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Marketing Over Coffee Marketing Podcast

Updated about 1 month ago

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At the Intersection of Marketing and Technology

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At the Intersection of Marketing and Technology

iTunes Ratings

210 Ratings
Average Ratings
148
46
5
5
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.

iTunes Ratings

210 Ratings
Average Ratings
148
46
5
5
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.
Cover image of Marketing Over Coffee Marketing Podcast

Marketing Over Coffee Marketing Podcast

Latest release on Jul 03, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Rank #1: Neuromarketing: Making The Subconscious Conscious

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In this Marketing Over Coffee:
Pranav Yadav talks to us about his work at Neuro-Insight!

Direct Link to File

Brought to you by our sponsors: LinkedIn and OmniFocus

Pranav Yadav is the US CEO of Neuro-Insight

Neuroscience, Neuromarketing and marketing to the subconscious

Getting storytelling and branding together

10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Testing multiple concepts in the same cell. Not just for TV, also for digital.

Guiding principles and the cure for those suffering from conceptual closure.

Memory is king for predictive, diagnostic gets to the "Why?"

26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

"Emotional Advertising Works" – The 1960’s

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Neuromarketing: Making The Subconscious Conscious appeared first on Marketing Over Coffee Marketing Podcast.

Aug 02 2019

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Rank #2: Seth Godin – This Is Marketing

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In this Marketing Over Coffee:
Learn about Marketing, Empathy, Status and more!

Direct Link to File

Brought to you by our sponsors: SnapEngage and LinkedIn

Seth Godin is back with This Is Marketing

Links to past Seth Interviews – The Purple Cow Stampede!!

Marketers make change happen

Everything is marketing

Trust is even more important than permission – most marketers are burning trust like they are at a bonfire.

Getting thrown out of the DMA

6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

The role of status in marketing

Politics, The Media, and Micro-Hits

19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The VisionSpring Glasses Story

Your product isn’t really that good

What Technology Wants by Kevin Kelly

Cheap is the refuge of the marketer that has run out of things to say

Using education to eradicate poverty

The Marketing Seminar

Grab coffee with us at MarketingProfs B2B San Francisco

FUSE Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – This Is Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Nov 15 2018

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Rank #3: Seth Godin – Now with More Renormalizing Good Behavior!

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In this Marketing Over Coffee:
Learn about the Gig Economy, Media Diets, Jazz and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

His book This Is Marketing

Books versus online

Live events

The gig economy is no economy at all

Improving your media diet

8:19 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Renormalizing Good Behavior

Short Term vs. Long Term

16:35 – 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Organic getting throttled?

Creating remarkable products

Starbucks sending the consistency message through shutdowns

PS Audio still has the DACs you need, Patricia Barber

Planar headphone deal on Drop

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – Now with More Renormalizing Good Behavior! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 25 2019

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Rank #4: Jocelyn Brown on Branding and Return on Intent

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In this Marketing Over Coffee:
Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

The Marketing Over Coffee Playbook NOW AVAILABLE

Link to Stack and Flow Interview

It’s not about ROI – Return on Intent

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Real time budgets to get more agile

Awareness

The relationship between branding and demand gen

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week’s winner! This week’s winner: At Last, The Etta James story running at the Sydney Opera house!

How to Promote Your Blog: 7 Fundamental Strategies

From DoubleClick to Eloqua and beyond

The mandate of today’s CMO

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Jocelyn Brown on Branding and Return on Intent appeared first on Marketing Over Coffee Marketing Podcast.

Jan 18 2019

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Rank #5: Christopher Lochhead on The Biggest Mistake Made in Marketing

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In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs

That time Lochhead destroyed my marketing department (previous interview)

Niche Down (previous interview)

Lochhead on Marketing (his podcast)

Interview with DEA guys

Niche Design – the leader in Dialog Podcasts

The state of Podcasting

8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Data Flywheel

Netflix uses their Data Flywheel to double their hit rate

Build Platforms Not Products

17:22 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Data exchange as part of the customer/vendor relationship

Looking at the US elections through the Marketing lens

The biggest mistake in the history of marketing

How the democrats could fix their marketing problem

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Christopher Lochhead on The Biggest Mistake Made in Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Mar 06 2020

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Rank #6: Bill Macaitis – Salesforce, Zendesk and Slack

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In this Marketing Over Coffee:
Learn about Bill’s Voyage Through the Cloud!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

Check out Bill on LinkedIn

All across the Cloud – Salesforce, Zendesk, Slack

Starting with gaming – Case’s Ladder to IGN

Bringing some B2C to Salesforce.com

8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Over to Zendesk

Fighting B2B Boredom

Slack as email killer

Trust Insights MVP Progam shows you which pages on your website make conversions happen

Attribution can be a long difficult haul

Aided recall, unaided recall, sentiment, share of voice

Building a CAT6A network in your house

Video for proposals and contracts by GetAccept

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Bill Macaitis – Salesforce, Zendesk and Slack appeared first on Marketing Over Coffee Marketing Podcast.

Jun 03 2019

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Rank #7: Mark Irvine on the State of Marketing

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In this Marketing Over Coffee:
Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!

Direct Link to File

Brought to you by our sponsor: TrustInsights

Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream

When do you reach a point where you need to add a tool to manage your ad campaigns?

The seven tasks you need to focus on every week

What level of spend triggers the need for a tool?

7:46 Join the Trust Insights Analytics for Marketers Slack Group!

Smart bidding vs. Manual bidding

WordStream Covid-19 Resource Page

Impact of the pandemic

25% searches are "never before"

Services are back in style

The fallacy of sitcom apartments

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Mark Irvine on the State of Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Apr 17 2020

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Rank #8: Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

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In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!

Direct Link to File

Brought to you by our sponsors LinkedIn and Swoogo

The book: Eat Their Lunch

What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”

Doing advisory and consultant work: “The Lost Art of Closing”

The 4 Levels of Value Creation and Starting from the Right

8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Working the sequence of 4 x 15 with no automation

Hunting vs. Inbound

Integral Theory

15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

The 52% SME

Where do people get it wrong? Giving up too early.

Iannarino100 – Will get you $100 off The Outbound Conference!

Learn more about Anthony at https://thesalesblog.com

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

Apr 18 2019

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Rank #9: Marketing Cannabis

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In this Marketing Over Coffee:
Lisa Buffo teaches us about the challenges unique to the cannabis industry!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

What drove the creation of the Cannabis Marketing Association

The problem with compliance

Google and Facebook do not accept ads

Cannabis Influencers on Instagram

9:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The burden of Cannabis education is put on the marketers

Will the Colorado model spread to the rest of the nation?

15:37 Trust Insights MVP Progam shows you which pages on your website make conversions happen

Branding challenges in the cannabis industry

Where to start for marketers that want to get into the cannabis industry

How does tax code affect marketing in this space?

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

Image by Herbal Hemp from Pixabay

The post Marketing Cannabis appeared first on Marketing Over Coffee Marketing Podcast.

Jul 04 2019

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Rank #10: Now with Fewer Likes!

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In this Marketing Over Coffee:
Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

Instagram dropping likes, what’s the angle?

Jimmy Wales new social network, Scott Galloway teeing off on Facebook

Brand Organic reach is extinct

Invest in your own platform

6:21 – 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Mining HARO

Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths

13:07 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Alexa outselling Google Smart Speakers. Where’s Alexa heading?

Chris gets the new AirPod Pros!

Hacking Smart Speakers with Laser Pointers

Colin’s Blogging SEO Tips

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Fewer Likes! appeared first on Marketing Over Coffee Marketing Podcast.

Nov 22 2019

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Rank #11: Google Marketing Platform, Quantum Computing and The Last Blockbuster!

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In this Marketing Over Coffee:
Learn about Augmentation Queries, Data Blending, All the Shows, and more!

Direct Link to File

Image creative commons from Christopher Bowns on Flickr

Brought to you by our sponsors: ahrefs and MarketingProfs

Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA.

Bill Slawski on Augmentation Queries

4:24 We are giving away ahrefs accounts to one listener this week! This week’s winner Dad of Divas (@dadofdivas)! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Logitech Aquired Blue, Shure Mobile Sounding Great, Chris’ Headset

Gamification: Learn Quantum computing with Hello Quantum, Master Valt.io with their password trainer #beatjohn

Armaggedon Watch – The end of digital marketing

Useful Google Sheets Formulas

14:13 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150

The Last Blockbuster

Google Data Studio Data Blending

We are going to Content Marketing World and Inbound. Where will you be?

Greg from CloudKettle on Stack and Flow

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Google Marketing Platform, Quantum Computing and The Last Blockbuster! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 03 2018

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Rank #12: Tim Soulo on Better Search Marketing

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In this Marketing Over Coffee:
Learn about SEO, ahrefs, Backlinking and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

From the days of TemplateMonster in Mykolaiv, all the way to Singapore!

The ahrefs YouTube channel

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Bootstrapping ahrefs from the Ukraine

YouTube keyword data coming

Ignoring the Pirates and other funnel stats

Crawler Superiority

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs!

Backlink discrepancies

The art and science of getting backlinks

Doing proper keyword research

Misconceptions in keyword search volume (the ahrefs blog)

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Tim Soulo on Better Search Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Jan 04 2019

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Rank #13: Now with More Super Thinking!

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In this Marketing Over Coffee:
Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models!

Direct Link to File

Brought to you by our sponsors: LinkedIn and OmniFocus

The book is "Super Thinking, The Big Book of Mental Models"

Past Traction Interviews with Gabriel and Justin

Duck Duck Go

Gabriel’s billion views on Quora

Lauren brings the stats

8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Framing, Bias and Most Respectful Interpretation

19:34 – 20:54 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

Early adopters

Default Effect

Opportunity Cost

Hating your book – the 90/90 rule

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Super Thinking! appeared first on Marketing Over Coffee Marketing Podcast.

Jul 19 2019

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Rank #14: On Leadership with Simon Sinek

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In this Marketing Over Coffee:
A special encore with Simon Sinek!

Direct Link to File

Brought to you by our sponsor: LinkedIn

Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last

Speaking at TED

It’s not the people, it’s the environment

Dealing with layoffs

Be the leaders you want to see

The brain chemistry behind it

Turn the Ship Around by Capt. David Marquet

17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Money vs. Time

The problem with social media

Making stuff for the person consuming it – you don’t need to force people

Looping it back to great marketing

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post On Leadership with Simon Sinek appeared first on Marketing Over Coffee Marketing Podcast.

Apr 10 2020

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Rank #15: Beyond the Customer Journey with Nicolas Capuono of Adore Me

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In this Marketing Over Coffee:
Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

The amazing rise of Adore Me from 1 – 100 Million

Our last Retail Interview with Healey Cypher

Disrupting by offering a wider array of products, better service and free cxchange

The progression from Catch All to Customer Journey to Customer Behavior

6:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Facebook messenger channel testing – Read rates of 80%+!!

10:44 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/404-youve-found-a-bad-link/ to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Opening Brick & Mortar

Using AI to predict engagement, churn and more

It’s no longer just A/B testing

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Beyond the Customer Journey with Nicolas Capuono of Adore Me appeared first on Marketing Over Coffee Marketing Podcast.

Jun 15 2018

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Rank #16: Learning Chat Marketing with Mike Yan

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In this Marketing Over Coffee:
Learn about Channel Changes, Chat Campaigns, TOCC and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

ManyChat CEO Mike Yan tells us about the state of messaging (his instagram)

Get started for free with ManyChat when you use promo code MOCPRO

Starting before Facebook with Telegram

A channel that now has over a billion messages a day

The channel doesn’t matter to the customer

What happens in the transition from Email only to 5-7 different channels?

8:53 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Do you force the campaign into the channels or fit the channel message to the campaign?

Converting an offline interaction to online

Sample Chat Marketing Campaigns

Free YouTube course on chat campaigns

16:10 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Managing the transition from Bot discussion to human

The TOCC framework

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Learning Chat Marketing with Mike Yan appeared first on Marketing Over Coffee Marketing Podcast.

Jan 10 2020

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Rank #17: Crushing Frames with Oren Klaff, Author of Pitch Anything

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In this Marketing Over Coffee:
Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works.

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Must listen audiobook – Pitch Anything

Dealing with cognitive load in a keynote

Using the narrative to generate interest

All about The Frames

14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Pitch Mastery

Dominance of the Moral Authority Frame

19:31 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/404-youve-found-a-bad-link/ to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

The Crocodile Brain, The Mid-Brain, The Neocortex

The new book coming on pre-wired ideas

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Crushing Frames with Oren Klaff, Author of Pitch Anything appeared first on Marketing Over Coffee Marketing Podcast.

May 18 2018

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Rank #18: It’s Show Season!

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In this Marketing Over Coffee:
Learn about B2B Facebook Targeting, Women’s Footwear Trends, WP Gutenberg and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins

Professional Targeting on Facebook

In spite of pushing video, images rule on Facebook

WP Gutenberg and reuseable blocks

4:36 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

What kind of traffic is the top 10 around you getting? 8 other things that only ahrefs can do including monitoring your outbound links.

Women’s Footwear

Data driven customer profiles

RFM analysis

10:56 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

Gaming – WoW, Nintendo Switch, Mobile

Tell us if you like your Nintendo Switch!

Pokemon Go still pulling

See us at the FUSE Media Event in Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post It’s Show Season! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 16 2018

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Rank #19: Brendan Kane on One Million Followers

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In this Marketing Over Coffee:
Learn about working with Taylor Swift, and Katie Couric, using PCM, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

The book: One Million Followers by Brendan Kane

Thinking beyond the United States

Building Taylor Swift Brand Advocates

Selling is not providing value

9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Using a Targeting Checklist and the Process Communication Model (PCM)

Facebook Midnight Ad Launch

18:35 Chris C. from Boston is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Transitioning Katie Couric from appointment media to digital engagement

The mindset for social and digital

What’s going on with Instagram? Check out Brendan there.

Learn more about Brendan on LinkedIn and on Twitter

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

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The post Brendan Kane on One Million Followers appeared first on Marketing Over Coffee Marketing Podcast.

Mar 15 2019

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