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The Alignment Podcast

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will... Read more

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EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses ... Read more

22 Sep 2020

22mins

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EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-bac... Read more

17 Jun 2020

21mins

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EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a rec... Read more

13 Nov 2019

29mins

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EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Mana... Read more

30 Oct 2019

31mins

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EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for ... Read more

23 Oct 2019

23mins

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EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selli... Read more

16 Oct 2019

23mins

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EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capita... Read more

25 Jul 2019

44mins

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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm th... Read more

10 Jul 2019

23mins

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EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the in... Read more

3 Jul 2019

26mins

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EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci

EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci

This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Bu... Read more

12 Jun 2019

29mins

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