Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
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Rank #89 in Careers category

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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Updated 2 days ago

Rank #89 in Careers category

Business
Careers
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Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

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Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

iTunes Ratings

255 Ratings
Average Ratings
200
21
17
7
10

One of the best podcasts for entrepreneurs!

By Jmh3311 - Jan 21 2020
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I love this podcast! Regardless of what type of business venture you have, the amount of information and tips I’ve learned in just a few episodes is unmeasurable. Also the host asks the perfect questions. I find that just when I have a question during an episode, Felix asks it almost immediately after! Only suggestion - I’d love to hear more episodes about multi vendor marketplaces.

Very good

By Isabel Lively - Aug 23 2019
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Love the host ask a lot of good questions, can learn a lot from the answers.

iTunes Ratings

255 Ratings
Average Ratings
200
21
17
7
10

One of the best podcasts for entrepreneurs!

By Jmh3311 - Jan 21 2020
Read more
I love this podcast! Regardless of what type of business venture you have, the amount of information and tips I’ve learned in just a few episodes is unmeasurable. Also the host asks the perfect questions. I find that just when I have a question during an episode, Felix asks it almost immediately after! Only suggestion - I’d love to hear more episodes about multi vendor marketplaces.

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.
Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Latest release on Jan 28, 2020

All 256 episodes from oldest to newest

The Business of Planners: How to Create Products and Return Customers

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In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook Groups

Chasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refills

For more on Chasing Planner Peace and show notes: https://www.shopify.com/blog/chasingplannerpeace-product

Tune in to learn

  • How you can build a customer base with custom work, but should quickly move to selling non-custom products
  • How to promote your business in other people’s Facebook groups
  • How to determine if people are actually going to pay for a product instead of just saying they would

Jan 28 2020

47mins

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The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive

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While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.

For more on Bonjour Fete and show notes: https://www.shopify.com/blog/bonjourfete-party

Tune in to learn

  • How to use social media to contact vendors instead of spending lots of money to go to trade shows
  • The most important metrics to pay attention to when running a physical retail store
  • How to create an Instagram feed that drives traffic to your product page

Jan 21 2020

46mins

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How Purpose Fuelled this Business to Keep Going

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In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your business

So Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.

Tune in to learn

  • Why and how to figure out your WHY when starting your business
  • How to transition from your full time job to your own business
  • How to manage entrepreneurship burnout

Jan 14 2020

53mins

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Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

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What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. 

The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future. 

For more on Bullet Journal, Ryder Carroll, and the show notes: https://www.shopify.com/blog/bullet-journal-methodology 

Tune in to learn

  • How to showcase how your customers are using your products
  • Why you should never be afraid of giving away too much free content
  • Why they created a companion app for their products

Jan 07 2020

54mins

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How $100 Bottle of Hot Sauce Brings the Heat and Virality

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Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. 

For more on CustomHeats and show notes: https://www.shopify.com/blogcustomheats-viral

Tune in to learn

  • The challenges with creating a business that allows customers to fully customize their product
  • How to use a $100 marketing budget to get on big publications
  • How they used their Instagram content to validate their market

Dec 31 2019

51mins

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How Instagram Brings Ventana Surfboards a Wave of Sales

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David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. 

For more on Ventana Surfboards and show notes: https://www.shopify.ca/blog/ventanasurfboards-instagram

Tune in to learn

  • How to talk about your brand at a fair or trade show
  • How to collaborate with artists to turn their audience in to your customers
  • How they sold a $15,000 surfboard from a post on Instagram

Dec 10 2019

55mins

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The Power of Content: How 1 Article Generated $22 Million in Sales

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In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. 

For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

  • What is the love, demo, love video and why is it such an effective marketing tool
  • Why you should not drive your traffic straight to a product page and where to drive it to instead
  • Where to reinvest in your brand and company

Dec 03 2019

48mins

Play

FinalStraw's Journey of Building a Cause Driven Business

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Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.

For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-cause

Tune in to learn

  • How you can use Amazon reviews to create a superior product
  • What’s the best use of your time when preparing for a crowdfunding campaign
  • How to balance marketing your cause versus marketing your product

Nov 26 2019

52mins

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Pessimism vs. Enthusiasm When Validating an Idea

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When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market. 

For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validate

Tune in to learn

  • Why it’s important to invest in your education
  • Why you do not need the best product, you just need to be different
  • How to network with successful brands and get them to give you advice

Nov 19 2019

56mins

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Why Losing Money on a Sale Can Be Beneficial

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The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents. 

In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial. 

For more on Outlaw Soaps and show notes: https://www.shopify.ca/blog/outlawsoaps-sales

Tune In To Learn

  • What metric led them to 600% Growth
  • Why content marketing and SEO are still worth it even though they take longer for results
  • The emails they sent to turn customers in to repeat buyers

Nov 12 2019

50mins

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