Cover image of Rand Fishkin

Rand Fishkin

134 Podcast Episodes

Latest 25 Mar 2023 | Updated Daily

Episode artwork

Rand Fishkin - How anyone can be legendary at marketing!

The Undefeated Underdogs

👉🏼 About the Guest:Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps: 0:00 | Episode highlight 0:48 | Intro to Rand Fishkin 2:56 | What drew Rand to a career in marketing? 6:20 | Rand's SEO mentors 10:09 | What made Rand bet on SEO? 16:01 | Moving from consulting to software 19:41 | The non-scalability of consulting vs the omnipresence of tech 28:47 | Rand's experience with depression as a founder 37:03 | Rand's 3-Step Framework for startup founders 43:08 | The mistakes founders make while marketing 46:43 | Community's role in marketing 52:42 | The secret to an uber-profitable 3-person startup team 59:48 | Building the 'contentment' muscle 1:07:11 | Marketing trends from 2023 1:11:01 | Rapid Fire 5: Rand's favorite marketing person to meeting Oprah for the first time 1:19:31 | Wrapping up 👉🏼 Resources mentioned in the pod: Shoutout.so SparkToro: https://sparktoro.com/ "Lost and Founder: A Painfully Honest Field Guide to the Startup World": https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 Moz: https://moz.com FTC Proposes Rule to Ban Noncompete Clauses, Which Hurt Workers and Harm Competition: https://www.ftc.gov/news-events/news/press-releases/2023/01/ftc-proposes-rule-ban-noncompete-clauses-which-hurt-workers-harm-competition 👉🏼 Shoutouts to awesome people: Amanda Natividad: https://undefeatedunderdogs.com/8 Aaron Wall: http://www.seobook.com/about.shtml Nandini Jammi and Claire Atkin of Check My Ads: https://twitter.com/CheckMyAdsHQ Nathan of ConvertKit: https://nathanbarry.com/ 👉🏼 Where to find Rand Fishkin: Twitter: https://twitter.com/randfish Linkedin: https://www.linkedin.com/in/randfishkin/ Mastodon: https://mastodon.social/@randfish SparkToro: https://sparktoro.com/ "Lost and Founder: A Painfully Honest Field Guide to the Startup World": https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 👉🏼 Where to find Sharath: Twitter: https://twitter.com/5harath YouTube: https://www.youtube.com/@5harath Website: https://5harath.com/ Newsletter: https://5harath.substack.com/

1hr 20mins

2 Feb 2023

Episode artwork

SEO Guru Rand Fishkin of SparkToro and Moz Reveals Why He Thinks Venture Funding isn't Always the Right Path for Start-ups

Office Hours with Spencer Rascoff

Rand Fishkin, co-founder and CEO of SparkToro, and formerly of Moz speaks with Spencer in this revealing conversation about the ups and downs of entrepreneurship. Rand started out as an SEO enthusiast writing about increasing organic traffic through his SEOmoz blog, and then realizing that his expertise had the makings of a business, he began consulting and then developing Moz into a SaaS. Rand helped grow Moz to more than 130 employees, with over $30M in revenue, and traffic reaching 30M visitors per year. Rand is known for his marketing videos, public speaking, and his book Lost and Founder, in which he reveals with incredible candor his struggles with depression.  Rand Fishkin is an investor in dot.LA. 


21 Oct 2022

Similar People

Episode artwork

MicroConf Refresh Episode 55: Catching Up with Rand Fishkin

MicroConf On Air

In this Refresh Episode, Rob Walling chats with Rand Fishkin at our recent MicroConf Local event in Seattle. They chat about the ups and downs of building (and selling) Moz, building SparkToro, and yes, they even dig into a bit of D&D. Links from the Pod: MicroConf Local: Atlanta October 18, 2022 MicroConf Local: Austin November 30, 2022 Rand Fishkin I Twitter Lost and Founder Rob Walling I Twitter


12 Oct 2022

Episode artwork

How I Paid off $500,000 in Credit Card Debt, Then Launched a Company With $35 Million in Annual Revenue — with Rand Fishkin

Afford Anything

#404: When Rand Fishkin was 25 years old, he carried $500,000 in credit card debt.Less than a decade later, Rand was the Founder and CEO of a company that grossed $35 million in annual revenue.In this episode, Rand shares the story of hitting his financial rock-bottom and making the ultimate comeback. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1hr 5mins

28 Sep 2022

Most Popular

Episode artwork

233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)

Brand Master Podcast

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the processes to research your target audience, understand your market and create more effective buyer personas. First, you’ll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals. Then, Rand shares his perspective on the importance of customer research and audience intelligence. Next, we’ll explore the strengths and weaknesses of traditional vs modern market research. Then you’ll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing. You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research. Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool. For more brand strategy resources and downloads visit https://brandmasteracademy.com/


21 Sep 2022

Episode artwork

What Really Makes An Influencer Now? w/ Rand Fishkin

Social At Scale

On this episode, Cameron chatted with Rand Fishkin, Co-founder and CEO of Sparktoro and founder of Moz. They discuss marketing today and how it's changed, social media, the term "influencer," and more.  Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com.


5 Aug 2022

Episode artwork

Interview with Rand Fishkin

Business Choreography

Today we have Rand Fishkin joining us….a little bit Rand…Rand Fishkin is the cofounder and CEO of SparkToro. He previously founded Moz, and is the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World Learn more about Sparktoro Here:  https://sparktoro.com/ Want more Business Choreography?  Check out… Website: Bizchoreo.com


14 Jul 2022

Episode artwork

Rand Fishkin - Digital Marketing Intelligence, from SEO to Audience Research

The Business Of Marketing

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points: You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro. Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now? Can you share with us a couple of the reasons our content strategies may not be working today? What do you think are some of the best ways to determine the impact of long-form content like podcast audio? Tell us more about why SparkToro and/or "this" type of discovery is useful and who is the tool targeted toward? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.


16 Jun 2022

Episode artwork

Building a SaaS Marketing Engine Without SEO with Rand Fishkin, Co-founder & CEO @ SparkToro (#31)

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO. ************************ Here’s what we’re covering: What is SparkToro? Who is the typical user of the tool? How early-stage SaaS companies should think about marketing How do you define your audience? ************************ Useful Links: Rand on Twitter: https://twitter.com/randfish Rand on Linkedin: https://www.linkedin.com/in/randfishkin/ SparkToro’s website: https://sparktoro.com Rand’s book: Lost and Founder. A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 ************************ Stay Tuned: ► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by Minuttia and is sponsored by Ahrefs. Visit ahrefs.com/awt and sign up for free!


31 May 2022

Episode artwork

287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin

Revenue Vitals

People don't use Google the same way they did in the past. 10 years ago if you wanted to find information on a product you Googled it. Today if you want to find information on a product you have way more, often better, options. You could ask in a community. You could visit a review site like G2. You could post about it in social channels and get unfiltered, unbiased feedback. And yes, you could still Google it, but with all these new options available should Google still get the bulk of your advertising dollars?  If you're a regular listener of this podcast you likely already know our stance on this, but the question still comes up often. That's why we reached out to the Godfather of SEM, Rand Fishkin and asked him to join us to talk about this very subject. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.


21 May 2022