Our conversation with publicity expert Selena Soo was filled with insights; not only in what she had to say but how she said it. In this special recap edition of the Influential Personal Brand Podcast, we share our main takeaways from Selena’s professionalism as an interviewee to her most astute publicity tips. Selena schooled us on the true value of mainstream media and when it’s actually a suitable pursuit, as well as how to get on TV when it is, indeed, the appropriate media outlet for your product. Join us as we debrief after our inspiring conversation with Selena, covering everything from finding riches in the niches and finding a new way to think about your online audience, to identifying and running with your lead magnet.
Many personal brands aim to make it onto national television, but could it be that you’re missing a few crucial steps along the way? Is national television truly the most profitable pursuit for your brand? Joining us today to talk all things publicity is publicity expert and lead magnet, Selena Soo. Selena’s reputation precedes her and in this episode she talks us through her Publicity Pyramid framework. She fills us in on the pros and cons of magazine features and television interviews, and explains which questions you should be asking yourself rather than “How do I get on TV?”. When pitching for TV is appropriate, however, you’ll need to know how, as TV interviews differ greatly from podcast interviews. Selena shares some helpful pitching advice and explains why it’s important to aim local first. She touches on the difference between niche and mainstream expert topics, and which is best to focus on from a publicity perspective, before delving into the value of prestige media and how to repurpose your features and appearances. This episode is packed full of hot tips and tools for doing your own publicity without hiring a publicist. Tune in to find out how to source the most suitable media outlets for your brand, as well as the story ideas they’re looking for!
What makes one successful? It's easy to assume that success must be a trait that some people have, and others don't. Join Khairy as she speaks with Selena Soo about how successful people do in their life and business. Successful people tend to have more of the kinds of habits that contribute to their success. And it's something anyone can cultivate! Stay tuned!Here's what to expect:What makes a business owner successful?How do you effectively manage your energy?What mindset should a business owner have?How do successful people overcome challenges?And much more!About Selena:Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their messages.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc. and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in Puerto Rico.Connect with Selena Soo!Website: https://www.selenasoo.com/Instagram: https://www.instagram.com/selena_soo/?hl=enFacebook: https://www.facebook.com/SelenaSoo/If you enjoyed this episode and it inspired you somehow, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @khairyvarre.
Welcome back, Brave Table fam, for today's episode with Selena Soo. Selena is a Public Relations boss woman whose superpower is turning authors, coaches, and experts into leaders of their industry. She's helped her clients and students get featured in places like The Oprah Magazine, Forbes, and Inc., plus land interviews on popular podcasts and national TV. Born in Hong Kong to the first Asian man accepted into Oxford University, an Ivy League Graduate, and the CEO of multi-7-figure businesses, Selena is as high-achieving as they come, with plenty of stories and successes to share. But in this conversation, Selena shares her bravest story yet; it's the story of how a bright, educated, accomplished woman found herself in an abusive relationship, why this happens, how to get out of it, and the lessons on the other side. What you’ll get out of this episode… - Learning to let go of being in control and taking responsibility for everything as a high-achieving woman or CEO of a business - How to recognize emotional abuse early on: what are the warning signs and red flags to look for - Undoing the conditioning of saving face and keeping up appearances, particularly in Asian cultures - Understanding the complexity of abusive relationships and how to identify when it might be happening to you - Why it’s so important to give your pain a voice and share your story - Why you should value internal growth and development over external achievements and rewards - How to rise above when things start to fall apart, despite having a picture-perfect life on the outside - How to stop people-pleasing and take your power back In 2017, Selena felt on top of the world. Her business was flourishing with no stop in sight, she was celebrating with friends, and she met the person she thought would be her Prince Charming. Initially, Selena wasn’t interested, but the guy persisted: ”love bombing” her with grand gestures, flower bouquets, gift cards, you name it. He was determined to win her over. Finally, Selena gave in and let the relationship evolve into something romantic. How could she not, right? Here this man was devoting all his attention to her, making her the top priority in his life. But eventually, the dynamic started to shift. He became increasingly interested in her business and her money, even going as far as to gaslight her into believing that her team didn’t have her best interests so she would let them all go. He was manipulative and emotionally abusive, and the situation eventually reached a breaking point where she found the courage to leave. However, as it so often happens in toxic relationships, they got back together after he promised to change, isolating herself even further by moving to Florida with him. Then, one day when she finally received her long-awaited Green Card—a day that should have been joyful and full of celebration but instead was full of tears and anxiety—she decided it was over, packed her bags, and left—for good. Today, Selena has been reflecting on her experience with coaches and healers, discovering how to make healthier choices, seeing where she gives her power away, and learning that life will keep giving you tests until you’ve learned your lessons. But most importantly, despite it all, Selena is still ready for love. Having been through my own abusive relationship, I relate so much to Selena’s story and how disorienting it can feel to find ourselves in this kind of situation, despite being so savvy in other areas of our lives. She shows us the power and importance of sharing our stories—even when we look like we’re leading a life of glitz and glamour but falling apart on the inside. Our stories can change people’s lives and save people’s lives, and we release our shame and pain when we give it a voice and realize we’re not alone. If you liked this episode, be sure to check out… - Selena’s website at https://www.selenasoo.com/ and find her on Instagram https://www.instagram.com/selena_soo/ - Read her article, I was in an emotionally abusive relationship, even as a smart and successful woman, here https://selenasoo.medium.com/i-was-in-an-emotionally-abusive-relationship-even-as-a-smart-and-successful-woman-8804ffe58cc9 - More about healing from abusive relationships from my divorce https://podcasts.apple.com/us/podcast/what-it-means-to-be-brave/id1608226580?i=1000551021321 - How to know when a relationship is toxic and when to end it with Amber Valdez https://podcasts.apple.com/us/podcast/amber-valdez-how-to-be-brave-in-toxic-relationships/id1608226580?i=1000556399717 Before you go, I wanted to make sure that you know about The Brave Table Mother’s Day Giveaway happening until May 16. Enter to win the GRAND PRIZE of a $200 VISA gift card to treat yourself to some pampering or one of our spa prize packs (valued at $50 each)! Even if you’re not a mama, you’re welcome to enter anyway! All you need to do is leave The Brave Table a review, take a screenshot of your review, and then upload it at www.thebravetable.com/giveaway. Good luck to everyone and thanks for being here. See you next time!
How to get featured in the media even with a new business with Selena Soo
In this episode, we're joined by my friend, publicist extraordinaire, and founder of Impacting Millions, Selena Soo. She's here with us today to talk all things media, pitching, and how to get features even if your business is brand new! The FREE 2022 Publicity Calendar: https://rv208.isrefer.com/go/calendar/JamieJoslinKing
Meet Selena Soo Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She's helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc. and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with six and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico. Selena has created an amazing free publicity calendar for you. Get your copy at juliereisler.com/freecalendar. What I love About Selena I so appreciate Selena's willingness to be vulnerable and move through discomfort to be of greater service in the world and go after her dreams. As a natural introvert, Selena Soo talked about how she got into the world of publicity and spoke on stage and in a public way. We talked real deal here about her struggle with depression, and in that search to feel better, she found coaches and incredible leaders in the personal growth world who changed her life. In this true desire to help others move through feelings of angst, depression, and trauma, she realized she wanted to help others feel supported and not alone through publicity, which led her to create her Impacting Millions program. Selena talked about how she has transformed perfectionistic thinking, and rather than grading herself on an impossible standard of perfection, she now asks herself these questions anytime she puts herself out there: 1. Did I show up generously? 2. Was I present? I think these questions are total game-changers for the way we reflect, review and often rate ourselves. In the end, it is all about being of greater service and being truly available, present, and generous. Deep Down, Your Soul Knows Your Story One of the reasons to tap into publicity and share your story is that when you do so, you can help others know they are not alone. Selena shared about breaking the silence when she was terrified to leave an emotionally abusive relationship that ended up becoming a total nightmare. She knew how alone life felt going through this trauma and believed that by sharing her story, she could help others identify and leave abusive relationships. Deep in her soul, she was clear that it was necessary to share what she had learned even amidst the fear of coming out about such a traumatic experience. The power of publicity was writing her story in an article that then touched hearts all over the globe. Your soul knows your story, and if you feel pulled to help others, it's a gift to let others into your life lessons. Creating Role Models In The World Through publicity and helping others feel seen and understood, you are taking your power back and becoming what Selena calls a role model in the world. Selena Soo's signature powerful program, Impacting Millions, does just this. It will teach and guide you how to become a role model at the highest level through publicity and the media. If others don't know you exist, you can't help as many people. Impacting Millions, One Person At A Time Selena Soo tells us you've got to get clear on your 'why', and your soul's story. You also need to know what's attractive to the media and how to make your pitch as magnetic as possible so that your words can inspire others. Impacting Millions teaches you these strategies, tools, and methodologies and how to leverage media opportunities to grow and ultimately impact millions. High Standards for Integrous Living Selena shared some of her guiding principles, which I hope inspire you as much as they've inspired me. She has 12 principles printed out that she reviews daily. You can do the same -- review these and add others that feel true. A few of her top principles: Prioritize Peace Hold high standards for your inner circle Respond thoughtfully versus reaction mindlessly (there's a power in the pause) and Prioritize wellbeing. Lastly, we joked at the end about loving our beautiful gold pendulum necklaces by Satya Jewelry. If you want to get one for yourself (we've filled ours with rose quartz stones and a blessing), go to satyajewelery.com and use the special coupon code JULIE20. Final Thoughts Selena Soo reminds us that by telling your soul story you can connect deeply with others. She teaches in her program Impacting Millions how to take that story and connect not just with a few but to use publicity on a larger scale to literally impact millions of people. Looking To Help Other Empaths Design Their Best Life? If you are feeling a strong urge to help other big-hearted empaths get unstuck and design their best life, you've got to check out my Life Designer Coach Academy. It is a world-class, four-month virtual live coach certification program that will give you the proven tools, techniques, practices, and methodology to be a powerful coach. This coaching program is for aspiring and current coaches looking to fill in the missing pieces and gain confidence and mastery both in the coaching core competencies. It will also expand your integrative health modalities from a mind-body science, positive psychology, and healing arts perspective. The next Cohort begins 2/2/22 and has limited spaces available. To learn more about the Life Designer Coach Academy, go to juliereisler.com/certification. Connect with Selena Soo Website: selenasoo.com Sacred Connection As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, thoughts. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group The You-est You® Community for Soul Seekers Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU. Here's to your being your you-est you! For iTunes listeners, get automatic downloads and share the love by subscribing, rating & reviewing here! Here's to your being your you-est you! You-est You Links: Subscribe to the Podcast Learn more at JulieReisler.com Book Julie as a speaker at your upcoming event Support the podcast at http://www.Patreon.com/YouestYou Amazon #1 Bestselling book Get a PhD in YOU Julie's Hungry For More Online Program (10 Module Interactive Course)
This week we are extremely excited to welcome Publicity and Marketing Strategist, Selena Soo. Selena shares her journey from a mid-20s midlife crisis and needing support from her mom to hiring life coach who changed her life. She expresses how she has always been driven to achieve goals but success has changed and now it is about becoming the best version of yourself in service of something bigger than yourself. Choosing to get publicity is a courageous act and the fears are real, but Selena emphasizes the importance of putting yourself out there and taking imperfect actions. When you are the only one that shares your message, it can only get so far. Publicity and using other peoples platforms, will get your message heard and you will get discovered by more people.Download your publicity calendar: https://www.impactingmillions.com/DissectingSuccessAbout the Guest:Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico.https://www.instagram.com/selena_soo/https://www.facebook.com/selenajsooAbout the Hosts:Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. As a pioneer in the industry, she brings more than a decade of experience to her clients, which include global wellness, entertainment and lifestyle brands. Blair has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards and more. She has spoken on national stages and her expertise has been featured in media outlets including CBC Radio, CEOWORLD Magazine, She Owns It and Thrive Global. Blair is also the #1 best selling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur. When she’s not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project,” an online community where users share their stories of overcoming life’s most difficult moments.https://www.blairkaplan.ca/ Theresa Lambert is a Business & Success Coach with an impressive hotelier background in luxury Hospitality in the #1 Ski Resort in North America. She supports ambitious Women Entrepreneurs, Coaches and Leaders to redefine success with elegance and create the Impact, Income and Freedom they desire in Business and in Life. In 2020 Theresa became the Bestselling Author of her book Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She is also a Speaker and the Podcast co-host of Dissecting Success. Theresa has been recognized as a business leader in Whistler’s Profiles of Excellence, and is being featured in publications such as Hotelier Magazine, Thrive Global and Authority Magazine.https://www.theresalambertcoaching.com Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Episode 169: How to Impact Millions with Selena Soo
The Lindsay & Tony Podcast
Are you an entrepreneur that gets frightening at the thought of the idea of “promoting” yourself too much or have an overwhelming amount of confusion on how to get your message out into the world? We've been there! Tony and I have worked with so many spiritual entrepreneurs that have held themselves back from the fear of putting themselves out there or not knowing where to share. I’m honored to have interviewed my friend Selena Soo, on today’s podcast episode. Here’s a little background on Selena. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. *Selena has gifted us with an extremely valuable free gift that you'll want to make sure to download ASAP. It’s her 2022 PUBLICITY CALENDAR (200+ Story Ideas, Dates, And Hooks To Help You Attract Endless Media Attention And Buzz)! Click this link to grab it immediately; trust me, you’ll want it now: https://rv208.isrefer.com/go/calendar/LindsayMarino
How To Increase Your Impact and Visibility by Landing Dream Publicity with Selena Soo
She Believed She Could Podcast
It's hard to know where to start when it comes to getting publicity. You hear about all these amazing people who have become successful, but you don't know how they did it or what the steps are. In today’s episode, Selena Soo tells us her story of how she was introduced to publicity and the events that led up to her creating her company, Impacting Millions. Despite Selena being a natural introvert, she discusses overcoming the fear of putting yourself out there and the amazing benefits that come with it. Throughout the episode, she lays out the framework for her high touch, one year program that provides a shortcut to landing amazing visibility opportunities. She walks you through each step of the process, from creating your message to finding the right media outlets, to pitching yourself successfully. What are you waiting for? Download Selena’s Free Publicity Calendar:12 Months of Story Ideas to Win Over the Media: www.impactingmillions.com/allisoncalendarMemorable Moments:I find with the people that I work with, the reason why they're pursuing media is that they know they have something really important to share with the world, whether it's a really powerful story, a message, a product or a service that could really transform someone's life. So it's so important to remember that you're doing this, not for you, but to really make an impact in the lives of others.I am a perfectionist so I can understand overthinking things. But when I do a podcast interview, at the end of it or any kind of media interview I ask myself, did I show up generously? Was I present? Did I share information, stories, advice that could really help someone improve their life? And if the answer is yes, then I know that I've done a great jobI think there's nothing more inspiring than what I call a role model. But someone who really embodies a message of possibility and hope, who has maybe gone through the challenges that you are going through and has come out the other side of it and can show you how you can do the same.I think that sometimes we can feel so alone in our pain and our challenges, but the reality is that some of the things that we experience are experienced by thousands or even millions of people, there is a universal thread there. And it can be very healing for other people, it can help them kind of let go of some of the shame.So whenever we work with people in Impacting Millions and publicity in general, we just have them get really clear on what their goals and intentions are and make sure they get the right kind of publicity that matches their offers and business model.if you are never putting yourself out there, then I can kind of guarantee that you're not going to get those opportunities.Download the calendar: www.impactingmillions.com/allisoncalendarConnect with Allison: ⭐ Connect on Instagram @allisonwalsh⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)⭐ JOIN THE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity Follow Selena on Social Media: Website: selenasoo.comFacebook: @SelenaSooInstagram: @selena_sooTwitter: @selenasoo
5 Ways To Create Media Buzz For You + Your Business with Selena Soo
Cubicle to CEO
Download Selena's FREE 2022 Publicity Calendar here: https://www.impactingmillions.com/ellencalendar This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details. Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary entrepreneurs, experts, and authors how to build powerful and long lasting with influencers and the media in a thoughtful and authentic way. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Tune in to the full episode to hear Selenas client's complete media transformation, her top tips for interviews, and the best entry points for beginners in media!Connect with Selena:www.instagram.com/selena_soowww.selenasoo.comIf you enjoyed today's episode, please:Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclientsAppSumo is every bootstrapped business owner’s best friend, offering exclusive lifetime deals for software, courses, templates, and more at STEEP discounts. Go to appsumo.com/collections/ceo to view my curated collection of the best tools to help your business thrive!