Cover image of This Old Marketing
(129)
Business
Management
Marketing

This Old Marketing

Updated about 1 month ago

Business
Management
Marketing
Read more

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

Read more

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

iTunes Ratings

129 Ratings
Average Ratings
113
10
2
2
2

I'm hooked

By Chief Abiding Officer - Dec 07 2018
Read more
Great podcast give it a listen.

Yams

By Melodyc14 - Jul 26 2017
Read more
I don't know what yams means either but this show is funny and informative!

iTunes Ratings

129 Ratings
Average Ratings
113
10
2
2
2

I'm hooked

By Chief Abiding Officer - Dec 07 2018
Read more
Great podcast give it a listen.

Yams

By Melodyc14 - Jul 26 2017
Read more
I don't know what yams means either but this show is funny and informative!
Cover image of This Old Marketing

This Old Marketing

Latest release on Jul 09, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Rank #1: PNR 68: The Media Industry Is Desperately Confused

Podcast cover
Read more

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

Mar 03 2015

51mins

Play

Rank #2: PNR 19: Time to Ignore Facebook and Google

Podcast cover
Read more

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.

Mar 25 2014

53mins

Play

Rank #3: PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing

Podcast cover
Read more

In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform.  This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing

Apr 16 2014

1hr

Play

Rank #4: PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

Podcast cover
Read more

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure.  Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open.  The week's #ThisOldMarketing example: BeingGirl.com from P&G.

Jun 17 2014

1hr 6mins

Play

Rank #5: PNR 160: The Business Case for Content Marketing as PR

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss GoPro Cutting 15% of Workforce, Closes Entertainment Unithttps://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit How Casey Neistat Used Content Marketing To Sell Bemehttps://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli CNN to launch new media platform with Casey Neistathttp://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup EPISODE SPONSOR  Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com

RANTS AND RAVES  http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178 https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/ https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate TOM - The National Trusthttps://www.nationaltrust.org.uk/about-us https://en.wikipedia.org/wiki/National_Trust_Magazine

Dec 06 2016

1hr 5mins

Play

Rank #6: PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

Podcast cover
Read more

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per dayhttp://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/ Technology Trends That will Transform Content Marketinghttp://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/ 2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishershttp://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events

RANTS/RAVES https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon

Jan 02 2017

1hr 4mins

Play

Rank #7: Finale (The Last Waltz)

Podcast cover
Read more

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. 

It's been an amazing ride.  Thank you for making it possible.

#ThisOldMarketing

Dec 12 2017

1hr 26mins

Play

Rank #8: PNR 168: Digital Advertising Shrinking, Except for Google and Facebook

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include CMO.com and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:

Upworthy and Good Announce Merger to Join Forceshttp://www.goodinc.com/news/blog/upworthy-and-good-announce-merger-join-forces-to-become-the-leader-in-social-good-media What does Medium’s Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/medium-coms-profit-model-pivot-say-future-online-advertising-202887 Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1 EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/1422439/ogilvy-consolidates-agencies-one-p-l http://www.cmo.com/features/articles/2017/1/16/why-personas-dont-work-and-what-innovators-are-doing-differently.html#gs.e0QjNwM https://www.amazon.com/Digital-Sense-Effectively-Technology-Experience/dp/1119291704   THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network http://www.thehopgrenade.com/beer/ http://www.thebrewingnetwork.com/about/

Jan 30 2017

57mins

Play

Rank #9: PNR 128: The Future of Television Advertising Is Native

Podcast cover
Read more

In this episode of #ThisOldMarketing, Facebook looks to create
its own content and yet another prediction for the death of content
marketing is reviewed.  SNL announces a big play in native
advertising and Google says that YouTube ads are vastly superior
than TV Ads.  Rants include two beat downs on native
advertising practices.  This week's TOM example of the week:
Schneider Electric's Energy University.

Facebook's Scary New World for Media
Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4

The Death Of Content Marketing - Why Brands Must Become
Cultural Currencyhttps://medium.com/@armano/ the-death-of-content-
marketing-why-brands-must- become-cultural-currency-
6f708f13214#.xr5cvjjye


SNL Will Decrease Ads by 30% Next
Seasonhttp://adage.com/article/ media/snl-air-fewer-
commercials-season/303697/


Google Says YouTube Ads Are 80% more Effective Than
TVhttp://bgr.com/2016/04/20/
youtube-ads-vs-tv-ads/


Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the-
social-cost-of-bad-online- marketing

SPONSOR - MARKETO with Highly Effective Email Marketing -
Download the LOOKBOOK Here - http://cmi.media/pnr128
 
THIS OLD MARKETING - ENERGY
UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/

Apr 25 2016

1hr 1min

Play

Rank #10: PNR 156: Deep Content Insights after Three Years of Podcasting

Podcast cover
Read more

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a  RANTS AND RAVES  https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/

Nov 07 2016

1hr 3mins

Play

Rank #11: 224: 8 Big Content Marketing Predictions for 2020

Podcast cover
Read more

Yes! It's the annual #ThisOldMarketing predictions episode.

This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).

This year's marketing predictions include:

  1. Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe).
  2. Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert).
  3. The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here.
  4. Ad Tech takes a crippling hit in 2020 (Robert).
  5. Microsoft will launch their own "Disney+" for business-to-business markets (Joe).
  6. AppleTV Plus will die (Joe, but Robert disagrees).
  7. Deepfakes take over the 2020 election process (Joe).
  8. Big agencies start to break up after large consolidation run (Robert).

Robert's Rave - Brand-backed media gets another look.

Joe's Rave - Essentialism by Greg McKeown

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Dec 30 2019

1hr 4mins

Play

Rank #12: PNR 171: Apple and Amazon Race to Content Dominance

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech.  This week's TOM example: Sinclair Oil.

This week's show links:

Apple’s First Original TV Show  http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2 Publishing Executives Believe They Are Five Years Behindhttp://digiday.com/publishers/five-years-behind-confessions-magazine-execs/ Spotify Is looking for Original Podcastshttp://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl The Onion’s CCO Explains Why So Much Content Marketing Suckshttps://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/ EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events

RANTS AND RAVES http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/ This Old Marketing: Sinclair Oil https://www.sinclairoil.com/history/1930.html

Feb 20 2017

1hr 6mins

Play

Rank #13: PNR 169: Could Snapchat Be the Next Myspace?

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.

This week's story links:

P&G’s Pritchard calls Digital To Group Up - And Adds New Ruleshttp://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/ Attack of The Clonehttps://techcrunch.com/2017/01/30/attack-of-the-clone/ The Reinvention Publishing - Media Firms Diversify To Survivehttps://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive EPISODE SPONSOR Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169

RANTS AND RAVES

http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics

THIS OLD MARKETING

General Electric

http://themessagepodcast.com/about/

http://lif-e.af/ter

https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/

http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/

Feb 07 2017

59mins

Play

Rank #14: PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venturehttp://www.adweek.com/news/advertising-branding/hearsts-joanna-coles-has-partnered-airbnb-new-magazine-venture-174728 Editor’s Guide to Working With Brandshttps://contently.com/strategist/2015/02/03/the-editors-guide-to-working-with-brands/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/forbesagencycouncil/2016/08/23/is-content-blindness-the-new-banner-blindness/?utm_content=buffer28edd#167cb11a449f Students don’t know when News Is Fakehttp://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?mod=e2fb EPISODE SPONSOR: Intelligent Content Conference.  Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES  http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/ http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/   TOM: Inbound Marketing by Hubspot https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

Nov 29 2016

1hr 1min

Play

Rank #15: PNR 184: Don't Just Publish Content; Monetize the Audience

Podcast cover
Read more

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/   Don’t Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/   Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/ This Old Marketing - Jan van der Heijden

May 22 2017

1hr 5mins

Play

Rank #16: PNR 178: The New Content Business Model Awaits

Podcast cover
Read more

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance.

This week's story links:

Second By Second Breakdown of the Kendall Jenner Pepsi Adhttps://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html How Dennis Publishing’s Willingness To Pivot Underpins Its Profitabilityhttps://www.themediabriefing.com/article/james-tye-dennis-bmas-2017 Zazzle Produces Research On The State of Content Marketing In The UK - 2017https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178bParse.ly and the State of Content Analytics.  Download here: http://cmi.media/pnr178 RANTS AND RAVEShttp://adage.com/article/special-report-4as-conference/ipg-s-roth-industry-appropriately-concerned-google-ads/308537/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance http://www.spokesman.com/stories/1996/apr/23/chicago-firm-to-buy-farmer-stockman-magazines/ https://www.farmerstockmaninsurance.com

Apr 10 2017

1hr 8mins

Play

Rank #17: PNR 208: Is there a Crisis in Content Marketing?

Podcast cover
Read more

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:

CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1   TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."

Nov 06 2017

1hr 5mins

Play

Rank #18: PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

Podcast cover
Read more

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a   RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk

Thank you to all our listeners for making #200 so special!

Sep 11 2017

1hr 34mins

Play

Rank #19: PNR 196: Facebook, Google, Netflix & Disney Begin War over Content

Podcast cover
Read more

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:

QUICK HIT NEWS Facebook Launches Watchhttps://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601 Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/   Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Servicehttps://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html Google Reportedly Offered 30 Billion To Acquire Snapchathttps://techcrunch.com/2017/08/03/google-buy-snap/   IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Contenthttps://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/ Turning Audience Development Into A Profit Machinehttp://www.pubexec.com/post/turn-audience-development-profit-machine/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196 RANTS AND RAVEShttps://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807 http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/ http://bosacks.com TOM J WALTER THOMPSON AGENCY…  https://archive.org/details/thompsonredbook00thomgoog

Aug 14 2017

1hr 7mins

Play

Rank #20: 223: Can Marketers Learn Anything from the Peloton Fiasco?

Podcast cover
Read more

In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in.

In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives.

Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets.

In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Dec 16 2019

1hr 3mins

Play