Cover image of Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging
(388)

Rank #169 in Careers category

Business
Careers
Health & Fitness

Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

Updated 8 days ago

Rank #169 in Careers category

Business
Careers
Health & Fitness
Read more

Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.

Read more

Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.

iTunes Ratings

388 Ratings
Average Ratings
356
14
4
4
10

Thank You

By ARich Life -Alisha Richard - Oct 10 2019
Read more
Your podcast is simply amazing. Thanks for showing up and sharing your light. Well done. 🌟

Frustrating

By mercer1980 - Sep 24 2019
Read more
Beth seems like a very sweet person but I was frustrated listening to her interview her guest. She kept interjecting to y’all about herself and ended up talking more than her guest.

iTunes Ratings

388 Ratings
Average Ratings
356
14
4
4
10

Thank You

By ARich Life -Alisha Richard - Oct 10 2019
Read more
Your podcast is simply amazing. Thanks for showing up and sharing your light. Well done. 🌟

Frustrating

By mercer1980 - Sep 24 2019
Read more
Beth seems like a very sweet person but I was frustrated listening to her interview her guest. She kept interjecting to y’all about herself and ended up talking more than her guest.

Listen to:

Cover image of Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

Updated 8 days ago

Read more

Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.

Rank #1: Scaling Your Creative Business Without Abandoning Your Values – with Elizabeth Pape

Podcast cover
Read more

How do you grow and scale a thriving business—without abandoning your values? Can you stay positive in the face of criticism around your price point? And how do you get past people co-opting your work and passing it off as their own?

Elizabeth Pape is the designer and founder of Elizabeth Suzann, a women’s clothing label born out of a dislike for excess and a desire for quality. All of her garments are cut and sewn locally in Elizabeth’s Nashville design studio using only the highest quality, natural fiber cloth. Elizabeth is passionate about creating well-designed, long-lasting garments and promoting a minimalist approach to clothing that slows down the rate of consumption.

Today, Elizabeth joins me to share her organic transition from making clothing as a hobby to running a team of 35 employees. She explains the ebb and flow of her role as a creative and a business owner and addresses the challenge of saying ‘no’ to growth and financial gain when it compromises her values. I ask her about the courage it took to be transparent with her pricing, and we discuss how Elizabeth Suzann serves as a ‘gateway drug’ to the minimalist, slow fashion culture. Listen in for Elizabeth’s insight on differentiating yourself as an aspiring maker, dealing with plagiarism and competition in the online space, and expanding your business in terms of depth rather than production.

What You Will Learn

How Elizabeth’s college hobby evolved to become Elizabeth Suzann

The organic nature of Elizabeth Suzann’s growth

Elizabeth’s approach to learning leadership and management

The leadership skills that did and did not come naturally to Elizabeth

The ebb and flow of Elizabeth’s role as a creative and a business owner

How Elizabeth says ‘no’ to growth when it compromises her values

Elizabeth’s bold approach to transparency around the pricing of her apparel

How Elizabeth Suzann serves as a ‘gateway drug’ to the slow fashion culture

Elizabeth’s advice for aspiring makers around differentiating your work

The pros and cons of working with your husband as a business partner

  • Knows well enough to bring vision to life
  • Difficult to unplug, check in to each other

Elizabeth’s insight on dealing with plagiarism and competition

Elizabeth’s ultimate dream of an in-house supply chain

Connect with Elizabeth

Elizabeth Suzann

Elizabeth on Instagram

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Books by Simon Sinek

Elizabeth’s Money Talk Blog Post

Tonic Site Shop

Showit

May 08 2018

54mins

Play

Rank #2: When Quitting the Creative Dream Is NOT an Option – with Marte Marie Forsberg

Podcast cover
Read more

‘When you think like that, when quitting the dream … isn’t an option, you find solutions.’

Marte Marie Forsberg works as a food and lifestyle photographer for magazines around the world, and she regularly runs photography, creative business and cookery workshops and retreats across Europe. Marte grew up in the Norwegian countryside where her mother taught her how to cook from scratch with fresh produce from the garden. From that experience, Marte learned to be creative with food and to never stop exploring and venturing into unchartered food territory. Today, she is the published author of The Cottage Kitchen: Cozy Cooking in the English Countryside.

Marte joins me to explain how writing down the words food, travel and design led to her career as a photographer. She shares her decision-making process around what facets of life to post on social media and offers insight on the realities of paying the bills as a creative entrepreneur. I ask her about the journey to become a published author, and she describes how The Cottage Kitchen became a story about ‘finding your way home.’ Listen in as Marte gets real about the logistics and financial realities of creating an event and learn how to avoid creating from a place of insecurity—and trust that you have an important story to share.

What You Will Learn

How Marte turned the words food, travel and design into a career

Marte’s path to discovering her love of photography

How being recognized by Bon Appetit led Marte to focus on Instagram

How Marte makes decisions around sharing personal stories on social

How to set boundaries regarding what facets of life you post online

Marte’s insight on the reality of ‘paying the bills’ as a creative

How Marte crafts several different revenue streams as a one-woman brand

The impetus for Marte’s book, The Cottage Kitchen

Marte’s insight on the logistics and financial realities of creating an event

Marte’s learn-as-you-go approach to working as a new mom

How Marte avoids creating from a place of insecurity

Connect with Marte

Marte Marie Forsberg Photography

Marte Marie on Instagram

The Cottage Kitchen Blog

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

The Cottage Kitchen: Cozy Cooking in the English Countryside by Marte Marie Forsberg

Tonic Site Shop

Showit

May 08 2018

58mins

Play

Rank #3: How Bloggers & Influencers ACTUALLY Make Money - All About Our Revenue & Money

Podcast cover
Read more

Ever wondered how bloggers and instagram influencers make money?It is not uncommon to hear that a successful creative is earning six figures in revenue annually. But HOW? Where does that money come from exactly? And how do I get me some of that?

Yes, money is usually a taboo topic, but I think it’s beneficial for ambitious creatives to understand how established entrepreneurs generate revenue, how long it takes to build a six-figure business, and the difference between revenue and profit.

Today, I’m pulling back the curtain and explaining the revenue streams that contribute to my six-figure annual earnings. I share the financial challenges I faced in my 20’s and the way I approached my business in the early days—before I was qualified to charge premium rates for my work. In addition, I offer insight around separating your worth as a person from your income and fostering a you-can’t-stop-me attitude toward earning and entrepreneurship. Listen in to understand why I'm shifting my business model away from sponsorships in order to spend more time in support of aspiring creatives—like YOU!

What You Will Learn

How your worth as a person is separate from your annual income

Why I am choosing to share the breakdown of my profits

The challenging financial situation I experienced in my 20’s

My decision to turn a love of cooking and writing into a business

How I approached the business like a student/intern early on

The value in creating a roadmap of your goals from the beginning

How my income grew with hours logged in practice

How many years it took to generate six-figure revenue

The revenue streams that make up my annual earnings

  • Sponsorships, freelance photography and styling
  • Retreats, workshops and education

Why I organize retreats despite the smaller work-to-profit ratio

Why I have shifted my business model away from sponsorships

My mission to support aspiring creatives

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

A Daily Something

Tonic Site Shop

Showit

May 15 2018

23mins

Play

Rank #4: How I went from Depressed & Divorced to Living My Dream Life - with Beth Kirby

Podcast cover
Read more

If you’re under the impression that the people who ‘make it’ are special in some way, I’m here to tell you that’s not true. The only thing special about me is that I was especially broken, especially damaged, especially sick and hurting.

For more than a decade, I lived in a haze of drugs and sex, desperately trying to feel whole. I was in the throes of full-on mental illness, stuck in an endless cycle of abusive relationships, and I didn’t know how to make it stop.

It wasn’t until I was forced into rehab that I made the mindset shift that finally freed me.

Today, I’m sharing my story in the hopes you’ll see that your dreams are possible. I describe my typical, middle-class American childhood and my transition from good kid to good-time girl. I explain what finally motivated me to pursue treatment and how my beliefs changed radically as a result. 

I credit the therapist who gave me permission to try this whole blogging thing as a career and discuss how I taught myself photography and social media marketing. Finally, I speak to the evolution of my business model, from doing local work to earning sponsorships to offering retreats. Listen in to understand my recent decision to stop working for corporations and start working for YOU and get empowered to transform your life—with a creative online business of your very own.

If I can do it, so can you.

What You’ll Learn
  • My typical, middle-class American childhood
  • My diagnosis of bipolar disorder at the age of 20
  • The mindset shift that finally freed me
  • How I started Local Milk on the advice of my therapist
  • How I taught myself social media and photography
Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

10 Instagram Secret Weapons to Beat the Algorithm

Intentional Goal Setting Workbook

Raw Milk EP005: All About Our Revenue & Money

Jul 23 2018

41mins

Play

Rank #5: Finding Your Stride & Style as a Working Artist & Mother – with Stella Maria Baer

Podcast cover
Read more

The life of an artist is one of uncertainty. You simply can’t predict how long it may take to turn your art into a job or how many paintings you will sell in a given month. So, how do you navigate that uncertainty? How do you make a living without feeling like you’re selling out? 

Stella Maria Baer is a painter and photographer whose work has been featured in The New York Times, Scientific American, and Time Magazine, among many others. In her work, Stella explores the mythology of the desert, the cosmology of space, and the topography of the human body. Her pieces can be found in public and private collections all over the world.

Today, Stella joins me to explain how she started painting in her mid-20’s as a form of meditation. She describes how working as a research assistant for Titus Kaphar showed her the potential of art as a career and taught her about the business side of being a creative. Stella speaks to the evolution of her work, the tension between making a living and selling out, and the value of cultivating a supportive community. I ask Stella about her approach to Instagram as a type of collage and how she uses the platform as a marketing tool. Listen in for Stella’s insight on navigating motherhood as a working artist and processing the financial uncertainty of life as an artist!

What You’ll Learn

How Stella started painting as a form of meditation that became her career

How Stella learned the business side of fine art

Stella’s take on the tension between making a living and selling out

How Stella sees Instagram as one of many marketing tools

How Stella navigates motherhood as a working artist

Connect with Stella

Stella’s Website

Stella on Instagram

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Titus Kaphar

The Ultimate Instagram Organic Growth Guide

Beth’s Instagram Hashtag Quiz

Review Raw Milk on iTunes

Jul 26 2018

55mins

Play

Rank #6: What No One Tells You About ‘Making It’ in Creative Business – with Tara Mangini & Percy Bright

Podcast cover
Read more

As creative entrepreneurs, we dream of the trifecta—time freedom, financial freedom, and creative freedom. What no one tells us, though, is that scaling up the business actually limits those freedoms and pulls us farther away from the joy we felt in the beginning, back when we were just getting started and had nothing to lose. So how do we make bank—without making ourselves miserable?

Tara Mangini and Percy Bright founded Jersey Ice Cream Co in the summer of 2010. What began as a vehicle for selling vintage furniture has evolved into an enviable design business. Tara and Percy move into the homes they are designing, drawing inspiration from the space itself to create interiors that are beautiful, distinct, and timeless. Their work has been featured in Design*Sponge, the New York Times, and Architectural Digest, among many other online and print publications.

Tara and Percy join me to explain how their business unfolded organically, benefitting from online press without a marketing budget of any kind. They share their goals around creative freedom, discussing their desire to ‘feel like we felt at the beginning, but be less broke.’  I ask Tara and Percy about the pros and cons of working with your other half, and they communicate the way that overcommunication keeps them on the same page. Listen in for Tara & Percy’s insight on the idea of ‘arriving’ as a big old myth and learn why they are scaling down their business to pursue unadulterated creative freedom.

What You Will Learn

How Jersey Ice Cream’s business model unfolded organically

The creative freedom that stems from having nothing to lose

Tara & Percy’s realization that scaling up was not their path

Tara & Percy’s revised definition of what success looks like

How Jersey Ice Cream has benefitted from online press

How Tara & Percy are inspired by the houses themselves

Why Tara & Percy view their lack of formal training as an asset

Tara & Percy’s take on not getting credit for your creative work

Tara & Percy’s decision to radically shift their business model

Why the idea of ‘arriving’ is a myth

How overcommunication keeps Tara & Percy on the same page

Tara & Percy’s concerted effort to develop work-life balance

Connect with Tara & Percy

Jersey Ice Cream Co

Jersey Ice Cream on Instagram

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Jersey Ice Cream in Design*Sponge

Jersey Ice Cream in Architectural Digest

Tonic Site Shop

Showit

May 22 2018

1hr 2mins

Play

Rank #7: Marrying Spirituality & Wellness with Beauty & Creative Business – with Alison Wu

Podcast cover
Read more

Belief is powerful. And for Alison Wu, spirituality is deeply connected to her ongoing health and wellness journey. She embraces the woo and lets intuition guide her, making decisions based on the connection among body, mind and spirit.

Alison Wu is the well-known food stylist, recipe developer and wellness writer behind Wu Haus, the blog designed to empower and inspire people to take control of their health by way of daily practices that support overall wellbeing. On her site, Alison encourages healthy, balanced eating, self-care habits as well as mindfulness and spiritual practice.

Today, Alison joins me to discuss the turning point when she decided to pursue photo styling and how the Wu Haus blog eventually became her main gig. She explains her shift from vegetarian to plant-forward omnivore, sharing her intuitive approach to making choices about food and eating healthy without becoming obsessed. Alison shares her authentic social media strategy and the tools she uses to create a consistent look on her Instagram feed. She offers insight on the inclination to compare and compete with other creatives—and how to choose collaboration instead. I ask Alison about the revenue streams available to bloggers and how she determines pricing for her services. Listen in for Alison’s take on perfectionism as a lifelong lesson in letting go and learn the value in forging your own spiritual path!

What You’ll Learn

The turning point when Alison shifted from copywriting to photo styling

How Alison’s health and wellness blog became her main gig

How Alison makes intuitive choices about food

Alison’s shift from vegetarian to plant-forward omnivore

The danger in allowing your diet to become your identity

Alison’s connected approach to spirituality

Alison’s social strategy to share an authentic expression of herself

How Alison draws diverse content together by way of editing

Alison’s advice on taking time off from social media to connect with nature

Alison’s insight on choosing collaboration over creating fake competition

Alison’s view on perfectionism as a lifelong lesson in letting go

The challenge around eating healthy without becoming obsessed

The revenue streams available to Alison as a health and wellness blogger

Alison’s advice for aspiring food stylists and bloggers

Alison’s tips on negotiation and tailoring your prices to the individual client

Connect with Alison

Alison’s Website

Alison on Instagram

Alison on Pinterest

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Beth’s Intentional Goal-Setting Workbook

Adobe Photoshop

VSCO

The Ultimate Instagram Organic Growth Guide

Review Raw Milk on iTunes

Jul 19 2018

49mins

Play

Rank #8: Navigating Anxiety, Depression & Procrastination as a Creative Entrepreneur

Podcast cover
Read more

If you suffer from depression, anxiety, overwhelm, perfectionism, burnout or procrastination, you are NOT alone. The struggle is all too common, especially among creative entrepreneurs. The key is to navigate the challenges and develop coping mechanisms so you can thrive despite the mental hurdles.

Today, I’m sharing the strategies I use to fight my own battle with fear, anxiety and uncertainty. I discuss the importance of understanding your own patterns and regulating your energy accordingly as well as the value in connecting with other humans—friends, family or mental health professionals—when you start to feel overwhelmed.

I explain the danger in viewing mental health issues as a moral failing and offer insight around letting go of the all-or-nothing thinking that holds me back. Listen in to understand how I say ‘no’ without guilt or anxiety and learn about the deep connection between mental and physical health.

What You Will Learn

How common it is for creatives to struggle with mental health

How I fight fear, insecurity and uncertainty

  1. Know myself (patterns, weaknesses)
  2. Regulate energy accordingly
  3. Overcome uncertainty
  4. Connect with other humans
  5. Let go of all-or-nothing thinking
  6. Don’t try to fit square peg in round hole

My weaknesses around deadlines and overcommitting

The value of bringing in a mental health professional as necessary

Why mental health issues are NOT a moral failing or character flaw

How to overcome procrastination and ‘just start’

My strategies for coping when I’m really struggling

  • Rest, five-minute timer & list of ‘fires’

How to say ‘no’ without guilt or anxiety

The connection between mental and physical health

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

National Suicide Prevention Lifeline 1-800-273-TALK

‘The Psychological Price of Entrepreneurship’ in Inc.

Intentional Goal Setting Workbook

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Tonic Site Shop

Showit

Jun 14 2018

39mins

Play

Rank #9: How to Reinvent Yourself as a Multi-Passionate Creative – with Rebekka Seale

Podcast cover
Read more

How do you walk away from a successful creative business when your heart is pulling you in a new direction? How do you follow that internal North Star despite the shame around choosing a new path? How do you do the hard work of reinventing yourself as an artist?

Rebekka Seale is an oil painter based in Nashville, Tennessee. She has owned a number of successful creative businesses, including wedding-cake bakery The Cake Parlour and Camellia Fiber Company, a collection of luxury hand-dyed fibers and handspun yarns. Rebekka has also worked as a freelance illustrator, doing work for print and greeting card companies as well as private commissions.

Today, Rebekka joins me to explain how her desire for making and learning translated to several successful businesses. We discuss Rebekka’s ability to reinvent herself when she’s called to a new creative pursuit and how she came to her current work as an oil painter. She describes the challenge of developing a business mindset as an artist and her take on art in the home as part of a family ritual. Rebekka also opens up about her adopted daughter, Pascale, and the traumatic fertility journey she endured on the path to becoming a mom. Listen in for Rebekka’s insight around the relationship between passion and success and learn how she overcomes resistance to follow her internal North Star—and reinvent herself as an artist.

What You Will Learn

How Rebekka’s desire for making and learning translated to several creative businesses

Rebekka’s enneagram personality type as a highly creative, introverted artist

Rebekka’s ability to reinvent herself when it’s time for a new creative pursuit

How Rebekka views painting as a spiritual practice of self-care

Why it’s harder for Rebekka to develop a business mindset around her artwork

Rebekka’s insight on art in the home as part of a family’s daily ritual

How Rebekka’s creative process involves living with and listening to her work

How childcare allows Rebekka to carve out blocks of time for painting

Rebekka’s traumatic fertility journey and struggle with in vitro fertilization

Rebekka’s disheartening experience with corruption in international adoption

How Rebekka and her husband came to adopt their one-year-old daughter

Rebekka’s advice around whether to share personal experiences on social media

How Rebekka worked through the shame associated with following her North Star

The role of passion in birthing the hard work it takes to reinvent yourself

Connect with Rebekka

Rebekka’s Website

Rebekka on Instagram

Rebekka on Pinterest

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

The Enneagram Institute

Camellia Fiber Company

Beth’s Intentional Goal-Setting Workbook

Tonic Site Shop

Showit

Jul 13 2018

51mins

Play

Rank #10: Business and Finance for Creative Entrepreneurs – with Shanna Skidmore

Podcast cover
Read more

A lot of us creatives are resistant to the cultural idea of ‘more is better,’ some even going so far as to view money as a dirty thing. Yet we HAVE to be profitable to continue doing our creative work. So, how do we come to understand the numbers without getting lost in a more-more-more mentality? How do we decide what is ‘enough’ and design a business to fit the life we want?

Shanna Skidmore is a business strategist and finance coach who teaches creative entrepreneurs how to build a profitable business that works for the life they want. She combines her background in business, finance, psychology and art to support creatives in defining ‘enough’ and developing a business model that allows them to continue with their craft and make a living doing what they love. Her signature program, the Blueprint Model, offers makers, artists and creatives a step-by-step process for building a business based on their own version of success.

Today, Shanna joins me explain her role in bridging the gap between finance and creativity, using the idea of ‘enough’ to measure individual success. We discuss Shanna’s long-term moratorium on social media, and she shares how the experience forced her to build a ‘marketing sundae’—diversifying her strategy to include SEO, email and Pinterest. Shanna describes how she came to design her signature Blueprint Model, her decision to offer the program as an online course, and the Blueprint’s aim to teach strategic thinking. Listen in for Shanna’s insight around sales for creative entrepreneurs and learn to find contentment in where you are right now!

What You Will Learn

Shanna’s role in bridging the gap between finance and creativity

How profitability allows us to continue doing creative work

Why Shanna focuses on the idea of ‘enough’ vs. ‘more’

The concept of time as a form of currency

Shanna’s year-long moratorium on social media

How to build a ‘marketing sundae’ with email, SEO and Pinterest

How Shanna designed her signature Blueprint Model

Shanna’s decision to offer the Blueprint Model as an online course

How the Blueprint Model teaches creatives to think strategically

Shanna’s insight on finding contentment in where you are now

The common struggles among creatives regarding pricing and cost

Shanna’s advice for creatives around practicing sales language

Connect with Shanna

Shanna’s Website

Shanna on Pinterest

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

The Blueprint Model

The Blueprint Collection

Pricing for Creatives on If I Made

Planoly

Marie Forleo

Elizabeth Suzann on Raw Milk EP003

Elizabeth’s Money Talk Blog Post

ConvertKit

Infusionsoft

MailChimp

Tonic Site Shop

Showit

Jul 06 2018

1hr

Play