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Build Your Online Audience with Janet Murray

Updated 22 days ago

Business
Marketing
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Learn how to build an engaged online audience so you can sell your products/services online. Get tips on how to plan and create engaging content for: Instagram, Facebook, LinkedIn, Twitter & TikTok that will attract your ideal customers and clients. PLUS how to attract more web traffic via blogs, podcasts, & YouTube...so you can build your email list.

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Learn how to build an engaged online audience so you can sell your products/services online. Get tips on how to plan and create engaging content for: Instagram, Facebook, LinkedIn, Twitter & TikTok that will attract your ideal customers and clients. PLUS how to attract more web traffic via blogs, podcasts, & YouTube...so you can build your email list.

iTunes Ratings

25 Ratings
Average Ratings
23
1
0
0
1

Practical, thoughtful advice

By Tara Newman - May 10 2020
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Janet always gives practical, straight forward advice. I love her honesty and directness.

My regular podcast

By rizabiz - Sep 16 2017
Read more
Always insightful and enjoyable. I always find there is something I can use!

iTunes Ratings

25 Ratings
Average Ratings
23
1
0
0
1

Practical, thoughtful advice

By Tara Newman - May 10 2020
Read more
Janet always gives practical, straight forward advice. I love her honesty and directness.

My regular podcast

By rizabiz - Sep 16 2017
Read more
Always insightful and enjoyable. I always find there is something I can use!

Best weekly hand curated episodes for learning

Cover image of Build Your Online Audience with Janet Murray

Build Your Online Audience with Janet Murray

Latest release on Jan 15, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 22 days ago

Rank #1: [288] How to get started with vlogging (and how it can help your business)

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Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... READ MORE

The post [288] How to get started with vlogging (and how it can help your business) appeared first on Janet Murray.

Aug 16 2018

57mins

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Rank #2: [400] How to build a large audience for your blog, vlog or podcast

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Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience. 

My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I’ve invested a huge amount of time and resources into building my podcast audience since I launched in 2015. 

But just having a blog, vlog/Youtube channel or podcast isn’t enough. People won’t automatically find your content, just because it’s out there. You need to invest time and resources building an audience for that content. 

And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast. 

Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Consistency
  • Show up regularly
  • Make a public commitment
  • Become part of peoples’ routine
  • Promotion strategy 
  • Promote every episode more than you think 

It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I’ve never missed an episode. 

I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is. 

If you struggle with consistency, I’d recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you’ve promised something publicly, it’s much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they’re cleaning their house on a Saturday or out for a run on a Sunday morning. 

Becoming part of peoples’ routine is a sign you’re building an engaged and loyal audience. 

Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few ‘announcement’ posts about it on social media, then move onto their next piece of content.

If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later). 

While there is always more you can do (there’s still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you’ll probably have it about right. 

2. Collaboration 
  • Invite people onto your podcast, FB Live, Youtube, guest blogs
  • Don’t be fooled about the big cheese - smaller often better
  • Get on other peoples’ podcasts etc
  • Speaking, guest teaching, press 

One of the quickest ways to build your own audience is to get in front of other peoples’. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you. 

It’s often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I’ve found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results. 

Creating guest content for other peoples’ platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here’s how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything).

Speaking at live events, teaching guest classes and taking part in virtual summits or webinars can be another great way to grow your audience. Although I would not recommend paying to be part of virtual summits - unless there is a very compelling reason to do so (and evidence that you will get a return on investment). 

Getting press coverage can be another great way to build your audience - as long as your call-to-action sends people to your blog/vlog or podcast (more on that later). 

3. Conversation
  • Post and flee
  • Want to get people talking in public about your content
  • Start conversations then give link
  • Different angles 
  • Tagging 
  • Make time to engage

One of the biggest mistakes I see bloggers, vloggers and podcasters making is what I refer to as ‘post and flee’ i.e. they post a few announcement posts about their blog/vlog or podcast on social media then and do nothing else until the next one comes out.

Recommendations are powerful. Public recommendations are even more powerful. So, if you can generate public conversations about your content, people are much more likely to want to check it out. 

So instead of posting announcements about your latest blog, vlog or podcast, ask questions that relate to the topic of your podcast.

For example, if I have a new podcast episode coming out on how to get more engagement on Instagram I will start by asking questions to pre-qualify people who might be interested in listening to that podcast e.g. how would you rate your engagement on Instagram, are you interested in learning strategies on how to increase your Instagram engagement. Then I will share the link with people who have demonstrated an interest in the topic. 

While that might seem like more work, it’s more effective because you’re getting that content into the hands of people who actually need it. And those people are far more likely to share. 

I might also post some polarising content - for example asking people if they believe the algorithm is to blame for poor engagement on Instagram or poor content. 

If you don’t know what the algorithm is, by the way, it’s the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to). 

Across the course of a week, I will find different ways to talk about that same piece of content - looking at different angles/subtopics in different formats e.g. audiograms, posts, memes, videos. 

Tagging people in - for example, people you’ve mentioned in your blog/vlog or podcast - can be another great way to get engagement. When you mention people, they’re often happy to comment, like and share. 

Using a social media scheduler is fine, but if you don’t make time to engage with your followers, your audience will not grow. 

4. Grow your audience on social media

You might not want to hear this, but the more followers you have on social media, the easier it will be to grow the audience for your blog, vlog or podcast. The more of the right followers that is. Which is why it’s important to focus on growing your following - and your engagement - on at least one social media platform. 

You can join my Build Your Online Audience programme here

5. Give one call-to-action 

If you want to grow your audience for a blog/vlog or podcast, another powerful thing you can do is issue a single call-to-action. So every time you write a guest blog, do some guest teaching, are interviewed in a podcast, send people to your blog/vlog or podcast. Add a banner to all your social media channels, put it in the email signature on your emails - in your messenger bot. Everywhere if you can.

[331] What it really takes to build an audience with John Lee Dumas (podcast)

6. Help people find your content

If you’re publishing a regular blog/vlog or podcast - with the aim of promoting your business - you should be creating content that solves your ideal customers’ problems. Which means, if you’ve got your topics right, people will actually be looking for content on the topics you cover. 

Which means you need to make it as easy as possible for people to find your content. This means you need to use effective titles that use the words and phrases people are actually searching for, rather than things that sound clever. 

A lot of this is down to common sense and simply involves thinking about the kind of things your ideal customer/clients will be searching for online. But using keyword tools can help you refine your terms.

I have a full explanation of how to do keyword research  in this post on how to make sales from your business blog (episode 336 of the podcast) but you can start  by using Google autocomplete 

Type in your topic title and take note of the suggestions that come up under the search box — that’ll give you a great idea of the kinds of things that people are searching for relating to that subject. You can apply the same trick to Youtube and Pinterest too.

The key is to find search terms that are popular, but not so popular it would be impossible for your content to come up first in search. So a term like ‘how to write a press release’ is a popular but broad term, but how to write a press release for your small business is more niche. Which is why my blog post on that topic comes up on the first page of Google.  

Other tools I use for keyword research. 

Keywords Everywhere

Answer The Public

Google Ads

Keyword Finder

There is quite specific keyword research you can do on Youtube and you can optimise your content to make it more easily found.

Three of my most successful blog posts

[333] 39 surprisingly easy ways to build your email list 

[334] How to build a large audience without paid advertising with Callie Willows 

[338] Why you feel afraid of selling 

If you would like to see my Top 10. Then head to my Podcast Finder and my messenger bot will take you through

What about paid ads? 

Contrary to popular belief, putting money behind something doesn’t mean it will necessarily perform well. If you don’t know how to create engaging content that would encourage people to take action (even if it wasn’t an ad) you’re generally wasting your time. PLUS most people don’t buy from cold ads - unless you’ve got your targeting really spot on. 

[329] What’s working on Facebook right now with Liz Melville  (podcast)

janetmurray.co.uk/podcastfinder

 

Podcast shownotes
  • About this episode and why I recorded this podcast (3:30)
  • The podcasts that launched from my Get Your Podcast Live in 60 days course (7:59)
  • Why I’d still start a podcast even if I was starting again (10:27)
  • Why sharing regular valuable core content will keep you in mind (12:26)
  • Why consistency is key when creating core content (13:49)
  • How to promote your podcast and why you need a regular promotion cycle (18:09)
  • How to build an audience by collaborating (and why big names can be a red herring)  (22:22)
  • What you need to think about before you pitch to go on a podcast  (26:06)
  • How you can build your audience for your content by speaking at events (32:42)
  • Why you should focus on just one main type of core content (34:18)
  • How to create a buzz about your content using social media posts (34:37)
  • How to get more engagement on your social media posts  (37:37)
  • Why you need to build your audience on social media to get your content seen (40:53)
  • Why you need to have one clear call to action to your content (42:19)
  • How to make it easy for people to find your content with the right keywords (44:00)
  • Three of my best performing blog posts (49:33)
  • Why you need good organic engagement before spending money on paid ads (51:24)
  • About my Build Your Online Audience programme (55:01)
Resources

janetmurray.co.uk/podcastfinder

Colin Gray

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Podcasting episodes

[080] Three must-do tips for pitching yourself as a podcast guest (podcast)[190] How to pitch yourself as a podcast guest (and why you must do) (podcast) [253] How to land guest appearances on podcasts with Nicola Holland (podcast) [263] Why I changed the name of my podcast (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [383] How to get your podcast live in 60 days (podcast)

Other podcast episodes

[329] What’s working on Facebook right now with Liz Melville  (podcast)[331] What it really takes to build an audience with John Lee Dumas (podcast)[333] 39 surprisingly easy ways to build your email list (podcast)[334] How to build a large audience without paid advertising with Callie Willows (podcast)[336] How to make sales from your business blog (podcast)[338] Why you feel scared about selling (podcast)[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast episode) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to pitch yourself as a podcast guest (blog) Seven compelling reasons to start a podcast in 2020 (blog post) How to create an editorial calendar for your business(blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Apr 10 2020

58mins

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Rank #3: [333] 39 Surprisingly easy ways to increase your email subscribers

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In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales... READ MORE

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Rank #4: [213] Instagram strategies that work with Sara Tasker

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Rank #5: [242] How to get more engagement on social media

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Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve... READ MORE

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Rank #6: [305] On-Air Coaching: What should I blog about? With Gemma Stow

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Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs... READ MORE

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Rank #7: [104] How to PR your press coverage

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Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here’s... READ MORE

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Rank #8: [379] How to grow your Instagram followers by 1k in 30 days

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Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you?

If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days. I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers.

I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following.

PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops.

And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people.

So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes
  • Why I decided to start focusing on growing my Instagram followers (3:10)
  • How to find out what type of content your ideal clients/customers engage with on Instagram (6:13)
  • Why you need to find out what type of content appeals to your ideal client/customer (08:01)
  • Why you shouldn’t worry if no one engages with your content (14:04)
  • Why you need to focus on creating great content so that it gets shared (15:10)
  • Why you should experiment with different formats for your images and text (17:13)
  • How to research and find ideas for content to create by looking at other Instagram accounts (19:10)
  • Why you should use other people's content for inspiration and how to  share content (20:01)
  • How to analyse Instagram posts to figure out what made them popular (23:20)
  • Why you shouldn’t worry if you don’t have the skill or time to make your grid amazing (25:20)
  • Why experimenting with posting times will help you to reach your ideal followers (26:28)
  • How to find the time to really make a difference on your Instagram account (29:02)
  • How to research Instagram hashtags and why the follower size of the hashtag  matters (31:39)
  • How to make the Instagram algorithm show your posts by using my hashtag strategy  (33:15)
  • How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)
Resources

@JanetMurrayuk  Instagram @IamSamBearFoot Instagram

[378] How to use hashtags to build your online audience (podcast) [362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast episode) [093] How to use Instagram to promote your business with Sara Tasker (podcast)

Canva Graphic design tool

When to Post app (iOS)

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How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

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Rank #9: [204] How to create a media calendar for 2018 (and why you need to)

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One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas... READ MORE

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Rank #10: [340] How to create a coaching or consultancy package for your business

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Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, consultancy or training but you’re not sure what you should be offering and you keep procrastinating about it and never actually... READ MORE

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Rank #12: [179] How to get more eyes on your content with Andrew and Pete

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Rank #13: [274] How to create an ebook or guide for your industry with Aleisha McCormack

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Rank #14: [347] How to create engaging social media videos (even if you hate being on camera)

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Rank #15: [192] How to get more engagement on your Facebook page

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Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to... READ MORE

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You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... READ MORE

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