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Cover image of Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan

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Being You in Your Copy and Beyond with Laura Belgray

Episode #25. In online business, basically everything is copy. Whether you’re writing a social media post or putting together a sales page, you’ve got to get the right words down. That’s why I have someone special on the podcast to help out with this essential part of business. Welcome—Laura Belgray!Laura is the founder of Talking Shrimp and co-creator of The Copy Cure. This Gal is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In this episode, you’re going to get copywriting gems that will make your message come out so much clearer! And more than that, I think you’re going to be inspired by Laura’s journey. Don’t miss this one, listen in now!In This Episode You’ll Learn:The mindset shift you need to make if you’re willing to become a starHow to make your business an expression of who you areWhy it’s OK if a core value in your business is lazinessHow Laura made a pivotal connection with Marie ForleoLaura’s tips and tricks for writing awesome copyThe biggest copywriting mistakes Laura sees—and how to fix them!How to write copy that sounds like you AND makes the saleFavorite Quotes:“I’ve come to a place where I realized the business is about me. More and more, I invite it to be about me.”“Don’t hide what you do under a bunch of buzzwords. If you help people lose weight, say that!”“My business is about making it an expression of who I am and getting paid in the different ways I can through that.”“For a long time I was hiding behind my business and my coffee. There were no pictures of me on my site. People would say, ‘Where are you?’ I’m like, ‘It’s not about me, my business isn’t about me, it’s about the copy.’”Discussed on the Show:The Copy CureJaclyn’s Authority IncubatorMore about Laura:Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you just might see her words on air.Find Laura:Talking ShrimpLaura on InstagramLaura on FacebookLaura on Twitter

50mins

29 Apr 2019

Rank #1

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Ep. 265 | Starting from Scratch with an Email List w/Anabelle Malcolm | on-air coaching call

Bio: Anabelle Malcolm is the founder of UpSprout Studio. Specializing in creating cohesive brand identities, compelling copy, and websites that “wow,” Anabelle loves working with female entrepreneurs who feel intimidated by all the tech stuff that goes into establishing a professional online home for their businesses. When she’s not attached to her laptop, Anabelle is […]The post Ep. 265 | Starting from Scratch with an Email List w/Anabelle Malcolm | on-air coaching call appeared first on Jaclyn Mellone || Go-To Gal Podcast.

23mins

17 May 2018

Rank #2

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Ep. 284 | How We Plan Our Days

Are you ready to be inspired to improve productivity in your life? Today Jessica and Jaclyn are sharing a behind the scenes glimpse of their business and discussing how they plan out their days. How do you plan your days?The post Ep. 284 | How We Plan Our Days appeared first on Jaclyn Mellone || Go-To Gal Podcast.

42mins

6 Aug 2018

Rank #3

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Behind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers

Episode #11. GemsImpacting Millions Program – launched once a year: helps people master the publicity games so that they can get the opportunities of a lifetime that really put them in front of more people; from being on podcasts, top websites, magazines and TV; learning how to be a guest expert in other people’s programs, whether you’re speaking to their Masterminding group or another premium group or membership site of theirs; creating that ripple effect where other people are talking about you – so you need to have a clear message“So what I love about the year-long mastermind I have is that I’m able to work with people and such a deep and comprehensive way. And I feeling all of us need mentors. I think it’s virtually impossible to get to the next level with no support. Because there’s a million things to figure out in your business. So when you got a mentor and a community of like-minded people who are showing up to help you and support you and inspire – the journey is just so much more fun and rewarding.”There should be someone on your side who wants to support you and who wants to help you get out there, what’s the worst that’s going to happen.To be successful in business, there’s a saying that you really need to feel and you have to do it anyway. You just start before you’re 100% ready.It’s okay to know that you’re not the best version of yourself yet, but you know you can be.Levels of the Publicity Pyramid:Baseline for online presence – website; you’re showing out to the world what you want to be known for ourGuest Post – the best way to for someone to get started; share your ideas in depth; express what you want to be known forPodcasts and Video – more niche opportunitiesMagazines – mainstream media, which is a huge credibility marketTV – top levelYou have to go in this sequential order and build your base; build your body of work so that you’re ready for these opportunities.Start small. Build that foundation. And then work our way up.One tip in building relationships: don’t always ask for big favors right away. The key is bringing people to our world and asking for advice.Ask for advice, not favors. When you ask for advice, it becomes a dialogueMore About Selena: Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in New York City.Find Selena:WebsiteFacebookInstagramRelationships that made an impact:Ramit Sethi – I Will Teach You to Be Rich, Growth LabDaniel LaPorteMaria ForleoContact Info/LinksFor guest posts: Thrive Global, My Body Green, Forbesimpactingmillions.com/gotogal – coming soon!

37mins

11 Mar 2019

Rank #4

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Next Level Instagram Engagement with Jillian O’Keefe

Episode #74. If you’ve ever felt discouraged by your growth (or lack of it!) on Instagram, this conversation is for you. Gals, Jillian O’Keefe is behind the resurrection of my Go-to Gal Instagram account and I cannot applaud her enough. Her Instagram insights totally change the game and I’m thrilled to share them with you.What’s a good profile look like? How do I get people to comment? Do I need the swipe up link feature? Tune in now to get all these answers and more actionable strategies for Instagram success.In This Episode You’ll Learn:Why building a tribe on Instagram is so important to your success What you need to review on your Instagram profile ASAPHow to actually use hashtags to grow your businessThe 15-minute habit that will exponentially benefit your InstagramHow to get the benefits of video on Instagram without the struggleFavorite Quotes“Instagram used to be all about quick and quirky posts, but now you really have to engage.”“People love to see what your real life is like so they can relate to you and feel less alone.”“You can put a great post out there, but if you’re not outwardly engaging, you’re not going to grow.”More About Jillian:Jillian O’Keefe is an Instagram strategist and social media manager who helps female entrepreneurs gain visibility by embracing and showing their unique stories to grow their tribe on Instagram.As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts. She encourages female entrepreneurs to share their true voice and passions to build their business and attract dream clients that engage with and care about their content.Jillian has been featured on Mind Body Green and Fast Company and has been a guest on the Aesthetics Success Podcast. Jillian lives in Buffalo, NY with her husband and two kiddos.Find Jillian:FacebookInstagramEmail

44mins

24 Oct 2019

Rank #5

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Ep. 310 | 2019 Goals

Have you set goals for 2019 yet? Jaclyn and Jessica are discussing goals for next year!The post Ep. 310 | 2019 Goals appeared first on Jaclyn Mellone || Go-To Gal Podcast.

1hr 3mins

10 Dec 2018

Rank #6

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Ep. 288 | Author vs. Entrepreneur with Mike Michalowicz, Author of Clockwork.

Mike Michaelowicz is on the show today! Jessica and Jaclyn sit down with Mike, author of Clockwork, to discuss author vs. entrepreneur. Bio: Mike Michaelowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. […]The post Ep. 288 | Author vs. Entrepreneur with Mike Michalowicz, Author of Clockwork. appeared first on Jaclyn Mellone || Go-To Gal Podcast.

32mins

20 Aug 2018

Rank #7

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How to Overcome Imposter Syndrome (And Other Mindset Crap That Holds You Back)

Episode #104. If you’ve got a lot of mindset junk going on in your head…you’re not alone. I’ve been doing inner-work more and more as I work on growing and shifting Go-to Gal. And I keep thinking, I’ve got to share this with you! I know these mindset issues can come up in the past, present or future. Because if you’re pushing your limits and looking at that next level, you will experience this. I want to share with you what’s going on with me and the 7-step process I use for myself and my clients to get through all the mindset struggles. Listen now to start working through all those messy mindset struggles in your head. We’re in this together!In This Episode You’ll Learn:Why you’re getting in your own way even when you don’t know itHow to pinpoint your mindset junk when you don’t have a name for itBehind the scenes into how I’m growing and all the fears that brings upThe 7 strategies I give my clients to break out of mindset junkHow I’m using mindset makeover strategies to flip the switch on my doubtsFavorite Quotes:“This could be something that’s selling to hundreds or thousands. I laugh at myself, but also think, ‘Oh crap, what’s going on here? Why am I getting in my own way?’”“There’s this weird thing in the online space where how much money you make is more important than how much knowledge you have. That’s backwards!”“We’re shining this big light on ourselves and seeing all our flaws, but it’s really not about you at all.”Discussed on the Show:Selena Soo Impostor SyndromeEp 98 – I Might Be Having an Identity Crisis

56mins

17 Feb 2020

Rank #8

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Replay | Goals vs Projects

Replay: Jessica and Jaclyn are digging into the nitty-gritty between goals and projects. Is your latest project getting your close to a goal you’ve set in place?The post Replay | Goals vs Projects appeared first on Jaclyn Mellone || Go-To Gal Podcast.

29mins

23 Aug 2018

Rank #9

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Feeling Crazy Busy? A New Way to Approach Your Schedule with Kate Crocco

Episode #96. Raise your hand if you struggle with time! For all the I’m-too-busy, my-schedule-is-crazy, who-has-the-time business owners out there, Kate Crocco is here to dispell the lies and help you get your sanity back.As a confidence and mindset coach for female business owners, and a psychotherapist, Kate knows how to work through insecurities and lies to set boundaries, make changes and create a better life. Tune in now for shifts around your time that will make a big difference in your everyday life!In This Episode You’ll Learn:How to keep connecting in-person even when your business is onlineWhat to do if you’re feeling isolated in your businessThe mindset shift you need to make around ‘I’m too busy’How to deal when your schedule seems crazy The simple strategy you need to know whether it’s a yes or a noFavorite Quotes:“Elevator pitches feel so stuffy. Let’s just get to know each other as humans.”“In order to have all the things you really want, you’re going to have to say no to some things you want to say yes to.”“I had to make the hard decision and once I did that, an alignment and opportunity came in that made sense.”More About Kate:Kate is a psychotherapist, author, and confidence + mindset coach. Her therapy practice began with only three clients but has now grown into a successful, thriving business thanks to her belief and life mantra: the path to success starts with one’s mindset. This has helped Katie to uplevel her business as she continues to work in a space of abundance instead of scarcity.With Masters and Post-Masters degrees from Columbia University and Post-Adelphi University, along with managing a fully-booked private therapy practice, Kate continuous to be passionate in helping ambitious female leaders uncover what’s been holding them back, work through those blocks, and step into a true CEO mindset.Find Kate:FacebookPinterestInstagramYouTubeWebsite

51mins

20 Jan 2020

Rank #10

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Ep. 298 | September round up | Where are they now? | Past coaching calls & listeners tell their stories

We are so excited to round out the month with a “where are they now” episode. Join us with this special round up featuring past coaching calls and listeners as they share their amazing stories. Guests include: Chris Emmer, Nicole Saunders, Jamie Russell, Jillian O’Keefe, Suzi Istvan and Maegen Connors Are you ready to take […]The post Ep. 298 | September round up | Where are they now? | Past coaching calls & listeners tell their stories appeared first on Jaclyn Mellone || Go-To Gal Podcast.

18mins

27 Sep 2018

Rank #11

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How to Make a Living on Your Purpose with Cathy Heller

Episode #61. Do you believe it’s possible to make a living doing what you really, really want to do? Cathy Heller of Don’t Keep Your Day Job says it totally is possible if you get resourceful enough. Gals, Cathy is a brilliant, brilliant woman and I’m thrilled to have her on the podcast to talk about building a business you love, dealing with pain and all the hard emotions, making good on your big dreams and creating your most fulfilling life.No matter where you are at in creating a business and life you love, this conversation is going to totally inspire you and inform you on actual steps you can take to get to your biggest and brightest dreams. Tune in now, big dreamer!In This Episode You’ll Learn:How to make sense of the challenges in your life and find a purpose through painThe insightful way Cathy processes negative emotions to be more resilientHow Cathy turned a failed record deal into a business she still runs todayWhy expanding on what you believe possible is so crucial to your big dreamsThe 4 ways you can monetize any passion to make a living doing what you loveHow to bounce back from failed dreams by getting resourcefulWhy you’ll never have to sell if you create an ‘empathy empire’Favorite Quotes:“I don’t like the whole notion of curating a persona. I’d rather people know they aren’t alone.”“The opposite of depression isn’t being happy, it’s finding a purpose.”“I get so much further in life, seeing everyone as the best version of themselves.”“If we could all run toward pain, we’d get almost everything we want.”“We can only build what we believe is possible.”More About Cathy:Cathy Heller is a fire hose of inspiration. She’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019.Each week Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started out as a singer-songwriter and first found success licensing her music to TV, Film, and Ads. Quickly she became a stand out in her field and was featured in magazines like Billboard, Variety and the LA Weekly. After making a multi six-figure living with her music, Cathy started a music agency and then she began teaching other artists to grow their own careers.Two weeks after her third daughter was born, she started her top-ranked podcast. Cathy’s show has been featured in Forbes, HuffPost, the NY Times and Inc Magazine’s “top 9 podcasts”, and has over 6 million downloads. She’s been featured several times by Apple themselves and the fans are resonating with how genuine she is.Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin, and Gretchen Rubin to name a few.When she’s not teaching or interviewing amazing guests for her podcast, you can find Cathy playing with her three little girls, writing her book, songwriting for tv shows and commercials, or enjoying a moment with friends.Find Cathy:WebsiteFacebookInstagramTwitterEmail

53mins

9 Sep 2019

Rank #12

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How Much Should I Charge? My 3 Keys to Pricing with Confidence

Episode #36. What do you charge for those things that aren’t so easy to put a number on? Whether it’s your life’s work or something that’s outrageously easy to you, figuring out what to charge can be a mind melter. In this episode, I share the secret to approaching this conundrum without driving yourself or your business into the ground.Are you too expensive? Undercharging? Listen now to discover the 3 keys to pricing so you’ll have confidence when you’re putting it all out there.In This Episode You’ll Learn:Where value really matters when you’re pricing an offerHow to choose an audience that will clamor to buy what you’re sellingThe tricky thing that happens when you target people who can’t payWhy it’s crucial to know your hours and your team’s hoursThe reason why selling packages isn’t all it’s cracked up to beThe #1 thing you need to have in order to price your offerHow to start changing your beliefs about what you chargeFavorite Quotes:“Pricing is never forever.”“Don’t try to hide your hourly in a package. Own it.”“You can only raise your rates as high as your beliefs.”

43mins

6 Jun 2019

Rank #13

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Ep. 301 | YouTube for SEO and Becoming a YouTuber

How to make YouTube your friend with benefits…Join the ladies as Jessica shares her YouTube expertise. Are you using YouTube yet? Are you ready to take your business to the next level? Remember, we are taking applications for the Lady Biz Accelerator —-> www.allupinyourladybusiness.com/applicationThe post Ep. 301 | YouTube for SEO and Becoming a YouTuber appeared first on Jaclyn Mellone || Go-To Gal Podcast.

36mins

8 Oct 2018

Rank #14

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Eliminate Your Competition With This Simple Technique

Episode #105. If you’re in a crowded space tired of going head to head with your competition, I want to share a special training with you. In fact, this training is part of a paid program of mine that’s currently off the shelves. But I knew that I needed to share this with you. In this short and sweet training, you’ll learn a powerful strategy to eliminate your competition. It could even have you tripling your rates, making irresistible products and becoming an instant authority. That’s the beauty of this simple, yet effective technique. Get ready to listen now and begin using this strategy to uplevel your business!In This Episode You’ll Learn:Why competing on price will get you nowhereWhat to consider when you’re creating an irresistible offerThe one thing you can show your clients that will eliminate your competition How to increase your value with a simple step-by-step processWhy this one strategy will affect so many aspects of your businessFavorite Quotes:“We are so close to our services that we take things for granted.” “Your potential customers won’t be able to shop on price because no one else will have what you have.” “It’s sweet and simple, but do not take underestimate how powerful this is.”Discussed on the ShowEp 97 - The TEA Methodjaclynmellone.com/pitch

22mins

21 Feb 2020

Rank #15

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Ep. 273 | Building a Tribe that Loves Your Brand [June Roundup]

It is time to finish out the month with our June roundup, tune into our latest podcast episode as we talk about building a tribe that LOVES your brand!The post Ep. 273 | Building a Tribe that Loves Your Brand [June Roundup] appeared first on Jaclyn Mellone || Go-To Gal Podcast.

10mins

30 Jun 2018

Rank #16

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Ep 293 | How to Deal with Imposter Syndrome

Jaclyn & Jessica chat about what imposter syndrome is, how it affects us all and what you can do to combat it. Be sure to check out Jaclyn’s article for Entrepreneur on imposter syndrome here. Are you ready to take your business to the next level? Remember,we are taking applications for the Lady Biz Accelerator […]The post Ep 293 | How to Deal with Imposter Syndrome appeared first on Jaclyn Mellone || Go-To Gal Podcast.

38mins

10 Sep 2018

Rank #17

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Scaling the Unscalable with Amanda Bond

Episode #30. Have Facebook Ads been kicking your butt? Think Facebook’s reach is officially dead? Get ready, gals! Amanda Bond is sure to convince you otherwise! Amanda, founder of The Ad Strategist, believes that Facebook is very much alive and well.On this episode, Amanda and I discuss how she transformed her agency business, the ups and downs of her journey, and why she encourages entrepreneurs to choose their own way. Plus, Amanda addresses lies about Facebook and provides tips on how to intentionally serve your clients with purpose. Enjoy!In This Episode You’ll Learn:Amanda’s initial online course launch without a sales pageThe benefits of runway revenue when properly designing a courseCommon lies entrepreneurs believe about Facebook’s reachWhy entrepreneurs need to stop focusing on how everyone else is doing itHow one-on-one work with a client is equivalent to getting paid for market researchThe mindset shift essential to maintaining the longevity of a businessWhy it’s so crucial to try and fail over and over againThe big impact that online friendships have made on Amanda’s lifeFavorite Quotes:“You don’t have to do it the way that everyone tells you to do it to be successful. You can choose your own way.”“We need to stop focusing on the shiny objects and start scaling the unscalable things in our business to collect the insight to do the market research to see what people are resonating with.“Stop making it about you and start being the leader for the transformation you’re trying to create for other people.”More about Amanda:Amanda Bond is the founder of the Ad Strategist.Find Amanda:WebsiteFacebookInstagramTwitterDiscussed on the Show:Ad Strategist

1hr 9mins

16 May 2019

Rank #18

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Ep. 267 | How to Build a Better Relationship with Your Email List | On-Air Coaching call with Chrissa Benson

Bio: Chrissa Benson is a wellness expert who helps busy moms look good, feel good, and eat good! She is the founder of Physical Kitchness (www.physicalkitchness.com) and creator of the 30 Minute Real Food Meal Revolution. Chrissa’s mission is helping busy moms reduce the overwhelm of healing living – providing online resources to help transition families […]The post Ep. 267 | How to Build a Better Relationship with Your Email List | On-Air Coaching call with Chrissa Benson appeared first on Jaclyn Mellone || Go-To Gal Podcast.

29mins

30 May 2018

Rank #19

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The Three 2020 Trends I will NOT Be Following This Year

Episode #93. I can’t help but think that some of these 2020 trends…are just not my cup of tea. Really, some of these are like nails on a chalkboard. And they’re actually growing and becoming more popular! In this episode, I’m addressing three powerful trends that I strongly recommend you stay away from. Get ready to walk away with fresh eyes, ready to make smart decisions for your business this year.In This Episode You’ll Learn:The new version of bro marketing you’ll want to avoid like the plagueCommon sales tactics that you should question immediately What you need to pay close attention to as you make marketing decisions The one question filter you should ask yourself before postingWhy this trend can actually be dangerous for your businessHow to discern upcoming trends for your strategy this yearFavorite Quotes:“Keep a close eye on what’s changing. Watch your metrics. But don’t change your entire strategy overnight.”“As you’re putting your marketing together and making decisions on where to invest, do that from a place of confidence and not fear.”“There are a million different ways to have a successful business.”

44mins

9 Jan 2020

Rank #20