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Cover image of Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

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Episode 84: Creating Content Envy

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!

4mins

15 Sep 2015

Rank #1

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Episode 94: The Warren Buffett 25-5 Method

The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc., Joe Pulizzi shares the Warren Buffet 25-5 Method of making your list of goals and working on them over the next year. Focused energy on a few things will yield greater results than working on a lot of things a little bit. Get focused. 

6mins

20 Oct 2015

Rank #2

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Episode 200: The Final Episode

6mins

14 Aug 2017

Rank #3

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Episode 90: The Kurzweil Effect on Communication

In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each other, and especially with our customer is constantly evolving. This will require you as a business owner to make some changes to attempt to stay in line with this constant change. 

6mins

6 Oct 2015

Rank #4

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Episode 89: Why Quirky Works

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?

4mins

5 Oct 2015

Rank #5

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Episode 83: Why You Need To Start Freewriting

Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content at all. In this episode of Content Inc., Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a content creator. Learn the rules applied to this process and next time you have writer's block, give them a try. You'll be glad you did! 

4mins

14 Sep 2015

Rank #6

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Episode 3: The Content Marketing Mission Statement

Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement. 

7mins

8 Dec 2014

Rank #7

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Episode 5: 8 Content Steps To Making Millions

In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc., Joe Pulizzi breaks down the eight steps needed to successfully build an audiene with content marketing and turn that audience into business growth. 

11mins

15 Dec 2014

Rank #8

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Episode 177: Check Your Mission Statement

4mins

6 Mar 2017

Rank #9

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Episode 117: Falling For The Social Media Trap

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 

4mins

11 Jan 2016

Rank #10

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Episode 178: The Simple Model Always Wins

3mins

13 Mar 2017

Rank #11

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Episode 102: Are You Telling A Different Story

It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc., Joe Pulizzi reminds you to not only create content, but to tell a different story. Find the content gap in your industry and fill it. By sharing this story, you will rise above what everyone else is saying and build a better, stronger Content Inc. model for your business. 

4mins

17 Nov 2015

Rank #12

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Episode 114: 3 Content Predictions For 2016

As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016. 

6mins

29 Dec 2015

Rank #13

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Episode 104: What The Heck Is A Documented Content Marketing Strategy?

Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc., Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.  

6mins

24 Nov 2015

Rank #14

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Episode 187: Your Content Is Probably Not Very Good

3mins

16 May 2017

Rank #15

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Episode 181: Mix It Up To Delight

3mins

27 Mar 2017

Rank #16

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Episode 101: The One Change In Focus You Need Now

In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach to your content and becoming the leading educator in your industry, this won't matter. Content that teaches your audience will ensure you will always be relevant to your audience. 

4mins

16 Nov 2015

Rank #17

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Episode 116: Your 6 Step Goal Setting Process

In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement. 

6mins

5 Jan 2016

Rank #18

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Episode 195: Content IS the Differentiator

4mins

10 Jul 2017

Rank #19

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Episode 110: The Perfect Content Product

What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward.

4mins

15 Dec 2015

Rank #20