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Kurt Elster

48 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Ep. 212: How Kurt Elster built a successful community and podcast using authenticity

Inbound Success Podcast

This week on The Inbound Success Podcast, Ethercycle founder Kurt Elster talks about building communities, growing a podcast, and why authenticity is the key to successful marketing. Kurt is the host of The Unofficial Shopify Podcast, widely considered to be “the” podcast for anyone using Shopify as their ecommerce platform. He is also the creator of the Unofficial Shopify Podcast Insiders Facebook group, which is now more than 4,000 members strong, and the founder of well known ecommerce agency Ethercycle. Within the ecommerce world, Kurt has a massive, highly loyal following that relies on him for honest advice about growing an ecommerce business. How did he accomplish that? By fiercely guarding the integrity of his community and preventing spam, and staying true to himself throughout his podcast and marketing. Check out the full episode to hear Kurt’s insights. Resources from this episode: Visit the Ethercycle website Check out the Unofficial Shopify Podcast Apply to join the Unofficial Shopify Podcast Insiders Facebook Group


13 Sep 2021

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360: Idiotic Mistakes We’ve All Made As Ecommerce Entrepreneurs With Kurt Elster

The My Wife Quit Her Job Podcast With Steve Chou

Today I have my friend Kurt Elster back on the show. Kurt runs the Unofficial Shopify Podcast which is one of the few e-commerce podcasts that I listen to. In this episode, both Kurt and I discuss the 6 most common mistakes that we’ve all made as ecommerce entrepreneurs. We talk about the stuff that almost everyone gets wrong when first starting out including myself! What You’ll Learn Steve’s list of boneheaded mistakes Kurt’s running list of blunders How to avoid making these same mistakes with your store Other Resources And Books Unofficial Shopify Podcast Sponsors Postscript.io – Postscript.io is […] The post 360: Idiotic Mistakes We’ve All Made As Ecommerce Entrepreneurs With Kurt Elster appeared first on MyWifeQuitHerJob.com.


22 Jun 2021

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300: 6 Ecommerce Myths Holding Your Business Back from Massive Success with Kurt Elster

The Ecommerce Influence Podcast

Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle. If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths.  Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more. Enjoy! Episode Highlights: 5:28 Myth #1: You need to diversify your traffic 8:38 Myth #2: Google PageSpeed is crucial to getting more sales 14:00 Myth #3: You have to be the first to do everything  18:49 Myth #4: If a “big” business is doing it, it must be right 23:10 Myth #5: Hustle and grind is the key to business success 27:57 Myth #6: People don’t read on the internet  35:40 Check out the Unofficial Shopify Podcast Links and Resources: Kurt Elster The Unofficial Shopify Podcast Ethercycle Podcast 193: “Must Know” Elements Of Successful Ecom Design Most Business Forget Podcast 282: 8 Ecommerce All Stars Share Their Best Marketing Advice Intentional Wealth The Coalition @a_brawn on Twitter Review or subscribe on iTunes


20 Apr 2021

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Kurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customers

Own Your Commerce

Kurt Elster has been growing “unofficially” with Shopify since its infancy. In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads. He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO. In addition to the Unofficial Shopify Podcast, Kurt runs a consultancy, Ethercycle, that has helped dozens of SMB merchants excel on Shopify. Topics covered: Kurt’s unconventional path to success in ecommerce  The best ways to troubleshoot your online store How to turn visitors into customers The underused potential of copywriting The power of positioning  Black Friday messaging during COVID-19Links and Resources theuserisdrunk.com The Brain Audit by Sean D’Souza Pit Viper Sunglasses


25 Nov 2020

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Finding and Expanding Your Audience with Kurt Elster (Ethercycle)

The Ecommerce Insights Show

In this episode, we talk to Kurt Elster, founder of Ethercycle and one of the most highly-regarded independent consultants in the ecommerce industry.We discuss his best advice for finding and expanding your audience, gaining a more complete understanding of your customers, and maintaining your mental health while striving to grow your business. We also clear the air on exactly what that new store speed report means and whether or not you should be concerned about your grade. Kurt is a wildly entertaining interview, so if you're interested in hearing unfiltered advice from one of the most notable voices in the business, you're going to want to make time for this episode.Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.


19 Nov 2020

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EP90: Kurt Elster: Shopify Mastery

Perfectly Mentored with Jason Portnoy

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] What are some of those obvious problems that you come across right off the bat? [18:09] How do you figure out where you need to start testing? [20:50] What are some of the benchmark numbers? [22:37] What are some of the main things that you find to annoy shoppers on a site? [25:19] What are some of the ingredients needed in a store in order to succeed? [28:32] Why is the “Back” button a merchant's biggest competitor? [31:42] What are some of the main must-have apps for Shopify stores? [39:15] What is the best way to run an exit popup? [46:53] What advice can you give to those who want to build their own Shopify store? [50:47]Connect with Kurt Elster WebsiteConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE


2 Nov 2020

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14. Kurt Elster - Accelerated Growth to Become a Shopify Expert and Marketing the Unofficial Shopify Podcast

Happy Progress Growth Podcast

Actionable Advice from Shopify Plus Expert,  Kurt Elster from the unofficial Shopify Podcast.   We discuss:  As an entrepreneur, you get to define what success means to you Becoming a subject matter expert in a niche Making his online brand really stand out in a crowded space Making more money and improving conversion on your Shopify store  More at happyprogress.com/kurt  Kurt Elster is an Expert Ecommerce Consultant who helps Shopify store owners uncover hidden profits on their websites. He's an Agency Owner of Ethercycle & a Podcast Host of the Unofficial Shopify Podcast. One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.  Mentions on the show: Nathan Barry, Amy Hoy, HOONIGAN, Jay Leno, and Klaviyo email automation service provider.  Kurt Specializes in:  Helping Shopify Plus merchants make more money through my consultancy.  Hosting The Unofficial Shopify Podcast.  Developing Shopify apps based on work with Shopify Plus brands like Leno’s Garage.  Providing Klaviyo email marketing strategy & support to my wife for her Disney World planning Shopify store.  Providing advisory services to select clients like HOONIGAN.  If this resonates with you, please share your thoughts with Alex Harris aka AlexDesigns in his lab today...  Visit happyprogress.com, dm me @happyprogress, or email me at alex@happyprogress.com 


31 Oct 2020

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Email: Kurt Elster explains the top automation flows that drive revenue

Keep Optimising

It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by KlaviyoThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy


29 Jul 2020

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Podcasting For Lead Generation & Growing To Over 1 Million Downloads | An Interview with Kurt Elster

Vurbl Voices

Welcome to Vurbl Voices. This experimental podcast is a way for us to connect with audio creators of all stripes. From traditional interview podcast hosts, short and long form storytellers, business leaders using audio to engage their customers, poets, speakers, battle rappers, standup comics, audiobook authors, teachers and more! On this episode, we have Kurt Elster, host of the Unofficial Shopify Podcast and founder of Ethercycle, an ecommerce consultancy that helps Shopify store owners scale their business. We dive deep into how he’s grown his podcast to over 1 Million Downloads, how to build production processes that save time, and ways to improve your guest interview skills. Kurt provides a ton of solid advice for new audio creators but I’m positive this advice can help even the most seasoned podcast hosts.  Do us a favor and tweet at Kurt with your favorite advice he gave in the episode. How to find Kurt: Twitter | Podcast Website | Apple Podcast | Spotify |  Consultancy 


3 Jul 2020

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What Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4]

Ecommerce Marketing School with Ben Jabbawy

Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares: What to do if people aren’t buying your product right now. How to get your content strategy off the ground and build an audience. Why you need to get people to a collection or a product page ASAP. The offers he’s seen work best in the last 6 weeks. Show Notes & Links: [3:08] What to do if people aren’t buying your product right now.  [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales. [12:30] How to get user generated content/social proof. [13:53] Biggest mistake brands are making right now. [15:49] What to do if you’ve seen an increase in traffic but people aren’t converting. [17:34] The trends Kurt has been seeing. [19:04] Will this pandemic change our buying behavior for the long term? [22:19] Advice for selling on Shopify for the first time. [24:46] The best offer to run right now. [32:44] Kurt’s favorite Shopify sites. [43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light. Watch Kurt’s Masterclass Kurt’s Podcast Kurt’s site Kurt Elster on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home Masterclass Home


29 Apr 2020