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The WARC Podcast

Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Faris Yakob on Attention - 2. Quantities and Qualities of Attention

Faris Yakob on Attention - 2. Quantities and Qualities of Attention

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special ... Read more

14 Jul 2022

41mins

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Faris Yakob on Attention - 1. The Attention Economy

Faris Yakob on Attention - 1. The Attention Economy

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special ... Read more

7 Jul 2022

47mins

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