The newest book in our #SummerMarketingBooks series talks about how to take sales & marketing beyond the printed or spoken word. Our guest Tyler Lessard has worked at high-flying tech companies like BlackBerry and lives in the Waterloo Ontario high-tech hub with his wife and four kids. Whenever he speaks on stage or is a guest on a show, he talks about how to modernize the way sales and marketing people communicate. I consider him to be a marketer's marketer. What I mean by that is he's dialed in to marketing tech, so seeing him come out with a book in 2020 called, The Visual Sale, I knew I needed to pay more attention to video. Listen in the show for the reasons why he thinks today's buyers expect us to show up visually, not just in text they read or orally over the phone. He walks us through how to make videos seen when prospects are researching a purchase, when they are ready to decide and even after the sale. Most importantly, take it from a guy who describes himself as a hacky video creator, how little you need to get started shooting video. People/Products/Concepts Mentioned in Show 4 E's of Video: Educational Engaging Emotional Empathetic Marshall McLuhan assertion that "The Medium is the Message" How Walt Disney appeared on video (we've moved past this kind of talking head video) Retrofoam of Michigan weekly video series "Foam U" Marketo Co-Author Marcus Sheridan's book: They Ask, You Answer The book's companion site TheVisualSale.com. Tyler's profiles: Personal site, LinkedIn and Twitter Past episodes of the Creating Connections show on YouTube and Apple podcasts Tyler is VP Marketing at Vidyard, a video tool used by B2B companies for marketing and selling. Episode Reboot Great quote from his book: "If you don't think that video can do a better job than text on a webpage or text in an email, think again!" For complete show notes, please visit: https://funnelreboot.com/episode-54-the-visual-sale-with-tyler-lessard-summer-books/.
#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
If you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up the sales cycle, as seen at Marketo with their new and improved call to actions. Listen to this FINITE Podcast episode to learn how you can use video in your own B2B marketing, and how to create a culture of video-friendliness within your organisation. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.------To apply to join the FINITE community, head to finite.communitySupport the show (https://finite.community/)
Guest: Tyler LessardLI: https://www.linkedin.com/in/tylerlessard/Topic: Visual Selling with VideoQuick Intro: You all know how big of a fan I am of video for sales, and Tyler is going to break it down for us on how to do ti the RIGHT way.Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Aka this man gets VIDEO. Short and Sweet/Set the stage Visual Selling - Love this term, what is it?Core QuestionsBenefits of Video.When and where to use. Differences between top of funnel and bottom of funnel usage. No one is watching - help!They take too long - what do you say to thisTips and Tricks to increase results. How to get creative/stand out. The Tactical Tips: The Big 3. If they were to forget everything in this episode except 3 things. What would those 3 things be?Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson.
E3: Tyler Lessard - Making Connections That Matter With Video
In Pursuit of Growth — Building Connections To Simplify Success
Marketers and sales leaders have been told for years to focus on video to reach and convert customers. But there's an art to connecting in authentic and meaningful ways. In his interview with Alice, Tyler Lessard—VP Marketing and Chief Video Strategist at Vidyard—unlocks his secrets-to-success, and shares ideas on how to move prospects through the sales process with video, while keeping them engaged every step of the way.
Tyler Lessard Of Vidyard: Video Production in B2Bs Surges in 2020
One on One Interviews
It’s been a couple of years since I caught up with Tyler Lessard, Chief Video Strategist for video platform Vidyard, to hear how B2B-focused organizations are utilizing videos in the sales and marketing efforts. So when I saw the company’s recent 2021 State of Video in Business study that was recently released, I had to do a LinkedIn Live convo with him to get his take on some of the key findings.
The Evolution of Video in Modern Business with Tyler Lessard
Engage Video Marketing Podcast
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients.Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day.
Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads
GROW B2B FASTER
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada.That's in it for you1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “more visual” in his marketing at Vidyard3. The future of marketing & sales in B2BAbout TylerTyler is a business leader with a passion for creative storytelling and exceptional customer experiences. Recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers, he's a frequent speaker and author on video marketing, content marketing, brand building, and demand generation. As VP Marketing at Vidyard, he's spent 6+ years helping businesses grow through the strategic use of video content.About VidyardVidyard offers a video marketing platform, enabling customers to create personalized videos and analyze their performance.Shownotes:Get in touch with Tyler on LinkedInTyler's company Vidyard, that creates software to host and analyze video performanceTyler's favourite business book: "They Ask You Answer" by Marcus SheridanTyler's favourite business leaders: Vala Afshar and Brian SolisTyler's Book "The Visual Sale" or find it on the website thevisualsale.comOne of the ultimate books for marketing "The New Rules of Marketing and PR" by David Meerman ScottTyler recommends this guide to learn more about how to utilize videos for your sales: The Ultimate Guide to Video and Sales
What Wikipedia Won't Tell You About Video with Tyler Lessard
Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.