Rank #1: #55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world. And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. In this conversation, Donald Miller and Seth Godin cover a lot of ground, including: *How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we’re marketing in *Why now is an ideal time to be a creative person At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now! http://buildingastorybrand.com/55
Rank #2: #3: Dave Ramsey—How to Be the Guide and Attract More Customers
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations. Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
Rank #3: #92: Bob Goff—Leading Without Fear and Loving Without Limits
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.” But there’s more to life than efficiency. And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success. If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today. http://buildingastorybrand.com/92
Rank #4: #110: Joey Coleman—How to Stop Losing Customers
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again. http://buildingastorybrand.com/110
Rank #5: #130: Aaron James—How to Define What Your Customer Really Wants
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!
Rank #6: #96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
The awkward stops here, folks. If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other. Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now! http://buildingastorybrand.com/96
Rank #7: #93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast. In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one. In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best. This episode will show you how. Give it a listen! http://buildingastorybrand.com/93
Rank #8: #42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
The better we understand people, the better leaders we’ll be. And one of the best tools for understanding yourself and those around you is the Enneagram. If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world. This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier. They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
Rank #9: #124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124
Rank #10: #65: Donald Miller—The Framework That Makes Marketing Easy
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble! That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track! The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task. To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more. http://buildingastorybrand.com/65
Rank #11: #83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media
So, at this point, you know you need a strong social media strategy to grow your business. But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working. Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff. That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content. She sits down with Donald Miller to talk through the five key social media strategies you can use to engage your followers and grow business. If you’re worn out by social media, listen to this episode. You’ll be ready to start building a tribe that can take your business to the next level. http://buildingastorybrand.com/83
Rank #12: #4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time
Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way. Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of Don's website critique.
Rank #13: #78: Daniel Pink—How to Stop Wasting Time and Start Wielding It
Do you always feel like you’re short on time? Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us. But what if the problem isn’t how many hours we have — but how we’re using them? That’s the big idea from Daniel Pink, our guest today on the StoryBrand podcast. Daniel has done the research and studied the science, and it turns out that certain times are better than others for doing different types of work. Donald Miller sits down with Daniel to help you finally understand the smart way to structure your time. He points out the common time management mistakes he sees and how to fix them. And he shows you a simple way to pay attention to your natural rhythms, so you can maximize your productivity and creativity every day. The quest for the ideal schedule ends here! Listen to this episode to stop the constant stress of the time crunch. Then watch your days (and your life!) transform. http://buildingastorybrand.com/78
Rank #14: #63: Ray Edwards—8 Magic Phrases That Will Make You Money
If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page. Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers. That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money. http://buildingastorybrand.com/63
Rank #15: #25: StoryBrand Productivity Schedule
Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had. Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year. http://buildingastorybrand.com/25
Rank #16: #79: Dan Heath—How to Create Powerful Moments for the People You Serve
Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?” Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you and your team have lost the excitement you used to have about serving your customers. That’s why I’m thrilled to sit down with Dan Heath on the Building a StoryBrand podcast. As the co-author of The Power of Moments, he’s going to show you what’s missing in your customer and team interactions. You’re going to learn 4 ways to create powerful moments they’ll always remember. As a leader, you don’t need a ton of money or resources to create defining moments for the people you serve. You just need a desire and a little imagination to make your time with them unforgettable. After reading this blog post or listening to this podcast, you’ll no longer be just delivering a product. Instead, you’ll be creating memories that will last forever. http://buildingastorybrand.com/79
Rank #17: #140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader
You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you’re ready to become the kind of leader people want to follow, listen to this episode.
Rank #18: #5: Jonathan Davis—How to Make Your Call to Action Irresistible
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved. Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.
Rank #19: #71: Tricia Rose Burt—How to Reach Your Customers with These 3 Storytelling Principles
How can a professional storyteller help you grow your business? Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you’re going to need effective storytelling to grow your business. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with professional storyteller Tricia Rose Burt to talk about 3 super powerful principles you need to tell a great story. You can apply these to almost any communication you use in your business. When you understand these principles of story, your marketing will become much more persuasive and your sales will grow. http://buildingastorybrand.com/71
Rank #20: #131: Mike McHargue—The Science of Why Your Brand Needs a Villain
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.