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The Woodshed

The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action... Read more

Ranked #1

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The science behind the magic of advertising: A live Caffeinated Mornings event

The science behind the magic of advertising: A live Caffeinated Mornings event

Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creat... Read more

16 Oct 2019

38mins

Ranked #2

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Trick Your Brain to Think Wrong - with Designer John Bielenberg

Trick Your Brain to Think Wrong - with Designer John Bielenberg

What if we told you to stop thinking right, and start "Thinking Wrong"?  Legendary designer John Bielenberg joined Alex ... Read more

21 Feb 2019

25mins

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Ranked #3

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Creative block, method advertising and grit: Alex answers questions from interns

Creative block, method advertising and grit: Alex answers questions from interns

How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the... Read more

21 Aug 2019

28mins

Ranked #4

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‘THINKNADO’ (verb) - The act of whirlwind thinking, reacting, challenging, creating

‘THINKNADO’ (verb) - The act of whirlwind thinking, reacting, challenging, creating

Our first return guest, John Bielenberg (Co-Founder at Pando Institute & Founder of Think Wrong Institute) is back i... Read more

13 Jun 2019

30mins

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Ranked #5

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Getting Old and Owning It – with the Founders of Caddis

Getting Old and Owning It – with the Founders of Caddis

Alex is joined by Tim Parr and Dustin Robertson, founders of eyewear brand Caddis. Rooted in action sports, Thrasher mag... Read more

19 Mar 2019

31mins

Ranked #6

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What Would Gossage Do?

What Would Gossage Do?

Howard Luck Gossage, known as "The Socrates of San Francisco," was an iconoclast and advertising innovator. Alex and his... Read more

30 Apr 2019

29mins

Ranked #7

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Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative directo... Read more

5 Sep 2019

46mins

Ranked #8

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If you want to make a million dollars, start an awards show

If you want to make a million dollars, start an awards show

Some creative agencies have started questioning the value of participating in advertising awards shows. Many say they’ve... Read more

12 Mar 2019

31mins

Ranked #9

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DNA, Tech, Philosophy and a Harvard Geneticist

DNA, Tech, Philosophy and a Harvard Geneticist

Ari Kuschnir, founder of production company m ss ng p eces, has a crazy idea to implant a narrative film into live DNA. ... Read more

20 Jun 2019

49mins

Ranked #10

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Alex takes himself behind the Woodshed

Alex takes himself behind the Woodshed

After two videos calling bullshit on JUUL’s marketing, Alex found out he fucked up. First instinct was to hide it but in... Read more

5 Feb 2019

2mins

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