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On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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How Kobo is challenging Amazon in the e-reader space

How Kobo is challenging Amazon in the e-reader space

Canadian brand Kobo is using the popularity of guilty pleasure titles to carve out a unique space with women for its Kob... Read more

12 Aug 2023

32mins

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The story behind Domino's Pizza's digital innovation strategy

The story behind Domino's Pizza's digital innovation strategy

We hear the stories behind Emoji Ordering, Zero Click Ordering, Carryout Tips and their collaboration with Stranger Thin... Read more

6 Aug 2023

48mins

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How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

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How Ogilvy's "bystander" strategy impacts violence against women

How Ogilvy's "bystander" strategy impacts violence against women

Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to ... Read more

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The story behind Truth’s Grand Effie winning anti-vaping campaign

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1 Jul 2023

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26 Jun 2023

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Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

Recent Co-CSOs of AMV BBDO, Craig Mawdsley and Bridget Angear worked on some of the best campaigns, both strategically a... Read more

18 Jun 2023

47mins

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Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

There are many credible marketing effectiveness voices that often disagree with each other. Mary's latest report brings ... Read more

11 Jun 2023

25mins

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Helen Edwards on why tomorrow's growth will come from the fringes

Helen Edwards on why tomorrow's growth will come from the fringes

Ep#3 in our Outside-In Thinking series, Helen Edwards (columnist, author, prof) describes how fringe behaviors mainstrea... Read more

4 Jun 2023

48mins

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