of the 100 Most Influential People in Real Estate by Inman News. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   This episode is for you!

You’ve heard the naysayers:  “Focus on your business and forget social.” Well what if social in today’s business landscape is an integral part of how you connect with clients?  Still want to forget it?  Katie Lance is one of the brightest lights in the  #realestate   social landscape.  Relied on by big companies and brokers alike for training, find out what she’s learned about the ROI of  #socialmedia   for  #realtors   and what you need to be doing to understand how to measure and attract the right interaction to inspire the most productive engagement. About Katie Lance: Katie is the CEO and Owner of Katie Lance Consulting. Katie specializes in social media strategy and content development, and works with brands in the technology and real estate industries. Katie is a nationally known keynote speaker at conferences and events, teaching the latest tools and strategies in social media, mobile and technology trends. She is a frequent blogger and contributor to Inman News and The Huffington Post and is passionate about all things tech and empowering women in leadership. In 2013, she was named one of the 100 Most Influential People in Real Estate by Inman News. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys. <a href="http://directory.libsyn.com/episode/index/id/3677822" rel="nofollow" target="_blank">This episode is for you!</a>

199 Rock Solid Social Media for Real Estate with Katie Lance

Kasia Olek

Listen to the Podcast In real estate you are instructed to do what works. Phone calls, door knocking, Cold calls, Open Houses, whatever you can do when you first start out. Then find the formula that helps you the most and focus on that. The easiest way to differentiate yourself as a realtor / agent is to be yourself. But with a marketing venue like open houses how do you make them so memorable, that they truly become a beacon for business?  Kasia Olek moved from Australia, to Tulsa Oklahoma and became an agent. The hurdles were many but as a newcomer to the United States she found a way to differentiate and leverage something that has become more whole milk than a cow. She really created magic with open houses.  #openhouse#realestate #MasterOfOpens#agent What you will learn: 1. What to do before, during and after an open house. 2. Where to market your open. 3. How to teach the buyer how to look at the house so you can spend time in guided conversation, finding out what they really want, capture the necessary information while setting appointment and expectations. About Kasia Olek: Kasia Olek An Aussie living in Oklahoma that started her Real Estate career in 2003 and built her book of business through mastering Open Houses. Today the “Aussie Real Estate Team” in Tulsa is excited to continue their growth and sharing information to help others expand their businesses. Twitter: @aussiekasia www.aussieteamtulsa.com

<a href="http://traffic.libsyn.com/agentcaffeine/202_The_Open_House_Doctor_with_Kasia_Olek.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> In real estate you are instructed to do what works. Phone calls, door knocking, Cold calls, Open Houses, whatever you can do when you first start out. Then find the formula that helps you the most and focus on that. The easiest way to differentiate yourself as a realtor / agent is to be yourself. But with a marketing venue like open houses how do you make them so memorable, that they truly become a beacon for business? <a href="http://www.aussieteamtulsa.com" rel="nofollow" target="_blank">Kasia Olek</a> moved from Australia, to Tulsa Oklahoma and became an agent. The hurdles were many but as a newcomer to the United States she found a way to differentiate and leverage something that has become more whole milk than a cow. She really created magic with open houses.  <a href="https://plus.google.com/s/%23openhouse" rel="nofollow" target="_blank">#openhouse</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23MasterOfOpens" rel="nofollow" target="_blank">#MasterOfOpens</a><a href="https://plus.google.com/s/%23agent" rel="nofollow" target="_blank">#agent</a> What you will learn: 1. What to do before, during and after an open house. 2. Where to market your open. 3. How to teach the buyer how to look at the house so you can spend time in guided conversation, finding out what they really want, capture the necessary information while setting appointment and expectations. About Kasia Olek: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/04/Kasiacropoutside-e1428265973110.jpg" rel="nofollow" target="_blank"></a>Kasia Olek An Aussie living in Oklahoma that started her Real Estate career in 2003 and built her book of business through mastering Open Houses. Today the “Aussie Real Estate Team” in Tulsa is excited to continue their growth and sharing information to help others expand their businesses. Twitter: <a href="http://www.twitter.com/aussiekasia" rel="nofollow" target="_blank">@aussiekasia</a> <a href="https://www.aussieteamtulsa.com" rel="nofollow" target="_blank">www.aussieteamtulsa.com</a>

202 The Open House Doctor with Kasia Olek

Listen to the Podcast Brightdoor’s CEO, Michael Worthington prepares to blow our minds with his latest venture using beacon technology. The product is called Beamly and how it is being used to market luxury property is intriguing and effective.  #luxury#realestate #technology#luxurymarket What you will learn: 1. More informed on the possibilities of connecting all aspects of marketing and sales with one system. 2. Heightened awareness on the role beacons and micro-location marketing will play in the marketing and selling of real estate. 3. The importance of delivering consistent, high quality sales experiences is paramount, and technology can be your ally in the process. About Michael Worthington: Michael Worthington is the CEO and co-founder of BrightDoor. From 1996 to 2005, Worthington served as Chief Creative Officer of VisionFactory and Marketecture, directing both companies in the development of industry-leading software solutions for business-to-business customer experience management. Worthington’s twenty-five years of experience and knowledge in the areas of media and entertainment, computing, audio-visual technologies, and branded customer experiences fuels his ability to design business solutions that inform, engage and motivate. During his tenure with VisionFactory and Marketecture, Worthington’s vision was realized in many of the Company’s innovative software solutions such as the iNav presentation platform and eSpace experiential environments. Cisco Systems, Hewlett Packard, Raytheon and Nortel Networks were among the Fortune 500 businesses that enjoyed a competitive advantage from sales and marketing solutions resulting from his creativity and leadership. At BrightDoor, Worthington has focused his entrepreneurial spirit into the Company’s marketing function as well as setting the strategic direction for the entire product suite. He has transformed BrightDoor from a regional software start-up into an international provider of best-in-class software for the real estate industry. Worthington graduated from the University of North Carolina at Chapel Hill in 1988 with a BA in Radio, Television &amp; Motion Pictures with a minor focus in Dramatic Arts. He is a self-avowed technology enthusiast and film buff. He is married and is the father of two girls and one boy. Twitter: @brightdoor Facebook: www.facebook.com/brightdoor www.brightdoor.com

<a href="http://traffic.libsyn.com/agentcaffeine/201_Luxe_Meets_Tech_in_Real_Estate_with_Brightdoors_CEO.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> Brightdoor’s CEO, <a href="http://www.brightdoor.com" rel="nofollow" target="_blank">Michael Worthington</a> prepares to blow our minds with his latest venture using beacon technology. The product is called Beamly and how it is being used to market luxury property is intriguing and effective.  <a href="https://plus.google.com/s/%23luxury" rel="nofollow" target="_blank">#luxury</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23technology" rel="nofollow" target="_blank">#technology</a><a href="https://plus.google.com/s/%23luxurymarket" rel="nofollow" target="_blank">#luxurymarket</a> What you will learn: 1. More informed on the possibilities of connecting all aspects of marketing and sales with one system. 2. Heightened awareness on the role beacons and micro-location marketing will play in the marketing and selling of real estate. 3. The importance of delivering consistent, high quality sales experiences is paramount, and technology can be your ally in the process. About Michael Worthington: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/04/mworthington-e1428263933221.jpg" rel="nofollow" target="_blank"></a>Michael Worthington is the CEO and co-founder of BrightDoor. From 1996 to 2005, Worthington served as Chief Creative Officer of VisionFactory and Marketecture, directing both companies in the development of industry-leading software solutions for business-to-business customer experience management. Worthington’s twenty-five years of experience and knowledge in the areas of media and entertainment, computing, audio-visual technologies, and branded customer experiences fuels his ability to design business solutions that inform, engage and motivate. During his tenure with VisionFactory and Marketecture, Worthington’s vision was realized in many of the Company’s innovative software solutions such as the iNav presentation platform and eSpace experiential environments. Cisco Systems, Hewlett Packard, Raytheon and Nortel Networks were among the Fortune 500 businesses that enjoyed a competitive advantage from sales and marketing solutions resulting from his creativity and leadership. At BrightDoor, Worthington has focused his entrepreneurial spirit into the Company’s marketing function as well as setting the strategic direction for the entire product suite. He has transformed BrightDoor from a regional software start-up into an international provider of best-in-class software for the real estate industry. Worthington graduated from the University of North Carolina at Chapel Hill in 1988 with a BA in Radio, Television &amp; Motion Pictures with a minor focus in Dramatic Arts. He is a self-avowed technology enthusiast and film buff. He is married and is the father of two girls and one boy. Twitter: <a href="http://www.twitter.com/brightdoor" rel="nofollow" target="_blank">@brightdoor</a> Facebook: <a href="https://www.facebook.com/brightdoor" rel="nofollow" target="_blank">www.facebook.com/brightdoor</a> <a href="https://www.brightdoor.com" rel="nofollow" target="_blank">www.brightdoor.com</a>

201 Luxe Meets Tech in Real Estate with Brightdoor’s CEO

Jack Cotton

Listen to the Podcast Reminder for those wanting to do more luxury real estate. Tonight’s show will share compelling perspectives on how to do it better, how tech is enhancing and nuggets for working with sellers and getting the listings sold. As the market shrinks for home buyers in with affluent budgets, proper positioning, marketing and presentation are critical in moving mansions. Jack Cotton, author &amp; luxury expert shares insights on how to make a best first impression to the market with luxury. #luxury#realestate #author#luxurymarket About Jack Cotton: Jack Cotton has worked continually in the real estate company he started in his college dormitory room 40 years ago. In 2005, Jack sold his company to Sotheby’s International Realty. He managed the firm’s Cape Cod offices while working with selected clients until he stepped down as manager in 2008. He is back to being an agent while working on various writing projects. Over the years, Jack has been involved in most of the record breaking luxury residential sales on Cape Cod, either directly or as coach to the agent involved. His books, Selling Luxury Homes and 12 Secrets Luxury Home Sellers Know are all Amazon.com best sellers. Twitter: @jackcotton www.JackCotton.com

<a href="http://traffic.libsyn.com/agentcaffeine/200_The_Luxury_Mindset_with_Jack_Cotton.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> Reminder for those wanting to do more luxury real estate. Tonight’s show will share compelling perspectives on how to do it better, how tech is enhancing and nuggets for working with sellers and getting the listings sold. As the market shrinks for home buyers in with affluent budgets, proper positioning, marketing and presentation are critical in moving mansions. <a href="http://www.jackcotton.com" rel="nofollow" target="_blank">Jack Cotton</a>, author &amp; luxury expert shares insights on how to make a best first impression to the market with luxury. <a href="https://plus.google.com/s/%23luxury" rel="nofollow" target="_blank">#luxury</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23author" rel="nofollow" target="_blank">#author</a><a href="https://plus.google.com/s/%23luxurymarket" rel="nofollow" target="_blank">#luxurymarket</a> About Jack Cotton: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/04/jacklcotton-e1428264602772.jpg" rel="nofollow" target="_blank"></a>Jack Cotton has worked continually in the real estate company he started in his college dormitory room 40 years ago. In 2005, Jack sold his company to Sotheby’s International Realty. He managed the firm’s Cape Cod offices while working with selected clients until he stepped down as manager in 2008. He is back to being an agent while working on various writing projects. Over the years, Jack has been involved in most of the record breaking luxury residential sales on Cape Cod, either directly or as coach to the agent involved. His books, Selling Luxury Homes and 12 Secrets Luxury Home Sellers Know are all <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> best sellers. Twitter: <a href="http://www.twitter.com/jackcotton" rel="nofollow" target="_blank">@jackcotton</a> <a href="https://www.JackCotton.com" rel="nofollow" target="_blank">www.JackCotton.com</a>

200 Luxury Real Estate Mindset w/ Jack Cotton

Saul Klein

 Listen to the Podcast Real Estate Data issues are some of the most controversial, questioned and misunderstood aspects of our industry.  Saul Klein, known as the “real estate industry’s first Internet Evangelist.”  Few understand the opportunities, challenges and dynamics the way Saul does.  Many do not understand the extent and need to protect, control &amp; monetize data like Saul does. He is not one of those people that postulates about things he’s never done. He is in there doing it. With experience as a Broker and an Agent,  Saul Klein is fresh off selling Point 2 and is one of the most respected people regarding Data. I am thrilled to hear his perspective on the Data game. #data #realestate #strategy  What you will learn:  How to protect your data. How to monetize data. Steps to take to take control of  your data.  About Saul Klein: Saul Klein is widely recognized as the real estate industry’s first Internet Evangelist. He was selected by the National Association Of REALTORS® as one of the “25 Most Influential People in the Real Estate Industry” in 2003, and has been selected as one of the “100 Most Influential Real Estate People” by Inman News in 2005, 2006, 2007, 2008, 2009, 2010 and 2011, 2012, 2013. REALTOR® Consultant to the original RIN (Realtors® Information Network) project, including the development and deployment of REALTOR.com), he served as Vice President of Marketing and was responsible for the signing of the first 100 MLSs and first 500,000 listings to appear on Realtor.com. One of the creators of RealTown, and many longstanding real estate online communities, including: RealTalk, AETalk, MLSTalk, MLSInformation, PresidentsTalk, EducationDirectorsTalk and others, blogging before blogging was a word. Saul has been a licensed California Real Estate Broker since 1977 and was the 1993 President of the San Diego Association of REALTORS®, and REALTOR of the Year in 1999. In 2001 he created NAR’s ePRO Online Technology Certification Program and NAR’s Web 2.0/Social Media Program in 2010. After taking the CEO position at of Point2 Technologies on January 1, 2008, he shifted the corporate strategy and focus to that of a syndicator of MLS listing data, and guided Point2 through a successful acquisition in 2010 by Yardi Inc., an industry leading software development and technology services Company, where he current serves as Senior Vice President. Twitter: @saulklein www.TheDataAdvocate.com

<a href="http://traffic.libsyn.com/agentcaffeine/198_Protect_Control__Monetize_Data_with_Saul_Klein.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> Real Estate Data issues are some of the most controversial, questioned and misunderstood aspects of our industry. Saul Klein, known as the “real estate industry’s first Internet Evangelist.” Few understand the opportunities, challenges and dynamics the way Saul does. Many do not understand the extent and need to protect, control &amp; monetize data like Saul does. He is not one of those people that postulates about things he’s never done. He is in there doing it. With experience as a Broker and an Agent, Saul Klein is fresh off selling Point 2 and is one of the most respected people regarding Data. I am thrilled to hear his perspective on the Data game. <a href="https://plus.google.com/s/%23data" rel="nofollow" target="_blank">#data</a> <a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23strategy" rel="nofollow" target="_blank">#strategy </a> What you will learn: How to protect your data. How to monetize data. Steps to take to take control of your data. About Saul Klein: <a href="http://www.thedataadvocate.com/wp-content/uploads/2013/07/Saul-image1-April-24-2015-200x300.jpg" rel="nofollow" target="_blank"></a>Saul Klein is widely recognized as the real estate industry’s first Internet Evangelist. He was selected by the National Association Of REALTORS® as one of the “25 Most Influential People in the Real Estate Industry” in 2003, and has been selected as one of the “100 Most Influential Real Estate People” by Inman News in 2005, 2006, 2007, 2008, 2009, 2010 and 2011, 2012, 2013. REALTOR® Consultant to the original RIN (Realtors® Information Network) project, including the development and deployment of <a href="http://REALTOR.com" rel="nofollow" target="_blank">REALTOR.com</a>), he served as Vice President of Marketing and was responsible for the signing of the first 100 MLSs and first 500,000 listings to appear on <a href="http://Realtor.com" rel="nofollow" target="_blank">Realtor.com</a>. One of the creators of RealTown, and many longstanding real estate online communities, including: RealTalk, AETalk, MLSTalk, MLSInformation, PresidentsTalk, EducationDirectorsTalk and others, blogging before blogging was a word. Saul has been a licensed California Real Estate Broker since 1977 and was the 1993 President of the San Diego Association of REALTORS®, and REALTOR of the Year in 1999. In 2001 he created NAR’s ePRO Online Technology Certification Program and NAR’s Web 2.0/Social Media Program in 2010. After taking the CEO position at of Point2 Technologies on January 1, 2008, he shifted the corporate strategy and focus to that of a syndicator of MLS listing data, and guided Point2 through a successful acquisition in 2010 by Yardi Inc., an industry leading software development and technology services Company, where he current serves as Senior Vice President. Twitter: <a href="http://www.twitter.com/saulklein" rel="nofollow" target="_blank">@saulklein</a> <a href="https://www.TheDataAdvocate.com" rel="nofollow" target="_blank">www.TheDataAdvocate.com</a>

198 Protect, Control & Monetize Data with Saul Klein

Mark Fitzpatrick

Listen to the Podcast If you are interested in owning the luxury market you should know qualified buyers are all over the country and as the dollar price goes up that circle of qualified people extends globally. How do you attract those elusive buyers and speak a universal language on behalf of your sellers? With video and strong marketing. We’re going to find out how you can secure more listings by doing high-end video and better marketing for luxury properties. We’ll also discuss how you can get more listings, create more compelling video for less than a Hollywood movie budget in the episode with Mark Fitzpatrick.  #marketing#realestate #video#buyers What you will learn: 1. RUHM can be a tool for any agent to use to win a big listing. (If they are in an area with luxury homes, $5M+.) 2. How to implement some of the things RUHM does, but at a lower expense. 3. Change is definite. Learn to specialize in adaptation. Build your personal brand. About Mark Fitzpatrick: Mark Fitzpatrick Mark is an idea guy. Whether it’s creating new strategies, businesses, or kids (he has six), Mark is a professional solution finder. After years of success in growing his own brokerage in Orange County, CA, he found a better way to do luxury digital marketing and called it RUHM. He now serves as CEO of this “destination marketing” company of artists, marketers, and real estate consultants who travel the globe producing, packaging, and promoting the world’s finest dwellings. Designed to do everything a brokerage can’t, RUHM works alongside your existing Realtor to raise perceived value and emotional connection through unorthodox narrative films, immersive video microsites, and international PR campaigns – all measured and reported in detailed analytic reports.   Twitter: @RUHMmark &amp; @MarkFitzpatrick77 www.RUHM.com

<a href="http://traffic.libsyn.com/agentcaffeine/197_How_to_Get_More_Luxury_Listings_with_Mark_Fitzpatrick.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> If you are interested in owning the luxury market you should know qualified buyers are all over the country and as the dollar price goes up that circle of qualified people extends globally. How do you attract those elusive buyers and speak a universal language on behalf of your sellers? With video and strong marketing. We’re going to find out how you can secure more listings by doing high-end video and better marketing for luxury properties. We’ll also discuss how you can get more listings, create more compelling video for less than a Hollywood movie budget in the episode with <a href="http://www.RUHM.com" rel="nofollow" target="_blank">Mark Fitzpatrick</a>.  <a href="https://plus.google.com/s/%23marketing" rel="nofollow" target="_blank">#marketing</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23video" rel="nofollow" target="_blank">#video</a><a href="https://plus.google.com/s/%23buyers" rel="nofollow" target="_blank">#buyers</a> What you will learn: 1. RUHM can be a tool for any agent to use to win a big listing. (If they are in an area with luxury homes, $5M+.) 2. How to implement some of the things RUHM does, but at a lower expense. 3. Change is definite. Learn to specialize in adaptation. Build your personal brand. About Mark Fitzpatrick: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/03/markfitz.jpg" rel="nofollow" target="_blank"></a>Mark Fitzpatrick Mark is an idea guy. Whether it’s creating new strategies, businesses, or kids (he has six), Mark is a professional solution finder. After years of success in growing his own brokerage in Orange County, CA, he found a better way to do luxury digital marketing and called it RUHM. He now serves as CEO of this “destination marketing” company of artists, marketers, and real estate consultants who travel the globe producing, packaging, and promoting the world’s finest dwellings. Designed to do everything a brokerage can’t, RUHM works alongside your existing Realtor to raise perceived value and emotional connection through unorthodox narrative films, immersive video microsites, and international PR campaigns – all measured and reported in detailed analytic reports. Twitter: <a href="http://www.twitter.com/RUHMmark" rel="nofollow" target="_blank">@RUHMmark</a> &amp; <a href="http://www.twitter.com/MarkFitzpatrick77" rel="nofollow" target="_blank">@MarkFitzpatrick77</a> <a href="https://www.RUHM.com" rel="nofollow" target="_blank">www.RUHM.com</a>

197 How to Get More Luxury Listings with Mark Fitzpatrick

Dave Crumby

Listen to the Podcast The Zen approach to success in real estate. Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as “Independent Contractors” which is misleading unto itself. This new, more holistic approach to building your business in real estate looks at it from the entrepreneur’s mind-set. Realvolve’s Dave Crumby shares insights and methods of making sure you have the right approach to your business for your best business success.  #zen#realestate #business#entrepreneur What you will learn: 1. Difference between a lead management CRM and a Portfolio CRM. 2. Task Lists vs Drip Campaigns vs Workflows. 3. Address Book vs Contact Record. About Dave Crumby: Dave Crumby is the founder and CEO of Realvolve, a state-of-the-art customer relationship management (CRM) system built expressly for real estate agents. Realvolve has a simple mission: help agents and brokers build strong, predictable, and sustainable businesses. Dave began his real estate career as an agent in 1996. He was a successful agent and broker, and later became a tech consultant to national real estate trainers and franchisors. Dave authored in 2013 the book titled ‘REAL: A Path to Passion, Purpose and Profits in Real Estate’ that has since become a best seller. The book features Dave’s experience and the wisdom of other successful real estate leaders, such as the CEOs of Zillow, Trulia, Better Homes and Gardens, and many others.  Twitter: @davecrumby www.realvolve.com

<a href="http://traffic.libsyn.com/agentcaffeine/196_The_Zen_of_Real_Estate_with_REAL_author_Dave_Crumby.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> The Zen approach to success in real estate. Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as “Independent Contractors” which is misleading unto itself. This new, more holistic approach to building your business in real estate looks at it from the entrepreneur’s mind-set. Realvolve’s <a href="http://realvolve.com" rel="nofollow" target="_blank">Dave Crumby</a> shares insights and methods of making sure you have the right approach to your business for your best business success.  <a href="https://plus.google.com/s/%23zen" rel="nofollow" target="_blank">#zen</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23business" rel="nofollow" target="_blank">#business</a><a href="https://plus.google.com/s/%23entrepreneur" rel="nofollow" target="_blank">#entrepreneur</a> What you will learn: 1. Difference between a lead management CRM and a Portfolio CRM. 2. Task Lists vs Drip Campaigns vs Workflows. 3. Address Book vs Contact Record. About Dave Crumby: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/03/Crumby-12-e1427341381565.jpg" rel="nofollow" target="_blank"></a>Dave Crumby is the founder and CEO of Realvolve, a state-of-the-art customer relationship management (CRM) system built expressly for real estate agents. Realvolve has a simple mission: help agents and brokers build strong, predictable, and sustainable businesses. Dave began his real estate career as an agent in 1996. He was a successful agent and broker, and later became a tech consultant to national real estate trainers and franchisors. Dave authored in 2013 the book titled ‘REAL: A Path to Passion, Purpose and Profits in Real Estate’ that has since become a best seller. The book features Dave’s experience and the wisdom of other successful real estate leaders, such as the CEOs of Zillow, Trulia, Better Homes and Gardens, and many others. Twitter: <a href="http://www.twitter.com/davecrumby" rel="nofollow" target="_blank">@davecrumby</a> <a href="https://realvolve.com" rel="nofollow" target="_blank">www.realvolve.com</a>

196 The Zen of Real Estate with ‘REAL’ author, Dave Crumby

Lynn Robertson

Listen to Podcast Safety is something we often take for granted until something happens to someone we know or close by. We joke about pop-tart agents at times, but most of us have done the pop-tart thing at one time or another. Most. Not all. Thursday’s show opens with a former agent now FEMALE CEO/Start up Queen, Ms. Lynne Robertson. Her company is focused on making all agents safer. We’re going to talk about Agent Safety and being a woman CEO of a start up in real estate.   #safety#realestate #startups#womeninbiz What you will learn: 1. How often we put ourselves in danger by giving information out to strangers online and hold ourselves more accountable to taking steps toward safety. 2. The number of applications for using Secure Show. 3. How easy, quick and affordable it is to use Secure Show before meeting strangers face to face. About Lynn Robertson: Lynn Robertson •27 years as a licensed Real Estate Agent/Broker (since 1987) •Broker/Owner of YourSeattleHomeTeam.com, Inc., founded in2006 •Founder Secure Show, LLC., 2013 •Secure Show, winner of the 2013 WAMP (Washington Association of Mortgage Professionals) Business and Humanitarian award for Outstanding Innovation •2013 Inman Finalist for Most Innovative App, Tool or Vendor. •Washington Association of Mortgage Professionals, Outstanding Real Estate Professional, nominated for the “Business and Humanitarian Leadership Award”, finalist in both 2011 and 2012 Facebook: facebook.com/SecureShow www.SecureShow.com

<a href="http://traffic.libsyn.com/agentcaffeine/195_Agent_Security__Key_Lessons_in_Safety_with_CEO_Lynn_Robertson.mp3" rel="nofollow" target="_blank">Listen to Podcast</a> Safety is something we often take for granted until something happens to someone we know or close by. We joke about pop-tart agents at times, but most of us have done the pop-tart thing at one time or another. Most. Not all. Thursday’s show opens with a former agent now FEMALE CEO/Start up Queen, Ms. <a href="https://SecureShow.com" rel="nofollow" target="_blank">Lynne Robertson</a>. Her company is focused on making all agents safer. We’re going to talk about Agent Safety and being a woman CEO of a start up in real estate.   <a href="https://plus.google.com/s/%23safety" rel="nofollow" target="_blank">#safety</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23startups" rel="nofollow" target="_blank">#startups</a><a href="https://plus.google.com/s/%23womeninbiz" rel="nofollow" target="_blank">#womeninbiz</a> What you will learn: 1. How often we put ourselves in danger by giving information out to strangers online and hold ourselves more accountable to taking steps toward safety. 2. The number of applications for using Secure Show. 3. How easy, quick and affordable it is to use Secure Show before meeting strangers face to face. About Lynn Robertson: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/03/LynnFinalSM-e1427251303730.jpg" rel="nofollow" target="_blank"></a>Lynn Robertson •27 years as a licensed Real Estate Agent/Broker (since 1987) •Broker/Owner of <a href="http://YourSeattleHomeTeam.com" rel="nofollow" target="_blank">YourSeattleHomeTeam.com</a>, Inc., founded in2006 •Founder Secure Show, LLC., 2013 •Secure Show, winner of the 2013 WAMP (Washington Association of Mortgage Professionals) Business and Humanitarian award for Outstanding Innovation •2013 Inman Finalist for Most Innovative App, Tool or Vendor. •Washington Association of Mortgage Professionals, Outstanding Real Estate Professional, nominated for the “Business and Humanitarian Leadership Award”, finalist in both 2011 and 2012 Facebook: <a href=" target=" rel="nofollow" target="_blank">facebook.com/SecureShow</a> <a href="https://SecureShow.com" rel="nofollow" target="_blank">www.SecureShow.com</a>

195 Agent Security: Key Lessons in Safety with CEO Lynn Robertson

Listen to the Podcast Ever wonder how people become the pied pipers of social networks? Will Caldwell, CEO of Dizzle has the strategy down and he’s going to share a few secrets with you. Social is one of the biggest drivers of marketing today and the consumer is responding.  Find out how you can become a master of the social sphere by attracting connections with people who need your services. It’s all here!  #marketing#realestate #technology#social What you will learn: 1. Insight into how to incorporate mobile technology into your business. 2. How to use technology people engage with. 3. Unique ways to distribute your brand by delivering relevant information to your clients. About Will Caldwell: Will Caldwell is the CEO and Co-Founder at Dizzle. He grew up in the real estate industry and is a recent college grad working in San Diego. Will is from South Florida and has parents that both work in real estate. This experience has enabled Will to understand what it takes to be successful in real estate. The son of a successful realtor, Will knows what it takes for real estate agents to close deals and build lasting relationships. Beyond real estate, Will is an entrepreneur, kiteboarder, and world traveler. Twitter: @dizzle Facebook: facebook.com/dizzleapp www.dizzle.com

<a href="http://traffic.libsyn.com/agentcaffeine/194_Driving_Social_Behavior_with_Technology_feat._Dizzle_CEO.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> Ever wonder how people become the pied pipers of social networks? <a href="http://www.dizzle.com" rel="nofollow" target="_blank">Will Caldwell</a>, CEO of Dizzle has the strategy down and he’s going to share a few secrets with you. Social is one of the biggest drivers of marketing today and the consumer is responding.  Find out how you can become a master of the social sphere by attracting connections with people who need your services. It’s all here!  <a href="https://plus.google.com/s/%23marketing" rel="nofollow" target="_blank">#marketing</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23technology" rel="nofollow" target="_blank">#technology</a><a href="https://plus.google.com/s/%23social" rel="nofollow" target="_blank">#social</a> What you will learn: 1. Insight into how to incorporate mobile technology into your business. 2. How to use technology people engage with. 3. Unique ways to distribute your brand by delivering relevant information to your clients. About Will Caldwell: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/03/willcaldwell.jpg" rel="nofollow" target="_blank"></a>Will Caldwell is the CEO and Co-Founder at Dizzle. He grew up in the real estate industry and is a recent college grad working in San Diego. Will is from South Florida and has parents that both work in real estate. This experience has enabled Will to understand what it takes to be successful in real estate. The son of a successful realtor, Will knows what it takes for real estate agents to close deals and build lasting relationships. Beyond real estate, Will is an entrepreneur, kiteboarder, and world traveler. Twitter: <a href="https://twitter.com/dizzle" rel="nofollow" target="_blank">@dizzle</a> Facebook: <a href="https://facebook.com/dizzleapp" rel="nofollow" target="_blank">facebook.com/dizzleapp</a> <a href="https://www.dizzle.com/" rel="nofollow" target="_blank">www.dizzle.com</a>

194 Driving Social Behavior with Technology feat. Dizzle CEO

Listen to the Podcast Working with clients in a complimentary role has become more critical than ever.  Client collaboration is key. No more are you the gatekeepers to the MLS but the educator of all community information and strategic information in buying and selling a home.  This is a huge opportunity to gain a competitive edge in your marketplace. Learn how to become your client’s trusted partner in all things real estate and play a vital role in the process. Joining us is Real Scout CEO Andrew Flachner. #strategy#realestate #agents#marketplace What you will learn: 1. How to practice “Safe Search” to avoid losing clients to buyer fatigue and other agents. 2. Strategies for the perfect the buyer consultation. 3. Tools for mobilizing your real estate business and being accessible to clients on the go. About Andrew Flachner: Andrew Flachner is a serial entrepreneur with a background in real estate and early stage technology companies. He’s currently Cofounder and CEO of RealScout, a platform that empowers real estate agents to collaborate with clients around home search. In 2013 Andrew was featured as one of the 100 Most Influential Real Estate Leaders by Inman News. Before RealScout, Andrew was CEO of the double dating website DuoDater and cofounded Natural Cravings, which became one of the largest healthy vending companies in California before it was acquired in 2012. Twitter: @aflachner Facebook: facebook.com/flachner www.RealScout.com

<a href="http://traffic.libsyn.com/agentcaffeine/193_Client_Collaboration_Strategy_with_Real_Scout_CEO.mp3" rel="nofollow" target="_blank">Listen to the Podcast</a> Working with clients in a complimentary role has become more critical than ever.  Client collaboration is key. No more are you the gatekeepers to the MLS but the educator of all community information and strategic information in buying and selling a home.  This is a huge opportunity to gain a competitive edge in your marketplace. Learn how to become your client’s trusted partner in all things real estate and play a vital role in the process. Joining us is Real Scout CEO <a href="http://www.RealScout.com" rel="nofollow" target="_blank">Andrew Flachner</a>. <a href="https://plus.google.com/s/%23strategy" rel="nofollow" target="_blank">#strategy</a><a href="https://plus.google.com/s/%23realestate" rel="nofollow" target="_blank">#realestate </a><a href="https://plus.google.com/s/%23agents" rel="nofollow" target="_blank">#agents</a><a href="https://plus.google.com/s/%23marketplace" rel="nofollow" target="_blank">#marketplace</a> What you will learn: 1. How to practice “Safe Search” to avoid losing clients to buyer fatigue and other agents. 2. Strategies for the perfect the buyer consultation. 3. Tools for mobilizing your real estate business and being accessible to clients on the go. About Andrew Flachner: <a href="http://www.agentcaffeine.com/wp-content/uploads/2015/03/aflachner-e1427073067941.jpg" rel="nofollow" target="_blank"></a>Andrew Flachner is a serial entrepreneur with a background in real estate and early stage technology companies. He’s currently Cofounder and CEO of RealScout, a platform that empowers real estate agents to collaborate with clients around home search. In 2013 Andrew was featured as one of the 100 Most Influential Real Estate Leaders by Inman News. Before RealScout, Andrew was CEO of the double dating website DuoDater and cofounded Natural Cravings, which became one of the largest healthy vending companies in California before it was acquired in 2012. Twitter: <a href="https://twitter.com/aflachner" rel="nofollow" target="_blank">@aflachner</a> Facebook: <a href="https://facebook.com/flachner" rel="nofollow" target="_blank">facebook.com/flachner</a> <a href="https://www.RealScout.com/" rel="nofollow" target="_blank">www.RealScout.com</a>

193 Client Collaboration Strategy with Real Scout CEO

Agent Caffeine is FUEL for the real estate industry. Innovation, Strategy &amp; Best Practices!

Guy Kawasaki

Peg Fitzpatrick

Canva

Listen to Podcast Guy Kawasaki on Agent Caffeine. With a new book on the horizon (The Art and Science of Social Media) and a new company (Chief Evangelist of Australia’s Canva) he joins Peg Fitzpatrick and Kelly Mitchell to talk about Power Strategies in Social. We get a sneak peek at the real estate piece ...Read more &gt;&gt;

Listen to Podcast Guy Kawasaki on Agent Caffeine. With a new book on the horizon (The Art and Science of Social Media) and a new company (Chief Evangelist of Australia’s Canva) he joins Peg Fitzpatrick and Kelly Mitchell to talk about Power Strategies in Social. We get a sneak peek at the real estate piece ...<a href="http://www.agentcaffeine.com/184-the-art-science-of-social-with-guy-kawasaki-peg-fitzpatrick-of-canva/" rel="nofollow" target="_blank">Read more &gt;&gt;</a>

184 The Art & Science of Social with Guy Kawasaki & Peg Fitzpatrick of Canva

Some really great information and interesting topics and guests. Definitely recommend

great podcast

Great content, amazing guest and always informative. Keep it up!

Jorge Vega Real Estate Broker

Agent Caffeine | Real Estate

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