Cover image of Content Inc with Joe Pulizzi
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Business
Marketing
Entrepreneurship

Content Inc with Joe Pulizzi

Updated 3 days ago

Business
Marketing
Entrepreneurship
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

iTunes Ratings

36 Ratings
Average Ratings
33
3
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
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Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
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I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

iTunes Ratings

36 Ratings
Average Ratings
33
3
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
Read more
Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
Read more
I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.
Cover image of Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

Latest release on Oct 19, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: Episode 84: Creating Content Envy

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Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!

Sep 15 2015

4mins

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Rank #2: Episode 94: The Warren Buffett 25-5 Method

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The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc., Joe Pulizzi shares the Warren Buffet 25-5 Method of making your list of goals and working on them over the next year. Focused energy on a few things will yield greater results than working on a lot of things a little bit. Get focused. 

Oct 20 2015

6mins

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Rank #3: Episode 200: The Final Episode

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Aug 14 2017

6mins

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Rank #4: Episode 90: The Kurzweil Effect on Communication

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In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each other, and especially with our customer is constantly evolving. This will require you as a business owner to make some changes to attempt to stay in line with this constant change. 

Oct 06 2015

6mins

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Rank #5: Episode 89: Why Quirky Works

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In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?

Oct 05 2015

4mins

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Rank #6: Episode 83: Why You Need To Start Freewriting

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Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content at all. In this episode of Content Inc., Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a content creator. Learn the rules applied to this process and next time you have writer's block, give them a try. You'll be glad you did! 

Sep 14 2015

4mins

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Rank #7: Episode 3: The Content Marketing Mission Statement

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Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement. 

Dec 08 2014

7mins

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Rank #8: Episode 5: 8 Content Steps To Making Millions

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In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc., Joe Pulizzi breaks down the eight steps needed to successfully build an audiene with content marketing and turn that audience into business growth. 

Dec 15 2014

11mins

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Rank #9: Episode 177: Check Your Mission Statement

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Mar 06 2017

4mins

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Rank #10: Episode 117: Falling For The Social Media Trap

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Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 

Jan 11 2016

4mins

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Rank #11: Episode 178: The Simple Model Always Wins

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Mar 13 2017

3mins

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Rank #12: Episode 102: Are You Telling A Different Story

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It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc., Joe Pulizzi reminds you to not only create content, but to tell a different story. Find the content gap in your industry and fill it. By sharing this story, you will rise above what everyone else is saying and build a better, stronger Content Inc. model for your business. 

Nov 17 2015

4mins

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Rank #13: Episode 114: 3 Content Predictions For 2016

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As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016. 

Dec 29 2015

6mins

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Rank #14: Episode 104: What The Heck Is A Documented Content Marketing Strategy?

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Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc., Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.  

Nov 24 2015

6mins

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Rank #15: Episode 187: Your Content Is Probably Not Very Good

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May 16 2017

3mins

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Rank #16: Episode 181: Mix It Up To Delight

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Mar 27 2017

3mins

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Rank #17: Episode 101: The One Change In Focus You Need Now

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In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach to your content and becoming the leading educator in your industry, this won't matter. Content that teaches your audience will ensure you will always be relevant to your audience. 

Nov 16 2015

4mins

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Rank #18: Episode 116: Your 6 Step Goal Setting Process

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In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement. 

Jan 05 2016

6mins

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Rank #19: Episode 195: Content IS the Differentiator

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Jul 10 2017

4mins

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Rank #20: Episode 110: The Perfect Content Product

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What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward.

Dec 15 2015

4mins

Play