Cover image of Just The Tips, with James P. Friel and Dean Holland
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Business
Management
Entrepreneurship

Just The Tips, with James P. Friel and Dean Holland

Updated 7 days ago

Business
Management
Entrepreneurship
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Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.

Read more

Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.

iTunes Ratings

26 Ratings
Average Ratings
26
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0
0
0

Valuable and entertaining

By 3pointross - Nov 21 2019
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One of the few podcasts that can be entertaining while still delivering immediate value. The humor and personalities make you WANT to listen, the advice makes you glad you did.

brilliant hosts

By sjlarsen - Feb 08 2018
Read more
these are two of brightest individuals i know! learn what you can from them

iTunes Ratings

26 Ratings
Average Ratings
26
0
0
0
0

Valuable and entertaining

By 3pointross - Nov 21 2019
Read more
One of the few podcasts that can be entertaining while still delivering immediate value. The humor and personalities make you WANT to listen, the advice makes you glad you did.

brilliant hosts

By sjlarsen - Feb 08 2018
Read more
these are two of brightest individuals i know! learn what you can from them
Cover image of Just The Tips, with James P. Friel and Dean Holland

Just The Tips, with James P. Friel and Dean Holland

Latest release on Feb 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

Rank #1: Why You Need to Take a Break, Ep. 60

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On today’s episode of Just the Tips, Dean and I chat about the importance of taking breaks, going on vacation, leaving the grind behind and resetting. This is a really important episode for anyone who is feeling the burnout, or who is eyeing an upcoming vacation with anxiety because they feel like they just can’t step away. Dean talks about how he sometimes realizes he’s a bottleneck in his business that’s unplugged once he’s unplugged, and I tell a story about an epic vacation decision that demonstrates how important it is to surround yourself with the best people.

Take a vacation

When we recorded this episode, I was just back from a vacation, and as I told Dean, even though I know it’s true, I’m always surprised by how good vacations are for me. It can take a few days to reset, but eventually I get there. And Dean agreed, saying that for a time, he wouldn’t allow himself to take vacations because he wasn’t happy with where his business was at the time. So he’d just plow through, not recognizing a break would do him good. This is all part of something we’ve been talking about: When you own a business, the goalposts are always moving, so there’s a good chance you’re always going to feel there’s “more work to be done.” If this sounds like you, you need to tune into this week’s episode of Just the Tips.

Break out of your own system

As you know, we’re all about systems here. But Dean brought up a good point. When you have everything running on systems, theoretically it should be easier to step away. But you also become systematized, and it can be difficult to unplug yourself from your work. For me, it’s less about feeling like I have to stick with the system, and more about the guilt I feel for not working. When you’ve been pursuing some sort of work for most of your life, the guilt is real when you take time away. And as Dean says, sometimes when he steps away, things progress rapidly and he realizes he was the one holding things back. That’s more a Dean thing than mine thing, but still, it’s a salient point. It’s a less-talked-about aspect of owning a business, and an important discussion on this week’s Just the Tips.

The six-inch putt

Dean and I chatted about how you empower people on your team both in your absence and in their day-to-day jobs. I told him this story of an executive coach I had early in my career who had a philosophy of a “six-inch putt.” And what he meant was that it was his job to make the final decision that something was ready. So in golf terms, it was the team’s job to drive the ball, chip it up onto the green, get it within six inches of the cup, and then when it’s a sure thing, he can tap it in. But if it’s not at that point, then it’s not his job, and it is someone else’s. So that’s how you empower people, you get them to see their role as important to getting to that six-inch putt.

You are only as good as your peer group

I told Dean this story about my vacation, where I was hanging out with a great group of friends who are all doing amazing things and really pushing boundaries. On the last night of the trip, we were in Albuquerque, and it was the birthday of one of the guys on the trip. So we were trying to figure out what to do for it, and I suggested something kind of crazy (Sorry, you have to listen to find out). Everyone quickly got on board, and we made an amazing few days happen. As Jim Rohn says, you will become the average of the five people you hang around with the most. This is a really great episode and fun conversation with a guy I try to limit my time with, Dean Holland. Check out this week’s episode of Just the Tips.

Outline of This Episode
  • [1:15] The value of vacation
  • [7:55] The dark side of systematizing
  • [14:14] Empowering your team
  • [19:30] The six-inch putt
  • [26:05] Hero syndrome
  • [29:37] The importance of your peer group

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Aug 23 2018

40mins

Play

Rank #2: How Time Chunking Can Make You More Productive, Ep. 68

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On today’s episode of Just the Tips, it’s Dean and I flying solo again, and we start off by acknowledging Dean’s, um, contributions to the show, before discussing how I, for once in my life, am all talked out, having just made six months worth of video content. So on today’s episode, we check in on what we’re both working on, take note that Dean is still way behind on our book-writing contest, and discuss such matters as how to be more productive and how to send Dean subliminal messages. And believe it or not, despite all of that goofing around, we dig into some ways you can be more productive.

Embrace change or face stagnation

Early on in the episode, as we were checking in with each other on what’s new, Dean confessed a few things to me that I think a lot of entrepreneurs can relate to. Aside from the fact that I’m smoking him in the book contest, he also confided that despite 2018 being the year of simplicity, as we’ve agreed on this podcast, he’s getting ready to launch about seven new projects. And in doing so, he’s essentially reinvented himself and his company. It’s something a lot of entrepreneurs struggle with: To stay the comfortable course or veer off on a new path if that’s what your gut is telling you to do. The change can be painful, but as Dean says, he’s really excited for what’s coming next.

When at first you don’t succeed just lower your standards

Dean copped to being only about 600 words into his book, which is supposed to be done by the end of the month. But as we discuss on this episode, a lot of gurus and marketers like to pass off leaflets and collected blog posts as books. As Dean says, there was one “thought leader” teaching people how to transcribe webinars and call it a book. So really, anything could be a book in the end. As I tell Dean in this episode of Just the Tips, if at first you don’t succeed, just lower your expectations!

How to make yourself more productive with time chunking

As listeners of Just the Tips know, Dean and I always have a lot of things going on at once. So do you, because as entrepreneurs we tend to take on a lot. But one thing I’ve recognized as being very helpful for getting things accomplished is something called “time chunking.” Essentially, you want to lay aside chunks of time for one specific task. For instance, this week I’ve been working on my videos. And that time is set aside strictly for videos. If, instead, you “task switch,” meaning you’re working not only on different things but different kinds of things, you’re always going to be taking yourself out of the mindset needed to really focus and get one thing done. So you end up slowing yourself down a lot, and you’ll see a steep dropoff in your productivity.

Batch your work together to make it stretch

Peng Joon is the master of time chunking, and I learned a lot when I heard him speak. He says that he actually makes 90 days of content in just three days, and then he doesn’t have to worry about it for another three months. That inspired me for my approach to video and content making, so I had a video crew come in and record a ton of videos all at once, so I’ll have all of this content to roll out in various forms (video ads, social media videos, memes, etc.) Time chunking can not only force you to set aside the time to get work done, it can get you into the right frame of mind to be creative. I highly recommend this approach for any Just the Tips listeners out there who feel their productivity slipping.

Outline of This Episode
  • [3:17] What is time chunking?
  • [6:46] Why Dean feels like he’s starting over
  • [14:02] What is a book?
  • [19:40] How time chunking can make you more productive
  • [27:35] How to plan your creative content
  • [33:00] How James’s lead magnets and funnels work

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Oct 18 2018

37mins

Play

Rank #3: The Five Pillars of Your Business, Ep. 53

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Today’s episode of Just the Tips is just Dean and me, and it starts off with two interesting premises: 1) I’m nice to Dean and 2) Dean doesn’t like podcasts. What better way to start a podcast off than that? But actually, we use the dull podcast that Dean listened to make a larger point about how brands that are connecting with their audiences and customers are the ones who show personality. Riffing on a Wendy’s Twitter takedown of Chick-Fil-A, we make the point that we’re not attracted to people who don’t exhibit personality, so why would we be attracted to brands that don’t? From there, we dive into what’s been happening with the two of us, what secrets I’ve been keeping from Dean, and something that’s been working really well for companies I work with. This is a really fun episode of Just the Tips that I think you’ll really enjoy.

An easy way to assess your company’s performance

Every business has five pillars that make it sustainable: marketing, sales, operations, delivery and finance. As a business owner, you need to take those five pillars, and rank them red, yellow or green based on how well they’re performing and how well they’re systematized. Red means you’re basically getting nothing out of your systems, yellow means it’s firing on all cylinders, and green means things are cooking. And what’s great is that you can take this framework, apply it to almost any business, and see right away where you are. If you’ve ever wanted a very simple and transparent way to immediately know where you need to improve your company, you need to listen to this episode of Just the Tips.

Simple is what gets people to use things

At the beginning of the year, both Dean and I talked about how we wanted to prioritize simplicity this year. And while the framework I talked about may simple, the fact is that simplicity is what gets people to use things, and simplicity is what gets people to understand things. Even just breaking things down and saying simply: Here are the five pillars of my business, that can help you identify the hidden structure of your company, and you won’t get lost in the weeds trying to identify what needs to be tweaked or improved. It’s something we’ve said often on Just the Tips but it bears repeating: Simplicity is king.

All of the pillars need attention

Dean actually shared a great example of what can happen when you’re not paying attention to each “pillar” of your company. When he made the transition from running his company out of his home into an office, he had built up a substantial cash reserve in the bank. But he had to spend that money to outfit the space, expand the team, etc., and that became the main focus. So the cash reserves started dwindling and as he said, all of a sudden he looked and realized they weren’t selling anything to replenish those reserves. It’s a great lesson in ensuring all of your pillars are systematized, and it’s a great story that Dean shares on this week’s Just the Tips.

Track your soldiers

Even though money is a huge part of why we all become entrepreneurs, it’s often the pillar that people avoid. I told Dean about an episode of Shark Tank, in which one of the sharks said he considers his money soldiers, and that he wouldn’t send his soldiers out unless he thought they could come back. And that is such an important lesson, you have to track your soldiers. You may be a creative entrepreneur, and that’s fine, but then you need to find someone who will handle your finances for you. As Dean says, this is a really value-filled episode of Just the Tips.

Outline of This Episode
  • [3:15] The problems with podcasts
  • [6:36] James’s framework
  • [10:50] The power of simplicity
  • [14:43] Dropping the ball on finance
  • [23:00] The money is not sexy
  • [33:56] Dean’s grab bag

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Jul 05 2018

37mins

Play

Rank #4: Everything You Need to Know About YouTube Ads for Your Business with Tom Breeze, Ep. 78

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Today on Just the Tips, I make the huge mistake of being outnumbered by Brits, and immediately lose control of the show. But luckily, our guest, Tom Breeze, is such an insightful guy that the episode turned out to be more bangers than mash. Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international, personal and corporate brands. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. There are so many ways to leverage YouTube ads for your business that it can be daunting. Luckily, Tom is here to undaunt them for you.

How did Tom get into YouTube ads?

There are a lot of British things that happen in this episode of Just the Tips, but one story Tom tells about how he headed down the rabbit hole of YouTube ads was maybe the most British of them all. Tom had started dabbling in internet marketing for his own business, largely focusing on things like search engine optimization. And while the business was doing okay, he decided to make a video that potential clients could watch to learn about why they should work with him. He woke up the next day and saw that he’d had a lot more success overnight and thought, in that most British of ways, that something had gone wrong, and the data was bad. But in reality, he’d just discovered the power of YouTube ads.

YouTube ads are not just for lead generation

Tom notes that a lot of what users go to YouTube for is to learn something. Maybe it’s how to fix something wrong with their make and model of car, or maybe it’s how to lose weight, etc. But there is a huge user base of YouTube going there to learn every day. And so it’s no surprise that a lot of YouTube ads are designed to generate leads for educators. If you want to learn more about how to market your business, an ad promises, follow the link to download a PDF. But I asked him if you can do direct sales through YouTube and he told me about how you can go straight from an ad to an order page. If you’re new to YouTube ads, you have to listen to this week’s episode of Just the Tips.

The different type of YouTube ads

There are so many different types of ads that pop up when you watch a YouTube video, I had to ask Tom what the differences are and when you should use one over the other. He told us that the little banner ads you see pop up while watching a video are actually part of the Google display ad environment. But there are also bumper ads, the six-second ads you see before your video starts, but those are mostly for brand awareness, because there’s no link to click through to your site. Then there are the big, 20-second ads that a lot of big brands use. But what Tom says most businesses use are in-stream ads and discovery ads. Want to know more about those? Listen to this week’s Just the Tips.

YouTube ads are a different marketing beast

Tom broke down how to actually structure a solid ad, and it’s very counterintuitive for people use to common marketing principles. Tom says that within 30 seconds, you have to tell your audience that this is an ad, and there’s a call to action. You may lose viewers, but that’s okay, because the ones who stay are the ones who are going to click. It runs against the received wisdom of “sell them on a story first,” but Tom knows his stuff. If you’re interested in YouTube ads, Tom is offering tons of insights on how to make them work for you on this week’s episode of Just the Tips.

Outline of This Episode
  • [4:00] How Tom got started with YouTube
  • [12:26] Are YouTube ads still unexplored territory?
  • [17:55] Are YouTube ads just for lead-gen, or can you sell directly?
  • [20:42] The different type of YouTube ads
  • [26:00] How to structure an ad
  • [35:58] How to connect with Tom

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Dec 27 2018

39mins

Play

Rank #5: How Hot Dogs Explain Content Marketing with Krista Mashore, Ep. 43

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This week on Just the Tips we have a guest who has been a client of mine, a friend of mine, and ultimately someone I greatly admire. Krista Mashore is a realtor in Northern California who has sold more than 100 house a year for nearly her entire career, placing her in the top 1% of realtors in the nation. She’s someone who has really found her own way of doing things, and obviously found enormous success in her own approach. So on this episode we talk not just about her secrets to real estate, but how her approach translates to sales in general. It’s not often you get to talk to someone who’s in the top 1% of their field, and you’re going to want to hear what she has to say.

You’re always on a job interview

Krista’s story is kind of amazing: She was a teacher for years, and she left that job to sort of casually sell real estate and be home with her family more. Well, as soon as she made that transition, she learned her husband was having an affair, and went from being a dabbler in real estate to selling 69 homes in her first year. As she says, she went into “pure survival mode” and became an expert seller. As Krista says on this episode of Just the Tips: “You’re always on a job interview.” No matter what you do, people are always going to be aware of you and how you do things. So if you do things well and you do them differently or in your own way, you have a real chance to distinguish yourself. And how do you do that? Listen to this week’s episode.

Always bring value

Aside from being an enormously successful realtor, Krista has launched a red-hot coaching business in the last year. Just in the last week, before we recorded this episode, it brought in more than $100,000. And one of the keys to that is what she calls “engagement marketing,” where you’re educating your consumer on the subject matter you’re an expert in. That means not just providing them with valuable content, but also contributing to the community. And how does she do that? Listen to this week’s Just the Tips to learn her big tip (after she spends some time questioning the title of this show).

The overnight success that took years

Krista has been incredibly forward-thinking about her use of engagement marketing and her use of video to connect with customers, and it’s really put her ahead of the curve. But as Dean says on this week’s episode, hers is really the “overnight success that took years,” because she put in the work to understand video, facebooks ads, content marketing, etc. But then once she did all of that work, now it’s up and running and the ROI is off the charts for her. And she is full of great advice for how you can translate her success to your business, though for some reason when I asked her about my business, she just used a hot dog-fart analogy. Nevertheless, she is full of energy, full of insight, and I think you guys are really going to love this episode of Just the Tips.

Outline of This Episode
  • [3:45] Krista’s origin story
  • [5:53] The secret to staying on top of your game
  • [9:18] Creating a great customer experience
  • [17:25] How she built her coaching business
  • [20:36] The overnight success that took forever
  • [27:50] Working with entrepreneurs
Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Apr 26 2018

38mins

Play

Rank #6: The Entrepreneur's Secret Weapon, Ep.119

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Dean and I are strong advocates of attending events for entrepreneurs. It could be a mastermind group, a yearly conference, or any sort of entrepreneurial live event. You need to get out and mingle with some of the greatest minds in the business world—and learn from those who are next level businessmen and women. This episode of Just the Tips is dedicated to what we learned from the event we recently attended.

Outline of This Episode

  • [2:00] Attend Events for Entrepreneurs
  • [5:30] Deans #1 takeaway from the week
  • [7:25] The benefits of social media
  • [14:30] Deliver an experience to remember
  • [18:45] Customer journey mapping 
  • [21:10] Celebrate your accomplishments
  • [23:45] Sales funnel order bump tip
  • [27:30] Service as a service
  • [30:10] Choose key events to be a part of
Why attending events for entrepreneurs can be so powerful

Attending events with other like-minded individuals allows you to be around people who truly understand you. They’re on the same entrepreneurial journey as you are. You’re able to learn from the best of the best. You get a break from the day-to-day of your business, be creative, and focus time on thinking strategically.

It could lead to some of your biggest breakthroughs.

Dean struggled when he was building his business. It was an event he attended that helped him break through that struggle. Being surrounded by people on the same level as you and learning from each other—it’s powerful. We are putting on an event coming up in 2020, check out the link in our show notes!

The importance of social media cannot be emphasized enough

I’ll admit that I haven’t been on board with the social media craze. I’ve been hesitant to let it take over my life. I realized this week that I can create systems to leverage my time and find ways to serve my tribe—social media doesn’t have to consume all of it

The more visible you are the more you can help people come together to solve a common problem

Dean—amazingly—pointed out that you are doing a disservice to your market by not allowing them to find you and consume the content that you provide. Dean delivers a stunning example that demonstrates this concept well. Keep listening to find out what that is, and some examples of what you can do. 

Deliver the best experience possible

Russell Brunson talked about how they go about planning their events, and how they delve into every minute detail in the process. Down to the mindset attendees are in when they arrive at their conference. 

Was their flight delayed? 

Did they leave a sick child at home? 

Did they take time off from work? 

What can you do—from the moment they arrive—to deliver the best experience they could possibly have? You want them to believe attending your event was the right move. This doesn’t just have to apply to an event—how can you deliver the best experience on your website? On social media?

Keep listening as Dean and I chat about customer journey mapping and real-life examples of the strategy in play. 

Is it time for a Hustle Detox?

We got to hear Stacy Martino speak on the topic of celebration. As entrepreneurs, we forget that we need to celebrate our accomplishments. We can’t just set them aside and continue hustling. Take time to detox from the hustle and truly celebrate reaching your goals. 

Also, you need to remember why you started your business in the first place.

You probably didn’t become an entrepreneur to spend all of your time working. Maybe you wanted more time with your family. Or you wanted more time to focus on things you are passionate about. Think about what your goals were (and are) and make sure you’re still in alignment. 

This episode is packed with some of the best tips we gather. Listen to the whole episode for the full spectrum of stellar advice. 

Resources & People Mentioned

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Oct 24 2019

33mins

Play

Rank #7: Make your money problems disappear with Brie Sodano, Ep 91

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On today’s episode of Just the Tips, Dean and I pull your head out of the sand and make you think about the one thing no entrepreneur likes to consider: Money. And to do that, we have Brie Sodano on the show. Brie is a financial adviser and founder of From Sheep to Shark. Her goal is to help a million women manage their money and offer real-life advice that doesn’t come from a handbook. Brie has a great story and great advice. If you’re still struggling with money even if your income is rising, you need to listen to this week’s episode.

Learning money management “on the job”

Brie and her husband had a kid young, and by 23 she found herself a mom and a homeowner, with a husband who was an EMT. So managing the household budget became a matter of necessity. She then got into work at a nonprofit and realized that while she loved the work, she wasn’t making any money. So she taught herself how to trade stock options as a side hustle. And when it came time for the next thing, she realized that financial planning was the way to go. Her story will resonate with a lot of listeners, and if you listen to this episode, you can hear Brie’s advice for how life is really lived.

How to get out of your financial comfort zone

As Brie says on this week’s episode of Just the Tips, sometimes more income doesn’t actually change how we handle our money. Whether it’s habits you learned growing up or when you were struggling, it’s sometimes difficult to break out of our mindset around money. For instance, if you’re able to balance your income with your expenses, sometimes if your income goes up, your expenses do, too, because you’re not used to having the “extra” money. Brie works with clients all the time to get them out of those old habits, and walks listeners through one of the exercises she conducts to break you out of that mindset.

Why budgets don’t work

Brie works with clients for six months to tackle their financial problems, and the first thing she does is help them wrangle their cash flow. The first thing she does is get people out of thinking about “budgets.” It’s very difficult to think about your budget written on a piece of paper at home when you’re at Target buying toilet paper. So Brie came up with something called the “invisible method” to help people manage their cash flow without having to think about it at every step. And the first step is to create five bank accounts. Five. Why? Listen to this week’s Just the Tips to find out.

Entrepreneurs: Keep it clean

Brie works with a wide variety of clients, but she specifically works with entrepreneurs, too, on straightening out their finances. And as she says on this episode of Just the Tips: You have to keep it clean. You have to keep your personal finances separate from your business finances. That can be a very difficult thing to do, but Brie has been doing this a long time, and has great ideas for how entrepreneurs can achieve financial “cleanliness.” Sound like something you could use help with? Listen to this week’s Just the Tips.

Outline of This Episode
  • [3:45] How Brie got into helping people with money
  • [5:44] What Brie learned as a financial planner
  • [6:55] Why people get into financial troubles
  • [8:46] How to break out of old habits
  • [12:12] Why budgets don’t work
  • [19:14] What about credit cards
  • [24:05] Entrepreneurs who need help with money
  • [26:08] Brie’s Sheep to Shark system

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Mar 28 2019

31mins

Play

Rank #8: How to Create and Cultivate an Online Community, with Lori Kennedy, Ep 126

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Creating an online community sounds easy in theory—but what does it take to build a thriving community? How do you interact with your group? What are some of the best ways to add value? If you’re struggling to answer these questions, Lori Kennedy is here to answer them. 

Lori is the founder of the Wellness Business Hub, a business consultant, and host of ‘The Business of Becoming’ podcast. She’s been in the health and wellness industry since 1999 and is passionate about helping entrepreneurs in alternative medicine learn how to run successful online businesses. 

Outline of This Episode

  • [0:40] How to build a community
  • [1:55] I introduce our guest, Lori Kennedy
  • [2:40] Lori’s background as an entrepreneur
  • [5:55] Why Lori created her first online community
  • [9:40] How do you cultivate a thriving community?
  • [18:40] Mistakes people make in FB groups
  • [20:25] You get to be the leader and the expert
  • [25:50] Where should you be most active?
  • [30:30] What holds people back?
What is the ‘why’ behind your online community? 

Lori was completely honest in this episode: she launched her first online community because she felt alone. Her friends were school teachers or worked in an office. No one truly understood her entrepreneurial journey when she launched her nutrition practice in 2007. It was just her, diving into the unknown. 

When your path is so different from everyone around you, it’s important to find somewhere you belong. Her mission was to create a community where she could collaborate with clients as a leader and a peer. She wanted to help others in her industry not feel so alone. Of course, being able to learn from each other was an added bonus. 

You must be intentional about your community’s structure

Lori pointed out to us that you must be intentional about your community. If you have your why in place, how do you want it carried out? She didn’t create her first group to make money or be a lead gen pool—even though it does do those things. But she wanted a judgment-free zone for colleagues and peers to come together. That’s pretty powerful stuff.

So she recommends writing a vision statement. At the time, hers was to “Create a community of alternative health practitioners that are 100% supportive of each other (where they can) be totally and completely honest and vulnerable”. What vision do you have for your community? What is its purpose?

Do human beings lack the ability to be real?

Honesty and vulnerability are the cornerstones of what makes Lori’s Facebook community so successful. If you desire to have a community where people are real—then YOU have to be real. People see through false bravado, sales techniques, and know when you’re being fake. So Lori shares silly photos and embarrassing stories to create an atmosphere of playfulness and comfort.

Whatever you do, be sure you’re being real with your group, even with ‘touchy’ subjects. Speaking of, Lori’s mission is to change the stigma around making money. She wants her group members to celebrate their milestones. To share their wins and show new members what is possible. You should be proud that your business is succeeding and making money. 

Be sure to listen as Lori chats with us about mistakes to avoid making!

The balance between connecting and selling 

Even if the primary goal of your Facebook group is to connect with like-minded entrepreneurs in your space, that doesn’t mean there isn’t a place for selling. It IS your business after all. You get to be the leader and the expert—so share your expertise. Lori publishes high-quality teaching content and tutorials. She does Facebook Live rapid-fire coaching sessions.

She always prefaces the ‘selling’ with a disclaimer but follows it with powerful content that compels you to work with her.

It goes to show, if you are consistently offering value in a community that shares its successes and failures, you’re doing something right. If your job hinges on helping your community find success, do it! Everyone needs a little accountability and support. Don’t be afraid to dive in and give it a shot. 

To hear how Lori is active in her community and her tips for success, listen to the whole episode!

Resources & People Mentioned

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Dec 12 2019

32mins

Play

Rank #9: How to Not Be a Donkey with Alex Dee, Ep. 63

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On today’s episode of Just the Tips, we have a bit of a wildcard, who jumped into the show before I could introduce him, and then served as a Don King-style hype man for Dean and myself. But that’s Alex Dee, a man who brings enormous energy to everything he does. The origins of this episode may have come from an evening in a hot tub, but Alex actually has an amazing story of triumphing over adversity as he came to America, triumphing again when his life hit the skids, and then turning everything around to help entrepreneurs with his Success Hacks program. You need to listen to the whole episode to hear all about Alex’s online entrepreneur academy. Alex is the real deal, and as you can tell Dean and I have a lot of respect for and fun with this guy.

Hired and fired within a week

Alex moved from Iran with his family when he was 8 to escape fighting in the country, and moved into an apartment right next to one of the most prestigious high schools in the U.S. So right from the start, his parents valued and emphasized education and bettering yourself, a theme Alex would return to again and again. One of the funniest things that happened to him, though, was his first job straight out of college. He was hired and then fired by a major telecom company within one week. Of course Alex tells that story first, but we got him to tell the story about traveling 20 miles through the desert as his family smuggled him out of the country. As you can tell, Alex is a straight shooter, and this is just the beginning of his journey as an entrepreneur.

Are you going to crumble, or climb back up?

Like many entrepreneurs, Alex has had his ups and downs. But one down period in particular was rough for him. In 2008 when the financial crisis hit, he lost almost his entire net worth, and he and his wife got divorced. But his lawyer actually had some really great advice for him about how to turn his life around. So Alex started reading every book about entrepreneurship that he could get his hands on, and implementing every solid piece of advice he could grab. And that mindset is what allowed him to turn things around, and then begin to share what he learned with others. This is a really honest story on this week’s Just the Tips that you just have to hear.

Don’t be a donkey

Alex’s story is amazing, but we have him here on Just the Tips to provide one thing: Tips. And the first he serves up is a parable about a donkey that an entrepreneur once told Alex. We won’t try to recreate it here, but the thrust of it is that we all want to do everything, but we can’t. So we need to focus on one thing at a time and knock each of those out sequentially. This is truly a clinic in how to adopt a successful mindset, and one every entrepreneur needs to hear.

How to be happy

Read any book, ask any person, and you will get a billion different answers to the question: “How can you become happy?” Alex, though, breaks it down in a very simple and amazing idea: creation. Being able to wake up every morning and being able to create something that you really care about, whether it’s actually making something with your hands, or creating moments with your friends and family. Alex may be my partner in crime when it comes to pranking Dean, but he’s a seriously great guy, who has used all of his life experiences to really make an incredible life for himself. If you’re in a rut, you have to listen to Alex on this week’s episode of Just the Tips.

Outline of This Episode
  • [4:34] Alex’s incredible story
  • [12:00] How perspective is important
  • [14:25] How Alex’s gratitude helped him weather tough times
  • [19:00] The donkey parable
  • [24:58] How to be happy
  • [34:42] My epiphany at the racetrack
  • [42:02] Alex’s online entrepreneurial academy
Resources mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Sep 13 2018

50mins

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Rank #10: Everything You Know About Conversion is Wrong with Chris Dayley, Ep. 56

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Today’s episode of Just the Tips finds me recovering from an accidental 22-mile walk, but that doesn’t stop me from getting excited about our guest, Chris Dayley. Chris is a mastermind at conversion, having done more than 1,000 split tests in his time, and applying psychology to marketing to really help businesses dig into what makes customers convert. On today’s show we talk about the assumptions people make about websites, how most of them are wrong, and how to run a proper test to grow those conversions. This is a hugely valuable episode of Just the Tips that you won’t want to miss.

Traffic rises, but conversions stay stagnant

Chris’s story of how he got into conversion is a really great lesson for anyone out there trying to parse what analytics mean the most to their business. He was in-house at a company and focused on organic traffic. And in fact, his team tripled the company’s organic traffic in just six months, which is a phenomenal climb. But as the traffic rose, the conversions remained stagnant, and no one could tell Chris why that was. And as Chris says, if you’re getting lots of organic traffic but few conversions, there are basically two problems: Either you’re showing up for an irrelevant search term, or there’s a problem with the website. And so Chris created a split-test that looked worse than the current website, but worked better. Why? That question has fueled Chris’s career, and provides the launchpad for a fascinating episode of Just the Tips.

What works best doesn’t always look best

What Chris found so fascinating about his test is that the page he created looked, aesthetically, way worse than the current site. So much so that the designer said he would never put it on the site. But still, it converted better. We often make the mistake that the most important thing about a website is that it looks good. But really, you want something that works well. Chris tells a really interesting story about something he calls “an existence test,” which you’ll want to hear about. It’s really savvy stuff you’ll hear on this week’s Just the Tips.

Pick and choose

Chris told us about how he helped a client sell $25,000 more in one week through one of his split-tests. How? He says that businesses tend to make a lot of dangerous assumptions about their customers and websites. And sometimes there is data behind those assumptions, but the data doesn’t tell the whole story, or we read into the data the story we think is correct. The other assumption people make about websites is that they think they need to put everything on there: Dump everything onto the site so that there’s something for everyone. But as Chris says, his split-tests have shown that old theory is wrong.

Run the test

One thing that Chris said that really stuck with me is that you have to build the site that your audience wants. They need to tell you (through their behavior) what they want in your site. So even though simplicity is often good for a site, sometimes your audience may not want the site to be so simple. It’s all about throwing out the assumptions that we make without doing the hard work of split-testing. As Chris says, even customers may not know what they want. You can’t ask people what they want on the website. You have to run the test. Listen to the episode!

Outline of This Episode

  • [5:15] How Chris got started studying conversion
  • [9:26] What looks best doesn’t always convert best
  • [12:45] An existence test
  • [17:41] The psychology of conversion
  • [24:45] Why our assumptions are so bad
  • [29:43] What’s a good conversion rate?
  • [32:50] Chris’s toolkit

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Jul 26 2018

37mins

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Rank #11: Getting into the Feely Stuff with Julie Stoian, Ep. 45

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This week on Just the Tips we have a guest who is a very good friend of mine (confirmed by both parties, after Dean questioned whether it was a one-way friendship), who is not only one of the best coaches out there for digital marketing, she also has a remarkable story of pulling herself up by her bootstraps and creating something out of almost nothing. On this episode, we talk about how she hit rock bottom, how she then rocketed to success, and how she helps people do the same.

Jerry! Jerry! Jerry!

When someone describes their life as The Young and the Restless meets Jerry Springer, it’s not good. But that was the situation Julie found herself in when she was in her 20s. As she says, when most people were going to grad school or starting their careers, she was “popping out kids.” And after some traumatic family relationships came to a head, in 2014, with three kids, she and her husband divorced. As she says, “she just snapped” when she found out during her divorce proceedings that she was pregnant. She had no job, no training, and had to figure out what she was going to do. It may sound like a daytime drama, but it was Julie’s life, and in just a few short years it’s amazing what she’s done.

Hitting rock bottom can be a gift

Julie said something so insightful in this episode about her journey: While most people switch to being an entrepreneur because they want the freedom, she was actually looking for control. She knew it would be risky to go out on her own, but she needed to find a way to make money that she controlled, and she found Russell Brunson and ClickFunnels and it, well, clicked for her. As she says, the pressure cooker she was in made her prioritize revenue, and not get distracted by shiny objects. Having hit rock bottom already, Julie didn’t have the hesitancy that some may have, she just had to go for it. It’s a truly inspiring story, and one that made Dean get serious for a whole 30 seconds.

How Julie became a lightning-quick writer

I had to ask Julie how she can crank out as much as 10,000 words in an afternoon (not an exaggeration), but you may not like her answer. It turns out that she worked on her writing for seven years when she was a stay-at-home mom, blogging and writing every day. So there is no trick, there’s no book or video series she took to make her a more efficient writer, she just practiced. And that’s one of the tips that’s hard for people to understand but that we hear again and again: If you want to get good at something, you have to practice it consistently.

How Julie became a lightning-quick writer

Want to become a coach? Become a piano teacher. Julie talks about how her experience as a piano teacher, breaking it down for young kids, showing them each individual component, how to operate their hands independent of each other, that all helped her when it came time to teach people how to use funnels. But of course the conversation doesn’t stop there. Julie gives some great tips on how to develop and monetize the skills they have, turning those skills into an online business. This show is called Just the Tips, and Julie provides plenty of them, but it also goes a lot deeper with someone who has traveled an amazing journey.

Outline of This Episode
  • [4:25] Julie’s origin story
  • [11:07] How hitting bottom helped her
  • [15:04] How Julie writes so quickly
  • [19:17] Julie’s opinions about college
  • [25:35] How Julie helps beginners
Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

May 10 2018

37mins

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Rank #12: Dropping (Knowledge) Atom Bombs with Trey Lewellen, Ep. 40

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On this week’s episode of Just the Tips, Dean and I are suffering from a bit of conference withdrawal after hanging out with each other at Funnel Hacking Live in Orlando, Florida. But we’re shaking off the cold sweats to welcome my good friend Trey Lewellen back to the show as our first returning guest. Trey has made a huge name for himself as an e-commerce expert, and launched a fantastic podcast called Kommerce Kings. He also led a roundtable at Funnel Hacking Live, so the three of us run through our takeaways from the conference.

How to explode your e-business

One of the first things Trey talked about is his concept of the micro-niche. So let’s say you just started working out, and you’re interested in learning more about fitness, you’re looking to buy some products to help you on your journey. You’re in the fitness micro-niche. Now, if you’re looking for recommendations for those products, you’re going to ask someone who’s been in that niche for a long time, who’s tested and researched various products and can recommend one for you. Trey says that a key to success in any e-commerce venture is to identify those products that in-the-know people in the niche recommend and take them to the wider world. And Trey has a legitimately mind-blowing way to do this that you have to hear on this episode of Just the Tips.

Don’t let it bleed

Trey told a story from his roundtable about a guy who was doing $10 million in sales a year, and he was making 5% of that. So he wanted to double that, so he could make twice as much as he was making. But Try suggested that he turn “180 degrees.” Instead of looking ahead at how he was going to add business to make it to $20 million, he needed to look at where he was bleeding money. Anytime you can identify a way to save how your business is spending money, Trey calls those “saves.” And he provides some really great, actionable examples on this week’s episode of Just the Tips.

How to stop the bleed from returns

One of the biggest bleeds for any company is cancels or returns. Most of the time, it’s out of your control. Someone wanted a product, but when it arrived, for whatever reason, it didn’t live up to expectations. For a small operation, this can be difficult. But Trey has worked out an ingenious way to not only improve your customer service, but stave off the bleed from returns. Of course, you have to listen to this week’s episode of Just the Tips to find out what it is.

A must-listen

This episode is so full of value for our listeners, it’s like getting three hours of face-time with Trey distilled into less than 30 minutes. If you’re looking for easy, sensible ways to grow your business or to stop money from leaking, you have to listen to this episode. Trey doesn’t provide just the tips, he drops a couple of atom bombs.

Outline of This Episode
  • [3:22] Trey’s takeaways from Funnel Hacking Live
  • [5:40] Trey’s number one tip
  • [11:52] How Trey figured out this tip
  • [18:30] Finding “saves”
  • [23:15] How to handle cancels
Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Apr 05 2018

35mins

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Rank #13: How to Launch a Business with THE Shopify Guy, Kurt Elster, Ep 127

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Are you trying to launch a business or sell a product, and need some tips to help you launch successfully? Are you wondering if you should engage in email marketing? What about offering subscriptions? Kurt Elster joins us to cover how to launch a business successfully and how to engage with and grow your customer base. Don’t miss this great episode of Just the Tips!

Kurt is known in the industry as “The Shopify Guy”. Before he became the preeminent Shopify expert he spent years building websites. In 2011 he started working with Shopify and found success—and a passion. So he doubled down, made Shopify his primary focus, and branded himself. Alongside being a successful Shopify consultant, he is the host of the ‘Unofficial Shopify Podcast’ (with over a million downloads). 

Outline of This Episode
  • [0:45] Ecommerce Pro Kurt Elster joins us
  • [3:00] How to sell a product online
  • [5:20] Stop operating in stealth mode
  • [9:25] How Kurt became a Shopify consultant
  • [13:35] Successful Facebook advertising
  • [18:30] Should you offer subscriptions for your product?
  • [23:50] Strategies for gaining return customers
  • [27:30] Outsource when you’re doing well
  • [31:35] The process of building a brand
  • [33:10] Connect with Kurt
How to launch a business successfully 

Kurt points out that the biggest mistake people make when launching an online business is doing it in “stealth mode”. They keep the product and website “hush-hush” and when they launch, nothing happens

The cornerstone of a successful launch is building an audience for your product. Share on social media the product you’re developing. Get them to sign up for emails on your website. See if they’re interested in pre-ordering!

Kurt shares that the goal is to get a feel for who your customer is. Connect with them as a business owner and a person by sharing everything you’re doing. Only then should you build out a brand and your Shopify store. 

Are subscriptions effective or do they miss the mark?

Dean and I have noticed that many subscriptions for products tend to completely miss the mark. Or they were a fad (i.e. box of the month) that are dying out. So we asked Kurt point-blank how to package subscriptions effectively. He has ONE rule: anyone who has a consumable good needs to do a subscription. 

Kurt also believes you shouldn’t try to sell a subscription to a new customer. However, once they’ve purchased a product enroll them in an email follow-up sequence. You could send them educational content or recipe ideas. Then, in the email sequence, you can offer a subscription for the item(s).

Once they’ve gotten a chance to try your product, and your emails are timed correctly, they may very well become a return customer. Keep listening to find out why Kurt believes it’s hard to push subscriptions in other niches. 

A better way to run ads

When big brands started taking Facebook ads seriously, they began dumping money into the ad medium. When Facebook tightened up ad placement, this drove ad costs up so big brands could easily still afford the cost, but it pushed small businesses out. 

You don’t want to waste ad budget and spend hundreds of thousands of dollars to make hundreds of thousands in revenue, only to have little to no profit margin. Kurt recommends tracking your ad spend and making sure you’re getting a 1.5x return on your investment.

Instead of throwing money away in generic advertising, he notes that you must get to know your customers and increase the quality of your traffic to increase conversion rate. 

The immutable truth of digital marketing

Instead of spending your marketing budget on cold traffic, Kurt recommends retargeting warm/hot audiences. If people have interacted with your posts or ads on Facebook or Instagram, target your ongoing ads to them. It’s far less expensive and a better return on your investment

Kurt calls this concept the immutable truth of digital marketing: repetition builds trust. 10 touchpoints or interactions with a brand—or more—builds trust and makes the person more likely to become a customer. 

Another way to get them in your email funnel is by implementing a pop-up when they leave your site to subscribe to your emails. If your ads on Instagram and Facebook are targeting them AND they’re receiving emails from you, you can gain a new customer in as little as 6 days.

Keep listening as Kurt, Dean, and myself chat about what to do when the business is thriving, the lifetime value of customers, and much more!

Resources & People Mentioned

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Dec 19 2019

35mins

Play

Rank #14: Creating a Collaborative Culture in the Workplace, with Jason Treu, Ep. 123

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A collaborative culture in the workplace is becoming a foreign concept. We all strive for innovation and creation, right? But we forget that building relationships with coworkers is an essential piece of a business's success. Jason Treu joins us to discuss the importance of building relationships within your team—and how to do it efficiently

Jason Treu has worked with some of the biggest names in business, from Mark Cuban to Steve Jobs. He has been a coach for over a decade, helping 30,0000+ people reach significant change and breakthroughs in their business. If you’re ready to build a more cohesive and thriving team, listen to this episode of Just the Tips!

Outline of This Episode
  • [2:00] Jason Treu and the importance of relationships
  • [6:00] Every successful venture involves a team
  • [8:25] Building a relationship begins with trust
  • [10:35] Reliability, sincerity, competency, and caring
  • [16:35] Develop personal “manuals” to share
  • [19:15] Cards against Mundanity
  • [22:10] Why don’t people connect?
  • [23:40] How do you weave this into an organization?
  • [28:10] How do you introduce this to your team?
  • [32:00] Meaningful work and meaningful relationships
  • [32:30] Connect with Jason
Any successful venture begins with a team

“Team-building” is a phrase and practice that is thrown around but seldom understood. Many just roll their eyes, or shudder at the thought of team-building. Or it evokes a desire to call in sick to work that day. What people don’t understand is how important building relationships with your team truly is.  

You want to get the most out of your team to give your business a competitive advantage, right?  

To do that, you must cultivate a team of people that aren’t just indifferent coworkers—they need to care about each other. The reality is that you need your team working efficiently and effectively, which means working through disagreements and differences of opinion quickly.

Jason talks about the importance of building teams who care about each other and shares some personal stories. Keep listening!

What is the number one thing you must prioritize?

Dean and I agree with Jason here—you need to build trust with your team. You have to build rapport and feel safe with each other. If you don’t completely trust someone, you can’t take a leap of faith together! Trust doesn’t happen accidentally. To build trust you must be sincere, reliable, competent, and caring.  

Jason believes that of all those qualities, caring is the most important

If you’re reliable and do your job well, but show no outward signs of caring about your coworkers, they won’t trust you. Building trust requires something that very few of us equate with the workplace: being vulnerable

We don’t know how to cultivate that in the workplace, don’t do it consistently, or don’t do it in groups. So how do you change that? Keep listening for some of Jason’s tips!

Applying Arthur Aron’s research to build a collaborative culture

Arthur Aron conducted some pioneering research in the field of intimacy and interpersonal relationships. He found that 36 questions discussed between two people in a 45 minute time period could accelerate intimacy—the type of intimacy usually developed over time in deep friendships.

Jason took this research and began implementing it in his coaching process. What ensued was like watching a reality tv show.

People began to open up in ways that he never expected. The experiment served to break down barriers and open up lines of communication. People discussed deeply personal issues and over a short period of time, built relationships that usually take years to develop. 

Jason pointed out that 66% of start-ups fail because of people-problems. So what if you could erase those problems by building teams that care about each other? 

How to introduce the concept into your company culture 

Many successful people have an innate ability to easily build relationships with other people. But they struggle with teaching others how to emulate their process. So what’s the secret sauce? What are some practical ways we can implement this in our own businesses? 

  • “How to work with me” manuals: instead of trying to predict and analyze new additions to a team, who don’t we just ask questions? How do they communicate? What is the best way to approach them with hard conversations? What helps them get out of a bad mood? Develop 10-question “manuals” that help people get to know the basics about each other.
  • Cards against Mundanity: A fun play off of Cards Against Humanity that Jason developed utilizing Arthur Aron’s research. Get your team together, and ask some questions to foster a deeper understanding and connection with each other. 

Stop looking at your coworkers in a transactional way. If your teams are struggling to work together, perhaps they need to find some common ground. Implementing relationship-building activities is one of the best ways to build a collaborative culture. 

Resources & People Mentioned 

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License 

Connect With James and Dean 

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Nov 21 2019

35mins

Play

Rank #15: Stop trying to write great copy with Ken “Spanky” Moskowitz, Ep 90

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On today’s episode of Just the Tips, Dean and I welcome a mononymous icon in the world of advertising: Spanky. Ken “Spanky” Moskowitz has worked for some of the biggest brands in the world, including kicking off a huge campaign for Coca-Cola. On today’s episode, Spanky tells us how he got his nickname, why he embraced it, how story can transform advertising, and how you can tap into your own personal history to make your advertising connect with your audience. Spanky is such a great podcast guest, full of high energy and incredible insights.

Literally a life spent in advertising

Despite being saddled with a nickname he (initially) hated, Spanky always dreamed of carving out a spot for himself in branding. When he was 13, the very same uncle who gave him his nickname also gave him $500 in cash, and he was able to take that money and make himself a small recording studio. But instead of making music, Spanky made advertisements. He’d always been fascinated by radio ads, and so at 13 he hung out in his house while his family went to the beach and recorded high-quality ads that no one would hear. You know how they say you should do what you love and what you’re passionate about? It doesn’t get much more passionate than a 13-year-old kid making ads for fun.

The key to writing great copy

This show is called Just the Tips, so we asked Spanky to tell us exactly what the key to writing great copy is. And his answer is maybe a little counterintuitive: Stop trying to write great copy. And what he means by that is stop trying to make a pitch, or writing what you think is the greatest copy in the world. The key is to dig into your life experiences, try to tap into the pain and the joy of your intended audience, and write to that. Tell stories, because stories connect every one us. As Spanky says, if movies were written like ads, they’d bomb. But how do you convey a story in a short ad? Keep listening.

How to make your ads story-based

Spanky told us this story about a friend of his who owned a swim school. And the ad they were using was very pretty, showed happy kids swimming. But they weren’t getting any conversions. So Spanky dipped into his own childhood, when an incident in a pool almost led to him drowning because he couldn’t swim, and he crafted a 100-word ad that appealed to that fear in parents. He put together the ad and almost instantly they had six months of bookings. And that’s what Spanky has learned: Companies get caught up in what their offer is, but forget the why behind why their audience may even want that offer.

Not every ad needs a story

Even though Spanky is an evangelist for making your ads a story, he says that not every ad needs a story. An example of that may be when you’re working someone through a sales funnel. Maybe the story grabs them, but the second time they see an ad, it’s just a straight list of sales and benefits. Or maybe your first ad doesn’t have a story but the re-targeting ad does. You need to think through what works best for your company, but you should have the story in mind whenever you’re crafting your ads. Spanky is a true pro, and this is a must-listen episode of Just the Tips.

Outline of This Episode
  • [1:42] Why Spanky?
  • [4:35] How Spanky got into copywriting and branding
  • [8:32] Getting his start in radio
  • [10:00] The key to writing great copy
  • [17:35] Spanky shares an example of making a whiskey ad emotional
  • [23:23] Should every ad tell a story?
  • [25:29] Can anyone do this?
  • [31:10] Why Ken started Ad Zombies

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Mar 21 2019

35mins

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Rank #16: Secrets of the Social Media Queen with Rachel Pedersen, Ep. 74

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On today’s episode of Just the Tips, Dean and I welcome a good friend of ours, Rachel Pedersen, aka the Queen of Social Media, aka the woman who dethroned the previous Queen of Social Media, Dean Holland. Rachel is the founder of Social Media United and is a top social media marketer and consultant, and leading authority on storytelling through social media and Facebook ads. She’s so in-demand she’s doing this interview from the back seat of an Uber, and we’re so glad to have her.

How to be more engaging on social media

Rachel told us about how for a long time, she worked in a buttoned-up corporate job, and so when she discovered social media and began using it for marketing, one rule rose above all else: Be yourself. And that wasn’t easy for her at her corporate job. And as she says, even making that decision was so difficult—abandoning the safety net of corporate. But as you’ll hear on this episode of Just the Tips, Rachel is a natural when it comes to social media, and she’s especially talented at helping others leverage social media. You don’t want to miss this.

How to find clients on LinkedIn

According to Rachel on this week’s episode of Just the Tips, LinkedIn is highly underrated for entrepreneurs. It’s not sexy or fun with a lot of bells and whistles, but as she’s shown me in the past, LinkedIn can be a highly effective lead-generation tool. LinkedIn is all about building and expanding your network, which means you’re expanding your opportunities to find clients. So we use Dean as an example of someone who is vaguely aware of social media, and walk him through how he can get started using LinkedIn to grow his business. This is a conversation you don’t want to miss.

Which social media platform should you focus on for your business?

Instagram, Facebook, Twitter, LinkedIn, Snapchat—there are so many platforms these days that business owners are told they should be on. But really, what’s best for your business? Rachel says there isn’t as much of a demographic difference depending on the site (except Pinterest, which is about 70% women). This may surprise you, but Rachel suggests that Instagram is probably the most difficult platform to grow organically. As she says, unless you’re a celebrity, it’s very difficult to get people to care about your photos. Rachel tells us on this week’s episode of Just the Tips that you’re better off investing your time where your audience is.

The biggest mistake entrepreneurs make on social media

Here’s the thing: Even your customers who love you don’t want to hear about your product all the time. And that is the one big, major mistake that Rachel sees entrepreneurs making all of the time. If you’re supposed to be yourself on social media, you wouldn’t talk about your product to your friends and family all day long, right? Organic social media just isn’t about products, it’s about So how do you make people care about what you’re doing on social media? Rachel tells us all about it on this week’s episode of Just the Tips.

Outline of This Episode
  • [3:46] How people can be more engaging on social media
  • [5:09] The fundamentals of making viral posts
  • [7:27] Why Rachel left her 9 to 5
  • [9:51] How Rachel got her business off the ground in six months
  • [15:30] How to get started on LinkedIn and generate leads with almost no effort
  • [22:30] Which social media platform should you focus on?
  • [23:40] How to invite people in on social media
  • [27:22] What are some strategies for social media ads?

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Nov 29 2018

33mins

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Rank #17: Building Your Ideal Tribe with Natasha and Rich Hazlett, Ep. 42

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This episode of Just the Tips talks with two people who have boldly gone where few dare to tread: starting a business together as a married couple. Natasha and Rich Hazlett had very successful corporate careers, Natasha as an attorney, before deciding to get into the coaching business. And their careers have just soared since then, doing amazing things for their clients and for women entrepreneurs in particular. They are experts at helping clients build communities around their products or services, and creating that elusive “tribe.” This is a really great episode for anyone who’s looking for a little inspiration to make that leap into entrepreneurship, or interested in adding a little good to the world as you’re pursuing your passion.

Taking the leap

While Rich was always something of an entrepreneur, running a car wash business when he was 12, and always pursuing a side hustle while he was working in advertising, entrepreneurship was new to Natasha. She said she was working in her law firm, two years out of law school, and just had an “Oh God” moment where she realized that was going to be her life for the next 40 years and she had to get out of it. And around that time, she’d met Rich and Rich had become interested in network marketing, so Natasha grabbed the bulls by the horns and said they were going to do it together. They stayed at their jobs, but then came home and worked from 7pm to 1am every night to get the business up and running. Why did they do it? You’ll have to listen to this week’s episode of Just the Tips to find out.

The Setback

Rich and Natasha’s network and email marketing business as doing well, but then they got hit with an enormous setback, essentially being told by a compliance agency that they couldn’t do what they were doing anymore. Natasha got fed up and quit, but as she says, Rich “took it like a champ,” and soldiered on, getting the business back online and rolling again. It’s a really fascinating story and shows how many potholes there are in the road, and how deep and dangerous those potholes can be. But then they were able to turn things around, and now they’re helping clients like one in particular, whose now raking in seven times more in revenue per month than she was before working with Rich and Natasha. This may not be a rags to riches story, but it is the story of how working through adversity can really transform a business and business owners.

Build a tribe

One of the things that Natasha and Rich are so good at is helping their clients build a community or a tribe around what they’re doing. And Natasha says something so smart on this week’s Just the Tips: A lot of people want to build a tribe or a movement, but what they don’t realize is they can’t just declare that’s what they’re doing. Other people are the ones who will make what you’re doing a movement. And so what Rich and Natasha do is work with people on building relationships with large groups of people, getting your message out to those people, so you’re not just working each client one by one. You’re creating a community where everyone is helping each other out. And they provide some great tips on how to do just that.

The good kind of manifesto

Rich and Natasha provide some great advice on this week’s Just the Tips episode, particularly in terms of building a tribe or community. The first tip is actually something Dean and I have talked a lot about on this show, which is not chasing after every customer or community member, but finding the right people who are right for what you’re selling and right for contributing to the community. Another important ingredient is community guidelines so you can kick people out if they’re disruptive (so long, Dean) and a manifesto that clearly lays out why the tribe is important. And that’s just the tip of the iceberg for this episode, you’re going to have to listen to hear the rest of this awesome advice.

Outline of This Episode
  • [5:44 How they got started as entrepreneurs
  • [10:04] Why they took the plunge
  • [11:27] Big setback
  • [16:14] How to build a tribe
  • [19:11] Us vs. Them
  • [23:36] Writing a manifesto
  • [32:14] What it’s like to be married and working together
Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Apr 19 2018

37mins

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Rank #18: Why Bots Are the Present for Marketers with Stephanie Blake, Ep 88

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On today’s episode of Just the Tips, Dean and I welcome Stephanie Blake to the podcast. Stephanie is at the forefront of Facebook Messenger bots, and how they can help marketers take the next step in their field. Stephanie has an amazing and relatable story, being a work-from-home mom with an affinity for taking online courses, and she’s used that to really place herself on the vanguard of bots. We talk with her about how she got into marketing, how she discovered bots, and how you can leverage bots to make your marketing sing.

How bots work for your marketing

Stephanie is the quintessential entrepreneur. She’s gone from getting laid off by her work-from-home job, to becoming a self-taught expert in a cutting-edge field. And she says bots are really at the forefront because they allow you to interact with your customer on a much more personal, individual level at a time when we’re seeing click-through rates and retention rates on emails and webinars decline. If this is all new to you, or you’re also worried about the effectiveness of your tried-and-true tools, you have to listen to this week’s episode of Just the Tips.

Bots are a revolution in communication

Stephanie calls bots a communication revolution. And while she’s already seen how Facebook Messenger bots can change things for companies, it’s not stopping there. She told us about how tech giants like Google are asking phone companies to switch from SMS messaging to RCS messaging. And that change will make a seismic shift in how people communicate with their phones, so there will be much more opportunities for dynamic interactions (including buttons, links, etc.) that will be a marketer’s dream. So if you already know how to communicate well with a bot, you’ll be able to jump on when it expands so rapidly.

With great bot power comes great bot responsibility

Stephanie points to a company called Smart Moms Plan Disney as an example of someone who is using a bot effectively and, well, intelligently. According to Stephanie, the owner of Smart Moms makes her bot very interactive, including having visitors take quizzes or surveys so that she can help serve them better. And Stephanie has some great ideas for how to get people subscribed to a bot beyond simply asking someone to subscribe. This is truly a tip-filled episode of Just the Tips.

Bots haven’t killed email lists

As Stephanie told us on this week’s Just the Tips, if you have people subscribed to your bot, you don’t own that list. That’s why email lists will never truly be replaced by bots. But while she walks us through a lot of the similarities between bots and email, she says one of the worst things you can do is copy and paste email campaigns into bots. So what should you do instead? Listen to this week’s episode of Just the Tips to find out.

Outline of This Episode
  • [3:19] How Stephanie got into marketing
  • [7:48] What is a bot?
  • [10:51] How to make your bot look like it isn’t spam
  • [15:40] How to get someone subscribed to the bot
  • [18:10] Bots are saving entrepreneurs money
  • [21:37] Do you own the list of subscribers to your bot?
  • [24:54] Don’t copy and paste email campaigns
  • [28:30] How bots are like a Choose Your Own Adventure
  • [34:26] Getting in touch with Stephanie

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Resources Mentioned Connect With James and Dean

James P. Friel:

Dean Holland:

Mar 07 2019

37mins

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Rank #19: Data-Driven Decision-Making: Implement it Now, Ep. 121

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Data-driven decision-making is something many entrepreneurs struggle with. Many of us aren’t adequately tracking and analyzing data. But If Shark Tank has taught us anything, it’s that you need to know your numbers. In this episode of Just the Tips, Dean and I discuss tracking the steps in your process, analyzing data, and taking action steps to solve problems. Don’t miss this solution-packed episode!

Outline of This Episode
  • [2:15] Pugging holes in your sales process
  • [5:45] Dean’s experience tracking data
  • [11:30] Advertising to strangers is a different game
  • [14:00] Where is the customer finding you in their life cycle?
  • [16:20] James framework for data-driven decision making
  • [24:40] Tracking data over time becomes more significant
  • [28:05] Steps to take from here
  • [34:35] Don’t make it overcomplicated
Why do you need to start tracking?

Dean has operated for the last ten years simply on word-of-mouth and referrals for his business. Recently, he started spending time learning the ins and outs of Facebook advertising. He began spending 5 figures a month in ad budget and it has been a profitable move. So for the last 3 months, he’s been tracking whatever he can in the sales process: impressions, clicks, items added to the card, book purchases, and more.

Tracking the data for this length of time allowed him to begin noticing trends.

The metric that stuck out to Dean the most in this process was that of the people that purchased his book, only 11% filled out the application to work with Dean. That 11% did so within 12 days or less of ordering his book. No one started the application process after day 12. Tracking the data allowed him to pinpoint where their system was lacking and where changes needed to be made. 

You have to build a relationship to make sales

Dean learned that it takes time to build relationships with strangers. His team would reach out in the first 7-10 days after a purchase was made—but they were lacking in systems and processes for 10 days and beyond. Fostering relationships and building trust needs to be done over time.

You can’t expect to convert sales well when a customer knows nothing about your brand.

He decided to focus on the 89% of people who didn’t show interest in his program by continuing to market, advertise, and follow-up with them. You have to build a bridge. Dean and I talk about the different factors that affect the process, so keep listening. 

My framework for data-driven decision-making

I love creating and building out frameworks. It helps me make sense of the world in a meaningful and analytical way. I developed a pyramid for making decisions that helps you take actionable steps to optimize your business.

  1. The base of the pyramid is data. Put a tracking mechanism in place to track data that can put it into graphs, show trends, etc.
  2. Take that information in the form of graphs or reports and arrange it in a way that you can interpret the data.
  3. Take the data and your interpretation and turn it into actionable steps.

The longer you track and the more things you track, the more will be revealed to you. You’ll begin to see where your process is thriving. Perhaps you’ll narrow down even more holes that you can go in and fix. But you’d never have known any of it if you hadn’t simply started tracking where your money is being spent. 

Where do you go from here?

This episode is packed with information and we don’t want to overwhelm you with details. If you take away anything, we want it to be what is summarized below. 

  1. Figure out the most important things you want to start tracking. Start with the one thing that drives the most sales or is a higher-ticket purchase and follow the sales process.
  2. Become familiar with the numbers. Analyze the data you’ve tracked. Are the trends that you’re seeing normal? Get a clear and complete picture of what needs to be done.
  3. Take actionable steps to rectify gaps or mistakes. 

Don’t make this more complicated than it needs to be. The goal is to work smarter, not harder. Tracking your data can be one of the easiest things you can do. It will give you a clear indicator of steps you can take to propel your business forward.

Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Nov 07 2019

38mins

Play

Rank #20: What’s your Superpower? With Joe Trodden, Ep 128

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What’s your superpower? What makes you tick as an entrepreneur and a human being? Entrepreneur’s in the early stages of building a business reach a “no man’s land” where they struggle to move forward and gain traction. Joe Trodden joins us in this episode of Just the Tips to talk about changing your mindset—and finding your superpower. 

After following a traditional path and getting a degree in Law, Joe Trodden changed his life and studied Psychology. Joe is now the CEO of Mindset Experts and specializes in helping entrepreneurs change their mindset and find their superpower. If you’re ready to level-up and scale-up your business, listen to this episode!

Outline of This Episode
  • [2:30] Joe Trodden guest stars!
  • [3:50] You must focus inward
  • [7:15] You’re shaped by your beliefs
  • [10:45] What is mindset?
  • [14:15] Why is Dean Ebenezer Scrooge? 
  • [17:55] Core strategies that help guide you
  • [22:40] Set an alarm to practice mindfulness
  • [25:55] It’s about knowing yourself
  • [27:10] Cognitive diversity: multiple valid perspectives
  • [30:35] Connect with Joe
What’s your superpower?

What is your unique ability? What sets you apart? What gets you in a state of flow? Joe spent years working with entrepreneurs working to launch their businesses. He found that it’s so much easier to identify strengths in other people, but hard to figure out your own.

To create a strategy that will propel your business forward, you must leverage your superpowers. To do that, you need to know what they are. You need to focus on a couple of things that you do best—and build a team around you to handle the rest.

Keep listening to hear some of Joe’s strategies for determining your superpower. 

Change your entrepreneurial mindset

According to Joe, “Mindset is every cognitive function that goes on inside your head that is shaping your entire perception and lens on the world”. It is everything that makes you who you are. Joe points out that there are 100 trillion potential (neural) connections in your brain.

You are actively shaping your perception of the world and how it works. 

I love the mantra “The world you live in is shaped by the beliefs you have. Change your beliefs and you’ll change your world”. What belief is holding you back? Is it motivated by fear?

Are you afraid that if you step back from doing everything in your business that it will collapse? 

Or that you’ll never find qualified people to join your team?

It’s not just a thought experiment. You need to shift the way you see the world and change your mindset to see progress in your leadership abilities and your business.

Core strategies that help change your mindset

I believe that multiple perspectives can be had in any given situation. Knowing your superpower gives you a deeper appreciation of what others see. So how do you begin to learn your superpower? And how to change your mindset? Here are a few tips from Joe: 

  • What puts you in a state of flow? Joe points out when you’re in a state of flow you feel energized, focused, and lose track of time. You’re at the height of your ‘superpower’. 
  • Take the Myers-Briggs test. Learn how you tick and what drives you.
  • Be hypervigilant. When emotions kick in, learn to take a step back and evaluate what is causing those emotions. 

Getting to know yourself on a deeper level is key to change your mindset and worldview. It allows you to focus on what you do best. Then you can focus on building a team and scaling your business.

Learn how to counteract your triggers

Joe points out that to become an effective leader you need to be mindful of your emotions. Do you feel yourself getting defensive? Take a moment to step back and identify what’s triggering you, and change the course of the conversation.

Take progressive action to become more consciously aware of what’s going on. Joe knows himself well. He knows his triggers and has learned to take moments throughout the day to check his emotions, figure out what’s triggering those emotions, and move forward. 

In the end, a business is a group of people working together to reach the same goal. If you know yourself and know your superpowers, you are better equipped to help others find theirs. You’ll be primed and ready to become a better leader. 

Joe talks in detail about mindset, flow, cognitive diversity, and so much more. Be sure to listen to the whole episode of Just the Tips!

Resources & People Mentioned

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Dec 26 2019

33mins

Play