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The Alignment Podcast

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will... Read more

Ranked #1

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Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti

Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti

This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business ... Read more

4 Dec 2018

28mins

Ranked #2

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Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette

Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette

This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing dig... Read more

13 Mar 2019

32mins

Ranked #3

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Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford

Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford

This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president ... Read more

6 Mar 2019

21mins

Ranked #4

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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm th... Read more

10 Jul 2019

23mins

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Ranked #5

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Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter

Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter

This episode I speak with Mark Hunter - The Sales Hunter. He is a keynote sales speaker, best selling author, trainer, a... Read more

19 Dec 2018

20mins

Ranked #6

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EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selli... Read more

16 Oct 2019

23mins

Ranked #7

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EP. 35 - The Future Of B2B Marketing w/ Joel Harrison

EP. 35 - The Future Of B2B Marketing w/ Joel Harrison

This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His ... Read more

5 Jun 2019

28mins

Ranked #8

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EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for ... Read more

23 Oct 2019

23mins

Ranked #9

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EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capita... Read more

25 Jul 2019

44mins

Ranked #10

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Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman

Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman

This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of exe... Read more

13 Feb 2019

26mins

Ranked #11

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Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.

Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.

This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theor... Read more

17 Apr 2019

28mins

Ranked #12

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EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen

EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen

This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secr... Read more

29 May 2019

25mins

Ranked #13

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EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci

EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci

This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Bu... Read more

12 Jun 2019

29mins

Ranked #14

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Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf

Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf

This episode I speak with Stefan Groschupf, Founder and CEO of Sales Hero. Stefan has a history of founding and running ... Read more

16 Jan 2019

28mins

Ranked #15

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Ep. 16 - Leverage Transparency To Shorten Sales Cycles w/ Todd Caponi

Ep. 16 - Leverage Transparency To Shorten Sales Cycles w/ Todd Caponi

This episode I speak with Todd Caponi, Author of “The Transparency Sale” and Principal at Sales Melon. Todd pulls from h... Read more

28 Nov 2018

28mins

Ranked #16

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Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard

Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard

This episode I speak with Tyler Lessard, VP of Marketing at Vidyard. Tyler has over 15 years of experience in b2b market... Read more

6 Feb 2019

23mins

Ranked #17

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Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten

Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten

This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B ... Read more

24 Apr 2019

20mins

Ranked #18

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Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith

Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith

This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketin... Read more

20 Feb 2019

19mins

Ranked #19

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Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober

Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober

This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, design... Read more

23 Jan 2019

20mins

Ranked #20

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EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the in... Read more

3 Jul 2019

26mins

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