Cover image of The Store

The Store

The Store is WPP’s global retail hub. Its mission is to share knowledge and best practice across all areas of retail. Drawing from the WPP Group’s unparalleled understanding of consumers, retailing, b... Read more

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Wantedness

Wantedness

How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have t... Read more

20 Aug 2018

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The New Tribe of Shopper

The New Tribe of Shopper

A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping... Read more

7 May 2018

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