Rank #1: #55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.
And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.
In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:
*How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we’re marketing in *Why now is an ideal time to be a creative person
At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!
Jul 31 2017
Rank #2: #92: Bob Goff—Leading Without Fear and Loving Without Limits
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.”
But there’s more to life than efficiency.
And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success.
If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today.
Apr 16 2018
Rank #3: #3: Dave Ramsey—How to Be the Guide and Attract More Customers
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
Mar 28 2016
Rank #4: #42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
The better we understand people, the better leaders we’ll be.
And one of the best tools for understanding yourself and those around you is the Enneagram.
If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world.
This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier.
They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
May 01 2017
Rank #5: #130: Aaron James—How to Define What Your Customer Really Wants
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!
Jan 07 2019
Rank #6: #96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
The awkward stops here, folks.
If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other.
Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now!
May 14 2018
Rank #7: #93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast.
In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one.
In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best.
This episode will show you how. Give it a listen!
Apr 23 2018
Rank #8: #172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In this episode, we dive into Types 1-4: The Perfectionist, The Helper, The Performer and The Romantic.
Oct 28 2019
Rank #9: #198: Michael Brody-Waite—What Drug Addicts and Great Leaders Have in Common
What if the best leaders actually have more in common with drug addicts than anyone else? That’s exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts, shares in his conversation with Don. The truth is -- drug addicts and great leaders have the same super power. And if you can harness it, it’ll advance your career. Discover what that superpower is and how to unlock it in today’s episode.
Apr 27 2020
Rank #10: #110: Joey Coleman—How to Stop Losing Customers
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again.
Aug 20 2018
Rank #11: #124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well.
Download the cheat sheet for this episode: http://storybrand.com/enneagram
Nov 26 2018
Rank #12: #83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media
So, at this point, you know you need a strong social media strategy to grow your business.
But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working.
Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff.
That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content.
She sits down with Donald Miller to talk through the five key social media strategies you can use to engage your followers and grow business. If you’re worn out by social media, listen to this episode. You’ll be ready to start building a tribe that can take your business to the next level.
Feb 12 2018
Rank #13: #65: Donald Miller—The Framework That Makes Marketing Easy
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
Oct 09 2017
Rank #14: #4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time
Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way.
Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of Don's website critique.
Apr 04 2016
Rank #15: #156: Craig Detweiler—3 Practical Ways to Tell a Compelling Brand Story on Social Media
We all know we’re supposed to be using social media to build our brands. But how can we do it in a way that truly serves our customers, too? Craig Detweiler is a film and media commentator, and he joins our own Dr. J.J. Peterson to show us how. If you want to actually connect on social media (instead of just wasting time pretending to), then you want to listen to this episode.
Jul 08 2019
Rank #16: #143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really Matters
So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really matter to you.
Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you’re tired of the hustle and want to design a more intentional life, make sure you listen to this episode.
Apr 08 2019
Rank #17: #78: Daniel Pink—How to Stop Wasting Time and Start Wielding It
Do you always feel like you’re short on time?
Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us.
But what if the problem isn’t how many hours we have — but how we’re using them?
That’s the big idea from Daniel Pink, our guest today on the StoryBrand podcast. Daniel has done the research and studied the science, and it turns out that certain times are better than others for doing different types of work.
Donald Miller sits down with Daniel to help you finally understand the smart way to structure your time. He points out the common time management mistakes he sees and how to fix them. And he shows you a simple way to pay attention to your natural rhythms, so you can maximize your productivity and creativity every day.
The quest for the ideal schedule ends here! Listen to this episode to stop the constant stress of the time crunch. Then watch your days (and your life!) transform.
Jan 08 2018
Rank #18: #63: Ray Edwards—8 Magic Phrases That Will Make You Money
If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page.
Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers.
That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money.
Sep 25 2017
Rank #19: #180: How to Create a Personal Life Plan Before 2020
So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn’t have to be that way. The start of a new year (and decade) is the perfect time to reflect on what’s most important and make sustainable changes to create a life you love.
Today on the podcast, Don and JJ walk you through creating a personal life plan step by step (and you can follow along!). What if a plan was the only thing you needed to accomplish your goals in 2020 and beyond? If you’re tired of struggling in key areas of your life, this approach will help you overcome and flourish in your work, relationships, spirituality and health.
Dec 23 2019
Rank #20: #25: StoryBrand Productivity Schedule
Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had.
Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year.
Jan 02 2017