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Marketing Over Coffee Marketing Podcast

Updated about 8 hours ago

Business
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Business News
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At the Intersection of Marketing and Technology

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At the Intersection of Marketing and Technology

iTunes Ratings

192 Ratings
Average Ratings
135
45
3
3
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.

iTunes Ratings

192 Ratings
Average Ratings
135
45
3
3
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.
Cover image of Marketing Over Coffee Marketing Podcast

Marketing Over Coffee Marketing Podcast

Updated about 8 hours ago

Read more

At the Intersection of Marketing and Technology

Rank #1: Branding Yourself

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In this Marketing Over Coffee:
In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech)

Direct Link to File

Brought to you by our sponsors: StackAdapt and ActiveCampaign

Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls

3rd printing, written with Kyle Lacy, on the QUE imprint

The Personas – Influencer, Climber, Neophyte, Free Agent

Blogging and the Rise of Medium

StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.

All the case studies refreshed and showing a diverse range of examples.

LinkedIn – Do’s and Dont’s

Yes, Klout is still a thing.

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

Indianapolis as Silicorn Valley and America’s Canada

The author scene in Orlando, working in collaborative spaces like Canvs

Social Fresh running now!

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Branding Yourself appeared first on Marketing Over Coffee Marketing Podcast.

Dec 08 2017
Play

Rank #2: Seth Godin – This Is Marketing

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In this Marketing Over Coffee:
Learn about Marketing, Empathy, Status and more!

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Brought to you by our sponsors: SnapEngage and LinkedIn

Seth Godin is back with This Is Marketing

Links to past Seth Interviews – The Purple Cow Stampede!!

Marketers make change happen

Everything is marketing

Trust is even more important than permission – most marketers are burning trust like they are at a bonfire.

Getting thrown out of the DMA

6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

The role of status in marketing

Politics, The Media, and Micro-Hits

19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The VisionSpring Glasses Story

Your product isn’t really that good

What Technology Wants by Kevin Kelly

Cheap is the refuge of the marketer that has run out of things to say

Using education to eradicate poverty

The Marketing Seminar

Grab coffee with us at MarketingProfs B2B San Francisco

FUSE Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – This Is Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Nov 15 2018
Play

Rank #3: Seth Godin – The Complete 2017 Marketing Over Coffee Recording

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In this Marketing Over Coffee:
The latest from Seth Godin! His New Marketing Seminar, What Makes Him Angry, and an Audiophile Update

Direct Link to File

Brought to you by our sponsors: Criteo and StackAdapt

The Marketing Seminar – Reinventing Education

How it differs from Alt-MBA

Marketing with people, not at them

This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.

Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes.

Demassive-ification – The One to One Future from Don Peppers and Martha Rogers

When big business doesn’t have the humility to change

What makes Seth angry?

A new definition of AI

“Powerful advertising is anticipated, personal, and relevant.” This quote is from Seth’s book Permission Marketing in 1999 and is still relevant today. Marketers are constantly fighting for consumer’s attention with the most relevant content. One advertising platform that can help you achieve that is StackAdapt. StackAdapt provides marketers with the most cutting-edge machine learning and data-intelligence capabilities to connect with customers who have shown interests in your product or service. Visit stackadapt.com today and kickstart your next customer acquisition campaign.

Footprints on the Moon

Are subscriptions growing in response to fake news?

Mass vs. Micro

Rise of the voice interface

Audiophile update

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – The Complete 2017 Marketing Over Coffee Recording appeared first on Marketing Over Coffee Marketing Podcast.

Jul 21 2017
Play

Rank #4: Jocelyn Brown on Branding and Return on Intent

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In this Marketing Over Coffee:
Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

The Marketing Over Coffee Playbook NOW AVAILABLE

Link to Stack and Flow Interview

It’s not about ROI – Return on Intent

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Real time budgets to get more agile

Awareness

The relationship between branding and demand gen

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week’s winner! This week’s winner: At Last, The Etta James story running at the Sydney Opera house!

How to Promote Your Blog: 7 Fundamental Strategies

From DoubleClick to Eloqua and beyond

The mandate of today’s CMO

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Jocelyn Brown on Branding and Return on Intent appeared first on Marketing Over Coffee Marketing Podcast.

Jan 18 2019
Play

Rank #5: Neuromarketing: Making The Subconscious Conscious

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In this Marketing Over Coffee:
Pranav Yadav talks to us about his work at Neuro-Insight!

Direct Link to File

Brought to you by our sponsors: LinkedIn and OmniFocus

Pranav Yadav is the US CEO of Neuro-Insight

Neuroscience, Neuromarketing and marketing to the subconscious

Getting storytelling and branding together

10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Testing multiple concepts in the same cell. Not just for TV, also for digital.

Guiding principles and the cure for those suffering from conceptual closure.

Memory is king for predictive, diagnostic gets to the "Why?"

26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

"Emotional Advertising Works" – The 1960’s

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Neuromarketing: Making The Subconscious Conscious appeared first on Marketing Over Coffee Marketing Podcast.

Aug 02 2019
Play

Rank #6: Google Marketing Platform, Quantum Computing and The Last Blockbuster!

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In this Marketing Over Coffee:
Learn about Augmentation Queries, Data Blending, All the Shows, and more!

Direct Link to File

Image creative commons from Christopher Bowns on Flickr

Brought to you by our sponsors: ahrefs and MarketingProfs

Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA.

Bill Slawski on Augmentation Queries

4:24 We are giving away ahrefs accounts to one listener this week! This week’s winner Dad of Divas (@dadofdivas)! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Logitech Aquired Blue, Shure Mobile Sounding Great, Chris’ Headset

Gamification: Learn Quantum computing with Hello Quantum, Master Valt.io with their password trainer #beatjohn

Armaggedon Watch – The end of digital marketing

Useful Google Sheets Formulas

14:13 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150

The Last Blockbuster

Google Data Studio Data Blending

We are going to Content Marketing World and Inbound. Where will you be?

Greg from CloudKettle on Stack and Flow

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Google Marketing Platform, Quantum Computing and The Last Blockbuster! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 03 2018
Play

Rank #7: Tim Soulo on Better Search Marketing

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In this Marketing Over Coffee:
Learn about SEO, ahrefs, Backlinking and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

From the days of TemplateMonster in Mykolaiv, all the way to Singapore!

The ahrefs YouTube channel

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Bootstrapping ahrefs from the Ukraine

YouTube keyword data coming

Ignoring the Pirates and other funnel stats

Crawler Superiority

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs!

Backlink discrepancies

The art and science of getting backlinks

Doing proper keyword research

Misconceptions in keyword search volume (the ahrefs blog)

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Tim Soulo on Better Search Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Jan 04 2019
Play

Rank #8: Strategies for Local SEO with Joy Hawkins

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In this Marketing Over Coffee:
Learn about Local Search, Local Paid, Getting Yelp Right and more!

Direct Link to File

Brought to you by our sponsors: ActiveCampaign and Prezi

Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.

The original article on Google filtering local results

Why you should always do paid ads with local SEO

Don’t always take Google’s advice on AdWords

Negative keywords are critical

Avoiding Locksmiths

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

Where to start with local for better results

How your blog can hurt you, and how to fix it

Why AMP is problematic for local

The rise of Apple Maps

Getting Yelp right

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

Ping me on twitter @johnjwall for the Cat Hoke book giveaway

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Strategies for Local SEO with Joy Hawkins appeared first on Marketing Over Coffee Marketing Podcast.

Feb 23 2018
Play

Rank #9: It’s Show Season!

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In this Marketing Over Coffee:
Learn about B2B Facebook Targeting, Women’s Footwear Trends, WP Gutenberg and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins

Professional Targeting on Facebook

In spite of pushing video, images rule on Facebook

WP Gutenberg and reuseable blocks

4:36 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

What kind of traffic is the top 10 around you getting? 8 other things that only ahrefs can do including monitoring your outbound links.

Women’s Footwear

Data driven customer profiles

RFM analysis

10:56 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

Gaming – WoW, Nintendo Switch, Mobile

Tell us if you like your Nintendo Switch!

Pokemon Go still pulling

See us at the FUSE Media Event in Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post It’s Show Season! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 16 2018
Play

Rank #10: THINK, Bias, and Subliminal Messages!

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In this Marketing Over Coffee:
Learn about AI Project Debater, LinkedIn Live Video and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

THINK wrap up – Watson Studio, Watson Machine Learning, Watson Open Scale

How do you do AI?

Bias in AI

ahrefs – keyword explorer 3.0

7:41 Matthew Parks is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Getting around bias

Project Debater

Social Media Examiner has a gerat article on LinkedIn Objective based ads.

LinkedIn Live Video

16:42 LinkedIn M arketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Twitter has a lot of bots

In case you didn’t know, John is working at Trust Insights

Chris’ Solar Project

DJI Osmo Pocket Camera

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post THINK, Bias, and Subliminal Messages! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 22 2019
Play

Rank #11: Niche Down!

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In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Prerequisite Listening:

Christopher Lochhead on Play Bigger (Part 1)

Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE!

Niche Down: How to become legendary by being different

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!

Niching down for the "small e" entrepreneur and how niching affects your career

Zoom goes public

19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The current negativity around tech

Brookings Institute study on startups

WSJ Crisis in American Startups

35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Prosecuting the magic triangle

What’s holding entrepreneurship back in America?

Why is healthcare tied to employment?

Moving from Legends and Losers to Find Your Different

The rise of the conversational podcast!

Buy The MoC Playbook now!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Niche Down! appeared first on Marketing Over Coffee Marketing Podcast.

May 03 2019
Play

Rank #12: Healey Cypher Through the Valley of Death

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In this Marketing Over Coffee:
Healey Cypher, CEO of Zivelo brings us up to date on retail!


Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

What’s happened since Oak Labs?

The rise of public computing

Hitting the Valley of Death

10:25 We are giving away ahrefs accounts to one listener this week! This week’s winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out the ahrefs Blogging for Business course

The general digitization of physical spaces

What do you do when nobody is using your app?

“Walking into the menu” at McDonald’s

The Single Hand to Shake

17:47 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

When the kiosk recognizes you and forces you to order a cookie

The self aware store

Beyond screens to audio interaction

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Healey Cypher Through the Valley of Death appeared first on Marketing Over Coffee Marketing Podcast.

Aug 24 2018
Play

Rank #13: Lost and Founder by Rand Fishkin

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In this Marketing Over Coffee:
Learn about Startup Life, Moz, Sparktoro and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro

Going from $5M to $45M

Working with Brad Feld and Jerry Colonna

“When you’re in debt to the truth, the interest rate sucks”

9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Going for 100x versus passing on Angels and VC

Showdown at the 7 Hour Board Meeting

CEO Transitions

Business should be human

20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

The folly of marketing hacks

Flywheels, not hacks

Sparktoro – finding the channels for your specific audience

Don’t take Google’s advice

Sparktoro.com/book

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Lost and Founder by Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.

Apr 27 2018
Play

Rank #14: Beyond the Customer Journey with Nicolas Capuono of Adore Me

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In this Marketing Over Coffee:
Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

The amazing rise of Adore Me from 1 – 100 Million

Our last Retail Interview with Healey Cypher

Disrupting by offering a wider array of products, better service and free cxchange

The progression from Catch All to Customer Journey to Customer Behavior

6:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Facebook messenger channel testing – Read rates of 80%+!!

10:44 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Opening Brick & Mortar

Using AI to predict engagement, churn and more

It’s no longer just A/B testing

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Beyond the Customer Journey with Nicolas Capuono of Adore Me appeared first on Marketing Over Coffee Marketing Podcast.

Jun 15 2018
Play

Rank #15: Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

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In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!

Direct Link to File

Brought to you by our sponsors LinkedIn and Swoogo

The book: Eat Their Lunch

What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”

Doing advisory and consultant work: “The Lost Art of Closing”

The 4 Levels of Value Creation and Starting from the Right

8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Working the sequence of 4 x 15 with no automation

Hunting vs. Inbound

Integral Theory

15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

The 52% SME

Where do people get it wrong? Giving up too early.

Iannarino100 – Will get you $100 off The Outbound Conference!

Learn more about Anthony at https://thesalesblog.com

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

Apr 18 2019
Play

Rank #16: The Facebook Money Machine

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In this Marketing Over Coffee:
Learn about The New FB Feed, Screened Smart Speakers, Containers and more!

Direct Link to File

Brought to you by our sponsors: ActiveCampaign and Prezi

CES – Amazon Echo Spot and the arrival of the screened smart assistant

Facebook feed encouraging more "personal connections"

Insanity in the crypto space, is the age of the soft landing coming?

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

LinkedIn removing manually entered contact data

Meme Watch Google Art & Culture App

Avinash tries to renew his New Yorker subscription

Using Docker for Data Science

Where do the Facebook "People you may know" come from?

Google’s biggest advertisers

Data Centers are all the rage!

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

Adobe rolling out retail features

Ping me on twitter @johnjwall for the Cat Hoke book giveaway

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post The Facebook Money Machine appeared first on Marketing Over Coffee Marketing Podcast.

Jan 26 2018
Play

Rank #17: 8 Million Facebook Posts

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In this Marketing Over Coffee:
Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Google.io – Google Assistant Software Kit (ASK), AR Layer for Google Maps

Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions

4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Great results with LinkedIn Video

App Roundup – NOAA Weather, Nexxle, Hubspot, Google Assistant, Otter.ai, MoviePro, Nest, Slack, Hootsuite, Meater, SparkMail for iOS, Valt.io

13:27 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Google X Selfish Ledger

Underestimating the training of an A.I.

Pulling 8.1 Million Facebook Posts for analysis

Colin’s name builder

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post 8 Million Facebook Posts appeared first on Marketing Over Coffee Marketing Podcast.

May 25 2018
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Rank #18: Mothers, Mechanics and Missionaries

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In this Marketing Over Coffee:
Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning.

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Brought to you by our sponsors: LinkedIn and Optimove

Working with Regis McKenna and Steve Jobs to launch the Macintosh

Andy and the 2nd John Wall

The book as map to the “Ta-Da!”

Product oriented, customer oriented, and concept oriented

6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works!

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

12 Questions to get to the company DNA

The genotypes – Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality)

14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

6 C’s of Positioning Message architecture – Core, Category, Community, Competition, Context, Criteria

The 12 Brand Archetypes

On Tile as being Customer Focused – Tale of the Turtle

100 CEO Survey – Trust the issue, facing the Techlash

Andy’s on Twitter @andycunningham4

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Mothers, Mechanics and Missionaries appeared first on Marketing Over Coffee Marketing Podcast.

Apr 12 2018
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Rank #19: Five Billion Dollars

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In this Marketing Over Coffee:
Learn about Mind Keyboards, The Power of YouTube, AI Copywriters and more!

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Brought to you by our sponsors: LinkedIn and OmniFocus

Facebook pile of money, $5B fine, and Typing with Your Mind

Chase commits to AI in copywriting trials

5:57 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

YouTube 10x more powerful than Instagram

Twitter more context on unavailable tweets (deleted, protected, muted)

Yoast with Podcast Indexing

General Mills RFP from AdWeek

17:02 – 18:43 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

Bose Sunglasses and Oculus Quest test runs

VR at Mass MoCA

No proof screen time hurts kids
The "Rock & Roll Problem"

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Five Billion Dollars appeared first on Marketing Over Coffee Marketing Podcast.

Aug 09 2019
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Rank #20: Jason Keath Awakens!

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In this Marketing Over Coffee:
Learn about the state of social media and more!

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Brought to you by our sponsors: ahrefs and MarketingProfs

Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014)

Working in Social Media is like riding a pony through a bouncy castle

The 7 year archive

The challenge securing twitter

7:25 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Tammy Duggan-Herd! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Instagram at 1 Billion and IGTV

Getting the story format in social media

Can Snapchat compete?

16:17 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150

At over 50% female keynotes for over 4 years

Consulting with examples of great creative

Where will IGTV go?

Waiting on a new Mac Air and the next gen of AirPods

Follow Jason and Social Fresh on Twitter!

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Jason Keath Awakens! appeared first on Marketing Over Coffee Marketing Podcast.

Jul 27 2018
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