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Cover image of The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

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095: Using One Website to Run Two Businesses with Ashlyn Carter of Ashlyn Writes

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agency working with corporate clients and transitioned that into a business working with big name clients today.  We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy. Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage if you’re talking to two different people, how to set up your services, products and your offerings if you’re talking to two different people, how to manage your social media and your email list, all of that good stuff if you’re talking to two different people. If that’s you, keep listening to find out more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

47mins

7 Aug 2017

Rank #1

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375: Increase Engagement and Grow on Instagram in 2019 with Joelle Bradfield

Today we are so lucky to host Joelle Elizabeth on the show! Joelle is a boudoir photographer and marketing strategist for other ambitious photographers and she is here to talk about growing a following and creating engagement on Instagram!  Remember when we almost deleted out Instagram account? Well, Joelle was one of the amazing people who reached out to us and offered some great alternative ideas and so we are eternally thankful to Joelle for the great value she has provided to us! Join us today as we get into how to double down on what you have going on and boost your status on the 'gram to get that business pumping! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

52mins

24 Oct 2019

Rank #2

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106: Tackling Your Systems, Working Backwards, and Avoiding Overwhelm

Today we are talking all things systems. Our main concept is all about working backward to achieve a goal. This may not be a new concept, but it is one of the topics we get the most questions about. So we are going to answer a bunch of the questions we have received about achieving your goals and tackle them head on! Often, identifying an end goal can be confusing, overwhelming and lead to a lot of self-doubts. Especially if your business is new. We are here to tell you why you need to have an end goal in mind, no matter where you are in your business. If the thought of reaching that goal makes you want to freeze, we want to show you how you can break your goal down into mini-tasks and work your way backwards to achieve it – without getting too dizzy. What if you’re close to a deadline and not even close to reaching your mini-goals? What do you do and how do you tackle it? This is what we’re going to be talking about today. This entrepreneur life is all about baby steps and we want you to know that you can reach your goal. So let us help you and take a listen! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

37mins

1 Sep 2017

Rank #3

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204: Goal Crusher Club - Part 1: 7 Habits for Productivity

In this episode we dive into seven habits that we believe lead to a more productive life and a more productive business. These seven habits will ultimately help you achieve the goals and dreams you are seeking – whether those are personal or financial. You are one person, with multiple facets, and you can’t play blind to the fact that you have a life outside of work! We want to incorporate that into living a lifestyle that gets you where you want to go. These seven habits have been monitored over time in our own business. Whenever we are incredibly productive, we take a look at everything that we were doing over that time and ask, “What was a constant? What habits combined aided our productivity?” A lot of people ask us what is it that makes us so productive, and everyone seems to be waiting for that miracle answer. But the reason why we are covering seven habits is because it is never just one thing. It’s never just one thing you do that helps you sell more, or get more people on your list, or land more clients. It is a combination of things that helps to create a successful business and a successful human being. So take a listen and learn more about the seven habits we focus on that have led to more productivity in our lives and how it can lead to more productivity in your life too. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

28mins

18 Apr 2018

Rank #4

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014: Going from 0 to 272k Blog Readers

Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit more. People get caught up on wanting to see quick results. Like anything else, they think blogging is the quick way to see financial gain. However, blogging is not a get rich quick scheme. Blogging does not even look like it used to look even five or 10 years ago. It’s an entirely different strategy with an entirely different marketing game plan, and in order to get paid from your blog, you have to have a different mindset. This mindset is that blogging is 100%, straight up, no joke a long-term game. So if you are looking for some guidance and motivation to grow your blog, then this is the episode for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

46mins

30 Jan 2017

Rank #5

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086: Our Journey to Facebook Ads Part 1

For part one of Our Journey to Facebook Ads, we are diving into all the creative nooks and crannies of Facebook ads. Here we look at specific ads we ran and how they performed to ultimately answer the fundamental question of: Are Facebook ads worth it? Today, we’re looking at what worked specifically for our campaigns; what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend. We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked by Facebook ads, don’t be, because, after this episode, you’ll realize it’s way easier than it seems and worth every darn penny! But before you even start running your ads let’s take a look at a few of the things you need to establish first. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

43mins

17 Jul 2017

Rank #6

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104: 4 Days to Sexy Systems

Today we are talking about the thing that we have created to help you get more organized, get your hot mess systems in gear and what you need to be thinking about, asking yourself and doing if you truly want to have a productive work day and system to get more done in your business, (yes, that was a mouthful). You might think that we’re going to come in here and talk to you just about Trello for Business, which is incredible. What we’ve noticed is that some of ya’ll that enroll in that amazing program still feel overwhelmed and you don’t know how to get all the shit you have right now into Trello in an organized manner. Well, we are here to help you not get stressed out and overwhelmed in the process. We made something for you. We could have recorded more content for the course, which we would, BUT we decided to do it a little differently. We put together a challenge for ya’ll to get your booty in gear, get yourself organized, have a plan in place, get your life in order, and plan for profit, plus then a system to keep it going over the long haul. Best yet, it’s FREE! You’re welcome. Our 4 Days To Sexy Systems is coming to you September 5th. Keep listening to find out more. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

25mins

28 Aug 2017

Rank #7

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354: 8 Steps for Growing Your New Business

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, when to do it and how to do it, in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and the order we did them in are the same.  Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps are key and that is exactly why we will be sharing them with you, in detail! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

50mins

13 Aug 2019

Rank #8

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074: How to Launch in 5 Days + the 8 Secret Steps to Success

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in that challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business. We have been so impressed by the community who was able to take an idea that they had, turn it into a product and get it to market in five days. We are going to briefly go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

27mins

19 Jun 2017

Rank #9

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036: We Love Squarespace: Here's Why We'll Never Leave This Platform

Today, we’re talking about one of our favorite systems, Squarespace, and why it is our favorite web platform, all of our favorite features, and why we have adamantly insisted on staying on Squarespace despite the option to leave multiple times at this point. Now, if you are using another platform, we are not here to shame you and judge you for that, and we are certainly not going to tell you that WordPress is wrong and that it will ruin your life. So if you are happy where you are and you are getting great results then maybe this episode is not for you. However, if you are frustrated with where you are right now and are thinking about leaving or you haven’t even started your website yet, then this might break down some options for you and let you know where we stand. This will be our judgment free zone and although we are completely biased, we will not shame you. That is our objective. So if you are curious about how we started out on Squarespace and why it might be right for you, then stay tuned! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

45mins

22 Mar 2017

Rank #10

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363: Busy versus Productive: How to Stop Spinning Your Wheels and Get Some Traction with Lauren Goldstein

Today on the podcast we are joined by the fabulous Lauren Goldstein, CEO, and founder of Golden Key Partnership, a strategy consulting firm that helps businesses to scale smart in order to be more sustainable. There are tons to learn from her seasoned and scientifically backed up approach, so today she will be dishing out straightforward facts, particularly as it pertains to productivity and how it relates to your profit. She shares time-wasting tactics that many of us are skilled at and pulls up some new studies that illuminate what distraction does to our day. A question we often think about is what we need to be doing to move our business forward, and it can be stressful to decide which of the dozens of things to take or leave. Lauren weighs in on the matter with some simple, no-nonsense advice.  Being overwhelmed with tasks can lead to decision fatigue, which prevents us from effectively prioritizing the tasks that are most important. Productivity and processes can make or break an entrepreneur because of burnout or be the demise of business due to revenue and profit leaks. According to the IDC, companies lose 20 to 30% in revenue every year as a result of inefficiencies. This is a staggering statistic! Therefore, we bring you this episode that is guaranteed to help you improve your productivity, so be sure to join in the conversation! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

55mins

12 Sep 2019

Rank #11

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271: Whats Working Now on Instagram - 22 Tips to Rock It with Tyler McCall

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his specialty, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong! During our conversation, we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty-gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

36mins

25 Oct 2018

Rank #12

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193: Scaling a Service Based Business with Parker Stevenson of Evolved Finance

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about scaling a service-based business. Instead of teaching you sexy bookkeeping things, Parker is actually going to talk about his own business and give you a peek into some of his own business strategies. Parker went down the same rabbit hole that many entrepreneurs do, where he thought creating a passive online course program was going to be the solution for his business growth and scalability. But you’ll learn in the episode, how they decided it wasn’t going to work for them and why they decided to scale the service side of their business instead. Parker has a wealth of experience and is here to share with you why service-based businesses are severely underrated. If you are a new business owner or in the process of re-thinking your current online business model – this is definitely an episode you won’t want to miss! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

53mins

23 Mar 2018

Rank #13

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027: How to Niche Down Your Business and Stand Out Above the Noise with Jessica Stansberry of Oh Hey Jessica

Today we have our little country soul sister, Jessica Stansberry, from Oh Hey Jessica on the show. We are super excited for you to dive into this episode. Pre-warning, grab your sweet tea, grab some lemonade, grab a biscuit, and kick your feet up on a porch because her accent is going to want to make you go all Sweet Home Alabama style. In today’s episode, we are talking about niching down and what it can do for your business, how exactly Jessica went about doing this, and how it helped her business to grow. We also dive into some of the things she was able to accomplish because of it, what you might be able to do as a newbie, and what you can do if you’ve already started your business. Finally, we find out how you might build and see success and whether or not it is possible to niche down too far. We definitely get a little crazy inside this episode, so get ready to dive right in! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

54mins

1 Mar 2017

Rank #14

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121: The Verticals Method with Reina Pomeroy

Today on the podcast we have Reina Pomeroy. Reina is the founder of Reina and Co, she is a life and business success coach and she helps right-brained heart-centered women be their best selves. We have loved Reina for a long time and have been able to watch Reina’s business grow and prosper, so we definitely have a personal connection with her. We’re excited for you to hear about the amazing things we jumped into in this podcast. Today we are talking about something that might make some of you cringe but we really want you to stick around for this one because the unique perspective Reina brings to sales funnels is actually REALLY good. She works with a lot of creatives so she knows how our brains work and she created a new method for thinking about bringing our clients, our audience and our customer on a journey with us and how to set that up to where it makes sense and where you are profitable and giving away content. We are asking her what she thinks when people say they are worried about giving away too much for free, what comes first, the free content or the paid content and how to fill the spaces in between. So believe us when we say, this episode is jam-packed and you are going to love it. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

48mins

6 Oct 2017

Rank #15

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134: 23 Launch Mistakes Your Business Can't Afford

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen. We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

43mins

6 Nov 2017

Rank #16

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365: Becoming a Full-Time Creative Entrepreneur

Today we talk about what it means to become a full-time creative entrepreneur. Scary thought? Maybe, but we’re here to tell you that starting your own business does not have to be the insurmountable project that it is often believed to be. Yes, it can be less stable and riskier in many ways, but what we are going to tell you today is really going to surprise you, and hopefully encourage you to take the leap of faith toward becoming a full-time creative entrepreneur.  Ultimately, our goal is for you to create for yourself not only a job but a sustainable income so that you can provide for your family while also enjoying the lifestyle you want. We share with you a bit of background about our early lives and how it shaped our desire to work for ourselves and talk about the different pressures and circumstances that influence your perspective on entrepreneurship. We also talk about getting to your success point ASAP, what you can expect in terms of free time as an entrepreneur and why this is all 100% within your reach. So, get ready for some encouraging insight!   Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

40mins

19 Sep 2019

Rank #17

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387: Why Your Business Needs to Start with a Brand Strategy with Rachel Green

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we were starting out in the online business world and she has been in business for the last seven years, helping hundreds of businesses grow and succeed. As a brand strategist, designer and educator, Rachel has generated over 5 million dollars in sales for her clients and her focus on empowering female business owners is truly inspiring! In this episode, we are breaking down what a brand strategy is, why it is important to start there and the questions that you need to ask when figuring this all out. Rachel offers some great thoughts to work through in order to help you make sure your story and brand are pushing you forward. She is all about progression, not just pretty branding and logos! We really respect Rachel's perspective on the strategic part of branding and we know you will all find it very useful. So buckle up and let's get into some strategy! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

34mins

5 Dec 2019

Rank #18

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336: It's Easier Than You Think to Make $100k from Your Services

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service based business, within a year. There’s a misconception that money cannot be earned without really hard work, and to an extent, this is true, especially for certain types of businesses. But you also have to be smart about it! Just to reiterate, when we say it’s easy to make six figures, we are talking about offering services like copywriting, designing and photography. And this is by doing the basic work only, aside from all the other side offerings like podcasts and training courses.  In fact, you should keep it as simple as possible, focusing on doing one thing really well instead of doing a bunch of different things. These other ideas are not bad, but until you’ve done the one thing properly, you won’t enjoy its full benefits. We’re also guilty of this and we’ve seen many of our mentees battling with the same thing. Today we’re breaking this down in a way that we hope will help you not to fall into the trap of believing that diversifying will necessarily expand your business and make you more money. Whether you’re thinking of adding on products or offering more services, you think that the single solid service you’re offering will not get you to your financial goals. Today we’re busting that myth, and we’re going to show you have it is totally possible to achieve your goals by sticking to the basics. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

36mins

11 Jun 2019

Rank #19

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123: Starving Artist to Instagram All-Star with Amira Rahim

We are so excited for today! On the show we welcome Amira Rahim who is Amira The Abstract. If your eyeballs want some glorious material you need to check her out. She is a contemporary abstract expressionist painter and she’s legit. Amira has been featured in numerous magazines and basically, in addition to being a painting bad-ass, she is also an educator. She has a program that helps other fine artists learn how to master Instagram. Inside this episode we take a really raw behind-the-scenes look of how Amira went from starving artist to Instagram all-star. We are talking about everything about the real and raw emotions that people have and go through and connecting with people and creating community. We also find out how that has evolved into teaching and helping others be both, creating beautiful and strategic feeds that allow them to succeed inside their own businesses. This is definitely more raw than normal, in all the best ways so keep listening to hear more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

59mins

11 Oct 2017

Rank #20