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Speaking Your Brand: A Public Speaking Podcast

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Entrepreneurship
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More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

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More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

iTunes Ratings

79 Ratings
Average Ratings
72
2
4
1
0

Such an incredible resource!

By Angie TB - Dec 11 2019
Read more
Speaking Your Brand is such a gift to those of us looking to leverage speaking opportunities in our business. Carol’s generous sharing of her knowledge, no-nonsense approach and clear expertise in her field makes this podcast a weekly must-listen.

A wealth of Information

By Debbe Daley - Sep 28 2019
Read more
Speaking and training designers for a few years now, it’s refreshing to hear how Carol’s guests have moved forward with creating signature talks. Definitely continuing education for the budding speaker! Live it all!

iTunes Ratings

79 Ratings
Average Ratings
72
2
4
1
0

Such an incredible resource!

By Angie TB - Dec 11 2019
Read more
Speaking Your Brand is such a gift to those of us looking to leverage speaking opportunities in our business. Carol’s generous sharing of her knowledge, no-nonsense approach and clear expertise in her field makes this podcast a weekly must-listen.

A wealth of Information

By Debbe Daley - Sep 28 2019
Read more
Speaking and training designers for a few years now, it’s refreshing to hear how Carol’s guests have moved forward with creating signature talks. Definitely continuing education for the budding speaker! Live it all!
Cover image of Speaking Your Brand: A Public Speaking Podcast

Speaking Your Brand: A Public Speaking Podcast

Latest release on Feb 18, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

Rank #1: 154: Trends in Public Speaking for 2020

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What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

How can you improve your presentations so the audience raves about you and you get invited to do more (including paid speaking)?

How can you be memorable as a speaker?

In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact.

After having worked with over 150 clients during the past 4 years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’m keenly attuned to what sets apart good speakers from great ones - those who’ve mastered speaking as a communication medium.

What I mean by trends are not fads or cliches or gimmicks. 

Trends are like currents or waves of energy that move through our society and affect everything from business and the economy to popular culture and media as well as our politics.

As speakers and leaders, our talks have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them.

Curious what these 3 big trends are? Listen in!

Are you ready to master your speaking?

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/154

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Connect on LinkedIn:

Book “The Art of Gathering” by Priya Parker.

Related Podcast Episodes:

Jan 07 2020

33mins

Play

Rank #2: 120: [Coaching] Focusing on the Why vs. the How in Your Presentations with Layne Booth

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A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 14 2019

40mins

Play

Rank #3: 145: You Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]

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When you hear “Maslow’s hierarchy of needs,” does a shape come to mind?

How about “sales funnel?”

These are both examples of frameworks.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

Frameworks help us to organize information, visualize a process, and remember it.

A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s).

In this episode, you’ll learn:

  • What a framework is
  • The multiple benefits of having one
  • How to create yours
  • The many places you can use your framework
  • Lots and lots of examples

This episode is the first in our new series on Frameworks.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/145

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with us on LinkedIn:

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Nov 05 2019

40mins

Play

Rank #4: 013: How to Get Local and National Media Coverage with Christina Nicholson

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How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

  • What got Christina interested in being a TV reporter and how she got started
  • What to put in your demo reel
  • The reasons to start small and local before looking for national media coverage
  • How to get more comfortable talking about your business and your message
  • Common mistakes business owners make when trying to get media coverage
  • What to put in your pitches
  • How to show that you are an expert
  • How the media landscape is changing
  • Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

Apr 18 2017

45mins

Play

Rank #5: 087: Launching a Podcast: What's Important and What's Not

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Have you been thinking of launching your own podcast?

It’s been a game-changer for my business and personal brand - and it can be for yours too.

But, it can seem overwhelming and daunting:

What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on.

In this episode, you’ll learn what’s important - and what’s not - when launching your podcast.

I’ll also share with you the #1 reason for podcasting success.

This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements.

No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87.

Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

**

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

**

Links:

Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Links and Other Episodes Mentioned:

  • Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad
  • Episode 57: How to Use Simple Story Structure to Create Compelling Content
  • Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
  • Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

Sep 25 2018

35mins

Play

Rank #6: 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

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You’re speaking, you’re podcasting, you’re creating videos to increase your visibility.

Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines?

Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility.

Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t.

Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines.

What’s the best way to get started?

What are local TV, radio, and publications looking for in your pitches?

How can you connect with producers, reporters, and writers?

In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to:

  • Take our speaking topics and turn them into media topics
  • Write pitches that get noticed, including the headline and tease
  • Emphasize the local angle
  • Identify visuals that would enhance our media segments
  • Connect with producers, reporters, and writers, including the best ways to contact them
  • Get a feature in a magazine
  • Contribute our own articles to publications

About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/102

Visit Amanda Berlin’s website at http://www.amandaberlin.com.

Listen to Amanda’s podcast “Empowered Publicity”.

Take Amanda’s Publicity Personality Quiz.

Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage.

Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Jan 08 2019

41mins

Play

Rank #7: 057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

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Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

  • Outlining solo podcast episodes
  • Interviewing guests
  • Knowing which stories to share when you’re being interviewed
  • Speaking at groups, conferences, and workshops

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

Highlights:

  • A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews
  • How to select the best kinds of stories to share and to ask your guests
  • How to tell stories in a way that advance the content and the points you’re making
  • Understanding why it’s crucial to realize and convey that you are not the hero of the story
  • How to create a story bank

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Feb 20 2018

22mins

Play

Rank #8: 128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

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This conversation is one I’ll be listening to again, especially the end (!).

Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience?

You’re far from alone.

As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen.

My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name.

This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so.

Eleanor and I talk about:

  • The mixed messages she received growing up about being bold
  • Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered
  • In contrast, my work as a political commentator on TV and having to share my opinions
  • Eleanor’s story of being interviewed for the first time and feeling like it was life and death
  • Why sharing a deeper message feels so vulnerable
  • The 4 mindset shifts Eleanor recommends
  • We both share practical strategies we use to deal with criticism from strangers
  • The importance of living life vividly so you have rich material to work with as a speaker
  • Embodying your message as a speaker, like musicians and performers do

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/128

Eleanor’s website: https://eleanorbeaton.com/

Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/

Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Jul 09 2019

37mins

Play

Rank #9: 129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

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If you have a fear of public speaking, this episode is for you.

If you’re confident when speaking but have a fear in a different area of your life, this episode is for you.

My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. 

Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout.

You’ll hear:

  • How Charmaine’s fearlessness and love of the stage as a child transformed into fear
  • How the fear of speaking presented itself when she had to do it
  • Why she decided to conquer this fear
  • What she did first
  • Her journey to becoming a speaker
  • Strategies she used and still uses today to feel more confident and comfortable when speaking

Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery

→ Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life.

Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/129

Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/.

Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.”

Book: “The Chronicles of Women in White Coats”

Book: “Alter Ego” by Todd Herman

Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Jul 16 2019

41mins

Play

Rank #10: 063: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences

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Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker.

How can you keep your audience interested and off their phones?

In this episode, I share 5 mistakes I see speakers make that turn off their audiences - and specific techniques you can use instead to keep your audience engaged and learning.

This applies no matter the audience size - whether 10 people, 100, 500, 1000, or more.

Download the free PDF for this episode that has the 5 mistakes: https://www.speakingyourbrand.com/63

I invite you to schedule a free discovery call with me so we can chat about working together to create your signature talk and framework. Email me at carol@speakingyourbrand.com or go to https://www.speakingyourbrand.com/contact to schedule a call.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/63.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Episodes mentioned:

  • Episode 60 On-Air Coaching Call on simplifying your presentation content
  • Episode 61 on Developing Your Own Framework

Apr 03 2018

25mins

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Rank #11: 050: The 3 C's of Visibility: What It Takes to Get Known

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What does it take to get known? How can you become the “go to” person for what you do?

You know you need to be more visible in order to grow your business and network and to achieve your goals.

But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them.

What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C).

I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised).

I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do.

At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year.

I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts.

The Speaking Your Brand podcast is hosted by Carol Cox.    

Highlights:

  • Why you need visibility for your business
  • 3 C’s of Visibility = Consistency, Courage, Community
  • 3 ways you need to be consistent
  • Examples from my own business about the impact of consistency
  • Why putting yourself out there and speaking up feels so vulnerable
  • The physiological effects of vulnerability
  • The ancestral memory we as women have of vulnerability
  • Why we need more women in positions of power and leadership
  • What those around you get from you being visible
  • Having allies and advocates
  • The 4th bonus C
  • The key visibility areas for me that significantly grew my revenue last year

Links:

Show notes at https://www.speakingyourbrand.com/50

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Jan 02 2018

31mins

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Rank #12: 068: Getting Paid to Speak and Negotiating Speaker Fees

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How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate?

In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement.

I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

There are lots of great reasons to speak for free and I speak for free several times a year for:

  • Brand awareness
  • Credibility builder
  • Lead generation
  • Networking
  • In-kind exchange (ticket to conference)
  • Practice
  • Enjoyment

However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort.

As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways.

You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Guests Featured:

Other Episodes Mentioned:

  • Episode 45: Your Visibility Roadmap
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known
  • Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz
  • Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
  • Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
  • Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau

Links:

Show notes at https://www.speakingyourbrand.com/68

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

May 15 2018

36mins

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Rank #13: 084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders

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There are many, many ways you can get visibility for yourself and your business:

  • Speaking to local groups
  • Presenting at conferences
  • Being a member or officer of a local organization
  • Guesting on podcasts or hosting your own podcast
  • Doing Facebook Live and YouTube videos
  • Hosting webinars
  • Being active in Facebook groups and other online communities

But, you can’t do all of these at the same time.

You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.)

In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.

Our conclusion: Less is more.

We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list.

I’d love to hear from you! What’s been working for your visibility strategy?

Share in the *free* Speaking Your Brand Facebook group. Join by going to  https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/84

Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/

Connect with Wendy on her Facebook page and Facebook group.

Book recommendation: “The Prosperous Coach”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Related Podcast Episodes:

  • Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
  • Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews
  • Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
  • Episode 50: The 3 C's of Visibility: What It Takes to Get Known

Sep 04 2018

53mins

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Rank #14: 060: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir

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Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it?

Or, are you afraid that you’re giving away too much valuable information?

In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business.

Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Your presentation content - the spine - should reflect your unique approach and how you work with your clients.

Listen in to this coaching call as I dig into who Joanna’s clients are, what they need the most help with, and the a-ha moment when we identify her presentation’s spine.

Joanna is an expert at what she does and has a deep background in sales, so you’ll not only hear how we pinpoint exactly what she can center her presentation content around, but you’ll also get some sales tips you can use.

We’re doing something a little different with this coaching call episode. You’ll hear me pop in from time to time to point out key things you can do for your own presentations, so let me know what you think of this format.

About My Guest: Joanna Sapir has been a teacher and coach her whole life from the classroom to the gym floor and now to small businesses across the world as a Business Strategist and Coach. After founding, growing, and then selling a fitness and health coaching business, she shifted her focus to helping other service-providers - like consultants, coaches, and health/wellness professionals -  with the structure, support and actionable steps to build successful and sustainable businesses. She is a competitive Olympic-style Weightlifter, the mother of two redheaded teenagers, and lives in a co-housing community in Northern California.

→ Get the free PDF download with the sample feedback form you can use in your speaking engagements at https://www.speakingyourbrand.com/60.

Do you need help with your presentations and speaking questions? Sign up for a strategy session - it’s all focus, no fluff. As a client said to me, “I’ve done more in one session with you than I have by myself in the past year.” That’s how powerful it is to work out your ideas with someone else.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in your communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/60

Connect with Joanna at http://joannasapir.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Mar 13 2018

46mins

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Rank #15: 121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

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How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

  • How Mel got interested in design (and what a 4-ton printing press has to do with it)
  • What elements make a great website that works for you
  • How your website can be your most powerful marketing and sales tool
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer
  • What the impact has been on my business since launching the new site
  • How we decided on the branding for the new website (this can help you with yours too)

About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

May 21 2019

44mins

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Rank #16: 079: [Coaching] How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest

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In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations.

In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business.

Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join).

In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes.

Want to know what her framework ends up looking like? Listen until the end!

Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching.

About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/79

Coryne’s website = https://coryneforest.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework

Jul 31 2018

53mins

Play

Rank #17: 098: [Coaching] Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D.

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You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed.

Your personal story can have a powerful impact on an audience.

But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message.

This is especially true for TEDx talks and keynotes.

I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.)

My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it.

Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company.

You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk.

It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message.

We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen.

About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/98

Visit Nicole’s website at http://www.yourgpsdoc.com/.

Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Dec 11 2018

50mins

Play

Rank #18: 049: This Surprising Element Will Make You a Better Speaker with Janice Rous

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There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do.

It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath.

The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same.

More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful.

My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body.

We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners.

About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.

Highlights:

  • The importance of breath, tone, resonance, vibration, and grounding the body
  • How to let your breath guide the voice so your words are powerful and impactful
  • How pauses and silences are necessary so your audience see you as the authority on your topic
  • Techniques to invite your audience into your speech
  • The importance of physical and vocal warmups before a speaking engagement
  • The importance of oxygen for our thinking

Links:

Show notes at https://www.speakingyourbrand.com/49

Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Dec 26 2017

56mins

Play

Rank #19: 104: [Coaching] The Key Question to Ask Yourself to Find Your Core Message with Nettye Johnson

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You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there.

How can you take your idea, expand upon it, and make it your own?

In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful.

My guest, Nettye Johnson, a certified health educator and coach, sent me a lovely email after I posted in the Speaking Your Brand Facebook group asking for on-air coaching call guests. (A great reason to join the group and check in every few days! Not a member? It’s free. Go to https://www.speakingyourbrand.com/join or text SPEAKING to 444-999.)

She wrote to me: “The idea I want to share goes against the popular position that we are all the same, and should be considered and treated equally. When we try not to see differences in people we actually hinder progress because differences beg for understanding and equitable action - not equal action.

“The root of this is a short 5-minute talk I did shortly after the Alton Sterling killing in my town 2 years ago. I was at a speaker training session about to have my prepared talk on faith-based fitness (my professional niche) coached in a small group. My heart was so heavy, that morning I went with my heart and instead spoke on race relations to a group of white women - trying to get us all to see the different people and perspectives of this divisive issue, and how leaning into differences can help. A video of it is at

https://youtu.be/C-HGr8UDvWs.”

I watched the video and was impressed by Nettye’s passion, poise, presence, and empathy, so I invited her to come on the podcast to talk about this idea of “the value of labels” or “one size doesn’t and can’t fit all” and how that can be turned into a signature talk or TEDx talk.

In this on-air coaching call, you’ll hear the questions I ask and how, through digging deeper and reflecting back, we get to the root of her idea - and from there the seed of the talk can grow.

You’ll also hear the key question I ask my clients to help get to the root of their core message, which I encourage you to ask yourself and journal about or, even better, talk to someone about There’s tremendous value in hearing your ideas spoken out loud, which is why coaching can be so powerful.

Need a coach to help you make your idea your own and turn it into a signature talk, keynote, or TEDx talk? That’s what we love to do!

Review our coaching packages and schedule a consultation call with us at https://www.speakingyourbrand.com/contact.

About My Guest: Nettye Johnson is a wife, mom, author, speaker, trainer, certified health educator and health coach. Wholeheartedly believing apart from God we can do nothing, Nettye combined health education and coaching knowledge with 25 years of Christian education study and experience and founded Nettye Johnson Faith and Fitness Services LLC, (NJFFS), that provides curated holistic solutions that help women find balance and live well.   

Nettye began her career in technology as a software engineer for Eastman Kodak. Career changes to IT Training for Jacobs Engineering and Corporate Training for Weight Watchers International, shifted her focus from programs to people, and helped Nettye find her voice and passion in speaking and teaching. During her decade tenure with the nation’s leading weight loss company, Nettye’s work in training, business development, and operations management on local, state and national levels impacted thousands. In this work, she was struck by the decline of health, wellness, and wholeness in our nation, moved by African-American health disparities and focused to develop and deliver holistic education, resources and support to effectively address this problem.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/104

Visit Nettye Johnson’s website at http://nettyejohnson.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Jan 22 2019

58mins

Play

Rank #20: 096: [Coaching] Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan

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How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them?

In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about:

  • The topics her corporate clients want training on
  • The topics she speaks about when she gives free presentations at local groups
  • The importance of having a system/framework in your presentations
  • Using the feedback form at your presentations for lead generation
  • How Louise gets paid workshops
  • Creating a database of organizations and companies to pitch to
  • The importance of following up with leads and tips for doing so

Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.

About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.   

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/96

Check out Louise’s website at http://www.socialbeeni.com/.

Listen to Louise’s podcast “Social Bee.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

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