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Paul Jarvis

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Latest 18 Sep 2021 | Updated Daily

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Summary of Company of One by Paul Jarvis | Free Audiobook

QuickRead Podcast - Free book summaries

Why Staying Small is the Next Big Thing for Business. If someone asked you to think of a successful business, you might think about companies like Amazon, Google, Apple, and Starbucks. But using these companies as a vision of success can be a bit overwhelming. I mean, how can you build a business that successful? Well, it’s time to change your definition of success. Companies like Amazon and Google are big. But with big companies comes big problems, you need more profit, more employees, more infrastructure, and more bureaucracies. Is building something that big worth the stress? Instead, this “bigger is better” mentality is wrong. Success means building something small, where you work a limited number of hours per year, and enjoy spending quality time with your family, traveling, or even pursuing the hobbies you love. So rather than building a company that requires more, you should focus on building one that requires less: a company of one. As you read, you’ll learn why staying small should be your end goal, how to find purpose in your work, and how to start your business without needing large investments or investors. Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com


15 Aug 2021

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🏅7. Paul Jarvis (Fathom Analytics)

The Usual SaaS-pects with Ch Daniel

 Their bio (from the AmA post) Hi all, I’m Paul Jarvis. I’ve worked for myself in tech since 1999. I started out as a freelance designer working with companies like Microsoft, Mercedes-Benz, Yahoo, Warner Music and even Shaquille O’Neal. I’ve also written several books, including Company of One, which has been translated into about 20 languages so far. Several years ago I had an idea: “What if website analytics weren’t ugly and didn’t invade anyone’s digital privacy”. So I spent a few hours in Photoshop and mocked something up, tweeted it, and the tweet took off like wildfire (queue: Fry from Futurama “TAKE MY MONEY” memes). From there, I worked with a cofounder to build Fathom Analytics, which started out open-source (1+ million downloads), and then moved to a hosted, paid SaaS. 📊 usefathom.com Fast forward to today: that original cofounder left in 2018 and my new cofounder Jack Ellis has been working with me to get Fathom to where it is today: 1000s of customers, profitable enough to be infinitely sustainable and pay us both salaries, and enjoyable enough to work on every day and still love doing it. Our model has been very similar to my book (obviously the title was never meant be literal, since we’re a company of TWO 😂): question growth, focus on retention over acquisition, and never outspend our revenue. —— Links Reddit SaaS: https://www.reddit.com/r/saas My Twitter: https://twitter.com/chddaniel

1hr 18mins

28 Jun 2021

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Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand

7-Figure Small with Brian Clark

This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement.The question is: where does building a personal brand play into all of this?Do you need to build a personal brand to build a personal enterprise? Are they the same thing? (No.)Do you need it at the beginning in our social media-conscious world, but are you then able to ditch it later once the demands of a personal brand are no longer necessary to serve the ends of the enterprise?There aren’t many people more qualified to discuss this topic than Brian Clark and Paul Jarvis. Both have built successful personal enterprises, each without leaning fully into the personal brand focus that so many online-based entrepreneurs focus on.What can we learn from their examples and experiences? In this episode, we find out.We also discuss two meaty headlines — the controversy at Basecamp and the trouble with entrepreneurship culture — and answer some listener questions.• Breaking Camp by The Verge (https://www.theverge.com/2021/4/27/22406673/basecamp-political-speech-policy-controversy)• Silicon Valley's Secret (https://money.cnn.com/mostly-human/silicon-valleys-secret/)***Access the complete show notes at http://unemployable.com/podcast/paul-jarvis

1hr 6mins

6 May 2021

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163: Catching Up With Paul Jarvis

The Art of Product

Ben and Derrick hang out and talk shop with Paul Jarvis, co-founder of Fathom Analytics.


4 Mar 2021

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Company of One by Paul Jarvis: why you need to be better, not bigger

Steph's Business Bookshelf Podcast

It's bookmark week! Have you signed up to receive your fortnightly book reviews, recommendations and ideas in your inbox? Click here to subscribe. About the book The only person you need to start and run a highly profitable and sustainable company is you What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small?Company of One is a refreshing new approach centered on staying small and avoiding growth, for any size of business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Source: Penguin Books About the Author PAUL JARVIS is a veteran of the online tech world, and over the years he has had corporate clients such as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O'Neal. These days, he teaches courses online and does consulting from his home on a remote island off of Vancouver. Source: Google Books Idea #1 – Start small, define growth, keep learning First, you need to be clear on what a company of one is, and isn’t. The most important thing for a company of one is knowing what constitutes ‘enough’. Enough revenue, enough customers, enough profit. This was demonstrated in the book when Paul met a friend surfing who told him that he’d made enough money to now take the rest of the year off to go climbing. This clarity on ‘enough’ meant the friend’s business fit into his lifestyle. Knowing what is sufficient will aid your decision making and in turn build, and retain, your resilience and autonomy in your business. The overall aim is to become smaller, smarter, more efficient and more resilient. Many companies solve problems by doing MORE. Throwing more money or people at a problem, which generally results in more problems in the long term. A company of one ultimately has small as an end goal, it’s a company that questions growth, rather than chases it. A couple of notes; Freelancers aren’t technically companies of one, although this is a good model to start with. As they are usually still trading their (finite amount of) time for money, this doesn’t provide the efficiencies or resilience required for a company of one. Contrary to the name, a company of one mindset doesn’t have to just apply to companies of one person. The book gives the example of Buffer, which had ~70 employees at the time of the book being written, who have rejected typical start-up style growth goals and work with a mindset of better, not bigger. Idea #2 - The company of one mindset The question should always be ‘how do I make my company better, not bigger’. It’s a focus on stability, simplicity and independence. This might mean avoiding external funding and favouring internally generated / organic growth when it’s self-sustaining, not just spending in the hope it will fuel growth. There was a painful example in the book of Pets.com who paid $17m for an advertising campaign in 2000, a year they made just $8.8m in revenue. They were over-spending in the hope it would fuel growth. This same mindset also requires rejecting unnecessary overheads such as fancy offices. And only when you find yourself at capacity of work (which will happen at some point), is it the time to consider sourcing additional help. This could be in the shape of employees (if sustainable) or contractors/freelancers. Raising prices is another very effective way of bringing work back to sustainable levels. The bonus of raising your prices is that it forces you to focus on becoming better not bigger, to justify the new prices. Idea #3 – Be fascinating I love this idea. A company of one is more likely going to be a small fish in a big pond, and therefore needs to stand out. It needs to be more like pistachio ice cream, and less like vanilla ice cream (which often happens as companies grow). Retaining your independence and creative control by staying small, means you can make best use of this approach; identifying what makes you quirky, unique and fascinating and using this to stand out. Amplify these traits in your business and don’t be a ‘one size fits all’ type of business / service / product. “Don’t just ask consumers to pay attention to your business. Instead, start doing the kinds of unique and unusual things that attract attention in order to make your business distinct.”See omnystudio.com/listener for privacy information.


21 Feb 2021

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Growing a Business With Digital Privacy as a Priority with Paul Jarvis

Break the Ceiling

Last summer, I started really thinking about values. What values do I have that I want to make sure I'm building into the DNA of my business? When it came right down to it, I realized that my core value—the one I wanted to make sure lived in every essence of my business—was safety.  The work I do with clients requires trust and vulnerability. It’s intimate. Money is a touchy, uncomfortable subject for most of us, especially when we're talking in specific numbers. There's SO much shame and guilt and inadequacy for most of us when it comes to handling our finances. Talking about what's not working behind the scenes in your business requires you to admit that everything isn't perfect. And that can’t happen if people don’t feel safe—both in the real, physical world and psychologically. So, I asked myself: if I want to build a company with the core value of safety, how do I actually go about doing that?In the last seven months or so, I embarked on this experiment in privacy-focused marketing and data security. It’s been a big part of every marketing and operational decision I’ve made. All this month, we’re talking about privacy and security on the podcast. It'll be part behind-the-scenes with me sharing some of the actual steps I've taken and how I thought through these decisions for myself. I’ll also be interviewing some of the experts that helped me educate myself along the way. One of the first things I did was remove Google Analytics from my website and replaced it with a tool called Fathom. It’s a really simple, lightweight privacy-first alternative to Google Analytics. My guest today is one of the founders of Fathom, Paul Jarvis. Paul and his cofounder, Jack Ellis, are two of my go-to experts on both digital privacy AND on the logistics of how to build that ethos into the DNA of your company. It's a core value for them as well, so they have to navigate the balance of promoting, marketing, and growing a company while still staying true to keeping data secure and while being respectful of individual's data AND transparent about what they're doing. Listen to the full episode to hear: Why we should care about data privacy—even when we have nothing to hide Balancing privacy with marketing and promoting needs of a growing company while still keeping everyone’s data private Why I decided to swap Google Analytics for Fathom My background in Security Forces for the Air Force and how that informs my approach to safety and security in my business Learn more about Paul Jarvis: Fathom pjrvs.com Learn more about Susan: Think Like A CFO Scalespark Action Plan ScaleSpark


2 Feb 2021

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Why Keeping Your Microgym Small, Is The Next Big Thing feat. Paul Jarvis

WTF Gym Talk

Paul Jarvis is the author of one of my top 3 business books: Company of One.   The concept is simple:  Resist growth in your business when there are smarter ways to increase revenue, without increasing overhead + complexity. Seems simple right?  Well, my guess is that your current business aspirations + actions probably look great on paper, but when you peel back the layers of added expenses, liability and complexity...you'd probably find that you could be making MORE money, by doing LESS. Honored to have the privilege to jam with Paul on his last podcast interview (at least for a while). --- Send in a voice message: https://anchor.fm/wtfgymtalk/message


15 Jan 2021

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35: Small-Scale Efficiency with Paul Jarvis

The Business of Meetings

We have the great pleasure of speaking to Paul Jarvis today! Paul has been an entrepreneur for the last twenty years. He is the Cofounder of Fathom Analytics, a company that supports the privacy of digital data, he hosts three podcasts, and he has also written a book called Company of One.  Paul is an advocate for thinking first about whether growth makes sense before you decide to grow your business. He is joining us today to talk about his book and his business. He will also discuss how and why to question growth, what “enough” is and how to define it, and why every business is a lifestyle business. We have an amazing conversation today, and we know you’re going to love it! Paul Jarvis’s Bio Paul Jarvis is a writer and designer who has had his own company of one for the last two decades. His latest book, Company of One, explores why bigger is not always better in business.  He has worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently, he teaches online courses, hosts several podcasts, and develops small but mighty software solutions. Paul’s ideas about growth have been featured in Wired, Fast Company, USA Today, Mailchimp, and more.   How and why to question growth Sometimes, growth makes sense. It is not always beneficial, however. It is only worth considering if it makes sense for you, as the owner or founder of the company, the employees, the customers, and the long-term success of everybody involved.  Edward Abbey: “Growth for growth’s sake is the ideology of a cancer cell.” Growth is necessary at the beginning Paul explains that you need growth at the beginning of a new business. Otherwise, it’s not a business. It is just an idea that you have.  Growth might not make sense There is a point in a business where growing it might not make sense. For example, Paul does not want to promote himself out of a job that he enjoys and into managing people, which he is not good at doing. Small-scale efficiency Paul is always looking for a way to be the most efficient on the smallest scale possible. So, he looks for ways to increase revenue without increasing expenses or personnel. Paul Jarvis’s philosophy on what is enough There is no one answer to how much is enough because everyone is different. Enough comes down to figuring out if growth makes sense for everyone involved in the business and if more will be better because more is not always the best long-term solution to a problem. Every business is a lifestyle business Paul thinks that every business is a lifestyle business because, with every single type of business, you get the kind life that comes with it. Paul prefers to have the kind of business that affords him the ability to have a life outside of his work. Paul Jarvis’s typical work week Every day is different for Paul Jarvis. He typically works for about four hours a day, six days a week, because that is how he feels he is most productive. He prefers to think about the things he wants to accomplish each day rather than having a structured plan. Delegating Paul delegates all his taxes and legal work because although he is good at making money, he is not good at telling the government how much he needs to give them. Outsourcing He has a privacy officer based in Norway and some lawyers based in Europe that he outsources to, specifically for compliance with current and upcoming privacy laws. How Fathom Analytics was born About three years ago, Paul got frustrated with Google Analytics, so he sat down and designed what he thought analytics should look like. He put his design up on Twitter, and it caught on like wildfire. People started asking him to build what he had designed, so he built it and made it open-source (free) in the beginning, and a million people downloaded it quickly. Not everyone was able to use it, however, so he decided to make it user friendly, charge for it, and manage and host it himself. Then people, from governments to premier league football teams, started using his software! The focus Fathom Analytics focuses on privacy and simplicity. The Social Dilemma Big tech companies have a lot of personal information about everyone without having permission to take that information, and they don’t give anyone anything in return.  Influence That data can get used to influence voting and people’s beliefs, so if it gets targeted to people on social media, it could be dangerous to democracy. Protection Anything that happens on the internet could be made public. Paul suggests that anyone who uses the internet should be thinking about how they can protect themselves, their data, and the personal information that they put out on the internet. Paul Jarvis and his thoughts on privacy laws  Paul Jarvis is an advocate for smart privacy laws. Now, corporations have more power than governments, so he feels that the government needs to take back their power and make stronger privacy laws. There also needs to be a lot more consumer awareness, fact-checking, and dire consequences for the misuse of people’s data.  Fathom Analytics’s business model Fathom Analytics’s business model is selling people software. It is not about selling data about the people using their software.   Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Paul Paul’s website


10 Nov 2020

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63: Company of One by Paul Jarvis

Market Today

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.


2 Nov 2020

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235: Paul Jarvis | Company of One

The Dental Marketer

JOIN MY EMAIL LIST HERE: https://thedentalmarketer.lpages.co/newsletter/Guest: Paul JarvisBusiness Name: Company of OneCheck out Paul's Media:Book: A Company of One: Why Staying Small is Amazon: https://amzn.to/3dBvlTo (this is an amazon affiliate link)The Investing Article Paul wrote that we discussed about:https://pjrvs.com/wealthSign Up to Paul's Sunday Dispatch Newsletters:https://pjrvs.com/‍‍‍‍Host: Michael Arias‍Website: The Dental Marketer‍‍Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.‍‍Here are my notes from the book. Feel free to download and purchase the book if you'd like.Get the book on Amazon (this is an Amazon Affiliate link)Anyways, here are my notes:More isn’t always better.Focus in business needs to be better, not bigger.Not all growth is beneficial, growth can harm your resilience and autonomy.It’s easy to embrace growth. It’s easier to throw more at any problem that comes up.A company of one questions growth and stays small on purpose.More is generally the easy answer but not the smartest.Small can be along term plan, not just a stepping stone.Envy is hard to manage. As it’s a socially unacceptable emotion. In reality, all we can focus on is being second best when we compare.Knowledge is knowing a tomato is a fruit, wisdom is not putting it in a fruit salad.We should never assume having an abundance of knowledge, is having an abundance of wisdom.Working for yourself does not mean working by yourself.Sacrificing customer experience for customer acquisition will not workout in the near future.Skills can be replicated, personality can not.Successful customers build successful businesses.To stand out and build an audience, you have to out teach and out share the competition, not outscale them.Ideas aren’t valid currency, execution is a valid currency in business.Customers don’t always know what you think they know. Too often we are so close to what we are selling that we assume others know about it or know what we know, but most of the time...that’s not the case. Customers don’t know that much about something to realize how useful or beneficial that info can be to them.Use education to sell your product. Look at CASPER Mattresses. People use to go to a mattress store and lay on it and decide to purchase. Now, what is CASPER doing? All their sales are online and they don’t even have a retail store.The internet has democratized education.Create an environment where customers respect and value your decision and thoughts. How can you do this? By freely education them.How do you build authority. Not by propping yourself up. By sharing what you know. Teach your audience and customers so they can truly learn understand and succeed. Teaching your expertise puts you in an authority simply by virtue of the fact that you're showing someone how to do something.  People are guarded to salespeople.Word of mouth conversation drives sales 5 times more than paid media.Send an email after a week or so from the customer using your services/ procedure and ask on a scale from 1-10 how happy are you with the service. If they say an 8 or more you can pitch them a double sided incentive or for referrals.Focusing on growth and profit at the same time is nearly impossible to do.Problem solve with simplicity.Launch and refine.Ask “Who needs help” in your newsletters, social media platforms, groups?Good relationships are the foundation of building success for a company of one. Business connections come down to happiness. If they are happy, they will talk about you, be loyal, and continue to buy from you.People want to be the noun, but not willing to do the verb.Ask questions to your prospect like:Is there anything in particular that you want to know?Do they want a second set of eyes to look at something?Do they want to brainstorm on what to do next?Do they want a second opinion?Is there anything they want to know about the industry?Add small bits of advice without selling. It’s basically free consultation or a free project road mapping session.Have a Runway Buffer. Save at least 3 months in your personal bank to take time off.To add more to the mix is simply looking for a way to cover up the problem without figuring out a way to fix the problem and bring a solution.All business is a choice of how we want our life outside of business.Stay attentive to the opportunities that require growth, and question them before taking them. The beast of growth can devour your company.That's it! Let me know if you get the book and let me know your thoughts, been thinking to get the author on the podcast.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍‍‍DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group

25 Jun 2020