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The Ellechat Podcast

In this weekly podcast, Lauren Hooker from Elle & Company transparently shares all of her online business and blogging strategies, branding and design tips, and marketing tactics to help creatives start and scale their business. Whether you’ve just taken the leap into entrepreneurship or you’ve been in the game for years, Lauren’s easy to understand, step-by-step teaching will help you pursue your passion on your own terms.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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007: 12 proven ways to increase your website traffic today

So you launched your website. You spent a bunch of time perfecting the design, layout, photos, and copy, and you even have your blog up and running.You check your analytics to see how many people are flooding into your site day after day, but the numbers are few. Where is everyone?It’s easy to get discouraged. Especially when a higher number of visitors has the potential to open doors down the road, whether it’s a sponsorship opportunity, collaboration, job offer, book deal, or a new client.In this week’s Ellechat, I’ll be sharing 12 proven methods for increasing your website traffic today. Join me! Show Notes

55mins

20 Oct 2017

Rank #1

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004: How I grew my waiting list to 250+ prospective clients

For new service-based entrepreneurs, one of the greatest challenges is finding, attracting, and booking clients. You may not have a large portfolio, a large audience, or client testimonials. You may not have much experience or expertise. And chances are, you’re probably in a very saturated, competitive industry.I remember being in that position. And in less than a year and a half, I was able to grow my client waiting list to well over 250 prospective clients. If that sounds crazy to you, than this will be even more shocking: I didn’t do anything out of the ordinary to build my waiting list. All the steps I implemented can be executed by you, too, and I’m sharing them in this week’s Ellechat! Show Notes

1hr

21 Sep 2017

Rank #2

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003: 24 time-saving hacks for busy entrepreneurs

As a business owner, your time is limited. You’re wearing several different hats and juggling many roles, each of which requires precious time out of your day. And chances are, you probably don’t have many hours to spare.So I’ve rounded up my 24 favorite time-saving hacks - one for each hour of the day - in hopes of helping you create a little more room in your busy schedule.  Show Notes

58mins

16 Sep 2017

Rank #3

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011: Business spotlight on Lara Casey of Cultivate What Matters

Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate.She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. She leads a growing team of talented women, she’s in the process of writing her third book, she just started homeschooling...and somehow she manages to keep it all together!I invited Lara as my first guest in the Business Spotlight story to share her story along with how she’s able to cultivate what matters in both her business and her home.I’m personally so excited for this one. Join us!

1hr 4mins

16 Dec 2017

Rank #4

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012: Big things I'm doing differently in 2018

In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business. These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so that you can utilize those lessons in your own business.This year will definitely look different, but I’m excited to share my plan with you. See you soon!

58mins

14 Jan 2018

Rank #5

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006: My simple, no-frills approach to launching new offerings

There’s plenty of talk out there about marketing your products and services, but a lot of expert launch strategies involve intense email sequences (that often overwhelm your list), pay-per-click Facebook ads, lots of bonuses, product bundles, and so on.And while they may be helpful for some, these strategies can quickly get complicated and overwhelming for most creative business owners, especially those who are a one-man team.Launches don’t have to be complicated, salesy, or manipulative.If you’re preparing to launch a new offering - whether it’s a service or a product - you’ll walk away from this Ellechat with a new perspective on launches and gain some tangible steps for successfully promoting your new idea to your audience.  Show Notes

50mins

7 Oct 2017

Rank #6

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009: How to handle the emotional ups and downs of running a business

Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves.Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business?If so, I’ll be sharing how I’ve learned to deal with all of the above in the last 4 years since starting Elle & Company in this week’s Ellechat. Join me! Show Notes

57mins

3 Nov 2017

Rank #7

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010: Why I deleted 7,000 subscribers from my list

I know the title of this Ellechat sounds crazy.  We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?! No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it.I’m sharing those stats, along with the reasoning behind this seemingly crazy move, in this week’s Ellechat. Join me! Show Notes

55mins

10 Nov 2017

Rank #8

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005: So you're thinking of hiring an assistant?

Creative entrepreneurs play many roles and wear many hats. So it’s inevitable that at some point, you might consider lessening your load and delegating tasks by bringing on the help of an assistant.Whether hiring an assistant is in your near or distant future, you probably have a lot of questions. When is the best time to bring on an assistant? How do I find the right person? How much do I pay them? What are some best practices for training them? How do I maintain a good working relationship?I’m sharing my experience in hiring help and answering those questions in this week’s Ellechat webinar. Join me! Show Notes

48mins

29 Sep 2017

Rank #9

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008: How a non-salesy weekly webinar series can transform your business

What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch. We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!)But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy.In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me! Show Notes

59mins

27 Oct 2017

Rank #10