How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

Wantedness

A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.

The New Tribe of Shopper

Gwen Morrison introduces the bot as your new customer.

The New Customer The Algorithm

Tim GreenHalgh on the science and art of designing retail.

Aprons and Algorithms

J. Walker Smith on how apps and AI will make shoppers and shopping passive.

Pivot to Passive

Learn from a panel of Amazon insiders how they have leveraged technology to weave into our lives.

Reimagining Commerce Inside Amazon

Aprons Algorithms

Marketers are redefining how to weave brand stories into social media and other digital platforms of influence.

Content & Commerce (1)

Tim Greenhalgh on a retail world in which things think.

IoT Changes Design Thinking

The Store is WPP’s global retail hub. Its mission is to share knowledge and best practice across all areas of retail. Drawing from the WPP Group’s unparalleled understanding of consumers, retailing, brands and shopper marketing , The Store WPP hosts global retail conferences to showcase inspiring ideas and innovations that facilitate growth. 

Content & Commerce

Reimagining Commerce_ Inside Amazon

Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond?

Generous Brands

Content&Commerce

Content Marketing

Neil Bruce on how media and mobile converge for marketers.

Data and the Individual in the IoT World

The New Customer_ The Algorithm

Marcelo Castelo presents a case study of a partnership between Brazilian ecomm player NetShoes and Brazilian telecoms.

NetShoes Case Study

Aprons_Algorithms

Lot's of intriguing thinking on retail current and future in this collection. Most of the speakers are hard to find without attending a conference. Really a great opportunity to see where everyone from theorists/researchers to shopkeepers (real and virtual) are going.

Thought provoking and insightful retail trends

The Store

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Best Episodes on Global Issues

The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!