2Bobs - with David C. Baker and Blair Enns

Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states w... Read more

David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” an... Read more

David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.

After having discussed positioning in multiple previous episodes, David puts together in this one episode the seven most... Read more

What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting w... Read more

Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sa... Read more

David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in contr... Read more

Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his e... Read more

Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Di... Read more

Blair describes to David how he was able to distill his Win Without Pitching approach into a simple formula: P=db/D Powe... Read more

Blair and David consider the hundreds of firms they have each worked with over the years to identify the characteristics... Read more

LINKS "The Great Convergence Is Upon Us" by Blair Enns "CRM: The Train Coming At You" by Blair Enns AltGroup.net website... Read more

The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried t... Read more

David re-reads the 2nd chapter of Blair’s first book, leading to a discussion about how sales people have to choose betw... Read more

Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and Dav... Read more

David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models ar... Read more

Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should ... Read more

David reveals some of the science behind the extensive research he has done over the past couple decades to develop a ke... Read more

Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for the... Read more

Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it too... Read more