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Behind the Numbers: eMarketer Podcast

Updated 12 days ago

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“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Read more

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

iTunes Ratings

52 Ratings
Average Ratings
40
3
4
2
3

better than best!

By AmirZabihi - Apr 09 2020
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Always listen to you folks carefully, my first resource to know what going on in an American's mind during every period, considering digital marketing and digital advertising field. Thank you for your better than great show!

Appreciate the short format

By HeleneParker - Apr 09 2019
Read more
The host is pretty awesome as well.

iTunes Ratings

52 Ratings
Average Ratings
40
3
4
2
3

better than best!

By AmirZabihi - Apr 09 2020
Read more
Always listen to you folks carefully, my first resource to know what going on in an American's mind during every period, considering digital marketing and digital advertising field. Thank you for your better than great show!

Appreciate the short format

By HeleneParker - Apr 09 2019
Read more
The host is pretty awesome as well.
Cover image of Behind the Numbers: eMarketer Podcast

Behind the Numbers: eMarketer Podcast

Latest release on May 29, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 12 days ago

Rank #1: Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative | May 12, 2020

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eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.

May 12 2020

39mins

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Rank #2: Analyst Notes | Digital Video Advertising Best Practices

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In the latest episode of "Behind the Numbers," eMarketer's digital video expert, Paul Verna, joins us in the studio to discuss how marketers should go about using digital video ads?

Feb 27 2019

19mins

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Rank #3: The Brand Safety Debate Reignites, As Companies Pull Ads Off YouTube | Feb. 22, 2019

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In the latest episode of "Behind the Numbers," the topic (once again) is brand safety, as big advertisers pull back from YouTube amid concerns about user comments.

Feb 22 2019

16mins

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Rank #4: Walmart's Secret for Online Success | Feb. 21, 2019

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In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

Feb 20 2019

16mins

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Rank #5: Has "Access" Defined the Millennial Generation? | April 22, 2019

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In the latest episode of "Behind the Numbers," eMarketer’s demographics specialist, Mark Dolliver, looks at how "access" has shaped Millennial's expectations. Just how different are they from other generations?

Apr 22 2019

14mins

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Rank #6: How B2Bs Can Continue Selling in a COVID-19 World | May 11, 2020

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The COVID-19 crisis has changed the way that B2Bs engage their prospects. In this episode, eMarketer principal analyst Jillian Ryan is joined by two guests, Sydney Sloan, CMO of sales engagement platform Salesloft, and Andie Cohn, vice president of corporate sales at Insider Intelligence. Their conversation will feature insights on how B2B sellers should pivot their strategies without in-person events, how to update messaging and outreach cadence, as well as tips for bringing empathy to the sales process.

May 11 2020

30mins

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Rank #7: How Will the Coronavirus Change Businesses, and Consumer Behavior? | March 9, 2020

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eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?

Mar 09 2020

35mins

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Rank #8: Analyst Notes | Influencer Marketing: Stories, Fraud and Microinfluencers

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In the latest episode of "Behind the Numbers," eMarketer's social media principal, Debra Aho Williamson discusses what people need to know about influences this year.

Mar 13 2019

21mins

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Rank #9: Analyst Notes | Dealing With Digital Ad Fraud

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In the latest episode of "Behind the Numbers," senior analyst Nicole Perrin digs into her recent research into ad fraud. How big a problem is ad fraud, and where are the greatest vulnerabilities?

Feb 13 2019

19mins

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Rank #10: Amazon To Launch Mobile Video Ads: Advertising Impact and Consumer Receptivity | March 25, 2019

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In the latest episode of "Behind the Numbers," eMarketer's digital advertising and technology principal analyst Nicole Perrin talks about the importance of this new inventory for advertisers, and how consumers might feel about it.

Mar 25 2019

15mins

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Rank #11: How Tik-Tok Took Over the World | March 13, 2019

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In the latest episode of "Behind the Numbers," we bring in eMarketer's social media principal, Debra Aho Williamson and research analyst, Man-Chung Cheung, to discuss the new video-sharing sensation TikTok.

Mar 12 2019

14mins

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Rank #12: How Cord-Cutters, Nevers and Regretters are Reshaping the Pay TV Landscape | April 9, 2019

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In the latest episode of "Behind the Numbers," eMarketer’s digital video and TV Principal Analyst, Paul Verna, discusses the changing way in which Americans are paying for TV. Are more Americans cutting the cord, or never signing up to cable in the first place?

Apr 09 2019

19mins

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Rank #13: The Ad Platform: Building Brands in a Performance-Driven Digital World | February 19, 2020

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The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive director at VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.

Feb 19 2020

29mins

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Rank #14: The Weekly Listen: Ignoring TV Ads, Google Gaming and Facebook Ad Targeting Changes | Mar. 22, 2019

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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about why Google’s new gaming platform is such a big deal? How high could Netflix bump up their prices? And how often do people actually see TV ads?

Mar 22 2019

34mins

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Rank #15: Is The Future of Augmented Reality Smartphones or Headsets? | Feb. 26, 2019

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In the latest episode of "Behind the Numbers," we look at the state of augmented reality today and what the future may hold. Will AR largely be a smartphone function, or will other devices come into play?

Feb 26 2019

19mins

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Rank #16: Why Everyone Wants Personalization, but Nobody's Getting It | June 17, 2019

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How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.

Jun 17 2019

26mins

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Rank #17: The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal | May 8, 2020

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eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

May 08 2020

47mins

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