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Business
Education
Marketing
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The Strategy Inside Everything

Updated about 1 month ago

Business
Education
Marketing
How To
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Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. specific.substack.com

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Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. specific.substack.com

iTunes Ratings

16 Ratings
Average Ratings
16
0
0
0
0

Marketing & Advertising

By Agency Consultant - Aug 07 2019
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The communications industry needs more of these podcasts by Adam Pierno. Inside The Strategy of Everything podcast each week you learn about a new executive in our industry who’s strategizing, pivoting and creating. Adam is truly a gifted host his unassuming, humorous, sharp and witty observations will help all of us discover new thinkers emerging in our midsts. Big recommend if you want to stay on top of relevant discussions happening in Marketing.

Engaging & inquiring voices in the creative industries

By Hippowill - Mar 09 2019
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[An FYI disclaimer: I was a guest on the podcast, and I'm reviewing as a listener] I really enjoy the sweeping variety of topics covered by Adam and his guests on the show, and how either views about the creative industries and the job of strategy regularly come in and out of focus depending on the episodes, guests, and topics. Adam is inquisitive, sharp, and at the same time really open and friendly, pleasure to listen to. I highly recommend checking it out!

iTunes Ratings

16 Ratings
Average Ratings
16
0
0
0
0

Marketing & Advertising

By Agency Consultant - Aug 07 2019
Read more
The communications industry needs more of these podcasts by Adam Pierno. Inside The Strategy of Everything podcast each week you learn about a new executive in our industry who’s strategizing, pivoting and creating. Adam is truly a gifted host his unassuming, humorous, sharp and witty observations will help all of us discover new thinkers emerging in our midsts. Big recommend if you want to stay on top of relevant discussions happening in Marketing.

Engaging & inquiring voices in the creative industries

By Hippowill - Mar 09 2019
Read more
[An FYI disclaimer: I was a guest on the podcast, and I'm reviewing as a listener] I really enjoy the sweeping variety of topics covered by Adam and his guests on the show, and how either views about the creative industries and the job of strategy regularly come in and out of focus depending on the episodes, guests, and topics. Adam is inquisitive, sharp, and at the same time really open and friendly, pleasure to listen to. I highly recommend checking it out!
Cover image of The Strategy Inside Everything

The Strategy Inside Everything

Latest release on May 18, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Rank #1: Brad Kim Knows Your Meme

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Brad Kim has been studying memes for a decade. He's seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. Follow Brad on Twitter or read more here: Know Your MemeYour intrepid host, Adam Pierno has written his second book. It’s also kind of about the internet. You can buy it here on Amazon.

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Apr 23 2019

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Rank #2: ReThink with Tom Goodwin

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Raise your hand if you’re ready for a distraction? We discuss the ways our past 30 years of technology hasn’t truly impacted the way we approach problem solving in daily lives. We recorded this before a lot of what’s going on, so it is free from COVID-19 and health conversation.

I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you'll agree the conversation was a lot of fun. You're hearing the author think on the fly.

Looking for a transcript? You can find it on adampierno.com.

Please share this with someone you think would enjoy.

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Mar 12 2020

50mins

Play

Rank #3: Always evolving

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Head’s up. The Strategy Inside Everything is coming back after a short break. Please send me thoughts, feedback, and topic ideas to @apierno and adam@adampierno.com.

If you like the show, leave a review wherever you get podcasts, and tap the button below often to tell others.

I have been doing the show for almost 4 years (yikes!) and I love it. I’m hoping it connects with you and you are getting something from each episode.

Thanks,

Adam

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Mar 09 2020

1min

Play

Rank #4: Ana Andjelic on brands in retail, digital and luxury

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Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.

Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

May 21 2019

39mins

Play

Rank #5: Jack Appleby on Speaking Out

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Jack Appleby, Director of Creative Strategy at Midnight Oil, chats with Adam about the importance of transparency.

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Feb 26 2019

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Rank #6: Learning strategy with Kevin Rothermel

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On this episode, we welcome VCU professor Kevin Rothermel. He's at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.

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Jul 02 2019

47mins

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Rank #7: Shannon Pfeffer knows how to help

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This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn't find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.

If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here

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Jun 18 2019

39mins

Play

Rank #8: Gareth Kay on Planning in the USA

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Gareth Kay of Chapter joins Adam today to talk about the way planning has changed from its introduction. His perspective on planning from both sides of the Atlantic (and some on the Pacific as well) frames up this discussion very well. He takes Adam to school. Enjoy. *Note: If you haven’t heard Rachel Mercer’s episode, you may want to listen first. She makes light of how we have augmented English planning which was the impetus for this conversation with Gareth Kay.*

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Jan 02 2019

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Rank #9: Julian Cole is looking for the answers

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Julian Cole is just back from a year-long sabbatical from strategy. He spent the time traveling around the world with his fiancé, exploring different cultures and thinking about what he wants to do next. The answer will excite you.

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May 07 2019

44mins

Play

Rank #10: Virtual Austin: Nikki Sunstrum had an idea.

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When SXSW was cancelled last week, Nikki Sunstrum took notice. A few minutes later, she took action. She innocently suggested Virtual SXSW replace the event. And then, it came to life around a single tweet. You can hear about it here, and the amazing group of presenters and topics that will be streamed to Virtual Austin Group on Facebook on March 18, and 19.

I’m proud to be delivering my talk, Do You Know Who You’re Talking To on 3/18 at 11a ET.

Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share.

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Mar 14 2020

21mins

Play

Rank #11: Taylor Lorenz on Meme Culture, the Internet and More

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Taylor Lorenz, a staff writer at the Atlantic who covers internet culture, joins Adam to discuss the speed of the internet, memes and more. You should follow Taylor on Instagram.

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Mar 12 2019

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Rank #12: Pacing yourself with Michelle Hickey

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Now working from home, I’ve been overwhelmed with two conflicting thoughts which are dueling for mind supremacy.

1. Be productive, always, never stop, there is no excuse to not be working, writing, learning right now.

2. Retreat. Find comfort. Get your work done, and cocoon with your family.

So far, I’ve been very lucky to have several important projects to keep me working and thriving which has been a good distraction from all that’s going on. But I have noticed a tendency to retreat from writing, reading, or other smaller projects that I *thought* I had been waiting for the time to work on.

As I read hustleporn tweets urging me to use isolation to out-work competitors, I wondered, why is my tendency to avoid what I thought was good for me?

I spoke with creative, Michelle Hickey about how she balances productivity in an always-on work from home environment and why we shouldn't feel guilty about our guilty pleasures.

LinksMichelleHickeydesign.comIG: Michelle Hickey designPodcast for Creatives

Transcript available here.

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Mar 31 2020

44mins

Play

Rank #13: All that inspires Keith Stoeckeler

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I’ve been thinking too much, not sure about you. We’re buried by news. Almost all of it, awful. So, I’ve been looking for sources of inspiration, good news, brightness in the dark and other cliches. One of my favorites of the month is this Twitter account that just showcases cool street art. It’s a wonderful testiment to creativity and ingenuity and the person who operates it is prolific. But I can’t help but wonder why the resonance of the bad news still seems to outlasting the good. Perhaps humans are just wired to register threats? Is it sheer volume? Maybe it’s just me? At any rate, this thinking lead me to this conversation you can hear below.

About ten years ago, Keith Stoeckeler bought a domain on Squarespace and started All That Inspires Me, to simply document things that captured his attention on line. After expanding the site to host writing and posts from other voices and growing an audience, he shut the site down. Recently, he decided the time was right to focus on inspiration again. We talk about inspiration and a bit about our current state of affairs in this upbeat conversation.

Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share the podcast.

Be well,

Adam

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Mar 24 2020

37mins

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Rank #14: Ben Rock on Building IP with Audio

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Ben Rock, co-writer and director of Video Palace, sits down with Adam to discuss the myth of The Blair Witch Project and more.

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Feb 06 2019

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Rank #15: Dr. Emmanuel Probst and Brand Hacks

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Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam's recent research projects, which lead to this follow up conversation.

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Feb 10 2020

32mins

Play

Rank #16: Farrah Bostic goes walkabout.

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Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

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Jan 21 2020

46mins

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Rank #17: Ryan Wallman’s Delusions of Brandeur

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The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training.

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Jan 14 2020

35mins

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Rank #18: Aisha Hakim is holding the door for other women.

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When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn't do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.

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Jan 06 2020

44mins

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Rank #19: Jocelyn S. Lai sees the way recruiting has changed

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Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective.

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Dec 23 2019

34mins

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Rank #20: Pattern’s Emmett Shine on working for a better life

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Emmett Shine's shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn't right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address - making their lives feel more whole.

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Dec 03 2019

44mins

Play