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Cover image of Agent Rise with Neil Mathweg (formally Onion Juice)

Agent Rise with Neil Mathweg (formally Onion Juice)

Agent Rise with Neil Mathweg is for real estate agent who want to be uncommon, bring clarity to their business, and want to breakthrough all the noise to build a thriving real estate business. Agent Rise is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. Hosted by Neil Mathweg, a veteran agent in Madison, WI and real estate agent coach and speaker. Let’s join the movement now!

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How to Get Your Dream Business Without Cold Calling - Episode 238

Are you like me? You hate the word “prospecting” or when they say “If you want to be successful you have to pick up the phone.” I agree that way works. There are a lot of successful agents out there because they dial for dollars all day. But I also think it's a great way to hate your career and eventually burn out.  I get really frustrated when they say “it’s the only way”.  Today, I want to give three secrets to build your dream business in real estate, without ever making a cold call. Secret #1: Real estate is more about having a clear plan than “grinding it out” on cold calls;  Secret #2: When I know my strengths, I don’t need to cold call;  Secret #3: If I’m consistent, I’ll grow my business without cold calls.”  Register for Agent Rise Bootcamp - Begins May 7th! - www.agentrisecoaching.com/bootcamp

17mins

13 Apr 2020

Rank #1

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Social Media Content Strategy: a Guide for Real Estate Agents - Episode #225

It’s time to nail down your social media content strategy for 2020. What platforms do you want to focus on? What kind of content do you create for each of them? In this episode of Agent Rise, I’m going to layout the platforms I recommend and some content you can run with. I’ll also fill you in on the tone needed and what to avoid. If you’re ready to up your content game, listen now! What works on Facebook Live? Content on Facebook needs to be engaging. You want to get people excited to interact with you. Make it irresistible. Always ask a question where they can answer easily with a yes or no answer, a number, or something they’re passionate about.  Make it entertaining—take a position for or against something and share your reasoning. Then, ask if anyone else has had a similar (or different) experience. Facebook Live is all about interaction. It is NOT the place for market reports full of boring and dry numbers.  Another idea I use is “Madison’s Best”. For example, I’ll jump on Facebook Live and ask where the best cheese curds are.  Keep it simple for Facebook Live—lay out your idea with a few bullet points and talk for 3-5 minutes. Doing this a couple of times a week will greatly contribute to growing an engaged audience.  Social media content strategy for YouTube YouTube is great for tutorial style videos. Take some time to record a how-to video and tell a story to keep the viewer interested. This is even the platform for a market report video—but don’t make it try and boring. Don’t add numbers and figures. Instead, tell a story about a recent sale and how it was affected by the market. Another great idea you can run with is the “Million-Dollar Listing”. Work with the listing agent to do a recorded tour of the most expensive listing in your area. The owners get free publicity and your viewers get to see a pretty cool crib on your Youtube channel. I have a couple of other suggestions—listen to the whole episode to find out what they are! The Insta-trifecta: Instastories, posts, and IGTV Instagram is a great platform to post video content if you’re just getting started and want to dip your toes in the water. Stories allow you to document your day in short-yet-engaging bursts. You need to implement posts as well that can be anything from a summary of your day to an announcement of your latest content that’s available. With the launch of IGTV, you can now create episode-style videos for viewers to watch. IGTV is a great crossover for content that you’d also put on Facebook or YouTube. It isn’t as searchable as YouTube, but I assume they’ll move the direction of adding that functionality.  Just like the other platforms, you want your content to maximize the entertainment factor. Incorporate story-telling and find ways to make it entertaining.  Leverage LinkedIn LinkedIn is about connectivity. The reach and connections you can make are unbelievable. But for LinkedIn, you don’t want to repurpose content from other channels. Instead, you could post an opinion about a book you recently finished. Share your recommendation and ask others to give you suggestions for your next read. You can ask business-related questions to foster real and engaging conversations.  LinkedIn content needs to be business-minded, inspirational, motivational, educational, with a touch of entertainment thrown in.  I highly recommend getting involved with a LinkedIn Local meetup. Not only is it amazing networking, but it allows you to snap a group photo and share it on LinkedIn. I am more connected in real-life with people I’ve met on LinkedIn vs. any other platform. You NEED to make a LinkedIn strategy part of your business.  Make sure to check out the resources below for a few people who I follow who have mastered content strategy! Outline of this great episode [0:30] Get your content strategy in order [2:33] Facebook Live content strategy [6:45] Do market reports on YouTube without any numbers [8:55] The content that thrives on YouTube  [13:00] Instagram: Instastories, posts, and IGTV [15:10] LinkedIn is about connectivity Recommended Resources How To Build A 6 Figure Real Estate Business That Eliminates The Commission Roller Coaster, Without Forcing Yourself To Do Things You Hate Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj Shred Media - to take your digital marketing to next level go to www.ShredMedia.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Head to AgentOnTheRise.com to check out my free masterclass! To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison WI go to www.ILoveMadisonHomes.com Chelsea Peitz on Instagram Paul Wolfert on Instagram Karen Carr on YouTube Connect with Neil! And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter Check out my YOUTUBE channel: all new content! And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

23mins

13 Jan 2020

Rank #2

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How to Gain Clarity for Your Business in 2020 - Episode #224

This episode of Agent Rise is a mashup of some important things that will help you gain clarity in your business strategy for 2020. I’ll talk about the difference between being taught and being coached and why each has its place. I’ll talk about the sphere, chase, and attraction pillars you build your business on. I spend some time on the attraction pillar—which I rarely delve deep on, so be sure to check out this episode! How is being coached so different from being taught? When you are being taught, you are learning from a teacher. You’re going to seminars or watching webinars. You’re reading books or listening to podcasts. You are actively learning—but sometimes it’s information overload. It is hard to process all of the incoming information if you are not doing what you’re learning. That’s where coaching is different. You are putting into action the different strategies you have learned. You’re implementing them in your business, with someone coming alongside you to help you through the process. A good coach watches your business and helps you grow it.  Listen as I walk through some analogies that will help you better understand the difference between the two and why coaching is so important for your business.  The sphere of influence should always be the cornerstone of your business Your sphere of influence is something I talk about a lot because it is so important. 80% or more of your business comes from your sphere of influence. Let that fact sink in. If you’re not sending out monthly mailings or running an email campaign to your sphere, you’re neglecting them. You NEED to do client events. You NEED to call your sphere and connect with them.  If you don’t have a dedicated sphere of influence, the #1 thing you must do is start building a database. Referrals, partnerships, and relationships are what build your business and sustain it. It’s time to level up! I talk about a nifty way you can run a VIP Facebook group and keep your members engaged with you—so keep listening! Buyers don’t want agents—they want a house While you are chasing clients and buyers—they are chasing a house. They aren’t looking for a killer agent, they’re looking for someone who is the bridge to their future home. Your goal as an agent is to connect with people, then give them what they want. There are 4 areas you can focus on with your chase pillar: open houses, Facebook ads, online leads, and FSBO’s and expired leads. Here are a couple of ways you can up your game as you focus on your chase pillar: Facebook ads: Facebook ads are becoming challenging. The number of ads allowed is decreasing and the price is skyrocketing. With the rising costs, there is less competition and more opportunity. So how do you leverage that? Launch video content on your channel. You can target ads to people who have watched and interacted with your content!  Open Houses: Do more than one in a weekend. You need to increase your batting average. You can have one open house that gets poor traffic, but the next day you could walk away with 6 leads. Do more open houses and you’ll increase your leads.  The chase pillar is what drives your business at the beginning of the year. So invest time in it and always remember that the end goal isn’t landing a new client, but matching them with their perfect home.  The direction of the attraction pillar You know that I rarely talk about the attraction pillar because I believe it can develop into more of a distraction. But I can see the value of developing an engaged following. Engagement is key.  So where do I think you should invest your time with the attraction pillar? Here are some options: Facebook Live: It’s been around for a couple of years and I felt like its popularity was starting to wane. But you can still leverage it by focusing on engaging followers. I used to hose “Mathweg Monday Trivia” to interact with people and encourage response on my posts (listen for a couple of Facebook Live examples) YouTube videos: “how-to” videos, tips, and teaching videos are becoming popular. If video is your medium and it fits best on YouTube’s platform—give it a shot. Karin Carr runs Youtube for Agents and gives invaluable advice on the subject. Check her out for some more ideas! LinkedIn: Don’t forget about LinkedIn! In 2019, I more than tripled my connections on LinkedIn from 1,000 to over 4,000. This culminated in well over 100 in-person meetings. Don’t ignore or underplay it’s value! The attraction pillar can be a distraction if you let it be. But it can also be a wonderful tool to connect with people and stay in their line of sight, so when they are looking for a home they remember and connect with you. Outline of this great episode [0:30] Get some clarity in 2020 [2:15] The difference between teaching and coaching [3:55] The Sphere of influence [7:05] How to focus on the Chase Pillar [12:20] The attraction pillar on Facebook [17:45] Should you consider YouTube? [19:00] Don’t ignore LinkedIn! Recommended Resources How To Build A 6 Figure Real Estate Business That Eliminates The Commission Roller Coaster, Without Forcing Yourself To Do Things You Hate Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj Shred Media - to take your digital marketing to next level go to www.ShredMedia.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Head to AgentOnTheRise.com to check out my free masterclass! To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison Wi go to www.ILoveMadisonHomes.com Karin Carr’s Youtube for Agents Connect with Neil! And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter Check out my YOUTUBE channel: all new content! And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

21mins

6 Jan 2020

Rank #3

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3 Strategies to Overcome Excuses and Get Work Done - Episode #230

Do you find yourself throwing out excuses to avoid getting work done? Do you start the process of match-making, only to hope that your buyer isn’t available for a showing that weekend? I get it—we all want breaks. Sometimes it’s nice to have a free weekend where you aren’t showing houses. But it’s a HUGE problem if you find yourself avoiding work that is your job! It is how you make a living! In this episode, I share 3 strategies to help get you back on track and doing your job. Tip #1: Set boundaries If you find yourself slacking on match-making and dreading your weekend because you’re scheduling showings—start setting boundaries! You don’t have to devote the whole weekend to showing houses. You could take Friday evening and Saturday off and only offer clients Sunday’s to show homes.  The key is that you set your availability. YOU tell them when you’re available and let them know when you’re not. Give yourself your 24 to do as you please and dedicate the remainder of your weekend to your clients. It’s the best of both worlds.  Tip #2: Hire a Showing Assistant If you are busy matchmaking and finding homes to show clients but are short on time, consider hiring a showing assistant. Take a look at the roster in your company and reach out to an agent that you think would be interested in showing some houses for you. They can cover your showings when you need a day off or when you go on vacation.  Pay them a flat fee for showing properties—offer them $50 for the first showing and $25 for each additional. It’s a win-win for everyone involved. It doesn’t leave you bogged down and allows you to forge ahead with match-making. The assistant will make the whole process that much easier for everyone involved. Tip #3: Send your buyers to open houses This next tip is a little outside of the box. If you don’t have the time to show houses, send your buyer to open houses without you. I recommend a few steps if you’re considering this:  Make sure your client is fine with going to the open house alone. Connect with the listing agent and clear it with them.  Officially “schedule” a showing during the open house so that if an offer comes in you’re made aware. Register the buyers’ names in the showing.  I had some buyers who went to open houses on their own every weekend. They’d give me a heads up as to which ones they were going to and I’d get them registered. The process worked well and my clients were happy.  Ask yourself the hard questions—then get back on track You need to take a step back and ask yourself some hard questions. Am I not putting in the work and doing matchmaking because I don’t want more work? Am I making excuses and laying blame elsewhere to avoid doing work? Do I simply want a free weekend?  Stop making excuses and admit it. Part of the battle is putting in the work. We all have moments when we don’t want to do what we need to do. But you need to stop holding yourself back and preventing your own success. You have to work hard to get the results you want. Sometimes, that means working on the weekends. It means showing houses when you don’t feel like it.  But it’s when you break through and get work done that you begin to make a difference and work towards reaching your goals. Confront yourself, follow my outside-the-box tips, and move forward to reach your potential.  Outline of this great episode [0:43] Why are so many agents not putting in the work?  [3:22] Tip #1: Set boundaries [4:45] Tip #2: Hire a showing assistant! [9:29] Tip #3: Send your buyers to open houses [9:00] Ask yourself the hard questions to get back on track Recommended Resources How To Build A 6 Figure Real Estate Business That Eliminates The Commission Roller Coaster, Without Forcing Yourself To Do Things You Hate Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj Shred Media - to take your digital marketing to next level go to www.ShredMedia.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Head to AgentOnTheRise.com to check out my free masterclass! To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison Wi go to www.ILoveMadisonHomes.com Connect with Neil! And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter Check out my YOUTUBE channel: all new content! And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

14mins

17 Feb 2020

Rank #4

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Start Creating YouTube Videos That People Search For - Episode #229

I’ve tried creating YouTube videos before and have always hit a dead end. I was never able to settle into a groove. Recently, I was inspired by Peter McKinnon and a concept he introduced in one of his videos. I put my daily routine for video production to good use and got to work creating content for my Agent Rise YouTube Channel. Hear all about my inspiration, upcoming video ideas—and more—in this episode of Agent Rise!  My YouTube “Aha!” moment I LOVE to tinker with videos. I have all the tools I need to create high-quality video (a great camera and access to Final Cut Pro video editing software). I enjoy creating videos and I’ve wanted to start a channel for a while—but nothing ever stuck...until I was watching one of Peter McKinnon’s videos and had my Aha! Moment.  He was doing a tutorial inside of a vlog.  Now, I’ve done videos before. Some of my ‘I Love Madison’ videos fare quite well on YouTube. In the past, I’ve attempted to shoot videos of me coaching, but didn’t feel like they’d resonate. And it certainly wasn’t something people would be searching for. People want tutorials, but they want them to be fun and entertaining. This is where a vlog tutorial comes into play.  So what is a vlog style tutorial? You don’t want to just be a talking head in a video. Even with the best editing and added touches it still comes across boring. But if you work a tutorial into a vlog, it’s far more engaging. So what could that look like? In the 1st video on my YouTube channel I bring you with me to an ‘I Love Madison’ meetup and I teach you how to run one yourself. You could also shoot a video of what it takes to host an open house. You could start in your office, put out signs, and get B-roll during the open house. As you’re vlogging, you incorporate your “how-to” in a seamless and entertaining way. The goal is to teach something while you’re doing it.  What I’m excited about: vlogging while traveling the country I’ve talked about my dream to travel the country in an RV. Our goal is to do that this summer, but we don’t have the rig yet. My wife pointed out that we could still travel the US and vlog—but just do it in our car. So in March, we are traveling to the Real Estate Distilled conference in Louisville after which we are heading to Disney. I’d love to meet up with anyone who is along this route (I’ll post it in the Facebook group). The goal is to vlog along our journey while delivering content that is relevant to realtors around the US. I also want to go to different parts of the country where agents are killing it. I’d love to interview them, find out what they’re doing and how they’re doing it, and share it with my viewers.  Whatever you decide to do, I want to encourage you to just go create. If you’re passionate about video and enjoy the process, give it a shot. Listen to the episode to hear how one of my ‘I Love Madison’ videos hit home.  I’m going all-in on YouTube I’ve already posted 3 videos on my YouTube channel and intend to post a video per week. All the while trying to keep in mind what consumers are searching for. It’s all about learning what people want to see and then providing the content. You want people to find you on YouTube and become a face they recognize and think of when they think about real estate.  Here are some video ideas that you’ll be seeing in my YouTube channel:  How to Take Great Real Estate Photos Making Your First hHire Facebook Live for Realtors Podcast Equipment I Use Facebook Live vs. YouTube Designing Thumbnails for Your Videos 7 Pieces of Equipment I Can’t Live Without How to Write a Different Property Description 3 Posts Where I’ve Gotten Over 30k in Organic Views That’s just the start of what’s in store. But I’d love to know—what would you like to see on my YouTube channel?  Outline of this great episode [0:30] All about creating Youtube videos [1:45] Join my AgentOnTheRise.com masterclass! [2:03] My YouTube “Aha!” moment [5:28] Go subscribe to see the 3 videos I’ve posted! [8:14] Build a vlog around a lesson [9:20] What I’m excited about [12:15] Just go create! [13:44] Why I’m going all-in on YouTube [15:38] What are consumers searching for? [17:11] Let me know if you want to meet up!  Recommended Resources How To Build A 6 Figure Real Estate Business That Eliminates The Commission Roller Coaster, Without Forcing Yourself To Do Things You Hate Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj Shred Media - to take your digital marketing to next level go to www.ShredMedia.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Head to AgentOnTheRise.com to check out my free masterclass! To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison Wi go to www.ILoveMadisonHomes.com Final Cut Pro video editing software Head on over to the Agent Rise YouTube Channel Check out Peter McKinnon’s YouTube Channel Bucky Beeman’s YouTube Channel Casey Neistat YouTube Channel I’m speaking at Real Estate Distilled in Louisville, KY in March Connect with Neil! And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter Check out my YOUTUBE channel: all new content! And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

19mins

10 Feb 2020

Rank #5