#185: Shelle Rose Charvet—How to Learn What Your Customers Want (And Make More Money)
Have you ever wished you could just read your customers’ minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible, but today’s guest has a formula that can get you pretty close. Shelle Rose Charvet is the author of Words that Change Minds and she knows how to figure out what customers want. If you’ve ever struggled with sales, negotiation, or communication in general, her 14-part framework is here to help!
27 Jan 2020
#2: What All Great Leaders Have in Common
What if leadership wasn’t about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we’re focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think). ... Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
11 Jan 2021
#14: Jeff Walker—Secrets of a Successful Product Launch
You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode! http://buildingastorybrand.com
22 Aug 2016
#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In this episode, we dive into Types 1-4: The Perfectionist, The Helper, The Performer and The Romantic.
28 Oct 2019
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#186: Dr. Wayne Baker—Unlock the Power of Asking for Help
People can’t help you if they don’t know what you need. But it’s hard to ask for help -- so you usually wind up just doing the job yourself. Dr. Wayne Baker, author of All You Have to Do Is Ask, has harnessed the power of asking for help. This episode doesn’t stop at why it’s so important. It actually gives you practical tools to overcome your fear of asking. If you’ve ever needed help but didn’t know how to ask, this episode is for you!
3 Feb 2020
#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world. And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. In this conversation, Donald Miller and Seth Godin cover a lot of ground, including: *How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we’re marketing in *Why now is an ideal time to be a creative person At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now! http://buildingastorybrand.com/55
31 Jul 2017
#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and The Peacemaker. Plus, discover how to go even deeper with your own team so you waste less time on workplace drama.
4 Nov 2019
#92: Bob Goff—Leading Without Fear and Loving Without Limits
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.” But there’s more to life than efficiency. And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success. If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today. http://buildingastorybrand.com/92
16 Apr 2018
#178: How You and Your Family Can Live a Richer Story in 2020
Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the formative practice of creating guiding principles for you and your family (not just your business). Living a great story doesn't happen on accident. When you follow this formula, you'll begin to inspire others and get investment into a cause that can change the world–starting with your own.
9 Dec 2019
#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
The better we understand people, the better leaders we’ll be. And one of the best tools for understanding yourself and those around you is the Enneagram. If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world. This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier. They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
1 May 2017
#130: Aaron James—How to Define What Your Customer Really Wants
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!
7 Jan 2019
#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
The awkward stops here, folks. If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other. Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now! http://buildingastorybrand.com/96
14 May 2018
#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast. In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one. In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best. This episode will show you how. Give it a listen! http://buildingastorybrand.com/93
23 Apr 2018
#6: The Secrets to Creating Products That Sell
There’s a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you’re sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we’re focusing on the wings of the airplane – or your product. You don’t have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time. -- Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
8 Feb 2021
#4: The Proven Framework to Close Any Sales Deal
You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode. -- Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
25 Jan 2021
#110: Joey Coleman—How to Stop Losing Customers
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again. http://buildingastorybrand.com/110
20 Aug 2018
#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124
26 Nov 2018
#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically? That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly paradoxical effects. You’ll rethink what scarcity looks like in your marketing after this.
11 Nov 2019
#83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media
So, at this point, you know you need a strong social media strategy to grow your business. But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working. Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff. That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content. She sits down with Donald Miller to talk through the five key social media strategies you can use to engage your followers and grow business. If you’re worn out by social media, listen to this episode. You’ll be ready to start building a tribe that can take your business to the next level. http://buildingastorybrand.com/83
12 Feb 2018
#65: Donald Miller—The Framework That Makes Marketing Easy
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble! That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track! The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task. To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more. http://buildingastorybrand.com/65
9 Oct 2017