Rank #1: Shift Your Marketing for the 'New' Normal
John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.
Apr 22 2020
Rank #2: Using Story to Win on Social Media
Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales).
Dec 17 2019
Rank #3: What we are missing in the virtual world
John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast.
May 05 2020
Rank #4: Building a Personalized Connection to Win Ideal Clients
John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.
Nov 12 2019
Rank #5: Creating Shareable Content for Your Business
How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business owners can create highly shareable content.
Jan 09 2020
Rank #6: Make Pinterest Your Marketing Secret Weapon
Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.
Dec 05 2019
Rank #7: Crafting Growth-Focused Content for Your Business
Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.
Feb 27 2020
Rank #8: The Biggest Social Media Trends to Watch in 2020
Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!
Jan 22 2020
Rank #9: Elevate Your Brand Visually with Easy Design Editing
On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme.
Apr 23 2020
Rank #10: Eliminating the Distractions of Modern Life
Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.
Nov 06 2019
Rank #11: How to Build a Business Around Referrals
John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.
Oct 22 2019
Rank #12: How to Take Your Business from Distinct to Iconic
John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.
Oct 23 2019
Rank #13: Creating Content that Ranks in Local Search
Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they've co-authored with three other marketing consultants, Content Marketing for Local Search. In the book, they share what business owners can do to create content that captures the attention of prospects and customers throughout their journey, while also ranking well on Google.
Sep 26 2019
Rank #14: Navigating Small Business Legal Issues in the Digital World
Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.
Feb 11 2020
Rank #15: Creating the Right Morning Routine To Transform Your Day
Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.
Feb 05 2020
Rank #16: Timeless Habits for Cultivating Success
Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.
Mar 19 2020
Rank #17: How to Start Your Speaking Business
Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of their business - or their full-time gig - how to find and book clients and create speeches that resonate with audiences. He stops by to discuss his latest book The Successful Speaker, and impart some of his vast knowledge about the world of public speaking to listeners.
Mar 12 2020
Rank #18: How to Build a Community Around Your Business
Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.
Sep 05 2019
Rank #19: Content is More Than Blog Posts - It's the Voice of Strategy
John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.
Aug 28 2019