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Cover image of Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

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Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

Effective Business To Business Marketing

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What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren’t so straightforward.

Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business.

MagneticMarketing.com NoBSLetter.com

Feb 03 2023

41mins

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When Buyers Say "No" With Tom Hopkins

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It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no".

Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their top strategies for resolving buyer objections before they even arise.

MagneticMarketing.com NoBSLetter.com

Jan 27 2023

38mins

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How To Identify & Attract Your Ideal Customer (2 of 2)

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Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves.

In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as well as how to actually attract them to you once you've found them. Be sure to listen to part one first!

MagneticMarketing.com NoBSLetter.com

Jan 20 2023

41mins

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How To Identify & Attract Your Ideal Customer (1 of 2)

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Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service.

In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to identify your ideal customers or clients and ensure your marketing messages are positioned exactly where they can find you. Be sure to check out part two next week!

MagneticMarketing.com NoBSLetter.com

Jan 13 2023

49mins

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Ruthless Managing of People & Profits

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When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all.

Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling employees and start ensuring they're following your well-structured program.

MagneticMarketing.com NoBSLetter.com

Dec 30 2022

1hr 3mins

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10 Strategies For Adding 10+ Referrals A Month (2 of 2)

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In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential?

In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take advantage of referrals in the first place!

MagneticMarketing.com NoBSLetter.com

Dec 23 2022

49mins

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10 Strategies For Adding 10+ Referrals A Month (1 of 2)

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Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why?

In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list!

MagneticMarketing.com NoBSLetter.com

Dec 16 2022

52mins

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5 Fundamental Closing Techniques

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Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well.

Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit.

MagneticMarketing.com NoBSLetter.com

Dec 09 2022

45mins

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Key Components For Increasing Profits From Direct Mail

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Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place.

Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore.

MagneticMarketing.com NoBSLetter.com

Dec 02 2022

43mins

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Social Media Direct Response Marketing With Kim Walsh Phillips

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Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for.

Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results.

MagneticMarketing.com NoBSLetter.com

Nov 25 2022

48mins

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Trust Based Marketing

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How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition.

Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work.

MagneticMarketing.com NoBSLetter.com

Nov 18 2022

34mins

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5 Ways Adversity Leads To Opportunity

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All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise.

In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed.

MagneticMarketing.com NoBSLetter.com

Nov 11 2022

22mins

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How To Find Millions of Dollars in Even The Smallest Niches

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Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind.

Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them.

MagneticMarketing.com NoBSLetter.com

Nov 04 2022

48mins

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Traits of Legendary Leaders With Tony Rubleski

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Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer?

Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in.

MagneticMarketing.com NoBSLetter.com

Oct 28 2022

50mins

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Mastering Authority Marketing With Adam Witty

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The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can?

A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field.

MagneticMarketing.com NoBSLetter.com

Oct 21 2022

43mins

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Copywriting Experts Panel

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If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance.

Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp.

MagneticMarketing.com NoBSLetter.com

Oct 14 2022

42mins

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Pricing Strategies For Any Business

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Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well.

How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering.

MagneticMarketing.com NoBSLetter.com

Oct 07 2022

56mins

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How To Fascinate Your Prospects With Sally Hogshead

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The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing?

Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business.

MagneticMarketing.com NoBSLetter.com

Sep 30 2022

39mins

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Why Use Video Testimonials?

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Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed?

Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales.

MagneticMarketing.com NoBSLetter.com

Sep 23 2022

32mins

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How To Run Your Business and Still Make It Home For Dinner

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Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families.

Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day.

MagneticMarketing.com NoBSLetter.com

Sep 16 2022

43mins

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