Most Branded Content Sucks
Let's face it. Most branded content sucks, at least so far. But many media companies see it as a crucial part of their future business model. Branded content isn't going anywhere. How do you tell a good story that people want to engage with that also conveying the message a brand requires? Sebastian Tomich, VP of Advertising and Innovation for The New York Times, gives us his view.
11 Jul 2017
Everything is a Pattern
We are surrounded by patterns. They're everywhere in our environment, arts, and business. How do patterns affect our day-to-day lives? And how do patterns and originality intersect? We explore with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.
3 Aug 2017
Yuval Noah Harari on Artificial Intelligence
At a recent Intelligence Squared event, historian Yuval Noah Harari talks about the impact artificial intelligence will have on the future of health, shopping, and productivity, and why philosophers will find it easy to get jobs in the future.
6 Apr 2017
5 Technologies That Will Fundamentally Change Marketing...And Soon
The digital revolution has radically altered how the world lives and communicates, and thus, how marketers operate. But this sea change is far from complete. Are we prepared for the next wave of technological advancement that is going to change marketing, a wave that is right on the horizon? This episode of The Ogilvy Podcast comes from our office in Denver, where Steve Mudd sits down with Karen Cantey for a discussion on five technologies that all marketers need to pay attention to.
23 Jul 2018
Most Popular Podcasts
Where Do You Work?
As technology improves, more and more job functions can be fully completed remotely, having a big impact on both workers and businesses alike. Is this ultimately a good thing, bad thing, or something in between? We talked to Ben Waber, CEO of Humanyze about the present and future of remote work.
2 Jan 2018
Delivering Content at the Speed of Digital Part 2
As brands and agencies seeks to deliver unprecedented volumes of content, many struggle with maintaining the content quality that savvy consumers demand. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. In part 2, we speak with Charita Lucas, Ogilvy’s director of digital content delivery. Charita shares how her personal journey has made her more agile, how diversity influences creativity, and how her team scaled from delivering 380 content assets a year to 14,000.
30 Nov 2018
Saving Ourselves From Digital Takeover
Digital transformation is sweeping the world, but many businesses forget the impact on their most important resource: their employees. The often-unspoken objective is that machines take over simple tasks, making some workers redundant and creating uncertainty for those left behind. In this episode, host Steve Mudd speaks with Mike McFadden, leader of Experience Design at Ogilvy on the importance of empathy, the future of learning and development, and the coverup of old tattoos.
16 Aug 2018
The Link Between Data and Innovation
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
10 Oct 2018
Facing Adversity w/Malala Yousafzai and Sheryl Sandberg
In partnership with Intelligence Squared, we bring you a conversation about facing adversity, building resilience, and finding joy featuring two incredible women. Nobel Peace Price winner Malala Yousafzai and Facebook COO Sheryl Sandberg shared the IQ2 stage earlier this year with moderator Adam Grant for an inspiring talk—here's the conversation in its entirety.
9 Oct 2017
How To Listen To Your Employees
Executives and leaders expect employees to hear every word they say, write it down, and execute orders accordingly. But many don’t take the initial step to listen to their employees to understand the current highlights in the kitchen and the limitations that may not be apparent just from reading the menu.By some reports, at least 1/3 of employees don’t think that their company listens to their ideas for improving the business—and most leaders act surprised when their own initiatives fall short of expectations.We're joined by Cheryl Ader-Dunne, the Employee Experience Practice lead at Ogilvy, to talk about the state of corporate listening, how we can improve our own propensity to listen effectively, and how companies can improve the success of transformation initiatives just by listening more intently.
20 Mar 2019