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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 3 days ago

Business
Education
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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

iTunes Ratings

192 Ratings
Average Ratings
178
2
2
4
6

Imagine if a consumer found this podcast

By Schumi 7X - Jan 10 2020
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This is someone stated “the Bevis and Butthead” of real estate. Their 4th grade vocabulary mixed with a punk like behavior is embarrassing for our industry. This podcast represents the worst possible representation of our industry and should be reported to NAR

Awesome Podcast!!!

By Clarisse Gomez - Dec 09 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast, highlight all aspects of real estate, success and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

iTunes Ratings

192 Ratings
Average Ratings
178
2
2
4
6

Imagine if a consumer found this podcast

By Schumi 7X - Jan 10 2020
Read more
This is someone stated “the Bevis and Butthead” of real estate. Their 4th grade vocabulary mixed with a punk like behavior is embarrassing for our industry. This podcast represents the worst possible representation of our industry and should be reported to NAR

Awesome Podcast!!!

By Clarisse Gomez - Dec 09 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast, highlight all aspects of real estate, success and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!
Cover image of Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Latest release on Jan 28, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: The Number One Lead Gen System Nobody's Talking About w/Nick Sakkis

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Real estate is a people-based business, yet it’s easy to forget about this aspect when lead gen is now dominated by platforms like Zillow. What’s the biggest source of high-quality leads? How can you grow your database by partnering up with local businesses? What will the new shift in real estate bring, and why shouldn’t we be dependent on online lead gen platforms? In this episode, Nick Sakkis reveals the one lead gen system we should be paying more attention to.

You can be brand new in your market and never sold a deal in your life, but when you start partnering up with with local businesses, you growth hack their audience. -Nick Sakkis

Three Things We Learned

The biggest source of quality leads is relationships

Making friends and building relationships, even on social media, is one of the best ways to generate leads. Very few people are interested in videos about what direction the market is going in and real estate stats. If you get active on social media groups with the purpose of making friends instead of promoting your business, you have a higher chance of receiving a call when someone wants to sell or buy a property.

How to get discount cards from businesses

Discount cards are a great way to help people remember you, and they aren’t that hard to get either. Business owners pay quite a bit to Groupon in order to advertise their products. If you don’t take a percentage out of their earnings, they’ll often be more than happy to be interviewed by you and allow you to make discount cards in their name.

Set up a draw for a free vacation at open houses

Big companies have been doing this for years: offering high incentives for people to look into their products or services, or high incentives for referrals. Real estate agents can do the same at a smaller scale to provide incentives for their past clients and get referrals.

If you’re brand new and haven’t made a deal in your life, partnering up with businesses, interviewing business owners, and handing out discounts puts you in front of their audience. Their database quickly becomes your database because they see you talking about the things they love. As a result, you can quickly scale your database by leveraging local businesses.

Guest Bio

Nick Sakkis is the co-founder of the Sakkis group and a digital marketing whizz. He used social media groups to generate leads for his business, and he now teaches other agents how they can create lead generation machines on a bootstrapped budget at Funnelstoleads.com. Nick is also the creator of Reconnect, an app that helps agents stay in touch with their database and get more referrals.

Sep 13 2018

55mins

Play

Rank #2: How To Generate ‘Come List Me’ Calls w/Josh Anderson

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Real estate agents around the country are dealing with the issue of low inventory. How do we generate ‘Come List Me’ calls in this climate? Who do we need to hire to help with referrals and why? How can we use events to encourage referrals? In this episode, Josh Anderson joins us to talk about about shifting how we do certain things so that we can generate a consistent stream of referrals.

We got more intentional about reviews and, different from everyone else in the real estate agency, we started using Google reviews focusing on local business. –Josh Anderson

Three Takeaways

How to deal with low inventory

When we run out of inventory, we need to be proactive. By shifting our lead generation towards agents who have properties coming onto the market that aren’t out yet, we can get ahead of property listings. Our relationships with agents are important and we need to maintain them.

Who we need to hire and why

2019 is the year of video and we need to keep with where the market is going whilst filling a gap within that. Hiring a marketing professional who specializes in social media platforms like Instagram and resources like video is an asset to our team. 

Tailoring events for referrals

Hosting events helps us get referrals when it caters to the client and when it’s something they look forward to attending. If your clients are married and have children, a catered event at home would work much better than after-work drinks.

We need to be proactive about the shifts we make so that we can address the issue of low inventory in real estate. Maintaining relationships with agents, making hiring decisions that align with the current market and hosting events that cater specifically to our clients are ways in which we can increase referrals and, by extension, grow our inventory. We should also focus some effort on encouraging reviews as they can take on the function of referrals. Through harnessing these overlooked spaces, we can tackle the issue of low inventory and our businesses can thrive.

Guest Bio

Josh is the owner of The Anderson Group Real Estate Services and Nashville’s most trusted realtor, is ranked in the Top 1000 Real Estate Agents in North America by the Wall Street Journal and consistently ranked in the Top 10 Keller Williams Southeast Region Groups for monthly closed volume. He is a business savvy professional with a strong desire to cater to his clients' particular needs. Josh is skilled in Negotiation, Luxury Goods, Budgeting, Sales, and Entrepreneurship and has a BS focused in International Business/Trade/Commerce from Louisiana State University and Agricultural and Mechanical College. His market expertise coupled with his superior negotiating skills set him apart from the rest. For more information visit http://www.joshandersonrealestate.com or email josh@joshandersonrealestate.com. You can also connect with him on LinkedIn https://www.linkedin.com/in/nashvillesrealtor/.   

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Mar 13 2019

33mins

Play

Rank #3: Lead Generation For New Agents w/Bryan Colemere

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For newer agents, the biggest challenge is getting those first leads going in order to get your first deal. How can we create opportunities to get in front of potential clients? How can we do open houses well? How can you build pieces into your business to increase your chances of getting a deal? On this episode, Colemere Realty leader, Bryan Colemere shares on how to work your way towards your first deal. 

Don’t let the fear of not knowing stop you from making the call or holding the open house. -Bryan Colemere 

Takeaways + Tactics 

  1. If you’re struggling and need to get the business going, hold an open house. 
  2. Other agents are not your competition, they are your salesforce. Look at them as a gateway to more clients. 
  3. Don’t think you have to be fastened to your desk to get business. Take part in your hobbies and social events and make sure people know that you’re in real estate.

Even as a new agent, you have access to many people who can help lead you to your very first deal. The first thing you need to do is really zone into your sphere of influence and start letting them know what you do. Don’t be afraid to make calls, hold open houses and making sure your community knows that you’re in real estate. It might seem challenging to get that first result, but if you leverage your time wisely and employ different tools, you can get results. 

Guest Bio

Bryan is a Real Estate agent for Colemere Realty Associates in East Sandy, Utah To get in touch email bryan@colemererealty.com and to get access to training material, go to https://www.facebook.com/utahrealestatetopproducers/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 03 2019

38mins

Play

Rank #4: FSBOs and Flaky Buyers (Q&A)

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Most agents dream about being able to move through business with the perfect words that will handle any objection and close the client, but the truth is there is no magic bullet. What is the overarching step we need to take to get better at handling objections? How does a scarcity mindset kill our success? How can you handle FSBOs and actually bring them value? On this episode, we do a Q&A on objection handling.

When you’re having trouble with objections, don’t look for magic words. Focus on lead generation and have more options so you’re not overly attached to one lead. -Matt Johnson  

Three Takeaways

How to bring value to FSBOs

When you’re talking to FSBOs, if you can bring more than your value as a real estate agent that will get in the door. If you had access to investors or if you were even the investor yourself, you will be able to get yourself in the door. The key is being in integrity so you actually have investors or an investment deal, and you also need to have done the work in the backend to set this up.

Why some clients aren’t worth working with

Some buyers are just skeptical, or their always looking for a bargain and this isn’t something you can change about them. When you deal with people like this, ask yourself if all the trouble of working with them is worth your time. If not, let them go.

The truth about objections and how to navigate them

Whenever you’re having a conflict, take a step back and ask yourself what you’re protecting. When you’re having challenges with objections, usually what you’re protecting is mindset of scarcity that makes you hold onto a lead instead of just letting it go. But if you let that go, you can let go of the lead and move onto others without too much attachment.

There are no magic words that will handle every single objection you get. The truth is, objections shouldn’t affect you if you’re not overly attached to that lead. The only way you can avoid attachment is to have options, and be generating enough leads to where you know that if that one lead doesn’t work out, there are others. Once you get out of a space of scarcity, the way you handle objections change and you’ll be able to give an answer that truly helps the client.

Apr 02 2019

28mins

Play

Rank #5: How to Create Video Content That Drives Business to You w/James Rembert and Nick Sakkis

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Social media is vital for success in the real estate industry today, and posting video content in particular is non-negotiable. What kind of content should we be including in our videos- and how can we become more comfortable on camera in the early stages? Should our videos be strictly professional, or is authenticity more important? On this episode, founder of DigitalNatives Inc., James Rembert, and owner and founder of Amplified Marketing Group, Nick Sakkis share their insights on video, social media and the future of the real estate industry. 

Nationally, we can’t compete with online competitors. But on a hyperlocal stage, we can give them hell. -James Rembert

Takeaways + Tactics 

  • To become relevant in our markets, we need to create hyperlocal content. To do this, we can film our experiences in local establishments- like restaurants.
  • In the early stages of being on camera, it’s normal to feel nervous. To combat shyness, we can film ourselves completing everyday tasks. This will help us get used to being on camera.
  • Authenticity is everything, so stop worrying about telling viewers what we think they want to hear. If we’re authentic, we’ll be more likely to attract an audience better suited to us.

To stay ahead of new competitors like Zillow, we have to embrace social media. Start getting comfortable with sharing videos, because they’re non-negotiable for success. We need to speak about hyper-locally relevant topics, and build confidence by being ourselves. The real estate industry is going to feel a lot of changes thanks to the internet, but if we stay up-to-date with social media while staying true to ourselves, we don’t need to agonize over it. 

Guest Bio

Nick Sakkis is the owner and founder of Amplified Marketing Group. He is passionate about marketing and sales, and enjoys any opportunity to teach agents and entrepreneurs how to promote their brands. Nick is a paid advertising specialist with a keen interest in the social media world and digital space.

To find out more about Nick, visit 

Nicksakkis.com

https://www.linkedin.com/in/nick-sakkis-26999816

You can also find him on social media with the name @NickSakkis

Find him on YouTube at https://www.youtube.com/channel/UCx_sKLMKBCCgAA8RLPoJDsg

James Rembert, also known as ‘Zillow Killer’, is the founder of DigitalNatives Inc. He is a trained marketing strategist and talented designer with a background as a Realtor. James is the creator of the wildly successful online course, HyperLocal Domination, which is aimed at teaching real estate professionals how to build a real estate focused marketing agency from scratch.

To find out more about James, head to:

https://www.jamesrembert.com/bio

https://www.facebook.com/zillowkiller/

Nov 09 2019

56mins

Play

Rank #6: How to Achieve Your Goals in 2019 w/ Morgan Oaks

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The start of a new year provides an opportunity for us to set new goals. While a great opportunity, this can feel overwhelming. How can we achieve every resolution we’ve set for ourselves? Is there a way to level up more than one dimension of our lives at a time? On this episode, we speak with a master of goal setting and achieving, Morgan Oaks. Drawing on his personal experience, Morgan advocates a holistic approach to elevating your life.

A third-party view is critical: find someone with the nerve to tell you when you’re doing something wrong.- Morgan Oaks.

Three Things We Learned

Taking a holistic approach to goals

Far too often, the third parties we employ to help us with challenges we face only concentrate on one area at a time. For example, business coaches do not consider your relationships, in the same way that relationship counsellors do not take into account your business issues. The reality is, as a human being each of these areas plays a significant role in your life. Make sure you’re always aware of this.

The importance of exercise

Exercise is one activity that can help you level up almost every dimension of your life. In addition to the obvious benefits for physical health, it can also assist in reducing stress and maintaining focus. As we emphasize, when you achieve new levels of fitness, you experience a sense of victory. The feeling of achievement is carried with you, even after you leave the gym.

How to achieve in multiple areas of your life

Find singular, helpful tools that help you meet multiple goals at once. This does not require fully realizing each of your goals at the same time, but speaks to a process whereby you can achieve small victories. Meditation, for example, can help you slow down and enjoy the moment- and help you be more productive afterwards.

There is no better time than the start of 2019 to start adopting routines that will help you find success in every aspect of your life. Routines like exercise go a long way in helping you achieve goals in terms of both physical and mental health. The ability to meet two goals with one activity should never be discounted. While you may see the categories in which you place your goals as distinct, remember that they are all important to you for a reason.

Guest Bio

As a chiropractor, transformational speaker and high performance coach, it’s safe to say that Morgan Oaks has a diverse range of talents. Morgan points out that one of his greatest motivators is never feeling that he is getting enough out of what he’s doing in the moment. By thinking that way, he is always pushing for more and trying to best achieve his goals.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Feb 01 2019

35mins

Play

Rank #7: Content Marketing, Building An Audience & Differentiating Yourself

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When it comes marketing, it often feels like we have to constantly step our game up in order to succeed. When it comes to new strategies, why is podcasting a front runner? How do we balance what the audience wants with what we’re interested and what we want to talk about? On this episode, we discuss some key points to consider when it comes to crafting content to grow your business.

Even if the audience comes, if the content doesn’t help you sell more houses, you will get burnt out on it a lot faster. -Matt Johnson  

Three Things We Learned

Why YouTube is better for growing an audience

YouTube is so much better at serving up your videos to people who are looking for stuff in your area or on your topic, and serving you up as a recommended video than iTunes. To get started with podcasting, create community-oriented, events-based videos, keep them short and put them on YouTube and then drive people there.  

How to craft content that the audience actually wants

One of the biggest mistakes people are making with their podcasts and video content is wanting to do something that’s fun for them and still grow an audience but those two things are actually incompatible. People either don’t care about the topic or they’re already getting the content from someone else.  

Why focusing on a niche is important

No one is interested in just one thing, so to make highly focused content you have to cut a deal with yourself to sacrifice certain things you would want to talk about to deliver what the audience is interested in. The more focused you get, the more people understand exactly what mental bucket you’re trying to fit into, the more likely they will be to come to you for that specific thing.

As business owner, creating content is not an art form, it has a purpose and that is to get more people onto your calendar that want to meet to buy or sell a home. You want to get more business, and if you build the audience and it doesn’t translate to that, it will be disappointing. Your content creation has to actually put money in your pocket, or else it will feel like a waste. The more focused you are in your content as it relates to your business purpose the more likely you are to have success.

Jan 31 2019

46mins

Play

Rank #8: How to Use Social Media to Build Relationships and Boost Your Business

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Social media plays a huge role in how businesses are run today. What are the nuances we should be looking at to make sure we’re approaching it the ‘right’ way? How is the future of real estate being shaped by social media and new communication technologies? On this episode, we discuss social media with returning guest and digital media expert, Gene Volpe.

The cost of reaching people online should always be compared to the cost of reaching people in the real world. -Matt Johnson

Three Takeaways

We’re moving towards one-to-one communication

Social media networks are beginning to move away from one-to-many communication. To do this, it seems likely that free tools like Facebook Live will become a paid service. As a result, your organic reach will, in all probability, drop. However, this shouldn’t necessarily be thought of as a bad thing, as online tools will still be more affordable than offline options.

Group messages are the future

A great way for businesses to build relationships with clients in the future will be group messages and chats. The participants in these groups will have freely opted into receiving your content, meaning they’ll be more receptive. While your reach may not be as wide, you’ll be making direct contact with the right audience.

Cold calls are in decline

While most people own smartphones, the reality is most don’t enjoy actual phone calls. This is a big reason why software exists to alert the recipient that they’re receiving a robo-call. Cold calling is no longer yielding the same results it once did, so it’s important that agents re-think their marketing approaches.

Social media and communication technology have made a huge impact on businesses in every industry. While it’s impossible to say for sure what the changes will be going forward, it’s a good idea to pay attention to the current trends and how they’ll affect your company. While social media may be changing as a tool, one thing is for sure: it’s here to stay and will have an effect on how you do business.

Guest Bio

Gene Volpe is the Lead Digital Architect at GVI Media. With more than 10 years’ experience in marketing, he is the go-to expert on digital media, nationwide. Gene is also incredibly well-versed in real estate, having been involved in over 200 transactions. Gene is passionate about establishing brands and believes the best way to reach wider audiences is through digital marketing and video content.

To find out more about Gene, head to: www.genevolpe.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 16 2019

39mins

Play

Rank #9: How to Get Over the 100 Deal a Year Hump w/Dave Pannell

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Successful teams are built on the shoulders of hard-working agents. But what kind of agents perform best in a team setting? Should you look for top agents or newer agents that need training? What role does having a system in place play in reducing costs and delivering an excellent customer experience? In this episode, Dave Pannell talks about how he leveraged his team to close over 100 deals per year.

The people I surround myself with is my market share. -Dave Pannell

Three Things We Learned

Not all agents are team players

You have to bring in people who want to be part of a team and respect the team’s rules. Many agents choose real estate because they want to do everything by themselves, but this isn’t possible in a team setting.

Why agents need to have a system to plug into right after they get hired

Don’t bring agents on just because you have more leads that you can handle. Bring new agents on when you have the systems in place where you can just plug people and they know what they need to do on a daily basis. This way, there’s less time spent on teaching the agents what to do.

Why we shouldn’t look to build a team with only top agents

The most stable real estate businesses are based on people who want steady, slow growth, not on rainmakers who might leave the team at some point.

One of the biggest mistakes team leaders and business owners make is searching for agents who were just like them in the beginning. But you have to recognize the fact that top agents don’t usually perform well in a team setting, and most of them will end up starting their own team at some point. What team leaders should look for are people who have a more modest goal and are uncomfortable with the idea of working by themselves but can still make consistent sales.

Guest Bio

Dave Pannell is the broker and the CEO of Cities Real Estate. He has served in The U.S. Marine Corps, and in 2005 he started his real estate journey.

Today, he leads a new breed of agents that take advantage of technology and digital marketing to generate leads and close more sales.

You can find out more about Dave here.

Nov 13 2018

44mins

Play

Rank #10: Your Daily Schedule: How to Run Your Day Like a Top Producer

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When it comes to becoming successful in real estate, our daily schedules and how committed we are to them are key. How do you structure your time to prospect, generate leads and still have a life? How do you follow through and hold yourself accountable to the not-so-fun but necessary parts of the job? On this episode, we’re joined by Gene Volpe to discuss how to set a schedule that helps you achieve your goals. 

You’ll learn about;

  • How to set work themes for different days of the week 
  • How self-identity plays into our ability to follow through on our schedules

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 19 2019

38mins

Play

Rank #11: How Facebook Ads Generate Leads for Agents w/Zachary Nussbaum

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Generating leads is often a tedious and difficult task for real estate agents, and the ways in which we go about doing so have been the same for a long time. What are some unique lead generation techniques we can use? What makes Facebook ads work as a tool to get leads? How is a Facebook ad different to a PPC ad? In this episode, Zachary Nussbaum and Shayne Hiller discuss using Facebook as a lead generation tool for agents.

The front-end offer of a Facebook ad is one of the most vital things to get more low-cost as well as better quality leads. -Zachary Nussbaum

Three Takeaways

The Importance of The offer in a Facebook ad

What you’re offering is the most important part of your Facebook ad. It allows you to get high quality leads at less of a cost. You need to have an appealing deal that your potential lead will find value in.

It’s not about the property, it’s about the deal

It’s important to remember that the leads you generate are a result of them already being in the market, not because of the specific house you’re advertising. This gives you the opportunity to capture leads with a good offer, and it’ll then make it easier to connect with them and eventually convert them.

The difference between Facebook ads and PPC ads

We often think that higher intent leads are more competitive. With Facebook, even though the leads are higher in the funnel, they are not nearly as competitive because you can get in front of a lead before anyone else does. PPC ads will also cost you five times and more than a Facebook ad, and you’ll get less conversions from them.

When it comes to lead generation and conversion, the overarching goal is to provide some kind of value. Facebook ads are an effective way to generate quality, low-cost leads while at the same time providing value through offers. Potential leads have a lot of options, so it is vital to build authentic connections and rapport with them so that you can set yourself apart. Having a script to follow is an essential part of initial relationship building, and once you’re in front of your lead if you continue to develop the relationship and add value, you set yourself up to convert.

Guest Bio 

Zachary Nussbaum is a Digital Marketing Specialist at Braintrust Interactive who works to consistently connect real estate professionals with potential clients. Zachary aims to cut out the need for agents to talk to hundreds of unqualified leads, and has for the past five years helped agents generate, nurture and convert leads. He and his business partner Shayne Hiller spend $100,000 a month on Facebook ads to generate and convert leads for real estate agents. They are experts in lead generation, lead conversion, ISA team building and Facebook ads.

https://www.facebook.com/groups/REMCM/

www.braintrustinteractive.com

zach@braintrustinteractive.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

May 22 2019

36mins

Play

Rank #12: How to Get Traction & Then Build Momentum w/Spencer Combs

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The thing that constantly holds us back from getting better results in business is mindset, and the influence it has on the actions we take. How do we connect the right mindset to the tactics and actions that will move us forward? How do we identify what we’re missing, and how do we implement that piece into our lives? What are the 4 types of agents, and how do you move towards the zone where you are most effective? On this episode, coach, speaker and author, Spencer Combs shares on how to go from victim to champion, he also shares why more real estate training isn't the answer, how to identify victims and why what we don’t do is what holds us back.

Most of us know what we should be doing, we even know how to do it but we won’t take the action, and it’s almost always because of an incongruence in beliefs. -Spencer Combs

Three Takeaways

The 4 Categories Most Agents Fall Into

Unqualified champions are people have the mindset but not the mechanics to get things done. Unqualified victims don’t know the mechanics and don’t have mindset. Qualified victims know the mechanics but have a negative mindset. Qualified champions have the mindset and mechanics so they are able to get into action.

The 2 most dangerous words in the English language

Saying “I know” is very dangerous because it stops us from learning anything or taking the steps to get better and go towards our goals.

The power of clarity and chunking

The first step is getting clear on what it is we want to achieve, and then looking for people who have already achieved it, and starting to break down the chunks of action we need to take to get there.

No matter how much motivation, drive and real estate training we have, if we don’t actually have a detailed and broken down action plan, we won’t be able to grow our business. In order to get to that action plan, clarity is key. We have to find someone to model who is doing exactly what we want to do, and then breaking down the actions that will allow us to do the same. One of the most powerful ways to get traction is to put ourselves into a rhythm of regular planning. Ultimately, when mindset and mechanics are congruent, action will take place.

Guest Bio

Spencer is a Coach, speaker and founder of Spencer Combs Resources. He also serves as Director of Operations for the Jeff Riley team in Columbia, SC. Go to http://www.spencercombs.com/ or http://productivitystreet.com/ for more information.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Feb 20 2019

22mins

Play

Rank #13: Buyer & Seller Relationship Hacks for Agents

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As agents, establishing and managing our relationships with sellers and buyers can be difficult. How do we set ourselves apart from other agents? What difference can our tone of voice make to our success? How do we deal with indecisive buyers? In this episode, we talk about how we can engage with situations that agents come across when dealing with buyers and sellers in real estate.

The way that you look at and talk to people sets up your success or failure with them within the first 5 seconds. –Gene Volpe

Three Takeaways

How to set ourselves apart from other agents

We need to convince sellers that taking us on as their agent is the right move by identifying what previous agents did or did not do, and working from that to establish how to make a successful sale. We must also consider how to use our advantages to market the property in a way that is new and creative compared to how it was marketed before.

The problem with selling ourselves instead of the system

We don’t want people to want us as individuals, we want people to want the system we’ve built. When we don’t make it clear that we are part of a team and a system clients will expect to, and only want to, deal with us personally.

How to deal with indecisive buyers

When we find a property that ticks all the buyer’s boxes but the buyer doesn’t want to make an offer, their hesitation often stems from a feeling. We either need to bring the decision back to being quantitative, or we need to respond in a way that uses emotion by helping them realize the potential for disappointment.

Navigating relationships with buyers and sellers is tricky, but there are ways in which we as agents can manage them more effectively. We can instill confidence in our abilities by showing clients how we can use our advantages to their benefit, and explaining what sets us apart from other agents who have failed. By being aware of the power our tone of voice has, we can foster client relationships in a positive way. We must develop and use systems and tactics that ultimately help us be better agents, and maintain our relationships with buyers and sellers.

Mar 22 2019

41mins

Play

Rank #14: How Chris Bentley Stopped Spending Thousands on Leads & Rebuilt His Brand

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For many agents, buying leads online has stopped yielding the results it used to, so they have to completely shift their lead generation. What are some of the reasons for the drop in online lead ROI? Why did our guest choose to double down on branding himself? How does he use social media and podcast interviews to build his credibility? On this episode, Dallas top agent, Chris Bentley, shares on the cautionary tale of relying on buying leads, and how to lean into building a brand.

The value of being interviewed on a podcast that is for the industry is it’s a super credible link to your website. -Matt Johnson

Three Takeaways

The Problem With Buying Leads Now

When you buy leads online through Google PPC, a lot of agents go into it thinking that it’s going to turn over very quickly, or at the very least, that they can cherry pick the top leads, but it doesn’t work that way. People are registering for multiple sites, and they are starting their home search online way earlier than we see them, so we might not even be able to get business.

Why going away from the bandwagon can get you more attention

Most people jump on the bandwagon and refuse to do the opposite of what everyone else is doing. The problem is their voice gets lost among the other thousands of people on the same bandwagon.

How to use LinkedIn to target luxury buyers

If you’re targeting luxury listings, LinkedIn is a great place to post really eye-catching photos. High level executives and luxury buyers spend most of their time on LinkedIn, and they don’t just use it after work or on weekends as they do with Facebook and Instagram.

How to generate content that builds credibility  

You don’t just want to have a couple of lines come up when someone Googles you. You want there to be a ton of content because it makes you a lot more credible, and that makes you stand out. 

Through the experience Chris had, the cautionary tale is you have to build up a brand before you do anything else. For a multitude of reasons, the dynamic with buying online leads has massively shifted to the point where it doesn’t make business sense anymore. Having a strong brand in your local area and being micro-famous will yield more results over and over again, and your business will be less affected by shifts and changes online and in the market.  

Guest Bio

Chris is an award-winning agent and author based in Dallas, Texas. As one of Dallas' most aggressive real estate magnates in the making, Chris is quickly growing into one of the most popular people on social media. Through his social media posts and videos, we're able to experience what's it's like to be a Realtor®. His achievements to date include being voted in 2017 and 2018 D Magazine's Best Realtor® and being 4x Multi-Million Dollar Producer. Go to https://chrisdbentley.com/ for more information and follow @ChrisDBentley on LinkedIn, Instagram and Twitter. To find him on Facebook, go to https://www.facebook.com/Chris.D.Bentley.Realtor/.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Feb 27 2019

23mins

Play

Rank #15: Q&A on Working With Sellers, Getting the Listings and Becoming a Better Salesperson

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Real estate agents can’t sell a property if it doesn't make sense for the market or if they can’t convince sellers to make the needed changes. How can you uncover the hidden motivations of your seller and speak their language? What types of listings aren’t worth your time? And what should you do if you’re just getting started? In this episode, we answer questions about listings, buyers and how to become a listing agent.

Clients are hiring us to lead them to results they can’t get on their own. -Matt Johnson

Three Things We Learned

How putting our clients first leads to lifetime value

Listings can work as lead generators because when we do great job sellers will talk about us. Sometimes we get recommendations from sellers even if we don’t get the listing, especially if we advise the buyer or seller against our self-interests while other agents don’t.

Be selective with the listings you take

You shouldn’t try to get the listing at any price. Some listings are overpriced, and just getting the listing and a sign in the ground with your name on it won’t land you a testimonial if you don’t manage to sell the property.

The splits between the listing agent and the buyer’s agent

The splits between the listing agent and the buyer agent should be dependent on the costs. If the listing agent covers the marketing and advertising costs and the buyer agent doesn't contribute to those, it only makes sense for the listing agent to have a bigger split.

Many new agents make the mistake of saying yes to overpriced listings just so they can gain experience or have a sign in the ground with their name on it and attract buyers. But you don’t need to take a listing and invest money in marketing and advertising just so you can attract buyers. You can attract them by working as a buyer’s agent and actually making a commission instead of investing your time and money on a property that won’t sell or damage your reputation.

Nov 12 2018

38mins

Play

Rank #16: How to Use Social Media to Generate Sales w/David Greenspan

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A lot of Realtors don’t really understand where their business is coming from or who their main audience is, and many who are active on social media are not generating sales from it. What does it take to connect with people and build real relationships online? How can we get clients on social media without paying? How do we translate engagement and attention on social media into sales? In this episode, David Greenspan explains how we should be approaching social media to build our brand and give ourselves more opportunity.

If you’re on social media every day building a little bit of mindshare, the reality is the brand is building and you’re giving yourself more opportunity. -David Greenspan

Takeaways + Tactics

We have two main audiences: people we know and people we don’t know; and by continuing to build the relationships we have with people we can positively transform our business.

We need to be doing five things to build a good social media presence: make posts, like and react to other people’s posts, comment on other people’s posts, share other people’s posts, and send out friend requests or follow people.

We can best build relationships online by evoking emotion. It is the fun, silly, relatable content that generates responses, and we need to be having conversations in order to build relationships.

The types of education that are currently out there for Realtors teach a lot about the legalities and what to do when we sit down with a client, but they completely bypass how to get a client there in the first place. By consistently delivering the right message to the right audience via the right channel, we can have real conversations with people, take those conversations offline, and give ourselves more opportunity to make a sale.

Guest Bio

David Greenspan is the Vice President of KiTS (Keep-in-Touch Systems) and has been working with sales people and teams across Canada for nearly a decade, helping them build and grow MindShare. We see over 3,500 advertising messages a day, we notice six, and we retain two. As marketers, we create the noise, and then we spend every minute of our days trying to break through it. David, an expert in ‘WOW’ factor Keep-in-Touch marketing, shows audiences in a fun, energetic and down-to-earth way how to use the science behind marketing to make business come to you. His specialties are cross-channel marketing, concept, execution and variable data.

https://mindshare101.com/

https://www.facebook.com/mindshare101/

https://www.instagram.com/davidgreenspan101/

https://www.linkedin.com/in/david-greenspan-1b085713/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jul 02 2019

50mins

Play

Rank #17: Focused Engagement, Using Instagram as a Tool & Raising Your Facebook Ad Conversion w/Mike Sherrard

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When it comes to how we market and advertising ourselves, one of our biggest pitfalls is thinking like a Realtor and not from the perspective of what consumers want. How can we fix this? How can we make our Facebook ads more effective? How can you stay ahead of the game in a changing market? Why is focused engagement so important and how do we achieve it? On this episode, Gene Volpe joins guest Mike Sherrard to talk about levelling up our marketing.

Be the vehicle and catalyst for what people would like to know, what would be valuable and what they don’t have access to. -Mike Sherrard

Three Takeaways

How older agents can thrive in a changing market

A lot of agents in a changing market are trying to chase everything that happens to be new trendy and techy and this only diverts their focus. But focusing on too many things means you just won’t get good at one thing.  

The future of social media engagement

According to Andy Frisella, the future of social media influencers is this mathematical formula for engagement. E2I = FC. This means entertainment, education and impact = focused engagement.

How to get your Facebook ad costs down and your conversions up

Don’t think as an agent, think as a member of the general public. Instead of running an ad of a just listed, do a coming soon just before. Instead of just sold, create a PDF of why a home sold quickly, how quickly you sold it so that the consumers can actually get value. Go to new home builders and get valuable information and photos.

If a changing market is a downmarket, you have so much more time on your hands. This is the time we should double down on our marketing and focus on building a brand. No matter how much the market slows down, we have to keep the human element of prospecting alive, and social media is how we do it. By bridging the gap between old school and new school, and what’s valuable, what people want to know and what’s fresh, we can be really successful.

Guest Bio

Mike is a Canadian Realtor and a Top 30 Realtor on social media. Check him out on Instagram https://www.instagram.com/mike_sherrard/.

Mar 27 2019

59mins

Play

Rank #18: How to Offer Value That Keeps Clients Coming Back

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Often, agents lose out on deals when clients think they can buy or sell their properties more easily on their own. How can we make sure our clients know we’re offering a service worthy of their business? What part of our inner game do we need to tweak to start delivering the kind of value that takes us to the top of the game? On this episode, we discuss why offering value is vital for sustained success. 

If you think a buyer is trying to cut you out of a deal, get them on the phone. Don’t tell them things: ask them things. Get them to think about aspects they’ve never considered and they’ll realize why they need a buyer’s agent. -Matt Johnson

Takeaways + Tactics 

  • Educate clients by asking them questions. This gets them to think about buying and selling in a way they never have before, and shows we have the expertise they need.
  • It’s not enough to presume we’re worthy of great commissions- we have to earn our keep. We need to constantly bring value to the table if we want to generate revenue. 
  • We have to stop underestimating our power. Our inner game dictates our success, so if we believe we hold no authority, we’ll only do ourselves a disservice.

There’s an easy way to stop ourselves from being cut out of deals. If we just knuckle down and offer clients amazing value, we’ll become an obvious choice. Get clients to start thinking differently about real estate, and we’ll position ourselves as authority figures in the market. Most importantly, we need to believe we’re capable of it. Our inner game affects every part of our lives- let’s start believing we’re capable of delivering great value.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Nov 07 2019

46mins

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Rank #19: Helping Buyers Make Better Purchasing Decisions w/Bill Joyce

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Buying a house is not only a huge financial decision, but a huge life decision. Buyers often make mistakes because of the fantasy they have of the perfect home, and these mistakes are ones that can greatly impact their lives. How can we help buyers make more informed decisions? What do we need to consider other than their financial position? How do we approach the conversation without offending our client? In this episode, Bill Joyce explains how we as agents can deliver a more holistic service to clients.

There are a lot of mistakes we can make as we chase this fantasy of the dream home - the perfect, happy home - and these are life-changing mistakes. -Bill Joyce

Three Things We Learned

The difference between the price and the cost of a home

We need to remember that the price of a home is not the same as the cost of a home. The price is what you pay upfront and the cost is the ongoing bills and maintenance. When buyers don’t consider the cost, it impacts the lifestyle they thought they could have.

Calculating budget based on personal affordability

A lender is not a financial advisor, and they tell buyers what maximum the bank is willing to lend them rather than how much the buyer can afford to spend. A bank’s lending guidelines have more to do with their profit than a buyer’s happiness, and buyers need to treat buying a home like a financial planning exercise.

Working backwards to make holistic buying decisions

Agents should encourage buyers to figure out what a happy home looks like to them based on their lifestyle and family needs first. When we allow buyers to make decisions based on their fantastical pursuit of the perfect home, the reality often undermines it as they have not considered all the factors.

Time and money are the two most precious, limited resources we have to work with, and a house will consume both. When advising buyers on purchasing a home, we need to make sure that they are carefully considering their finances, lifestyle and family. We need to encourage and equip them to make a sensible purchase that aligns with the things they value in their life so that they don’t make decisions that undermine the idea they had of their life in their new home.

Guest Bio

Bill Joyce is the Owner of Charter~Home in Sacramento. Bill spent 20 years as a consultant out of New York advising corporate clients and travelling the country. Over the years he ended up developing an impressive client list which included American Express, Pitney Bowes, the US Postal Service, along with every major New York advertising agency. Bill was routinely asked to speak at conferences and conventions in his field and wrote articles for trade magazines. In 2004 he changed his career to real estate, a field where his work ethic and problem solving skills could have a genuine impact on people’s lives, with less travel. Bill found his home and purpose in the American homeowner - those stuck in overpriced homes facing the staggering cost of overpaying for housing and stuck where they are for a decade or more. He is writing a book and online newsletter “Surviving the American Dream” in an attempt to spread the word about what really happened with the crash, as well as provide practical advice for taking control of your financial future. In recent years, home ownership has had a disastrous financial impact on the lives of millions of Americans and Bill wants to fix that, one family at a time.

http://www.charter-home.com/

http://www.survivingtheamericandream.org/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Jun 07 2019

40mins

Play