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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 8 days ago

Business
Education
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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

iTunes Ratings

187 Ratings
Average Ratings
173
2
2
4
6

My Rape Place???!!!

By catxyz - Oct 09 2019
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I’ve been listening to this podcast for a while, and I felt like they had a lot of good ideas and were fairly entertaining. Before today’s episode I would have given them a 4 star rating, but today one of the guys described Mentally leaving a conversation as going to his ‘rape place’. They giggled (because rape is so funny) and talked about this for a couple of minutes before I stopped the podcast and deleted it from my Library.

Awesome Podcast!!

By Brooke Craven - Sep 11 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored podcast, highlight all aspects of business, real estate and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

iTunes Ratings

187 Ratings
Average Ratings
173
2
2
4
6

My Rape Place???!!!

By catxyz - Oct 09 2019
Read more
I’ve been listening to this podcast for a while, and I felt like they had a lot of good ideas and were fairly entertaining. Before today’s episode I would have given them a 4 star rating, but today one of the guys described Mentally leaving a conversation as going to his ‘rape place’. They giggled (because rape is so funny) and talked about this for a couple of minutes before I stopped the podcast and deleted it from my Library.

Awesome Podcast!!

By Brooke Craven - Sep 11 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored podcast, highlight all aspects of business, real estate and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

Listen to:

Cover image of Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 8 days ago

Read more

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

Rank #1: Lead Generation For New Agents w/Bryan Colemere

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For newer agents, the biggest challenge is getting those first leads going in order to get your first deal. How can we create opportunities to get in front of potential clients? How can we do open houses well? How can you build pieces into your business to increase your chances of getting a deal? On this episode, Colemere Realty leader, Bryan Colemere shares on how to work your way towards your first deal. 

Don’t let the fear of not knowing stop you from making the call or holding the open house. -Bryan Colemere 

Takeaways + Tactics 

  1. If you’re struggling and need to get the business going, hold an open house. 
  2. Other agents are not your competition, they are your salesforce. Look at them as a gateway to more clients. 
  3. Don’t think you have to be fastened to your desk to get business. Take part in your hobbies and social events and make sure people know that you’re in real estate.

Even as a new agent, you have access to many people who can help lead you to your very first deal. The first thing you need to do is really zone into your sphere of influence and start letting them know what you do. Don’t be afraid to make calls, hold open houses and making sure your community knows that you’re in real estate. It might seem challenging to get that first result, but if you leverage your time wisely and employ different tools, you can get results. 

Guest Bio

Bryan is a Real Estate agent for Colemere Realty Associates in East Sandy, Utah To get in touch email bryan@colemererealty.com and to get access to training material, go to https://www.facebook.com/utahrealestatetopproducers/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 03 2019

38mins

Play

Rank #2: Morning & Success Routines w/Justin Zimmerman

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Mornings are the perfect time for planning your day, focusing on your well-being, doing a quick workout, and spending some time with yourself. But why do so many people hate waking up early in the morning, and what are they missing out on? Why do you need some time for yourself every day? How does not having a morning routine impact both your fitness and business success? In this episode, Justin Zimmerman talks about how morning routines can bring more awareness over how much control we have over our fate.

The people you choose are the people you become. -Justin Zimmerman

Three Things We Learned

Waterproof notes

At the beginning of the day, you have ask yourself, “What does my day have to look like to make me a happier and more productive person?” You can even plan out your day when you’re showering by using waterproof notes.

Don’t let yourself drift from your purpose

Teams and agents that don’t have defined purposes and goals end up drifting. Everyone needs a direction to their life, and that direction is what determines what their daily to-do list looks like.

Don’t neglect your health over your finances

Nutrition and fitness play an important part in the way we feel and how productive we are throughout the day. Finances, nutrition, and fitness are the big 3 pillars of well-being, but when one shakes, the other aspects of our lives suffer as well.

It’s almost impossible to be productive if we have something in the back of our mind constantly bothering us. As we grow older, however, our ability to determine our own fate increases. Journaling, meditation, and planning out each day will helps us become more aware of the choices we have and how we can get closer to our goals every day.

Guest Bio

Justin Zimmerman is the director of content development at REDX and a content strategist with a background in real estate.

He started off in real estate at 24 and built a software that took local MLS housing data and transformed it into a format easy to understand both by buyers and sellers. This helped him gain a competitive advantage in a profession where the average age was 47.

His software was so successful that he started training other agents to become Certified Market Advisors and went from being a simple agent to managing 51 people.

Today, he uses his real estate and marketing knowledge to help agents create content that eliminates the need for prospecting and builds a strong database.

Sep 11 2018

53mins

Play

Rank #3: How to Become a Time Management & Productivity Beast w/ Gene Volpe

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Sometimes when we’re working it feels like the hours just flew by and nothing got done. Being trapped in low-value activities shifts our focus away from what makes money. How can you fix this? What should your schedule include and exclude to make the best of your time? Why do we have to delegate in order to scale? In this episode, Gene Volpe talks about the changes he made to become a more productive business owner.

You have to take the time off. You have to schedule that into your calendar. Otherwise, you will burn out. -Greg McDaniel

Three Things We Learned

Urgent tasks vs. high value tasks

Some tasks might not be urgent, but they can be the most important in your business. We have enough hours in the day. We just need to find a way to prioritize what needs to get done. Avoid wasting your time on tasks that have a very little impact on your business.

You can’t scale without delegating

When most people look at their calendar, they realize 80% of what they’re doing can be done by someone else. You can’t scale without outsourcing the low-value tasks to someone else.

Schedule everything, including your time off

Productivity isn’t about working-non-stop. You need to find time to relax as well, or you will burn out. But even time off needs to be scheduled so it won’t have a negative impact on your business.

You have to think about what brings the most income to your business. What’s the income driver in your business, servicing the clients who are already committed to you or maximizing the activities that bring the next round of income? In some cases, existing clients are so valuable the referrals alone work as a lead generator. But if the existing clients don’t bring any referrals, teach someone else to take care of your current clients to free up your time for more sources of income.

Guest Bio

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

Sep 14 2018

1hr

Play

Rank #4: The Mindset Agents Need During a Shifting Market w/Jeneen Moretuzzo Masih

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Shifting markets put many agents into a panic mode. Why doesn’t value as an agent change in a bad market? What can you do to be among those who thrive in real estate even when the market experiences a slowdown? And how can you get better attracting the right people? In this episode, Jeneen Moretuzzo Masih talks about how a mindset change can make agents transition from survival mode to thrive mode in a changing market.

You are selling your own value, and your value doesn’t go up and down when the market goes up and down. -Jeneen Moretuzzo Masih

Three Things We Learned

Your value doesn't change no matter what happens to the market

During shifting markets, when everyone is chasing a commission, if you give advice that doesn’t necessarily serve your best interests now but is in the interest of your client, you’re making an investment in a lifetime client. Decisions like these will help you stand out and get more referrals.

You are who you hang out with

The people you hang out with impact your self-image and mindset. If you feel like there aren’t any people in your circle that can help you grow, you have to make a list of desirable characteristics and start searching for people who have them. No matter where you start your search, make sure you listen to what others are saying and analyze their body language. This way, you increase your chances of connecting with them on a deeper level as opposed to simply exchanging business cards.

Be kind to yourself

In the journey to success, many agents end up being too harsh on themselves. But joy is a better fuel than bitterness. It’s very hard for you to make progress when you’re constantly putting yourself down and limiting your fun until you achieve your goals.

When you’re working at a high-level and you get tired, working more and disregarding your fatigue will only make things worse. You have to allow yourself to take a step back and find joy in the process. Search for ways to reward yourself and transform discipline into inspiration. In the end, it’s not about making it perfect, but about making it move forward while being happy with yourself.

Guest Bio

Jeneen Moretuzzo Masih is a life coach who focuses on self-actualization, self-love, and leadership. She has over 20 years of experience as a coach, and her mission is to help her clients achieve clarity in all of the aspects of their lives, including business. She is also a former CEO and real estate team leader attorney.

You can find out more about Jeneen here, or you can download her free ebooks here.

Nov 01 2018

43mins

Play

Rank #5: How To Generate ‘Come List Me’ Calls w/Josh Anderson

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Real estate agents around the country are dealing with the issue of low inventory. How do we generate ‘Come List Me’ calls in this climate? Who do we need to hire to help with referrals and why? How can we use events to encourage referrals? In this episode, Josh Anderson joins us to talk about about shifting how we do certain things so that we can generate a consistent stream of referrals.

We got more intentional about reviews and, different from everyone else in the real estate agency, we started using Google reviews focusing on local business. –Josh Anderson

Three Takeaways

How to deal with low inventory

When we run out of inventory, we need to be proactive. By shifting our lead generation towards agents who have properties coming onto the market that aren’t out yet, we can get ahead of property listings. Our relationships with agents are important and we need to maintain them.

Who we need to hire and why

2019 is the year of video and we need to keep with where the market is going whilst filling a gap within that. Hiring a marketing professional who specializes in social media platforms like Instagram and resources like video is an asset to our team. 

Tailoring events for referrals

Hosting events helps us get referrals when it caters to the client and when it’s something they look forward to attending. If your clients are married and have children, a catered event at home would work much better than after-work drinks.

We need to be proactive about the shifts we make so that we can address the issue of low inventory in real estate. Maintaining relationships with agents, making hiring decisions that align with the current market and hosting events that cater specifically to our clients are ways in which we can increase referrals and, by extension, grow our inventory. We should also focus some effort on encouraging reviews as they can take on the function of referrals. Through harnessing these overlooked spaces, we can tackle the issue of low inventory and our businesses can thrive.

Guest Bio

Josh is the owner of The Anderson Group Real Estate Services and Nashville’s most trusted realtor, is ranked in the Top 1000 Real Estate Agents in North America by the Wall Street Journal and consistently ranked in the Top 10 Keller Williams Southeast Region Groups for monthly closed volume. He is a business savvy professional with a strong desire to cater to his clients' particular needs. Josh is skilled in Negotiation, Luxury Goods, Budgeting, Sales, and Entrepreneurship and has a BS focused in International Business/Trade/Commerce from Louisiana State University and Agricultural and Mechanical College. His market expertise coupled with his superior negotiating skills set him apart from the rest. For more information visit http://www.joshandersonrealestate.com or email josh@joshandersonrealestate.com. You can also connect with him on LinkedIn https://www.linkedin.com/in/nashvillesrealtor/.   

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Mar 13 2019

33mins

Play

Rank #6: Marketing Strategies for 2019

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As we head towards the new year, it’s time for us to refine our marketing and gear up for dominating and growing our business in 2019. How do we market correctly to the people who actually identify with our brand archetype? What lesson can we learn from the mind-blowing Payless “Palessi” campaign? On this episode, Gene Volpe joins us talk about some marketing strategies we can employ in 2019 to get more results and connect with more people.

We leave a lot of money on the table of the cutting room floor of content we’re already creating. -Greg McDaniel  

Three Things We Learned

A recent change in Instagram’s algorithm

In the past, our follower-following ratio was a huge determinant of how highly we ranked on Instagram. It determined how important people think we are, and how good they think we are at our jobs. Instagram has made changes and now it’s not as important.

How to boost our door-knocking with the online space

We can use door-knocking as the beginning of a campaign to retarget the people we see online. The race is getting as much valuable information on your prospect as possible and that means having something valuable, so they are willing to give you their email addresses so we can retarget them.

Why we have to be careful about how we market

All attention is not good attention, all publicity is not good publicity, unless we want to be polarizing. Real estate agents don’t convert on polarization, they convert on trust and credibility so we have to be careful not to take too many marketing risks.

Any marketing strategy going into 2019 has to have video at the top of the list. There is no way to get more followers or grow our business without it. Facebook advertising is still relatively cheap so that’s another tool we have to include in our battle plan. We have to have a presence on Instagram that shows people who we are and gives them something to relate to. If we market to people who identify with our brand archetype, we will see way more results.

Dec 19 2018

42mins

Play

Rank #7: How to Use Video & Social Media to Become the Go-To Trusted Real Estate Resource for Your Community w/Krista Mashore

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Social media and video open the door for many agents to make themselves known in their local community. But why do so many agents fail to build a following online? What type of videos get the most views? How can you use paid advertising to maximize your reach? In this episode, Krista Mashore, a top 1% real estate agent in the United States, talks about how she uses social media for her business.

You are the product. People are buying you. So give them a reason to click and say yes. -Krista Mashore

Three Things We Learned

How to repurpose video content

Each time you create a video, you need to set up a calendar that tracks where the video will be published and in what format. For example, from a single video, you can use a shorter clip for Instagram, a long form post for Facebook, a Facebook video, and a YouTube video.

Short, punchy videos work best

The more entertaining your videos, the higher the chance you’ll reach a larger audience. Length also plays a role. The shorter and the punchier the video, the more engagement.

The tools you need to put up a high-quality video

Putting together a high-quality video doesn’t take much. All you need to make sure is that the audio quality is good, the background of the video is intentional, and that you have good lighting.

Your primary goal should be serving the consumer, not selling to them. The less salesy we are and the more value we bring, the greater the chance of them buying. Put your name and your contact info at the end of the video, but don’t make videos about listings. Anything that happens in your community, you should be the first one to know and put it in a video. Community videos should be your main focus.

Guest Bio

Krista Mashore is a top real estate agent in East County and a social media whizz.

In her first year, she sold 69 homes. Since then she’s managed to sell over 100 homes each year, earning her spot in the top 1% of agents in the nation.

Today, she shares her knowledge and experience with other real estate agents using coaching and courses where she teaches her approach to success.

Feel free to check out her free resources here.

Nov 06 2018

43mins

Play

Rank #8: How to Look like an Expert When You’re Starting Out

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As the real estate industry changes due to technology, how can agents take advantage of this shift? How can you use online resources to amaze your clients with your expertise? How do you know whether you should stay or leave your family business? What’s the role of conversations and send out cards in lead generation? In this episode, we talk about how new agents can impress their prospects, how to become better at nurturing past clients, and more.

Everyone wants a new hot lead now, but they don’t want to do anything for it and they want the person to be ready to buy or sell immediately without any competition. -Greg McDaniel

Three Things We Learned

What to do when you are a new agent with no experience in the local market

When asked what they want from their agents, a large percentage of clients responded that they need someone with a deep understanding of the local market. If you are a new agent, you can get your foot in the door by “faking” local knowledge with reports. Another option you have is partnering with someone who has local market knowledge.

How having 25 new conversations per day will make lead gen a problem of the past

The real estate industry wasn’t built on relationships but on chasing new clients and new leads all the time. Living in a society where instant gratification is possible thanks to technology only makes things worse. If you have 25 conversations per day, you don’t have to worry about not having warm leads. Few agents keep in touch with their database, despite having all the means to do so.

When it’s time to leave your family business behind

Many agents are trapped in businesses they aren’t sure they belong to. If the agreement is not good enough to make you enter the business even if a complete stranger makes you the offer, you’re probably staying in the business just because you don’t want to hurt anyone’s feelings.

Real estate is a people-based business, but agents were always about chasing new clients instead of nurturing past ones for repeat work and referrals. It’s now easier than ever to get in touch with your past clients without sounding salesy. From send out cards to having a few conversations every day, no matter what you choose, make sure you are always in front of them.

Sep 21 2018

49mins

Play

Rank #9: How to be a Super-Connector & Build Your Business on Relationships w/David Gonzalez & Justin Zimmerman

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The ability to be a connector is very useful and can help us grow our businesses. How do we find valuable ways to successfully connect with people who can help us level up? What are some of the mistakes people make when they try to reach out to people? How do we find the intersection between what we’re passionate about and what’s valuable to other people? On this episode, we are joined by Justin Zimmerman and Internet Marketing Party founder, David Gonzalez to talk about how we can use connections to build stronger businesses.  

You can’t just do something you’re passionate about. You have to find something that solves a problem for someone else. -Matt Johnson  

Three Things We Learned

The connection between advice and context

Advice always has to be seen and thought about in context of the person giving it and receiving it. If a solopreneur is being advised by a person with a multimillion dollar business, it’s important to know that the advice is in the context of a large business and it might be very different to the advice the solopreneur needs.

How to test your passion in a certain area

Most people think of marketing in the short-term. When it comes to making a better decision, it’s important to ask ourselves if an idea or strategy is something we’d be happy and comfortable doing for the next 3-5 years. Imagine doing only that and nothing else and be very honest with yourself about whether that’s something you can see for yourself.

A primer on how to connect with successful people

When you’re trying to connect with someone, create a context so that you can have an opening in conversation that isn’t just asking something. You can contact just about anyone if you do it in the right way and they get value out of it.  

The secret to being a super-connector is finding a way to talk to people that will actually bring value to them. The biggest mistake we make when we’re reaching out to people is that we don’t understand that value is the currency that drives those relationships forward. Reaching out to “pick their brain” won’t be good enough. We have to deploy whatever assets we have, whether it’s intellectual or social to make them want to engage with us.  

Guest Bio David is the founder of Internet Marketing Party, go to https://internetmarketingparty.com/ for more information or check it out Facebook https://www.facebook.com/pg/InternetMarketingParty/posts/.  

Dec 12 2018

47mins

Play

Rank #10: How to Use Social Media to Build Relationships and Boost Your Business

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Social media plays a huge role in how businesses are run today. What are the nuances we should be looking at to make sure we’re approaching it the ‘right’ way? How is the future of real estate being shaped by social media and new communication technologies? On this episode, we discuss social media with returning guest and digital media expert, Gene Volpe.

The cost of reaching people online should always be compared to the cost of reaching people in the real world. -Matt Johnson

Three Takeaways

We’re moving towards one-to-one communication

Social media networks are beginning to move away from one-to-many communication. To do this, it seems likely that free tools like Facebook Live will become a paid service. As a result, your organic reach will, in all probability, drop. However, this shouldn’t necessarily be thought of as a bad thing, as online tools will still be more affordable than offline options.

Group messages are the future

A great way for businesses to build relationships with clients in the future will be group messages and chats. The participants in these groups will have freely opted into receiving your content, meaning they’ll be more receptive. While your reach may not be as wide, you’ll be making direct contact with the right audience.

Cold calls are in decline

While most people own smartphones, the reality is most don’t enjoy actual phone calls. This is a big reason why software exists to alert the recipient that they’re receiving a robo-call. Cold calling is no longer yielding the same results it once did, so it’s important that agents re-think their marketing approaches.

Social media and communication technology have made a huge impact on businesses in every industry. While it’s impossible to say for sure what the changes will be going forward, it’s a good idea to pay attention to the current trends and how they’ll affect your company. While social media may be changing as a tool, one thing is for sure: it’s here to stay and will have an effect on how you do business.

Guest Bio

Gene Volpe is the Lead Digital Architect at GVI Media. With more than 10 years’ experience in marketing, he is the go-to expert on digital media, nationwide. Gene is also incredibly well-versed in real estate, having been involved in over 200 transactions. Gene is passionate about establishing brands and believes the best way to reach wider audiences is through digital marketing and video content.

To find out more about Gene, head to: www.genevolpe.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 16 2019

39mins

Play

Rank #11: Buyer & Seller Relationship Hacks for Agents

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As agents, establishing and managing our relationships with sellers and buyers can be difficult. How do we set ourselves apart from other agents? What difference can our tone of voice make to our success? How do we deal with indecisive buyers? In this episode, we talk about how we can engage with situations that agents come across when dealing with buyers and sellers in real estate.

The way that you look at and talk to people sets up your success or failure with them within the first 5 seconds. –Gene Volpe

Three Takeaways

How to set ourselves apart from other agents

We need to convince sellers that taking us on as their agent is the right move by identifying what previous agents did or did not do, and working from that to establish how to make a successful sale. We must also consider how to use our advantages to market the property in a way that is new and creative compared to how it was marketed before.

The problem with selling ourselves instead of the system

We don’t want people to want us as individuals, we want people to want the system we’ve built. When we don’t make it clear that we are part of a team and a system clients will expect to, and only want to, deal with us personally.

How to deal with indecisive buyers

When we find a property that ticks all the buyer’s boxes but the buyer doesn’t want to make an offer, their hesitation often stems from a feeling. We either need to bring the decision back to being quantitative, or we need to respond in a way that uses emotion by helping them realize the potential for disappointment.

Navigating relationships with buyers and sellers is tricky, but there are ways in which we as agents can manage them more effectively. We can instill confidence in our abilities by showing clients how we can use our advantages to their benefit, and explaining what sets us apart from other agents who have failed. By being aware of the power our tone of voice has, we can foster client relationships in a positive way. We must develop and use systems and tactics that ultimately help us be better agents, and maintain our relationships with buyers and sellers.

Mar 22 2019

41mins

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Rank #12: How to Create Relevant, Relatable Content That Helps Grow Our Businesses w/Gene Volpe & James Rembert

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One thing that sets us back as real estate agents is that we’re quick to embrace new technologies, apps and platform in our daily lives, but reluctant to use them in our businesses. What are some of the things we should be paying more attention to? Why does candid video beat polished, professional, over-produced stuff? How do we balance the entertainment factor in our content with the educational factor? On this episode, The Zillow Killer, James Rembert, and Gene Volpe talk about changes to Facebook, tools and strategies we should be leveraging to be more relevant to our audiences.

Agents aren’t failing because there’s a lack of leads, their failing because of obscurity. -James Rembert

Three Takeaways

Why Instagram and Facebook stories matter

Make sure your content strategy includes anything that can keep the consumer or create content natively on the app or platform. This is the real power of Stories and how you can leverage them to be more relevant.

Perfection doesn’t sell anymore  

6 years ago the people we admired on social media were the ones that were perfect. Now we’re looking for imperfection, vulnerability and honesty because that’s relatable to us. Social media has made us more available, so we know that it’s not realistic for someone to be polished all the time.

The huge opportunity with messenger bots

Messenger bots are a force to be reckoned with in the marketing game, and other channels pale in comparison. At its highest, email has an open rate of 23% while messenger bots have up to a 97% open rate.

Digital is an enhancement of everything we do, we have to embrace it. When we think of social media to generate leads and grow our database, we have to look at it through the lens of a business. Advertising and marketing are the lifeblood of our business, they are the key to us becoming rock stars in our local markets. That means committing to creating good content which is relevant and relatable because that’s what audiences are responding to. Ultimately, if you’re not generating conversations on social media, your strategy is outdated.

Guest Bio

James Rembert is the Zillow Killer. Using Facebook, he provides marketing solutions to real estate agents who want to get high-quality leads without investing large amounts of money in platforms like Zillow. You can find out more about James and his work at http://www.jamesrembert.com/.

  Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing

Mar 12 2019

40mins

Play

Rank #13: Your Daily Schedule: How to Run Your Day Like a Top Producer

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When it comes to becoming successful in real estate, our daily schedules and how committed we are to them are key. How do you structure your time to prospect, generate leads and still have a life? How do you follow through and hold yourself accountable to the not-so-fun but necessary parts of the job? On this episode, we’re joined by Gene Volpe to discuss how to set a schedule that helps you achieve your goals. 

You’ll learn about;

  • How to set work themes for different days of the week 
  • How self-identity plays into our ability to follow through on our schedules

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 19 2019

38mins

Play

Rank #14: How to Become a Transaction Engineer w/Greg Dickerson

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Marketing is a vital part of real estate, and more agents ought to invest in it. How can you start creating a huge database of contacts? Do you need to follow traditional marketing strategies- or is there another way? On this episode, we speak to proud guerrilla marketer and serial entrepreneur, Greg Dickerson shares why he sees himself as a ‘transaction engineer’ how you can become one, too.

There is a secret to real estate: there’s nothing new. It’s all been done- all you need to do is find the best person and do what they’re doing. -Greg Dickerson

Three Takeaways

Two ways to build relationships and build our database

Being on the board of an organization is a great way to build a database of contacts and demonstrate your leadership ability. To get onto one of these boards, you have two options: buy it or build it. In other words, invest in an organization or establish one of your own. You’re expanding your network, and the community will benefit.

How to appeal to luxury home sellers and investors to fasttrack your way to $1 million in commission

Essentially, luxury real estate is no different from any other real estate sector- you’re still buying or selling a property. The difference lies in the details. To break ground in the luxury sector, you have to be knowledgeable about the market. You also need to provide excellent service, invest in a credibility package, and make reference to your firm.

If you're brand new, find the best in the business and go to work for them

When you’re starting in the industry, you want to make sure you’re learning from someone. Why learn from anyone other than the best? Seek out the top producer in your market and ask to shadow them. Make it clear that you’re happy to work for free, and pay attention to all the advice you receive.

Marketing is important, but it helps if you find innovative ways to brand yourself. Take every opportunity you get to meet new people, and ensure you’re connecting with them on a personal level. Position yourself as a pillar of your community, and be genuine about it. Plan to network with the top producers in your industry and not only connect with them, but learn their approaches. At the end of the day, your network is your net worth.

Guest Bio

Greg is a serial entrepreneur, real estate investor and developer. He served in the United States Navy right out of high school prior to his entrepreneurial journey. During his career he has bought, developed and sold over $200 million in real estate, built hundreds of custom homes and commercial buildings, developed multiple residential and mixed use subdivisions and started 12 different companies from the ground up.

Mr Dickerson is an expert on the topics of real estate development and entrepreneurship. He has spoken at real estate investing conferences and events around the country, he's been a guest commentator on Fox Business with Neil Cavuto and The Dave Ramsey Show and is a regularly interviewed on some of the top real estate investing and business podcasts today

To find out more about Gene, head to: www.genevolpe.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 01 2019

45mins

Play

Rank #15: Focused Engagement, Using Instagram as a Tool & Raising Your Facebook Ad Conversion w/Mike Sherrard

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When it comes to how we market and advertising ourselves, one of our biggest pitfalls is thinking like a Realtor and not from the perspective of what consumers want. How can we fix this? How can we make our Facebook ads more effective? How can you stay ahead of the game in a changing market? Why is focused engagement so important and how do we achieve it? On this episode, Gene Volpe joins guest Mike Sherrard to talk about levelling up our marketing.

Be the vehicle and catalyst for what people would like to know, what would be valuable and what they don’t have access to. -Mike Sherrard

Three Takeaways

How older agents can thrive in a changing market

A lot of agents in a changing market are trying to chase everything that happens to be new trendy and techy and this only diverts their focus. But focusing on too many things means you just won’t get good at one thing.  

The future of social media engagement

According to Andy Frisella, the future of social media influencers is this mathematical formula for engagement. E2I = FC. This means entertainment, education and impact = focused engagement.

How to get your Facebook ad costs down and your conversions up

Don’t think as an agent, think as a member of the general public. Instead of running an ad of a just listed, do a coming soon just before. Instead of just sold, create a PDF of why a home sold quickly, how quickly you sold it so that the consumers can actually get value. Go to new home builders and get valuable information and photos.

If a changing market is a downmarket, you have so much more time on your hands. This is the time we should double down on our marketing and focus on building a brand. No matter how much the market slows down, we have to keep the human element of prospecting alive, and social media is how we do it. By bridging the gap between old school and new school, and what’s valuable, what people want to know and what’s fresh, we can be really successful.

Guest Bio

Mike is a Canadian Realtor and a Top 30 Realtor on social media. Check him out on Instagram https://www.instagram.com/mike_sherrard/.

Mar 27 2019

59mins

Play

Rank #16: How to Achieve Your Goals in 2019 w/ Morgan Oaks

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The start of a new year provides an opportunity for us to set new goals. While a great opportunity, this can feel overwhelming. How can we achieve every resolution we’ve set for ourselves? Is there a way to level up more than one dimension of our lives at a time? On this episode, we speak with a master of goal setting and achieving, Morgan Oaks. Drawing on his personal experience, Morgan advocates a holistic approach to elevating your life.

A third-party view is critical: find someone with the nerve to tell you when you’re doing something wrong.- Morgan Oaks.

Three Things We Learned

Taking a holistic approach to goals

Far too often, the third parties we employ to help us with challenges we face only concentrate on one area at a time. For example, business coaches do not consider your relationships, in the same way that relationship counsellors do not take into account your business issues. The reality is, as a human being each of these areas plays a significant role in your life. Make sure you’re always aware of this.

The importance of exercise

Exercise is one activity that can help you level up almost every dimension of your life. In addition to the obvious benefits for physical health, it can also assist in reducing stress and maintaining focus. As we emphasize, when you achieve new levels of fitness, you experience a sense of victory. The feeling of achievement is carried with you, even after you leave the gym.

How to achieve in multiple areas of your life

Find singular, helpful tools that help you meet multiple goals at once. This does not require fully realizing each of your goals at the same time, but speaks to a process whereby you can achieve small victories. Meditation, for example, can help you slow down and enjoy the moment- and help you be more productive afterwards.

There is no better time than the start of 2019 to start adopting routines that will help you find success in every aspect of your life. Routines like exercise go a long way in helping you achieve goals in terms of both physical and mental health. The ability to meet two goals with one activity should never be discounted. While you may see the categories in which you place your goals as distinct, remember that they are all important to you for a reason.

Guest Bio

As a chiropractor, transformational speaker and high performance coach, it’s safe to say that Morgan Oaks has a diverse range of talents. Morgan points out that one of his greatest motivators is never feeling that he is getting enough out of what he’s doing in the moment. By thinking that way, he is always pushing for more and trying to best achieve his goals.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Feb 01 2019

35mins

Play

Rank #17: How to Become a TOP Listing Agent w/Chadi Bazzi

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The only differences between the average agent and a high achiever are what they know and how they implement it. How can you gain credibility as a new agent? What are the decisions that gain clients for a lifetime? And what routines should you cultivate to get better at selling homes? In this episode, Chadi Bazzi talks about his journey to becoming a top real estate agent.

A lot of people are looking for leaders. The majority of the population is made up of followers. -Chadi Bazzi

Three Things We Learned

How to get instant credibility as a new agent

As a new agent, the best way to increase your credibility is to gather endorsements from the people who already like you. Your mentor (if you have one) can also help you with endorsements. This works even better since now you can leverage their credibility.

Why it’s better to lose a sale than stain your reputation

Agents who only chase the commission and don’t have their clients’ best interests in mind make the industry look bad. You have to do the opposite if you want to build a reputation and stay in the business for years to come. This may even mean that you’ll have to advise your clients against your interests and tell them that it’s not the right time to sell or buy.

To change somebody’s mind, you have to know how they think first

Leads are easy to get, especially in the digital age. But conversion is where things get tricky. If you want to impress during the first meeting, you have to do more than qualifying the potential client for wants and needs. You need to find out how they process information and what their mindset is. Once you know this, you can speak their language.

To become a top agent, you need a routine that keeps you on track. And the routine starts with shifting your mindset and actually working towards your goal even when it gets hard. Writing down your top 3 goals, having at least 4 affirmations, finding reasons to be thankful for your life, and making note of your accomplishments in the present tense are just a few ways you can stay motivated and energized on the daily basis.

Guest Bio

Chadi Bazzi is a real estate expert, podcast host, and coach who uses his knowledge to help other agents become successful as well.

After becoming a top real estate agent, he was approached by a company that was looking for real estate coaches. Since then, he developed one of the best real estate sales and marketing programs in the country while starting his own coaching company, Top Listing Agent.

If you want to dominate your market, sign up for Chadi’s webinar on the 3 steps blueprint to becoming a top listing agent in your marketplace.

Nov 07 2018

50mins

Play

Rank #18: Content Marketing, Building An Audience & Differentiating Yourself

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When it comes marketing, it often feels like we have to constantly step our game up in order to succeed. When it comes to new strategies, why is podcasting a front runner? How do we balance what the audience wants with what we’re interested and what we want to talk about? On this episode, we discuss some key points to consider when it comes to crafting content to grow your business.

Even if the audience comes, if the content doesn’t help you sell more houses, you will get burnt out on it a lot faster. -Matt Johnson  

Three Things We Learned

Why YouTube is better for growing an audience

YouTube is so much better at serving up your videos to people who are looking for stuff in your area or on your topic, and serving you up as a recommended video than iTunes. To get started with podcasting, create community-oriented, events-based videos, keep them short and put them on YouTube and then drive people there.  

How to craft content that the audience actually wants

One of the biggest mistakes people are making with their podcasts and video content is wanting to do something that’s fun for them and still grow an audience but those two things are actually incompatible. People either don’t care about the topic or they’re already getting the content from someone else.  

Why focusing on a niche is important

No one is interested in just one thing, so to make highly focused content you have to cut a deal with yourself to sacrifice certain things you would want to talk about to deliver what the audience is interested in. The more focused you get, the more people understand exactly what mental bucket you’re trying to fit into, the more likely they will be to come to you for that specific thing.

As business owner, creating content is not an art form, it has a purpose and that is to get more people onto your calendar that want to meet to buy or sell a home. You want to get more business, and if you build the audience and it doesn’t translate to that, it will be disappointing. Your content creation has to actually put money in your pocket, or else it will feel like a waste. The more focused you are in your content as it relates to your business purpose the more likely you are to have success.

Jan 31 2019

46mins

Play

Rank #19: How Chris Bentley Stopped Spending Thousands on Leads & Rebuilt His Brand

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For many agents, buying leads online has stopped yielding the results it used to, so they have to completely shift their lead generation. What are some of the reasons for the drop in online lead ROI? Why did our guest choose to double down on branding himself? How does he use social media and podcast interviews to build his credibility? On this episode, Dallas top agent, Chris Bentley, shares on the cautionary tale of relying on buying leads, and how to lean into building a brand.

The value of being interviewed on a podcast that is for the industry is it’s a super credible link to your website. -Matt Johnson

Three Takeaways

The Problem With Buying Leads Now

When you buy leads online through Google PPC, a lot of agents go into it thinking that it’s going to turn over very quickly, or at the very least, that they can cherry pick the top leads, but it doesn’t work that way. People are registering for multiple sites, and they are starting their home search online way earlier than we see them, so we might not even be able to get business.

Why going away from the bandwagon can get you more attention

Most people jump on the bandwagon and refuse to do the opposite of what everyone else is doing. The problem is their voice gets lost among the other thousands of people on the same bandwagon.

How to use LinkedIn to target luxury buyers

If you’re targeting luxury listings, LinkedIn is a great place to post really eye-catching photos. High level executives and luxury buyers spend most of their time on LinkedIn, and they don’t just use it after work or on weekends as they do with Facebook and Instagram.

How to generate content that builds credibility  

You don’t just want to have a couple of lines come up when someone Googles you. You want there to be a ton of content because it makes you a lot more credible, and that makes you stand out. 

Through the experience Chris had, the cautionary tale is you have to build up a brand before you do anything else. For a multitude of reasons, the dynamic with buying online leads has massively shifted to the point where it doesn’t make business sense anymore. Having a strong brand in your local area and being micro-famous will yield more results over and over again, and your business will be less affected by shifts and changes online and in the market.  

Guest Bio

Chris is an award-winning agent and author based in Dallas, Texas. As one of Dallas' most aggressive real estate magnates in the making, Chris is quickly growing into one of the most popular people on social media. Through his social media posts and videos, we're able to experience what's it's like to be a Realtor®. His achievements to date include being voted in 2017 and 2018 D Magazine's Best Realtor® and being 4x Multi-Million Dollar Producer. Go to https://chrisdbentley.com/ for more information and follow @ChrisDBentley on LinkedIn, Instagram and Twitter. To find him on Facebook, go to https://www.facebook.com/Chris.D.Bentley.Realtor/.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Feb 27 2019

23mins

Play

Rank #20: How to Use Social Media to Generate Sales w/David Greenspan

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A lot of Realtors don’t really understand where their business is coming from or who their main audience is, and many who are active on social media are not generating sales from it. What does it take to connect with people and build real relationships online? How can we get clients on social media without paying? How do we translate engagement and attention on social media into sales? In this episode, David Greenspan explains how we should be approaching social media to build our brand and give ourselves more opportunity.

If you’re on social media every day building a little bit of mindshare, the reality is the brand is building and you’re giving yourself more opportunity. -David Greenspan

Takeaways + Tactics

We have two main audiences: people we know and people we don’t know; and by continuing to build the relationships we have with people we can positively transform our business.

We need to be doing five things to build a good social media presence: make posts, like and react to other people’s posts, comment on other people’s posts, share other people’s posts, and send out friend requests or follow people.

We can best build relationships online by evoking emotion. It is the fun, silly, relatable content that generates responses, and we need to be having conversations in order to build relationships.

The types of education that are currently out there for Realtors teach a lot about the legalities and what to do when we sit down with a client, but they completely bypass how to get a client there in the first place. By consistently delivering the right message to the right audience via the right channel, we can have real conversations with people, take those conversations offline, and give ourselves more opportunity to make a sale.

Guest Bio

David Greenspan is the Vice President of KiTS (Keep-in-Touch Systems) and has been working with sales people and teams across Canada for nearly a decade, helping them build and grow MindShare. We see over 3,500 advertising messages a day, we notice six, and we retain two. As marketers, we create the noise, and then we spend every minute of our days trying to break through it. David, an expert in ‘WOW’ factor Keep-in-Touch marketing, shows audiences in a fun, energetic and down-to-earth way how to use the science behind marketing to make business come to you. His specialties are cross-channel marketing, concept, execution and variable data.

https://mindshare101.com/

https://www.facebook.com/mindshare101/

https://www.instagram.com/davidgreenspan101/

https://www.linkedin.com/in/david-greenspan-1b085713/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 02 2019

50mins

Play