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Youpreneur FM Podcast

Updated 8 days ago

Rank #144 in Careers category

Business
Careers
News
Business News
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Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

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Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

iTunes Ratings

218 Ratings
Average Ratings
192
13
6
3
4

Alexis

By alexis Newman 12345 - Mar 28 2019
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This podcast is great! Always interesting and helpful topics. The guests are truly inspiring!

Great show and great man

By BenKilloy - Aug 23 2018
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Been listening for a few weeks and can’t get enough of the podcast.

iTunes Ratings

218 Ratings
Average Ratings
192
13
6
3
4

Alexis

By alexis Newman 12345 - Mar 28 2019
Read more
This podcast is great! Always interesting and helpful topics. The guests are truly inspiring!

Great show and great man

By BenKilloy - Aug 23 2018
Read more
Been listening for a few weeks and can’t get enough of the podcast.

Listen to:

Cover image of Youpreneur FM Podcast

Youpreneur FM Podcast

Updated 8 days ago

Read more

Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!

Rank #1: YOU249 – How One Youpreneur Made $100K in 30-Days, with AJ Jomah

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I’ve always been a fan of stories where an entrepreneur digs deep after overcoming a big challenge and puts in the hard work to make their business dreams a reality. In this episode, business owner and Youpreneur member AJ Jomah comes on the show to share his entrepreneurial journey from how he got started owning a (...) Continue Reading The post YOU249 – How One Youpreneur Made $100K in 30-Days, with AJ Jomah appeared first on ChrisDucker.com.

Dec 08 2017

47mins

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Rank #2: YOU220 – How to Create Your First Online Course, with Amy Porterfield

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Creating a successful online course can seem a little challenging with all its moving parts, but it doesn’t have to be. You just need to be willing to put in the time, effort and strategy to make it happen. In this episode, I pull back the curtain to show you a sneak peek into our exclusive (...) Continue Reading The post YOU220 – How to Create Your First Online Course, with Amy Porterfield appeared first on ChrisDucker.com.

May 19 2017

35mins

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Rank #3: YOU264 – 8 Ways to Finally Start Monetizing Your Personal Brand!

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This episode is all about that primary profit mentality as I share one of our exclusive workshops from the Youpreneur community library that is all about monetization and setting up several streams of income around your personal brand. In this session, I go into why you need to be seen as an expert and influencer (...) Continue Reading The post YOU264 – 8 Ways to Finally Start Monetizing Your Personal Brand! appeared first on ChrisDucker.com.

Feb 09 2018

13mins

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Rank #4: YOU240 – How to Use Instagram Stories to Build Your Brand & Business

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Though the principle of Instagram stories has been around for a while, entrepreneurs can still find themselves a little lost on where to start. Do they treat it like Snapchat? Facebook with a rigorous schedule? All we know is that it’s hard to ignore – with over 150 million active users and counting, it looks (...) Continue Reading The post YOU240 – How to Use Instagram Stories to Build Your Brand & Business appeared first on ChrisDucker.com.

Oct 06 2017

14mins

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Rank #5: How to Profit From Your Expertise by Blogging, with Yaro Starak

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With social media being as powerful as it is are blogs still relevant? And if they are what’s the best way to utilize them? Joining us to answer those questions and more is Yaro Starak.

Yaro has been blogging since 2004 – he started on a Typepad blog! He saw the potential for the medium and began his current blog, Entrepreneurs Journey, a year later and has been growing the site ever since.

On this edition of Youpreneur FM he shares how to use blogs in your P2P marketing, why blogging is still relevant today in the face of social media, and how to make the leap from being a free content creator to developing and selling your first training product. Get ready to hear all of that and more on today’s show!

Jan 28 2016

46mins

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Rank #6: The Secrets to Getting Paid as a Public Speaker, with Grant Baldwin

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One of the most direct ways to position yourself as an authority in your market is public speaking. But how do you get started? And how do you get paid once you’ve got some experience under your belt?

Here to give away all his secrets is professional speaker Mr. Grant Baldwin. For the last 8 years he has made his living as a professional speaker: having spoken at over 450 paid speaking gigs, earning $1.5 million in fees in the process. In the last year he has also been teaching others how to get booked and paid to speak.

On episode 153 of Youpreneur FM he spills the beans on how to get more invites, more bookings and more money for speaking! Specifically we talk about why you must narrow down your target audience, how to build relationships that will lead to gigs and provide value in the process.

This show is solidly packed with value bombs and knowledge missiles! You absolutely will want your notepad or Evernote handy for all the wisdom Grant shares, get ready and then dive on in.

Feb 26 2016

42mins

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Rank #7: How to Build a Really Simple Email Marketing Funnel

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Whenever we mention ‘email marketing funnels’ on the podcast, we’re swamped with questions and queries about them. What is an email marketing funnel? And, what should or shouldn’t go into one?

An effective email marketing funnel turns prospects into paying customers using a series of emails crafted to sell a service or product. But, it’s not about sending one sales pitch after the other. Your emails must provide value through educational content that also helps nurture a budding relationship between you and your subscriber.

On this solo episode of Youpreneur FM, I dive into how an email marketing funnel works and share the perfect recipe to cook up your first really simple, but effective, email marketing funnel.

So, if you want to learn how your emails can turn subscribers into paying customers, this episode is for you!

Essential Learning Points From This Episode:

  • You need a marketing automation process that nurtures your audience, eventually turning them into paying customers
  • Almost half of leads will never be ready to buy from you
  • A welcome email should tell your audience what they can expect from you
  • Your lead magnet should be relevant to the intent your audience will have to ultimately end up buying your product
  • Remember to use emails to connect with subscribers after they’ve become paying customers
  • Engage with non-buyers and ask them why they didn’t buy from you
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to youpreneur.com/335

Mar 21 2019

17mins

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Rank #8: 4 Simple Steps to Planning Your 2019 Content, with Janet Murray

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Thinking about planning your content marketing strategy for 2019? If you want to build your personal brand and business, you’ve got to set yourself up for success by learning the value of planning, marketing and publishing content on a consistent basis.

I’ve invited Janet Murray onto this episode of the show to talk about how you can implement a content marketing strategy that will spread your message as far and wide as it can go. Janet is a member of our Round Table Mastermind group and well-known for audience building and content marketing.

She’s a self-proclaimed “unorganized entrepreneur,” which makes her that much more fascinating. After all, how can someone who has always struggled to stay organized managed to turn it around and provide consistent, high-quality content? And what’s more, how has she managed to impact hundreds of people’s lives?

We explore all of this and more on the podcast. So, if you want to know how to maximize the reach of your content in 2019 and attract the right type of people into your ecosystem, grab your headphones and tune in!

Essential Learning Points From This Episode:

  • Planning your content helps to increase productivity
  • When planning your content calendar, start annually and then break it down into a quarterly, weekly and daily plan
  • As a business owner, you need to know the key things that will be happening in the upcoming months in order to effectively plan your content strategy
  • It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content
  • Think about the questions your clients ask you the most and come up with content ideas that answer those questions
  • Repurposing is about using what you’ve got to get more of what you want
  • Create one piece of cornerstone content each week and get the most out of it by repurposing it into a variety of different formats
  • Get a buzz going about your content on social media by asking your audience simple questions
  • It’s not just about sharing your content. It’s about thinking about how to get people to engage with your content
  • The future of small business marketing is thinking like a media company and not just like a small company
  • Much, much more!

[bctt tweet="It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content#Youpreneur" via="no"]

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show,...

Nov 29 2018

37mins

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Rank #9: YOU222 – The Power of Attending & Running Live Events (1DayBB S2 Preview)

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In this extra special episode of YoupreneurFM, I pull back the curtain to give you a preview of the latest season of 1 Day Business Breakthrough (1DayBB) with my good buddy Pat Flynn as we picked up where we left off (two years ago!) and dive right into discussing the power of attending and running (...) Continue Reading The post YOU222 – The Power of Attending & Running Live Events (1DayBB S2 Preview) appeared first on ChrisDucker.com.

Jun 02 2017

38mins

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Rank #10: Designing Your Business to Run Like Clockwork, with Mike Michalowicz

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Wouldn’t it be great if you could design a business that runs and grows without you having to be present every single day? That’s the dream that most Youpreneurs share. But, for many, it never quite makes the transition from an idea into a profitable reality.

I wanted to change that, which is why I invited Mike Michalowicz back onto the show to talk us through the process of designing a business that runs like clockwork. It’s a fantastic episode that I know you’re going to love, especially if you want to design your business to run itself.

Essential Learning Points From This Episode:

  • Consistently putting your true self ‘out there’ is the secret sauce to success
  • When your business can run for four weeks without any of your active input. It’s positioned to continue on its own
  • Delegation isn’t the assignment of tasks, it’s the assignment of outcomes
  • Every business must be doing or supporting an activity that derives a benefit to the customer
  • When leaders control all of the decision making, they stifle the growth of their business
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.

For more information and to explore other episodes, click here.

Feb 14 2019

36mins

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Rank #11: Creating a Marketing Funnel that Works, with John Lee Dumas

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Having the right marketing funnels in place can have an astronomical effect on the success of your business. But, developing a marketing funnel that moves people through the journey to conversion takes time and strategy.

So, who better to discuss marketing funnels than the expert, John Lee Dumas. John is the founder and host of the award-winning podcast, Entrepreneurs On Fire, where he delivers inspirational strategies to help fellow entrepreneurs live the life they’ve always dreamed of having.

John was the opening keynote speaker at last year’s Youpreneur Summit, where he inspired the audience to create profitable funnels for their business. His speech was so good that I thought… you know what? it would be a shame if that were the last time anyone ever heard it. So… this podcast episode is a little bit different. I’ve pulled the audio directly from last year’s keynote archives to share John’s fantastic keynote speech with you all.

In John’s speech, he shares everything you need to know about building a highly profitable marketing funnel that could lead to a multi-million-dollar business.

Essential Learning Points From This Episode:

  • Your defining moment in life is the instant that motivates you to stand up, take action and discover your “true purpose”
  • If you don’t learn how to “funnel up” before “funneling down”, your marketing funnel will never work
  • A funnel is the journey that your avatar takes from the moment they first discover your brand until they become a client, customer or an evangelist
  • Build the initial momentum and get things going by niching down
  • Your “avatar” is your ideal customer – so make sure you know them inside and out!
  • You must have a content creation system in place to make sure you create content on a consistent level
  • If you created a great piece of content, get the most out of it by repurposing it
  • Don’t underestimate the power of a one-to-one conversation to grow your audience
  • Host live training sessions because sales happen on live webinars
  • Never hesitate to let people know about your offer because as an entrepreneur, you’re obligated to generate revenue
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information visit youpreneur.com/302

Aug 02 2018

49mins

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Rank #12: YOU268 – How to Spread Your Message More Successfully Than Ever Before!

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  Once you have laid the foundation for your business, how do you start spreading your message to a wider audience and really market your message to the people you want to serve? It’s another special episode for you this week as I dive into a new section of my new book “Rise of the (...) Continue Reading The post YOU268 – How to Spread Your Message More Successfully Than Ever Before! appeared first on ChrisDucker.com.

Feb 23 2018

19mins

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Rank #13: How One Entrepreneur Become a Brand Building Machine, with John Cordray

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Today’s episode is the start of a new addition to the Youpreneur FM show: once a month I’ll be chatting with a member of my mastermind community about their journey, and how becoming a part of the Youpreneur mastermind has changed their business, their lifestyle and all the rest!

Our inaugural guest is the calm expert, Mr. John Cordray. John is a therapist with a private practice who decided about a year ago he wanted to get online and help more people. So he did what all good entrepreneurs do: he found a few leaders to follow and listen to, myself included. He tuned into this show and when I announced the Youpreneur mastermind was opening up he jumped in.

On today’s episode John is sharing where he was when he first joined the community, and what his intentions were, how that one decision has changed so much of his life as well as his tips to help entrepreneurs stay calm in any situation!

You’re going to love this conversation so sit back and enjoy some moments of Zen on episode 160 of Youpreneur FM.

Apr 15 2016

44mins

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Rank #14: YOU187 – Why Brand Entrepreneurs Need to Focus on Profits More, with Mike Michalowicz

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The fact is most entrepreneurs live check to check. Our guest for this episode, Mike Michalowicz wants to change all of that with his book: Profit First. As you can guess from the title, he s come up with a mind shifting concept of putting your profits before any other expense, or financial allotment in your (...) Continue Reading The post YOU187 – Why Brand Entrepreneurs Need to Focus on Profits More, with Mike Michalowicz appeared first on ChrisDucker.com.

Oct 21 2016

36mins

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Rank #15: Why You Need to Focus More on Being Original

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If I could give you one piece of advice, I’d tell you that you should never underestimate the power of being original. There’re millions of copycats in the world, but there’s only one of you in existence. So, don’t worry about what other people are doing. Let them copy your font or mimic your latest blog post all they want, because who wants a watered-down version of the original? Nobody.

On this solo episode of Youpreneur FM, I talk about the power of being an original. We do business in an extremely crowded space. Almost every business idea under the sun has been thought about already, but that doesn’t mean you can’t bring something new, fresh and original to the table.

If you want to find out why originality in business is so important and discover how a simple self-awareness test can help you get there, tune into this episode today!

Essential Learning Points From This Episode:

  • Being original can help boost your business faster than anything else
  • The truth is that our personal brand is what people say about us when we’re not around
  • If you’re truly original, your business persona can’t be copied because it’s all about you
  • Keep doing what you do really well and delegate the things you aren’t good at
  • There’s nothing more relatable to your market than you
  • To create a future-proof business, you’ve got to understand the power of being an original
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.

For more information and to explore previous episodes, click here.

Mar 28 2019

11mins

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Rank #16: Learning How to Become Free to Focus, with Michael Hyatt

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As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.  

But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?  

Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business. 

Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off! (yes, it’s possible!) 

Essential Learning Points From This Episode:

  • If you want to do better, you’ve got to surround yourself with people who are doing better than you 
  • Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you
  • The number one reason why people don’t achieve their goals is that they lose visibility 
  • By focusing on the right things, you can achieve more by doing less 
  • Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate 
  • You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work 
  • Much, much more! 

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other...

Apr 23 2019

32mins

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Rank #17: How to Build a Successful Personal Brand Business, with 14 Experts!

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Welcome back to the podcast! I have an extraordinary episode for you all to mark an incredible milestone…300 episodes of Youpreneur FM!

I’d like to thank every single one of you for tuning into the podcast because without you, I wouldn’t be here doing what I love to do every day, and this podcast definitely wouldn’t be here!

To mark this special occasion, I’ve invited a bunch of my business buddies (14 to be exact) onto the show to share their number one tip to becoming a successful personal brand entrepreneur. I hope their expert tips and advice will motivate and inspire you to go and do great things with your business – enjoy!

Key Learning Points From Each Guest…

  • Chris Guillebeau from Side Hustle School - Understand what your message is and be clear on what you want to say
  • Pamela Slim - Help people get what they want because that’s the very best reputation to have as an entrepreneur
  • Amy Landino - Get your face out there, leverage video and show people what you’re made of
  • Michael Port from Heroic Public Speaking - Be very specific about who you serve, what you help them do, achieve or get and why you do it
  • Chris Brogan – Be helpful and help other people
  • Mike Stelzner from Social Media Examiner – Identify the smallest possible audience that you can provide value to and consistently give them content for free
  • Janet Murray - Let people get to know the person behind the business to attract loyal fans and lifelong customers
  • Jay Baer from Convince & Convert - Create amazing content consistently and don’t wait until you’re motivated because success is built on perspiration, not inspiration
  • Jeff Goins from Goins Writer - Be the part of you that feels the sincere and the least polished because this is the part of you that people can connect with
  • Jenny Blake from Pivot Method - Think about how you can optimize for revenue and fun because if you’re having fun, you’re readers, listeners and followers will be more likely to enjoy your content
  • John Lee Dumas from Entrepreneurs on Fire - Engage with your audience as you grow, and you’ll save time and effort while scaling your business
  • Matthew Kimberley  - Carve your own path and forget about what other people think of your vision
  • Amy Porterfield  - Focus on getting uncomfortable on a regular basis when it comes to speaking your truth
  • Pat Flynn from Smart Passive Income - Get personal with people and have one-on-one conversations with your audience to help build a stronger personal brand

Important Links & Mentions From this Episode:

Jul 19 2018

21mins

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Rank #18: Building an Email List to Fuel Your Business Growth

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We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue.

One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. They would much rather be focusing on building their subscriber numbers or followers on social media. 

The problem with that though is those communication channels aren’t really controlled by you and your marketing strategy could be extremely effective one minute and obsolete the next. This is why having an email list is so important to making sure you get your message across to your audience.  

Tune in as I dive into a few list building rules you need to keep in mind when growing your email list and how you can go from zero to a hundred subscribers in this episode of Youpreneur FM.

Essential learning points from this episode:

  • When it comes to email marketing is that you don’t just want to grow an email list, you want to grow a list of highly engaged, good quality email subscribers. 
  • How segmentation can help you deliver a good quality and engaged list. 
  • The List Building Challenge: what quick email list building strategies you can use to get started today.
  • The importance of paying attention to GDPR, treating people’s data with respect and not sending them marketing materials they don’t want.  
  • Much, much more!

Important links & mentions from this episode:



Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest

Oct 28 2019

13mins

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Rank #19: YOU234 – How to Write Your First / Next Book Without Fuss!

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I’m a believer that anybody who wants to become a leader in their industry has probably heard the saying that a book is truly the best business card that you can give out. However, as any published author will tell you.. it takes more than opening a word document and expecting inspiration to strike. If (...) Continue Reading The post YOU234 – How to Write Your First / Next Book Without Fuss! appeared first on ChrisDucker.com.

Aug 25 2017

10mins

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Rank #20: The Power of Niching Down in Business, with Christopher Lochhead

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Niching down in business can have a powerful impact on the short, medium and long term growth of your business.

In this episode I speak with Christopher Lochhead all about differentiation and niching down your business.  Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life.

Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger."

Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the importance and the power of niching down and what it could mean for the growth of your business.

Essential Learning Points From This Episode:

  • Free range conversation builds relationships and business opportunities – don’t be afraid to meet people face to face and have a real-life conversation
  • Legendary people and companies are known for their niche, NOT their brand
  • Getting started with finding your perfect niche is easier than you think
  • You can learn a lot from a category designer about niching down and expanding your business
  • Being different to your competitors is more important than being ‘better’
  • Becoming more differentiated can make your contribution to the world more impactful
  • Don’t fall in love with your product, fall in love with the problem that your product solves
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast...

May 24 2018

43mins

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