Cover image of Go-To Gal with Jaclyn Mellone
(134)
Business
Education
Self-Improvement

Go-To Gal with Jaclyn Mellone

Updated 8 days ago

Business
Education
Self-Improvement
Read more

Become the go-to authority in your space!

Read more

Become the go-to authority in your space!

iTunes Ratings

134 Ratings
Average Ratings
116
8
3
3
4

Thought-provoking shows

By britneylush - Nov 16 2019
Read more
I like the breadth of topics and how so many of the seemingly simple titles lead to discussions that are thought-provoking. It’s always a good sign when I’m listening at the gym and realize I’ll have to listen again when I can focus or make a few notes.

Will you be my go to girl??

By drbethanyburyta - Nov 13 2019
Read more
Found this podcast on IG and I couldn’t be more excited to binge on it! Would love to talk and learn more about your next masterminds class

iTunes Ratings

134 Ratings
Average Ratings
116
8
3
3
4

Thought-provoking shows

By britneylush - Nov 16 2019
Read more
I like the breadth of topics and how so many of the seemingly simple titles lead to discussions that are thought-provoking. It’s always a good sign when I’m listening at the gym and realize I’ll have to listen again when I can focus or make a few notes.

Will you be my go to girl??

By drbethanyburyta - Nov 13 2019
Read more
Found this podcast on IG and I couldn’t be more excited to binge on it! Would love to talk and learn more about your next masterminds class

Listen to:

Cover image of Go-To Gal with Jaclyn Mellone

Go-To Gal with Jaclyn Mellone

Updated 8 days ago

Read more

Become the go-to authority in your space!

Rank #1: Episode 55. Creating Services That Are Easy to Sell with Courtney Chaal

Podcast cover
Read more

Have you ever become the Go-to Gal for something unintentionally? Courtney Chaal started out as a copywriter and became the ‘Sales Page Girl’ even though that wasn’t exactly what she was aiming for. Overtime, Courtney realized that her clients needed more help than a new sales page. They needed services they could actually sell. 

In this action-packed conversation, you’ll learn how Courtney transitioned her business model and began to teach the keys to creating packages that get booked out. Listen now for simple steps you can take to get to the next stage of your business.

In This Episode You’ll Learn:

  • How Courtney’s copywriting business evolved into teaching her clients how to book out
  • What to do when you become the Go-to Gal for something unintentionally 
  • What Courtney did when she found out 80% of her audience made less than $2K/month 
  • How Courtney completely transitioned her business model (no, it wasn’t overnight!)
  • The problem you may have if you’re NOT embarrassed by the first services you put out
  • The rainbow tool Courtney created to help entrepreneurs build the perfect offer
  • Why Courtney decided to change her personal brand name when she got married

Favorite Quotes

“I didn’t want to be the sales page girl. But ultimately, when you listen to what people are asking for and you help them with the thing they want, that’s the most gratifying.”

“Everyone should have a service that’s easy to sell.”

“Most people create soap opera drama around transitioning their business.”

More about Courtney:

Courtney Chaal (Johnston) is the founder of The Rule Breaker’s Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed.

Find Courtney:

The post Episode 55. Creating Services That Are Easy to Sell with Courtney Chaal appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Aug 19 2019

47mins

Play

Rank #2: Episode 74. Next Level Instagram Engagement with Jillian O’Keefe

Podcast cover
Read more

If you’ve ever felt discouraged by your growth (or lack of it!) on Instagram, this conversation is for you. Gals, Jillian O’Keefe is behind the resurrection of my Go-to Gal Instagram account and I cannot applaud her enough. Her Instagram insights totally change the game and I’m thrilled to share them with you.

What’s a good profile look like? How do I get people to comment? Do I need the swipe up link feature? Tune in now to get all these answers and more actionable strategies for Instagram success.

In This Episode You’ll Learn:

  • Why building a tribe on Instagram is so important to your success 
  • What you need to review on your Instagram profile ASAP
  • How to actually use hashtags to grow your business
  • The 15-minute habit that will exponentially benefit your Instagram
  • How to get the benefits of video on Instagram without the struggle

Favorite Quotes

“Instagram used to be all about quick and quirky posts, but now you really have to engage.”

“People love to see what your real life is like so they can relate to you and feel less alone.”

“You can put a great post out there, but if you’re not outwardly engaging, you’re not going to grow.”

More About Jillian:

Jillian O’Keefe is an Instagram strategist and social media manager who helps female entrepreneurs gain visibility by embracing and showing their unique stories to grow their tribe on Instagram.

As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts. She encourages female entrepreneurs to share their true voice and passions to build their business and attract dream clients that engage with and care about their content.

Jillian has been featured on Mind Body Green and Fast Company and has been a guest on the Aesthetics Success Podcast. Jillian lives in Buffalo, NY with her husband and two kiddos.

Find Jillian:

The post Episode 74. Next Level Instagram Engagement with Jillian O’Keefe appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 24 2019

44mins

Play

Rank #3: Episode 44. How to get booked on local and national TV with Kathy Gulinello (Producer for Dr Oz)

Podcast cover
Read more

How do you make the jump from sharing your stuff online to landing spots on TV? Gals, wonder woman Katherine Gulinello came on the podcast to tell you how. Katherine is a veteran daytime television producer and media-marketing think tank CEO. You better believe it, this lady is secret-dropping everything you need to know to get noticed by producers and achieve your TV goals!

From boosting your creativity, starting brainstorming masterminds and finally getting on TV, Katherine has loads of behind the scenes insights to share. Tune in now!

In This Episode You’ll Learn:

  • How Katherine started Pink Tank to empower female creativity
  • Why forming a brainstorming group could transform your business
  • How to get on TV by thinking like a producer
  • What you bring to TV that producers find incredibly valuable
  • The secret sauce to getting noticed by traditional media
  • Why you don’t have to be a traditional expert to get traction
  • What you need to do before you aim for the Today show
  • The key to a sizzle reel that lands interviews

Favorite Quotes

“Women have a special way of knowing how to talk to each other.”

“Don’t let anything be a barrier between you and getting that out there.”

“Community builds community.”

More about Kathy:

Veteran Daytime Television Producer, Kathy Gulinello is a three-time Emmy winner and the creative force behind some of your favorite daytime shows. Currently the Senior Supervising Producer of The Dr. Oz Show, she oversees many creative aspects of the show, from bookings and scripts to some of the show’s digital media and marketing components. Coming on board The Dr. Oz Show, in Season 5, Gulinello created a new re-occurring series for the syndie aimed at bringing the viewer closer to transparency around the food industry and what they are eating. The innovative series has taken the viewer beyond the grocery store, to chicken farms, on-board fishing boats, and behind the gates of remote cattle ranches.

Previously, Gulinello was part of the leadership team at Bethenny Frankel and Anderson Cooper’s daytime talk shows and helped launch The Emmy-award winning series, “The Doctors,” with Dr Phil’s production company. Getting her start at “The Montel Williams Show,” Gulinello has roots in the traditional talk format, but has really left her mark in the newer, sub-genre of “infotainment.” Largely finding her niche working with doctors and experts to be able to hone their complex messaging for a television audience, while still maintaining their integrity and accurate evidence-based information.

Stemming from her career mastering the art of engaging female viewers, Gulinello wanted to share her skills with private clients. She founded “Pink Tank Productions,” media-marketing consulting and production company as a way to promote diverse female voices & ideas. Gulinello’s unique, encouraging approach and reputation as a straight-shooter makes her one of the most highly sought after media coaches in New York.

Her vision to connect businesses, authors, and emerging talent with creative women working at top media brands has resulted in many successful social media campaigns, partnerships, and book launches. Gulinello maintains that Pink Tank Productions is where good ideas come to light.

Find Kathy:

The post Episode 44. How to get booked on local and national TV with Kathy Gulinello (Producer for Dr Oz) appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 11 2019

55mins

Play

Rank #4: Episode 61. How to Make a Living on Your Purpose with Cathy Heller

Podcast cover
Read more

Do you believe it’s possible to make a living doing what you really, really want to do? Cathy Heller of Don’t Keep Your Day Job says it totally is possible if you get resourceful enough. Gals, Cathy is a brilliant, brilliant woman and I’m thrilled to have her on the podcast to talk about building a business you love, dealing with pain and all the hard emotions, making good on your big dreams and creating your most fulfilling life.

No matter where you are at in creating a business and life you love, this conversation is going to totally inspire you and inform you on actual steps you can take to get to your biggest and brightest dreams. Tune in now, big dreamer!

In This Episode You’ll Learn:

  • How to make sense of the challenges in your life and find a purpose through pain
  • The insightful way Cathy processes negative emotions to be more resilient
  • How Cathy turned a failed record deal into a business she still runs today
  • Why expanding on what you believe possible is so crucial to your big dreams
  • The 4 ways you can monetize any passion to make a living doing what you love
  • How to bounce back from failed dreams by getting resourceful
  • Why you’ll never have to sell if you create an ‘empathy empire’

Favorite Quotes:

“I don’t like the whole notion of curating a persona. I’d rather people know they aren’t alone.”

“The opposite of depression isn’t being happy, it’s finding a purpose.”

“I get so much further in life, seeing everyone as the best version of themselves.”

“If we could all run toward pain, we’d get almost everything we want.”

“We can only build what we believe is possible.”

More About Cathy:

Cathy Heller is a fire hose of inspiration. She’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019.

Each week Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started out as a singer-songwriter and first found success licensing her music to TV, Film, and Ads. Quickly she became a stand out in her field and was featured in magazines like Billboard, Variety and the LA Weekly. After making a multi six-figure living with her music, Cathy started a music agency and then she began teaching other artists to grow their own careers.

Two weeks after her third daughter was born, she started her top-ranked podcast. Cathy’s show has been featured in Forbes, HuffPost, the NY Times and Inc Magazine’s “top 9 podcasts”, and has over 6 million downloads. She’s been featured several times by Apple themselves and the fans are resonating with how genuine she is.

Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin, and Gretchen Rubin to name a few.

When she’s not teaching or interviewing amazing guests for her podcast, you can find Cathy playing with her three little girls, writing her book, songwriting for tv shows and commercials, or enjoying a moment with friends.

Cathy often says “purpose is the opposite of depression” and she is truly lifting others to be the happiest version of themselves.

Find Cathy:

The post Episode 61. How to Make a Living on Your Purpose with Cathy Heller appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 09 2019

53mins

Play

Rank #5: Episode 51. The Key to Landing Oprah-Sized Opportunities with Sandra Grahame

Podcast cover
Read more

Are you ready for a lesson in stepping out from behind your business, taking every opportunity and speaking up for your brand? Our fabulous teacher is the incredible Sandra Grahame. This woman went from not even thinking about starting a business to becoming the face of a successful brand.

In this episode, you’ll learn the mindset shifts that made the difference as Sandra put herself out there and the keys to landing those major opportunities. Tune in now!

In This Episode You’ll Learn:

  • The exciting story of how Sandra and her friends ended up on Oprah
  • How Sandra seized the opportunity to turn her friend club into a business
  • The key to ‘getting lucky’ and landing amazing opportunities
  • Why it’s so important to keep putting yourself out there day after day
  • How Sandra overcome her struggle around being the face of her brand
  • What you need to realize in order to overcome your fears of being your brand
  • The mindset trick Sandra uses to fail forward and change her mindset

Favorite Quotes

“The years that I stay hyper-focused, I notice a direct correlation to profits and happiness.”

“Oftentimes, things play out in a bigger, wilder, more beautiful way than you could ever imagine.”

“I literally thought my business would fail if I put my face on it.”

More about Sandra:

Entrepreneur, author and media go-to, Sandra’s been a guest on Oprah, The Today Show, CNN and featured in The New York Times, She has transformed the lives of thousands as the co-author of two books, published by Random House; The Smart Cookies Guide to Making More Dough and The Smart Cookie Guide to Couples and Money. Her most recent project has been a course and online community she created called The Soar Studio where she inspires and guides high-achieving women to create thriving businesses that support sustainable success on their own terms.

Sandra believes that they path to personal success while messy and imperfect, shouldn’t be about sacrifice and struggle and is passionate about helping others to live a richer and purposeful life.

Find Sandra:

The post Episode 51. The Key to Landing Oprah-Sized Opportunities with Sandra Grahame appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Aug 05 2019

41mins

Play

Rank #6: Episode 43. Even Experts Need to Work For Free – Here’s When

Podcast cover
Read more

What if I told you that working for free could build your business and your authority faster than anything else? Working for free might go against everything your ego tells you—but I want you to keep an open mind, my friend. 

In this episode, I’m sharing the foundation of a six-figure business that goes against what everyone else is saying. Tune in now to find out exactly when working for free can make you the Go-to Gal in your space.

In This Episode You’ll Learn:

  • How leading with generosity builds your status as an authority FAST
  • Why working for free isn’t just for people starting out
  • The work-for-free strategies that directly lead to more income
  • How to decide what situations you’ll work for free in
  • Why you shouldn’t work for free unless you have super clear boundaries
  • The exact strategies I recommend to build your authority with generosity!

Favorite Quotes

“‘Should I work for free?’ Let’s reframe that to ‘When should I work for free?’”

“If you work for free without boundaries, it’s not going to work for you.”

“It’s not hard to build a relationship if you’re putting time and intention into it.”

Discussed on the Show:

Brenee Brown on Under the Skin

The post Episode 43. Even Experts Need to Work For Free – Here’s When appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 08 2019

1hr 1min

Play

Rank #7: Episode 64. How to Stop Overthinking and Trust Yourself with Melody Wilding

Podcast cover
Read more

Are you guilty of overthinking? Melody Wilding knows how it is with high achievers who keep getting in their own way with versions of overthinking like self-doubt and impostor syndrome. In fact, Melody helps entrepreneurs channel their ambition and sensitivity to advance in their careers without sacrificing inner peace.

In our conversation, Melody shares how she gained clarity to evolve her business, the tips and tricks she uses to write for big-name publications, and insightful keys into beating your overthinking habit. Get those headphones ready because you are going to love this one!

In This Episode You’ll Learn:

  • How Melody realized she needed to change her ideal client persona
  • What being a Highly Sensitive Person meant for Melody’s business
  • How Melody leverages her writing ability to grow her income
  • The snowball effect of leveraging media into more and more opportunities
  • Why you need to consider reposting your articles on Medium
  • What channels require original articles and where you can repost
  • The key part of your content that needs to change when you repost a blog
  • The many ways you may be overthinking your business and how to stop!

Favorite Quotes:

“For anyone who feels like none of this makes sense, keep going and the pieces will come together.”

“We can get so caught up in trying to optimize that we overlook the larger goal.”

“What would it look like if this were easy?”

Discussed on the Show

More About Melody:

Melody Wilding is a licensed social worker and coach who helps sensitive high achievers master the mental and emotional aspects of striving for a successful career and a balanced life. Her clients are CEOs, startup founders, and top performers at companies like Google, Facebook, Pinterest, Netflix, IBM, and HBO. Melody has been featured in The New York Times, Oprah Magazine, Fast Company, and dozens of other media outlets. She writes for Forbes, Inc., Business Insider and Quartz.

Find Melody:

The post Episode 64. How to Stop Overthinking and Trust Yourself with Melody Wilding appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 19 2019

43mins

Play

Rank #8: Episode 65. Becoming the Go-To Authority in Your Local Community with Danielle Raymo

Podcast cover
Read more

Have you ever considered starting a conference? Danielle Raymo is here to share her unique story of how she evolved her business from social media management to include owning event space and launching a social media conference.

Producing an event is a unique way to level up your authority. I love how Danielle added multiple revenue streams that all connect to her core business strength. Tune in now to learn more about starting a conference and the thought goes into adding additional revenue streams that meld with your core business.

In This Episode You’ll Learn:

  • How to lean into another revenue stream without losing focus on your core mission
  • Danielle’s collaboration strategy to utilize space and connect with the community
  • Why Danielle chose to start a social media conference
  • How to ask the right questions to get feedback you can implement in your business
  • What big sponsors are really looking for in an event
  • Danielle’s advice for launching an event and what you need to think about

More About Danielle:

Danielle Raymo is a freelance social media specialist, the owner of Rochester Brainery, and the co-founder of Upstate Social Sessions. She has more than nine years of experience in brand development and event coordination and holds a B.S. in Communication from The College at Brockport. She loves making community connections, frequenting local markets, traveling (historical vacations for the win!), and singing along to show tunes.

Find Danielle:

The post Episode 65. Becoming the Go-To Authority in Your Local Community with Danielle Raymo appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 23 2019

49mins

Play

Rank #9: Episode 77. 3 Mindset Hacks to Get Out of Your Own Way

Podcast cover
Read more

Does it feel like you’re struggling with mindset even more than you usually are? Listen, when you’re putting yourself out there, you’re always going to come up against something. There’s something about this time of year that makes those mindset struggles even more difficult.

To turn that struggle around, I have 3 mindset hacks to get you out of your own way. Listen now for easy-to-implement strategies you can use immediately.

In This Episode You’ll Learn:

  • Why you struggle with mindset, even more, when things are good
  • How to get curious around your mindset struggles
  • Three mindset hacks you can implement right now!

Favorite Quotes:

“If you’re continuing to grow, you’re going to continue to come up against mindset stuff.”

“This is a sign that I’m growing. It’s literally part of the process.”

“Mindset stuff doesn’t just come up when things are bad, it comes up a lot of times when things are good.”

The post Episode 77. 3 Mindset Hacks to Get Out of Your Own Way appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 04 2019

31mins

Play

Rank #10: Episode 40. Imperfect Leap: The ‘Comfort Zone’ Aha That Changes Everything!

Podcast cover
Read more

Ready to take on your comfort zone? Something big has been brewing in my mind and I am so excited to share it with you. This has been a recent aha moment of mine and it delivered a major perspective shift.

If you’re ready to give up your comfort zone, listen now for actionable new steps that will totally change your perspective. I dare you!

In This Episode You’ll Learn:

  • Why the comfort zone isn’t what you think it is
  • How to shift your thinking from autopilot to crushing those goals
  • The signs that your current perspective is keeping you stuck
  • What it really means to get outside your comfort zone

The post Episode 40. Imperfect Leap: The ‘Comfort Zone’ Aha That Changes Everything! appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jun 20 2019

18mins

Play

Rank #11: Episode 75. Building the Biz and Lifestyle You Dream of with Ariana Sylvester

Podcast cover
Read more

Are you guilty of running your business the way the internet tells you to? You should want to make a million dollars a year, right? You should be playing a certain role in your business to be a CEO. It’s so easy to do that, but unfortunately, the internet doesn’t know your goals or your personality.

Gals, meet Ariana Sylvester. With multiple businesses under her belt, she has major insights on figuring out what role you need to play and making good decisions as you steer that ship. We get into so much goodness here from personality testing to planning your life and business effectively. I can’t wait to hear what you take away from this episode!

In This Episode You’ll Learn:

  • How Ariana manages wearing different hats in different businesses
  • What you need to know when you shift from employee to managing employees
  • The key to figuring out which roles you need to play behind the scenes
  • Why knowing your love languages can transform your team
  • How Ariana overcame the struggle of life getting in the way of business

Favorite Quotes

“In the online world, it’s harder to find the line between where we end and the business begins.”

“If you know the love languages of your team members and clients, it is so much easier to serve them how they want to be served.”

“Your business is going to take a backseat to the things you need to focus on in your life. That doesn’t mean you’re failing in either one.”

Discussed on the Show:

More About Ariana:

Ariana is a co-founder of Lifestyle Builders, a coaching and training company that helps entrepreneurs build their businesses to create more impact with their customers and more freedom in their lives. Over the past 12 years, she has helped her husband Tom start and grow 3 very different businesses, managing the day-to-day operations, while also raising 2 kids. Most days you can find her watching Big Bang Theory, drinking iced chai lattes, and bursting into random song.

Ariana and Tom share their philosophies and guidance for entrepreneurs on their Lifestyle Builders podcast, their upcoming book Lifestyle Builders: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

Find Ariana:

The post Episode 75. Building the Biz and Lifestyle You Dream of with Ariana Sylvester appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 28 2019

52mins

Play

Rank #12: Episode 47. How to create raving fans and scale your biz with joy with Shunta Grant

Podcast cover
Read more

Do you ever think about the purpose behind your product? The feeling you want your customers to have when they work with you? Why what you do really matters? Shunta Grant is the queen of purpose, Gals, and she’s here to teach us the core values behind creating a business of purpose and joy.

Shunta runs two fabulous businesses. She’s the owner of Because of Zoe, a hair bow business, and a business educator teaching the Peace Pace Progress Framework. I can’t wait for you to listen to this episode because Shunta has this amazing way of breaking things down into a foundation and getting to the core of running a business that really matters to you and your customers. Tune in now!

In This Episode You’ll Learn:

  • How Shunta runs a retail business and a coaching business with a baby at home
  • The essential Framework Shunta teaches to build a strong business foundation
  • Why spending time making your business ‘pretty’ hurts you in the end
  • How finding the purpose behind your product leads to a raving fan base
  • The engaging way Shunta connects with her community online
  • How doing too much led Shunta to a peace-filled way of doing business
  • Why joy is a core value in Shunta’s business and what she does to feel more of it
  • How Shunta’s team lives their value of ‘life first, business second’

Favorite Quotes

“You need a focus and a purpose before you need a logo.”

“You don’t have to worry about selling if you focus on why what you do matters to your customers.”

“When you actually start making smart decisions, better opportunities open up for you.”

More about Shunta:

Shunta Grant is a business educator helping women build business and life on the OTHER side of busy through teaching her signature 4-step Peace Pace Progress Framework. The Peace Pace Progress Framework teaches women how to STOP doing #AllTheThings in their business so they can focus on what will get them to their one desired destination. Shunta is also the creator of Because of Zoe Designs, a hair bow company specializing in celebrating the joy of childhood and host of the Business, Life & Joy podcast.

When Shunta isn’t helping women journey to the other side of busy, you can find her building blocks with her son, Liam, or walking the aisles of Target and TJMaxx with her daughter, Zoe. If you want to build a business and life on the other side of busy, join Shunta at shuntagrant.com to get the journey started!

Find Shunta:

The post Episode 47. How to create raving fans and scale your biz with joy with Shunta Grant appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 22 2019

44mins

Play

Rank #13: Episode 76. Need a Cash Injection This Month? Do This!

Podcast cover
Read more

Need a cash injection ASAP? In this episode, I’m sharing 4 strategies to make cash fast. How do we work this magic? We’ll focus on bringing in revenue from past and current clients by delivering the very best service. Tune in now to gain 4 easy-to-use strategies and a special bonus to make more moolah. 

In This Episode You’ll Learn:

  • New ways to think about your clients and what they need
  • How to find ways to work with past clients again
  • The counterintuitive strategy that will bring in more money

Favorite Quotes:

“What’s the next logical step your clients need to take to achieve their goals?”

“By undercharging, you are underserving your clients.”

“Sometimes you have to do the scariest thing ever to have your best month ever.”

The post Episode 76. Need a Cash Injection This Month? Do This! appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 31 2019

21mins

Play

Rank #14: Episode 62. Six Figures in Nine Months with No Ads with Michelle Sorro

Podcast cover
Read more

How afraid are you to go live on a scale from 1-10? Am I hearing some ‘scared-out-of-my-mind’ 10s out there? Gals, if there’s one woman who’s going to help us go live, it’s Michelle Sorro. This extraordinary woman is a phenomenal live media strategist with a load of accomplishments. From hosting a regular segment on Extra to building multiple six-figure businesses with live media, Michelle is a treasure chest of wisdom on going live. Listen now for insights into vulnerability, going live, and chasing your big dreams.

In This Episode You’ll Learn:

  • How Michelle got into TV sales and the business insights she’s gained from it
  • Why Michelle moved from VP of Business Development to host a segment on air
  • How Facebook Live can change your business and your life *cue vulnerability*
  • The mindset trick Michelle uses to get over perfectionist tendencies and go live
  • Why going live will make you more confident and how to press that blue courage button!

Favorite Quotes:

“I learned to own myself and really master who I am in real life and on live TV.”

“Nobody is looking for perfection. Everybody is looking for real.”

“Using Facebook Live, you’ll become more confident not just on video, but also in your life.”

More About Michelle:

Michelle Sorro is a Live Media Strategist. She helps rising online experts and entrepreneurs transform their lives and impact.

Michelle is the founder of the Live Video Academy, TV Retail Host, Speaker, and host of The Fire and Soul podcast, a Top 10 in Self-Development. She’s a published author on the topic of gratitude, has meditated with the Dalai Lama, and literally walked on fire.

She hosts the “Pop-Up Shop” on Emmy winning entertainment news show, Extra — a weekly segment dedicated to hooking up fans with lifestyle deals.

Michelle has collaborated with world-class speakers and coaches and launched a popular podcast. She’s also had the honor of impacting thousands of lives and creating a thriving community of beautiful souls from all around the world who are doing live videos every day.

Her wealth of experience and radical transformation has led Michelle to realize that mindset is everything. And this is the same mindset that she brings to the table with every client she works with.

Find Michelle:

The post Episode 62. Six Figures in Nine Months with No Ads with Michelle Sorro appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 12 2019

1hr 2mins

Play

Rank #15: Episode 42. Pivots, Partnerships, and Monetization with Jessica Kupferman

Podcast cover
Read more

Joining the podcast today is Jessica Kupferman! As the co-host and co-founder of the She Podcasts brand, Jessica has some very exciting things to share. We talk about everything from the early days of her business to the unique ways she’s running things now. Jessica even shares some pretty big things I didn’t know about that might just inspire you!

Ready for actionable advice and an inspiring story? Press play and listen to this fantastic episode with Jessica Kupferman.

In This Episode You’ll Learn:

  • How Jessica’s pivoted her business numerous times to find what fulfills her most
  • Why Jessica used Kickstarter to launch She Podcasts Live
  • How different partnerships work with Jessica’s skills and business goals
  • What makes a partnership harder and how to best blend your energies
  • Why it’s so important to put in as much or as little as your partner does
  • The reason why Jessica’s community of women is so powerful
  • The mindset shift that showed Jessica her ability to make strong decisions for herself

Favorite Quotes

“That’s the beauty of partnerships: your role is going to be different with every relationship.”

“The older a friend, the harder a partnership is.”

“All of a sudden I was like, ‘I know what the hell I’m doing. I don’t need these people to tell me what to do.’”

More about Jessica:

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 12,000 female podcasters and has a digital marketing reach of over 50,000 content creators. She Podcasts LIVE, the live event created for the She Podcasts community, was funded spring 2019 via Kickstarter for double the goal and sold 200 tickets with 30 days.
Jessica specializes in marketing and monetizing within the podcasting industry, and has been featured in magazines and websites such as Entrepreneur, Forbes, Business Insider, Social Media Examiner, and Yahoo Finance. She has also been a featured guest on podcasts such as Entrepreneur On Fire, Peter Shankman’s Faster Than Normal and the New Media Show. She has been honored to speak at The NAB Show, blogHer, Social Media Marketing World, Podcast Movement, and many other blog and podcasting conferences.

Find Jessica:

The post Episode 42. Pivots, Partnerships, and Monetization with Jessica Kupferman appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jun 27 2019

56mins

Play

Rank #16: Episode 78. Normalizing Failure with Jess Ekstrom

Podcast cover
Read more

Ready for a ray of sunshine? I have Jess Ekstrom here and she is using her storytelling superpowers to tell us all about normalizing failure, having success with speaking gigs and building our businesses with entrepreneurial optimism.

Interested in speaking? Ready to overcome any and all failures that come your way? Jess has such great wisdom to share, it’s truly a mic drop. Listen now for lessons you can implement instantly.

In This Episode You’ll Learn:

  • How Jess is normalizing failure and breaking stereotypes around success 
  • The key to using optimism to uplift your business from the beginning
  • Why Jess pivoted into speaking while her business was still in debt
  • How the speaking industry has changed and the trick to getting started 
  • What to charge for speaking engagements and why we don’t talk about it
  • The short and sweet mantra that will help you get great pr for your business

Favorite Quotes:

“We like to overcomplicate entrepreneurship with all these fancy words, but it’s just about creating what you wish existed.”

“If we equate not knowing what we’re doing with failure, we’ll take ourselves out of the game before we even begin.”

“Speaking has changed. It’s not lecturing, it’s inspirational storytelling.”

Discussed on the Show:

More About Jess:

Jess is the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and more. But more importantly, they’ve donated headbands to every children’s hospital in the United States and 15 countries.

Jess is also a professional speaker and has a book coming out called Chasing the Bright Side with Harper Collins in November 2019. She’s also the founder of Mic Drop Workshop, an online course with the mission of empowering more women to share their message as a speaker. She’s currently traveling in an Airstream around the country with her husband, Jake, and standard poodle, Ollie.

Find Jess:

The post Episode 78. Normalizing Failure with Jess Ekstrom appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 07 2019

53mins

Play

Rank #17: Episode 79. Jaclyn Mellone on the Don’t Keep Your Day Job Podcast with Cathy Heller

Podcast cover
Read more

How can you take advantage of the changing job market to claim authority in your expertise? Listen in to this conversation from my interview on the Don’t Keep Your Day Job podcast with Cathy Heller and you’ll take away a mountain of mindset shifts. 

We get into the nitty-gritty of figuring out what you want to do out of all your passions and how to take the very first steps into authority. Tune in now and walk away with a notebook full of savvy strategies!

In This Episode You’ll Learn:

  • How to pick an expertise you are passionate about
  • Why the halo effect will help you pivot your expertise 
  • What to do when you don’t know what your strengths are
  • The first thing you need to change in order to become an authority
  • Smart mindset shifts to become the authority you want to be
  • Strategies and tactics to start building your business ASAP

Favorite Quotes:

“You might not recognize the thing that could be your magic because it’s so close to you.”

“As an authority, what small daily habits would you have? Start there.”

“Your business model is how you fulfill your purpose.”

The post Episode 79. Jaclyn Mellone on the Don’t Keep Your Day Job Podcast with Cathy Heller appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 11 2019

42mins

Play

Rank #18: Episode 63. The Amazing Hidden Benefit of Podcasting (That Nobody Talks About!)

Podcast cover
Read more

When I started my first podcast, I hadn’t made any money from my business yet! In the beginning, I thought interviewing guests was going to help build our audience the most—and it did help—but that was just the start of how it changed my business.

In this episode, I’m pulling the curtain to show you the huge benefit of podcasting that you may not have thought of yet. Whether you have a podcast or just dream of one, this is going to help you reframe how you look at podcasting.

In This Episode You’ll Learn:

  • Why podcasting isn’t all about growing your audience—this isn’t like Instagram, y’all!
  • The real reason why podcasting is so good for your business even if you’re just starting
  • What you should really think about when it comes to listener and download numbers
  • My thought process behind rebranding the podcast despite losing listeners
  • Why you’ll get amazing guests on your podcast regardless of your numbers
  • How to get your dream clients involved in your podcast

Favorite Quotes:

“Growing your audience is not the only value podcasting brings to your business.”

“We get so caught up in podcast numbers that 100 people doesn’t sound like much. Would you go to an event to talk to 100 people? Yes, that’s a big deal.”

“Having a platform I can share with people has really opened up the door.”

The post Episode 63. The Amazing Hidden Benefit of Podcasting (That Nobody Talks About!) appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 16 2019

34mins

Play

Rank #19: Episode 59. Keys to a Website that Converts

Podcast cover
Read more

For most of us, our websites are not the business. Our websites are the door to the business and what we’re really selling. So how do we create websites that sell our stuff? Sam Munoz is here to share her web development expertise.

In our conversation, Sam shares her journey of resisting her natural skills in development to start a creative business then ultimately getting a day job and then starting the web development business she runs now. Besides her insightful story, Sam also shares tons of actionable tips on making your website convert your ideal clients. Tune in now!

In This Episode You’ll Learn:

  • Sam’s story of fighting against her naturally analytical mind to starting a tech-oriented biz
  • The one thing your website really needs to do (and it’s not looking pretty)
  • Sam’s favorite tool for delivering a primary call to action on your website
  • How to leverage the fact that your about page is the most visited web page on your site
  • Why adding FAQs to your contact page will save you loads of time
  • The simplest next step for someone selling done-for-you (and how Sam did it!)
  • How Sam keeps her projects from becoming super custom and limits scope creep

Favorite Quotes

“Getting on a call with a client is the primary call to action on my website because that’s the easiest way to convert a client for me.”

“When I stop making myself not do the thing I’m good at, I get into such a flow.”

“I make every business decision from a place of really understanding the vision and intentionality.

More About Sam:

Sam is a WordPress tech wizard & the creator of the Effortless Website Kits. After receiving a B.S. in General Engineering & exploring many passions, her heart and mind aligned to use her degree and experience unconventionally – through sustainable web development. Sam & her team build incredible websites and membership sites for high-performing clients. She empowers business owners (both the technically inclined and not) to use their website to convert visitors into customers.

Find Sam:

The post Episode 59. Keys to a Website that Converts appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 02 2019

41mins

Play

Rank #20: Episode 45. Making Your Business Run Like Clockwork with Adrienne Dorison

Podcast cover
Read more

What would happen to your business if you went on a 4-week vacation? Adrienne Dorison is here to show you that total chaos doesn’t have to be the answer! 

In this episode, Adrienne shares what it’s like to go from personal brand to partnership, how to set your business up to run smoothly from the beginning, and the key strategies you need to enact as a leader so things run like clockwork. This conversation is full of gems, my friends. Tune in now!

In This Episode You’ll Learn:

  • How Adrienne went from personal brand to a successful partnership
  • The key to making a partnership work with a popular, strong partner
  • How to be in a business that’s not all about you and merging with another brand
  • Why you should be thinking about efficiency from the beginning of your business
  • The reason you might be stuck in decision-making mode instead of delegating
  • How to take the Queen Bee role in your business so everything runs smoother
  • Why you need a ‘big promise’ and how it will grow your business

Favorite Quotes

“Just because you have a company name doesn’t mean you don’t share stuff that’s personal.”

“Every business model can run like clockwork.”

“I’m going to take four weeks of vacation to see what breaks in our business.”

More about Adrienne:

Adrienne Dorison is the Co-Founder of Run Like Clockwork where she equips CEO’s to design a business + team that can run itself, like clockwork. She’s helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to increase their profit margins, empower their teams + take an unplugged vacation.

Adrienne has spent the past 10+ years in the field of operational efficiency, and has since created the most simplistic approach to making your business ultra-efficient.

She’s personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more away. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs + future baby.

Find Adrienne:

The post Episode 45. Making Your Business Run Like Clockwork with Adrienne Dorison appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 15 2019

1hr 17mins

Play