#305b: One of the Best Ways To Boost Sales
You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about. Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast. His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way. Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses. There are a lot of misconceptions around deadlines within a business… Will they help you sell more? Will they hinder your audience from buying? These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program. Listen to this episode with an open mind because you’re going to be blown away by some of the tidbits and strategies Jack gives you that you can use within your business to boost those sales. And honestly, if you’re just starting out or trying to gain some insight into how to launch your business, this episode is going to help you build the confidence around creating that urgency without feeling pushy. Here’s a look at what we talked about... [06:08] My guest today, Jack has been a student of the power of persuasion and knows urgency is a strong motivator. [13:07] It’s essential that what you say in your marketing is genuine and true to promote credibility. [16:51] Deadlines boost sales. Period! They also help those people who are on the fence make a decision and take action because, let's be honest, we all need a little push when it comes to big decisions. [19:52] Find out Jack’s tools for creating a next-level offer that isn’t pushy. [32:22] Want to know the hard truth? By not using deadlines, you are leaving money on the table and helping less potential customers. Crazy when you look at it that way, right? [37:14] Oh, and my favorite part of this interview was at the very end when Jack gives tangible action items for setting up an automated launch with urgency the right way.
9 Mar 2020
#314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima
A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there. And, yes, I have a specific company in mind. I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima. I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up. Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold. Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again. She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business. Here's a peek at the episode... [05:15] Jamie shares about her struggles with her skin, which a television anchor, made her feel self-conscious. After struggling to find a makeup that actually stuck, she was inspired to create her own. [07:53] And that’s exactly what she did! On the flight back from her honeymoon, she and husband wrote up a business plan for a skincare line that catered to women who didn’t have perfect skin. [11:41] “When you're doing something really new and really novel, all of the experts may not get it.” When no one would pick up her product, she went back to the drawing board and decided to sell it online. [13:42] Although they were struggling to get traction, Jamie persisted because she knew in her gut that she was supposed to do this. [17:07] In true Jamie fashion, she kept hustling -- even after a heartwrenching “no” from Sephora. [20:59] Jamie shares how she was turned down by QVC seven years ago, and today they are the largest selling brand on QVC. [27:01] “Don't dilute your own authenticity. Nobody can be you, and it doesn't serve you to be anybody else.” [39:11] When she finally landed a spot on QVC, she sold out! Tune in to hear her story. [42:55] Jamie shares one of her biggest mistakes of growing a billion-dollar company. [50:08] She also shares some of her best needle movers while building such a successful brand. I know you’re going to fall in love with Jamie and find so much value in her expert advice and guidance. Side note: If you reach out to Jamie on Instagram, be sure to tag her handle in the first few words of your post’s comments. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
11 May 2020
#149: Your 90-Day Pre-Launch Blueprint
Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy. And the right pre-launch ramp-up will help you set the stage for a successful launch. While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go. That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch. Today’s plan is broken up into three months of specific strategies that build on each other. There are three key concepts: CREATE and post original content weekly CONNECT with your audience with a Facebook community COMMIT with a 21-day Challenge I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here. EPISODE FREEBIE Get Amy's 90-Day Pre-Launch Blueprint FREE DOWNLOAD Over the next 90 days of this plan you will learn: How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!) The best place to set up your opt-in How to segment your audience How to run a Facebook group that truly engages and conditions your audience to hear from you Check out that step-by-step blueprint now!
2 Mar 2017
#84: Growing a Lucrative Email List
Welcome to the second half of our intensive "refocus on your list" training! I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need to go. If you haven't done it yet, click here to download it and take just 10 minutes to complete it. (It's only 3 questions--super easy.) I promise, it will free you up and cultivate the right mindset to accomplish the goal for today's episode, which is ... For those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address. To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping "Wow! I can't believe he/she is giving this away for free!" Let me say this loud and clear: Do not be scared of giving away your best stuff for free. I give away my best information all the time! (I'm doing it right now, as you might have noticed...and I give away even more on the full episode of today's podcast.) It doesn't hurt my bottom line at all, because in my paid products and programs, I dive much deeper and train much more specifically on those topics. If you want to go deeper into today's topic, click here to listen to the full episode. I'm going to teach a three-part strategy to help you build your list. And our goal is not conservative, folks! This strategy is designed to get you 75 new leads per week. I've also created a great free download for you: it's a cheat-sheet with 17 stellar examples of different kinds of lead magnets. Not only does it give some great inspiration for how to model your own giveaways, but it shows you where to place the opt-in boxes on your website for optimal conversion. Get it here. EPISODE FREEBIE Get Amy's Free Cheat Sheet: 17 Pro Lead Magnet Examples FREE DOWNLOAD
7 Nov 2015
Most Popular Podcasts
#99: How to Create a List Building Blitz Campaign
Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy. It's an easy trap to fall into. After all, creating content takes time, effort and creativity. You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?" Well, good news--this episode is all about helping you create just one piece of amazing content each month. You heard right. Each. Month. When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list. Content Comes in Three Stages I think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused! So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content: Paid Free lead magnet Just plain free (not even for an opt-in) Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list! Easy Strategies for Getting More Mileage Out of Your Epic Content Now, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece. After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it? In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use. To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now! EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign" FREE DOWNLOAD To get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here: Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value). From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now! Strategy 2: Start by creating an epic podcast episode with an upgrade. From the podcast, you'll create a blog post. Not just show notes, but something that brings immense value even to people that may not have heard your podcast. Next you'll email your list, create a video, and more. Click here to get all the steps. Strategy 3: Start by creating an epic video. The first thing you'll need to know is how to provide the content upgrade in your video...click here to find out! Next, you'll take the audio from your video to create a podcast, use the audio to create a blog post...the list goes on. Find out the details on each of these strategies, including what constitutes an "epic" piece of content and what to put in the initial content versus what to put in the freebie, by listening to the whole episode. Click here to listen now! The End Goal = Your Email List Now, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload. Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.
25 Feb 2016
#203: How To Get Noticed Online When You’re Just Starting Out
Biggest Takeaways You Don’t Want to Miss: I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks. One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating. But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset. And this all starts with one simple truth about every successful entrepreneur... (2:15) So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now. This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here. Check out these highlights: Act like you’ve already nailed it. [5:01] How to cultivate a relentless soul. [8:45] Just how crowded is the playing field? A few stats. [10:16] Why you should dive deep into your DMs. [12:22] Are you a flip flopper? It’s time to get honest. [13:06] The importance of “closing loops,” especially with your team. [15:23] Are you a master at consistency? [16:28] Why you should tell true, gritty, messy stories about YOU. [20:36]
22 Mar 2018
#253: How to Grow Your Local Business with Online Marketing Strategies
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront? Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year! You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a brick and mortar business, but even if you are in the online space only, you will learn a ton. Here’s a breakdown of what we discussed: The most common struggle that brick and mortar businesses face and how to overcome that struggle and bring more customers in the door The three funnels that convert very well (we’ve got a great freebie to walk you through these funnels, too. Just click here to grab it!) Get them in your building Funnel Education Funnel Upsell Funnel What you need to consider as far as what to include on your opt-in and thank you pages, funnel content and number of emails included in each. This can be very different from the typical online marketing funnels. Tips and strategies for getting lots of honest online reviews from your customers. Stacy got 60 reviews in one week! The 3 Ts of Success (These are simple strategies, but so very valuable. And these will hold true whether you’re an online marketer or brick-and-mortar.) What you need to know (and not know) about your competition. Wondering if you should use Google ad words, Yelp, Facebook ads? Stacy’s got some great insight for you on this. The importance of claiming your Google listing. How to leverage social media as a brick and mortar business (P.S. A small social media following is ok!) And as a bonus, Stacy shares some great online tips for hiring new employees for your local business. You guys, my chat with Stacy was 100% filled with useful strategies and tips! I can’t wait for you to listen. You’re going to walk away with specific things you can implement immediately to help grow your business. Click here to listen in now! This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you’re struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. Click here to sign up! SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
7 Mar 2019
#122: Get Your Content House In Order
In this episode, I’m bringing you a little tough love. Tough love when it comes to creating original content on a weekly basis. This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what. I KNOW IT’S NOT EASY. But it’s 100% worth the effort. Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.) So no more excuses. Let’s hit it. Trust me, this could be the biggest game-changer for your business. And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each. EPISODE FREEBIE Get Amy's Content Platform Play-by-Play FREE DOWNLOAD Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business. It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.
3 Aug 2016
#65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera
For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person. But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that makes sense—we’re all taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great! That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert (as well as a screenwriter and an actress), and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible. Why Is An About Page Important? Melissa compares the About page to the gown a Hollywood actress wears on the “red carpet.” It’s the way to show off both your importance and your individuality at once, impressing people and engaging them at the same time. The About page is where you give people just enough information about you to want to know more. In other words, you don’t want to give away the whole story on your About page—it’s their intro to all the excitement that awaits if they choose to work with you. For the reader, it should feel like they’ve met you in person, looked you in the eye and shaken your hand. So how do you convey that feeling in words? Think About How You Serve the World Rather than begin by talking about what you do, begin your About page with a line or two about why you do it. This should be the element that guides you through the writing process for your About page. If you get stuck or are wondering if you are including the right kinds of details, ask yourself if what you’ve written paints a picture of the world/society/lifestyle/change that you are trying to build with what you do. Hear more of Melissa's tips on how to make your About page shine. Listen to the full interview here. Make Your Credentials Fun It’s important to list the things that give your business credibility—an advanced degree, an impressive title or certification, a number of years in your field or successful working relationships with noteworthy people. But rather than just list them, Melissa advises having fun with them! Try translating your credentials into an analogy that helps your audience understand what that kind of cred means in your industry. (“I attended the Harvard of health coaching schools” is a good example.) By listing your credentials this way, you can use your bragging rights to gain your readers’ trust and build engagement. EPISODE FREEBIE Get Melissa's Guide: "Craft A Crazy-Impressive About Page" FREE DOWNLOAD Show Your Non-Professional Side Would it surprise you to learn that the part of your About page that really sells you is the part where you talk about something besides work? This, Melissa says, is what really seals the emotional connection with people and allows them to get to know you on a more personal level. Not only that, but this section is what sets you apart from your competition. Nobody else has the same story, the same style, the same lovable quirks and personal motivations that you have. As Melissa says in her "Better Bio Challenge" blog post, "Personal details aren’t 'frivolous' — they anchor you in the reader’s mind and showcase the 'person' behind the 'business.' Try to include at least ONE little detail about your passions, guilty pleasures + personal life, in your bio — and you’ll sparkle off the page, every time." Counterbalance Your Accomplishments If your About page starts feeling a little self-indulgent, Melissa says an easy way to lighten it up is to “show your brushstrokes.” After mentioning the glowing review of your program on the Today Show, drop in a reference to that one time you tried to teach a college class and sat on a whoopee cushion. Details like this help keep you human to your readers, and show them that you’re the same as them—just a little farther along in the journey toward success. Get Melissa's Mad Libs-style template for creating an irresistible About page. Click here to download it instantly! Offer Fun Facts Like the “non-professional life” part of your About page, this part is meant to connect with your ideal audience in a way that nothing else can. Tell a few “secrets” about yourself—that you cover your eyes during the scary parts of movies, that puppy videos make you cry, that your favorite place to work is in your kids’ treehouse. Be forewarned—this will turn off some people. But they are the right people for you to turn off. At the end of the day, Melissa says, your About page is not meant to engage every single person out there. “Your bio or About Page is only intended to turn on your ideal customers and it should be repelling the people that you want to turn off.” Create an “Action Step” By now, your audience has fallen head over heels in love with you…so what’s the next step? Where does the relationship go from here? Melissa says this is the moment to offer them a concrete action step. Offer a free opt-in gift, list links to your five most popular blog posts, tell them to contact you to set up a consultation. Whatever your specific action step is, make it simple and immediate for them to make the next move. Get more of Melissa's suggestions for making your About page actionable. Click here to hear the full interview. The Bottom Line: What Is Fame For? Melissa has a stellar blog post called “Four Questions to Help You Identify What's Not Working in Your Biz...And Make It Better.” In it, she offers this really thought-provoking quotation: “Getting famous is not all it’s cracked up to be and getting featured in the media doesn’t always lead to sales, either.” It’s not enough to have people think you’re “fabulous.” Better sales come from a real relationship with your clients, and the About page is all about relationship building. So while a clear action step is a great way to end your About page, leave the sales messages to your sales page and emails. Focus your About page on building trust and rapport with your target audience, and they will search for ways to work with you.
29 Jun 2015
#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge
Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works? Then this powerhouse mini-training is for you. Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of. My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list. Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today. Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge. Like anything, when it comes to Challenges, you need a system. A plan that will get you started. That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again. Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now. Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.
19 Jan 2017
#36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson
On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands! Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales. The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that. In this episode, here’s what we’ll cover: A key success principle for business What will cause your business to fail even if you have the best content in the world The necessary foundation for great marketing Common mistakes when defining a target market Tools for understanding your target market How to cultivate relationships Why technology will never replace face-to-face interactions And so much more! Key Takeaways A key to success in business is not being afraid to make mistakes Great content alone isn't enough. If it isn't want your customers need and want, it won't be successful. The foundation of our marketing comes from understanding who our target audience is, and creating all of products and services based around that. Ideal customer exercises are great, but they don't go deep enough. It's important to go beyond who and really dive deep into their pain points. Product creation and marketing are easy when you truly understand your audience. There are three primary areas to focus on: Tactical Relationships Emotional connection Tactical focuses on learning more about your audience. This is an ongoing process. In order to learn this information, you can conduct surveys, look at what your competition does to see what's working for them, and conduct market research using tools such as Keyword Spy and Ispionage. Relationships focuses on really getting to know your audience, and enable you to go deeper when it comes to truly understanding them and therefore really knowing how to meet their needs. A great example that Pam gave was that if you went to the gym and someone had you fill out a survey, they would have a certain level of understanding about your needs. In contrast, if you went to the gym and spent time talking with the person exercising next to you, you would have a much deeper understanding. Emotional connection is when you really begin to FEEL what your audience feels. It goes deeper than having an intellectual understanding of their needs, and enables you to basically put yourself in their shoes so that you better understand them on an emotional level. This is the opposite of the tactical side of things because it focuses on feelings rather than facts. Action Steps For a week or two, spend ten minutes per day researching your target market using tools such as Keyword Spy, Eyespionage and Pew Research. To help you build relationships with your audience, pick one or two live events to attend. The goal is to have an opportunity to connect face-to-face with your target audience. Set aside 20-30 minutes to get quiet and FEEL the problems and pains of your customers. A Special Gift from Pam for My Audience Pam really went the extra mile by creating a special gift just for you, a free video training and report, which you can get here.
30 Jul 2014
#83: Cultivating a List Building Mindset
For the last several podcast episodes, we've been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we've taken a deep soul-searching dive into the personal "why's" and "how's" of online entrepreneurship. This week, we're bringing it all back home. It's time to refocus on the foundation of every successful online business: Your email list. This week and next week, I'm devoting the podcast to some list-building straight talk. And if you're thinking "Come on, Amy--I want the black-belt stuff that will take my business to the next level!" ... then this episode might be especially for you. Here's how you know if you need this episode: If you’ve been working on your business for over a year now and you have less than 4,000 people on your email list If you’re not growing your email list by at least 75 new leads a week If you already have a solid list but it’s not converting into sales or sign-ups If you are struggling with confidence in your business and are feeling "less than" or comparing yourself to everybody If you ever launched anything in your business and your results were lackluster (i.e., you sold only one or two of your products when you thought you were going to sell 100) If you truly love the business you're creating and are passionate about seeing it succeed--in other words, if you're in this for the long haul If you answered yes to any of those things, here's the first thing I want you to do after listening to today's episode. Download the short one-page inquiry that I created just for you. It's going to help you sort through the obstacles that are holding you back from building a healthy, growing list. EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles" FREE DOWNLOAD Let me say at the outset that, for all my talk about the crucial importance of list-building, I truly understand the difficulty involved. When you're in the beginning days and months of your business, it feels like every opportunity is more important than the simple, daily effort of building your email list. But I learned from the sad experience of my very first product launch just how essential the list really is. Listen to the podcast episode for the full story--it's eye-opening. For now, let's just say that with all the bells and whistles of my program design and the sparkle of my marketing strategy, the promotion totally tanked. The reason? I had a weak email list. I couldn't understand it. I'd been networking with all the right people, even getting invited to speaking engagements and guest blog spots, and I'd spared no effort to create an amazing product. But because I was not actively focused on list building, I wasn't able to build the business that I really wanted. (By the way, when I say “actively” focusing on it, I mean that I would think about my list every day...but it was that horrible “I should be doing this, I’m far behind, I know I need a list" kind of thinking.) Everything else about my business just seemed more important, in those stressful early days. That's why I've created this download for you--to help you think through what is pulling your attention away from the cornerstone of building your business. Once you understand why it's so easy to focus on other things, you'll be able to turn the trend around and start seeing the results you want. EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles" FREE DOWNLOAD Listen to today's episode first--it will really help you with the mindset around list-building, and allow you to process the questions honestly. And when you're done, drop me a comment to let me know what you're thinking! What is your mindset when it comes to building your list? How are your efforts coming along?
5 Nov 2015
#195: The 6 Pillars of My Content Creation Process
Biggest Takeaways You Don’t Want to Miss: You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce. When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action. Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33) Check out these highlights: How I create so much content in my business [00:38] The type of content that brings in my ideal customer avatars like bees to honey. [6:48] To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07] Content for the masses vs. content for your Tribe. [13:34] Who is social media content really for? [16:50] When to focus most of your content creation time into your free promo content. [19:33] The key lesson for creating paid course content. [25:10] The right time for paid bonus content. [27:45] Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40] Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars
24 Jan 2018
#289: The Entrepreneurs Morning Routine (Including Tips to Create Your Own)
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. There are three kinds of people in this world. Those who have morning routines, those who don’t, and those who want to tell everyone else what their morning routine should be. I definitely have one, and I love it. It’s a good mix of Scout, Peloton, and of course Hobie (when he’s home!). Here’s the thing… I am not here to tell you how you should do your morning. In fact, on today’s podcast I am giving you the inside scoop on the morning routines of some of my favorite people. When you listen, you’ll notice that no two are the same. Did I mention all of these people are very successful entrepreneurs with a lot on their plates? As entrepreneurs, we get to design our own lives. We get to call the shots with how we spend our days and what we work on. Having a morning routine is a great way to gain focus and clarity and make sure the work for the day is the right work. I hope this episode inspires you to create a morning routine that works for you and your life and most importantly supports the big goals you want to achieve. You’ll hear from… [08:00] Jasmine Star needs slow mornings to facilitate creativity and productivity. She quietly does the things that her soul needs to optimize her creativity levels. She gives herself 45 minutes of utter decadence. She also gets two hours of unobstructed work time. [13:18] Jennifer Allwood has four kids. Need I say more? Her mornings consist of getting kids out the door for the first two hours. And she still manages to get quiet time for the first 35 to 45 minutes of the day. She goes out to her deck with coffee. She thinks about her intentions for the day and what will actually move the needle. [17:50] James Wedmore makes sure his routine gets him excited to get up. He meditates for mental well being. For physical well being he uses an infrared sauna, the Peloton Tread, a Bellicon rebounder, and a BioCharger. Some days he just goes for a walk or swims in the ocean. [22:20] Julie Solomon began morning routines a few years ago, but made them too rigid. Now she sees her routine in a new way and it serves her far greater than before. Her routine is intentionally set up for self-care in whatever way it looks like for each day. [29:48] Stu McLaren starts with his five year old in his face asking if it’s time to get up yet. He doesn’t have a regimented routine in this season of life. His priorities are family time. His day starts and ends with his family. He takes his kids to school and gets his wife a cup of tea. He also takes his dog for a walk in the woods. [32:56] Kate Northrup has a different routine everyday, because of her two young children. She feels like her morning is not entirely within her control. She wakes up with the baby or when she is done sleeping. She takes a moment of gratitude. She has a cup of warm lemon water. Then coffee. She fits in a quick workout with her husband in the garage.
14 Nov 2019
#171: DIYing Your Business: 5 Areas to Focus On When You're Just Starting Out
I love HGTV. It’s easy to get hooked watching JoJo and Chip Gaines on “Fixer Upper” transform an old ranch home into something SPECTACULAR (with shiplap of course!), and I’m always picking up little tips that I can DIY along the way. Because sometimes DIY is best. A professional web designer or developer isn't always the answer. And neither is a seasoned copywriter or Facebook ad consultant. Here’s the truth: You’re an entrepreneur. Which means, by nature, you’re a DIYer. In fact, you probably started your business because you knew you could do something better yourself. You’re likely great at wearing many hats—owner, marketer, writer, developer, etc. AND, you may have to do things yourself for awhile because you don’t have a big team or a big budget (yet!). I’m here to say, “You’re on the right track!” I think there are some things you just have to DIY, especially when you’re a rookie entrepreneur. In the long run, your business and your tribe will be better off for it. BUT, there aren’t enough hours in the day, week or month for you to do every single thing yourself. So these are the five things I believe are crucial for you to take on in the beginning: Website (Listen in at 4:40) Copywriting (Listen in at 11:05) Marketing (Listen in at 16:25) Facebook Ad Campaigns (Listen in at 21:16) Money (Listen in at 26:55) None of these might seem like small potatoes—and they’re not—but I’ve got some resources below to help ease the learning curve. Also, hang out with me until the end and I will answer the question that crosses every entrepreneur’s mind on this topic: How long do I need to keep doing these things myself? Let’s roll up our sleeves and get to work.
10 Aug 2017
#6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service
On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting. Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3. It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful. In this episode, here’s what we’ll cover: How Anne defines launching (it's not what you think!) A common misconception regarding launches How to set a foundation for a successful launch How having the right systems in place can free you up to be creative How to make sure you're targeting the right people And so much more!
27 Mar 2013
#130: How to Sell on a Webinar (Without Being Overly Salesy)
Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be. Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar. Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.” If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy. But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!) Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy. Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience. I’m showing you how you can build trust and make the purchase of your product, course, or service the next logical step for your audience. Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again. Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here. This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly. Stick with me, and listen in, so that doesn’t happen to you. I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course. I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales. Learn how to sell on a webinar without being salesy here!
29 Sep 2016
#107: How Do I Price My Online Course?
I want you to price your next (or first!) online course with confidence. In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process. I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too. But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.” In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue. Grab your spot (it’s free!) Now, back to today’s topic: In your gut, are you charging what you’re worth? I would bet that this is the hardest part to starting your first online course—or even maybe your second or third. Ask yourself these three questions: Are you afraid to ask for what you’re worth? Are you willing to deliver 10x the value of what you’re charging? Does your price point attract the clientele you want? Let’s dig into the seven steps here. One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it. Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here. Next, we talk about the length of time it can take to launch and re-launch your product. Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it. These seven steps will help you do just that. Own your price. Be confident. And go sell it.
7 Apr 2016
#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) I know that you’re either struggling with imposter syndrome or you have in the past. How do I know this? Because I’ve dealt with it, and I feel it starting to creep in from time to time. Oh, and most of my successful entrepreneurial friends have experienced it too. The good news is that I have powerful tools (that I’ve personally used many times) to help you overcome imposter syndrome so this can be your most successful year yet -- personally and professionally. Want to know what they are? Well, first of all, let’s talk about what imposter syndrome is. Dr. Amy Cuddy, who is a social psychologist, New York Times bestselling author, and a Harvard lecturer who focuses on the psychology of leadership and influence, says that imposter syndrome can be defined as “a collection of feelings of inadequacy that persist despite evident success.” Now, let’s take a peek at five proven actions for giving imposter syndrome the boot… Get out of your head and into your heart. Find out how one of my students, Natalie MacLean, let her heart lead her to a $30,000 launch. Take action! I give you three specific ways to transform the energy of imposter syndrome into action so you can attract new clients and, in turn, boost your revenue. Stay in your lane! You can do this two ways: stop chasing shiny objects and stop comparing yourself to others. Embrace competition and acknowledge that there is enough room for everyone. (Because there is, and amazing things can happen when you do this!) Acknowledge your credibility and success. Find out how to do this in the episode. Here’s a breakdown of how this episode unfolds... [07:48] Imposter syndrome is defined as a collection of feelings of inadequacy that persist in spite of evident success. Imposters suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence. The bummer is that almost all entrepreneurs experience these feelings of inadequacy at some point in their careers. (The good news is that this podcast will help you overcome those feelings!) [08:50] Imposter syndrome is sneaky and it shows up differently for everyone. For one person, it might show up as paralysis and an inability to move forward. For another, it might look like blocked creativity or throwing in the towel. [09:32] Stop overthinking your business. When you do, your head gets in the way. Lead with your heart and show up as your true self so you can share your authenticity with the world. Here's a little trick for when imposter syndrome shows up. [17:01] Taking action will guarantee that you move from your head to your heart. That's when you'll be able to share your gifts with your audience. [24:52] I've said it once and I'll say it again... stop chasing shiny objects. Continuing to change your business offer or product and jumping ship never works -- trust me on this one. I promise you that every decision you make gets you closer to where you want to be. So buckle up, stay in your lane, and keep moving forward. [32:02] Say it with me, "Competition is my friend." Here's why competition is essential for your business to thrive. Plus, a little challenge for you! [36:14] It's time you finally acknowledge your credibility and success. Here's what to do to build confidence in your skills and knowledge! Because this is a topic almost every entrepreneur can relate to, I want you to head to our private Facebook community and share what actions you’re taking to overcome imposter syndrome. And, while you’re at it, let me know what you thought of this episode. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Amy Cuddy RISE Business Natalie MacLean Episode 271 How to Create a Profit-Driven Lead Magnet to Boost Sales Christina Galbato
23 Jan 2020
#271: How to Create a Profit-Driven Lead Magnet to Boost Sales
If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and mini-trainings. But do you know what kind of lead magnet is the best, hands down? A profit-driven lead magnet. Now, I know what you're thinking... "Amy, a lead magnet is something I give away for free. What the heck are you talking about when you say 'profit-driven'?" Here's the deal. Most of the time, when somebody signs up for your email list, they are just not quite ready to buy from you yet. When you create a profit-driven lead magnet, you are creating a tool that leads your new subscriber to a buying decision while also providing incredible value. With this very intentional strategy, you will be generating revenue faster than you ever thought possible! In today's episode, I talked about the three main questions you must ask yourself before you create your profit-driven lead magnet, and they are: What do you currently sell or plan to sell in the future? What does your ideal customer avatar need to understand, be aware of, or believe in order to want or need your product, program, or service? What type of lead magnet could I create that will compliment or align with the product, program, or service I currently sell or plan to sell? I love a good example that illustrates what I'm talking about and I've included the two examples of profit-driven lead magnets that I talked about on the show below. I hope those will get your creative juices flowing! Example #1: My Own Lead Magnet, "20 Smart Strategies to Rapidly Grow Your Email List" Why Example #1 Works: It inspires. It's actionable. The cheat-sheet gives the what, and my course gives the how. My ideal customer avatar and I are now in a conversation about how I can help them. Now, each week, I can continue the conversation with my ongoing weekly content. Example #2: Corinne Crabtree's Free Course, "THREE Things You Must Know to Lose Weight" Why Example #2 Works: She makes it doable. It gets people results (for free). It attracts the right audience. Corinne meets people right where they're at in their journey. Her course name is simple, clear, and to the point. Right away on the thank you page, she shares her journey in a video (and still directs her audience to check their email for more). Episode highlights: [06:49] 99% of the people who give you their email address aren't ready to buy. It’s up to you to walk them down that path. Create your lead magnet with your end goal in mind, and your end goal is to attract paying customers. [14:04] Example #1 my lead magnet for List Builder's Society (see image example below). [21:13] Make sure your lead magnet meets the customer/buyer where they are at. Profit-driven lead magnets are very intentional, specific, and sometimes only used for launches. There is a difference between a really good lead magnet and a profit-driven lead magnet. [26:44] Example #2 from Corinne Crabtree (see image example below).
11 Jul 2019