Cover image of The Business of Authority

The Business of Authority

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Ranked #1

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Creating Leverage

Creating Leverage

How to package your expertise in ways that will increase your impact and revenue.

2 Apr 2018

36mins

Ranked #2

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Can You Be An Introverted Authority?

Can You Be An Introverted Authority?

Can you be an introverted authority?Talking PointsAdam Grant’s bookGiver and taker personalities in salesWhy givers make... Read more

3 Feb 2020

39mins

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Ranked #3

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The V Word

The V Word

What’s the V-word?Talking PointsVision shameWhere the confusion around vision comes fromImagining the way the world coul... Read more

2 Mar 2020

30mins

Ranked #4

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Seth Godin - The Generosity of Authority

Seth Godin - The Generosity of Authority

Seth Godin joins us to explain the generosity of authority.Talking PointsWhat “authority” means to SethThe first things ... Read more

14 Oct 2019

42mins

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Ranked #5

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Your Ridiculously Reliables

Your Ridiculously Reliables

Talking Points What's the one thing that you want to be known for? How do figure out what you're ridiculously reliable ... Read more

21 May 2018

12mins

Ranked #6

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Who You Need On Your Team

Who You Need On Your Team

Who do you need on your team?Talking PointsThe different categories of assistants you needThe right handHow many of the ... Read more

18 Nov 2019

46mins

Ranked #7

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The Publishing Challenge

The Publishing Challenge

Are you ready for the publishing challenge?Talking PointsThe 5 in 5 publishing challengeHow writer’s block relates to yo... Read more

28 Oct 2019

32mins

Ranked #8

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Joe Jacobi - The 5 in 5 Challenge

Joe Jacobi - The 5 in 5 Challenge

Listen to Joe Jacobi, winner of our five in five challenge, talk about the art of a good start!Talking PointsJoe’s backg... Read more

6 Jan 2020

45mins

Ranked #9

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Getting Paid To Market Yourself

Getting Paid To Market Yourself

A strategy for getting paid well even if your audience has small pockets. Talking Points The power of starting with the... Read more

16 Jul 2018

48mins

Ranked #10

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Practical Leverage

Practical Leverage

What are some practical examples of leverage? Talking Points Using your time in a way that it’s most valuable Paying to... Read more

18 Mar 2019

39mins

Ranked #11

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Marketing Productively

Marketing Productively

Talking PointsThe importance of marketing yourselfHaving a strategy for your marketing tacticsWhy you have feast and fam... Read more

7 Oct 2019

56mins

Ranked #12

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Declare Your Vision

Declare Your Vision

What's your vision for your business? Talking Points What's the point of having a vision for your business? What's the ... Read more

18 Jun 2018

35mins

Ranked #13

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When Your Niche Turns Into A Rut

When Your Niche Turns Into A Rut

What can you do when your niche turns into a rut?Talking PointsAre ruts always bad?What to do when you feel stuckNarrowi... Read more

11 Nov 2019

49mins

Ranked #14

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Raising Your Rates

Raising Your Rates

Are you ready to raise your rates? Talking Points Price points It can be easier for service providers to raise prices t... Read more

7 Jan 2019

41mins

Ranked #15

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How To Keep Producing Killer Content

How To Keep Producing Killer Content

How can you keep producing killer content? Talking Points How to measure engagement What’s repeatable about going viral... Read more

17 Jun 2019

48mins

Ranked #16

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Packaging Your Expertise (aka Put It In A Box)

Packaging Your Expertise (aka Put It In A Box)

The benefits of packaging up your expertise in novel ways. Talking Points The Lambda School Changes in Schwab’s financi... Read more

22 Apr 2019

49mins

Ranked #17

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Selling More: Optimizing For Conversations

Selling More: Optimizing For Conversations

It's the most wonderful time of the year to initiate conversations with your network Talking Points How to revive dead ... Read more

27 Aug 2018

40mins

Ranked #18

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Paul Jarvis - Company of One

Paul Jarvis - Company of One

Today’s Guest is Paul Jarvis, designer, consultant, and author. Talking Points Paul’s background in tech and what he do... Read more

3 Dec 2018

44mins

Ranked #19

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How to Market Yourself Without Feeling Like a Sleaze

How to Market Yourself Without Feeling Like a Sleaze

How to find a marketing style that you feel good about. Talking Points A lot of people have a false impression of marke... Read more

19 Nov 2018

35mins

Ranked #20

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What You Think You're Selling Ain't What Your Clients Are Buying

What You Think You're Selling Ain't What Your Clients Are Buying

There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do. Talking Points How to f... Read more

6 Aug 2018

33mins

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