Cover image of The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Business
Marketing
Entrepreneurship

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Updated 4 days ago

Business
Marketing
Entrepreneurship
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The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

Read more

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

iTunes Ratings

94 Ratings
Average Ratings
88
3
0
2
1

Michael Smith

By Need-Shelp - Oct 25 2019
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Another home-run episode! What a smart gal Brynne is! So much useful content for so many folks, like me. Thanks Omer!

What entrepreneurs need

By khusi_M - Dec 17 2018
Read more
You are doing an amazing job .. much need for budding entrepreneurs

iTunes Ratings

94 Ratings
Average Ratings
88
3
0
2
1

Michael Smith

By Need-Shelp - Oct 25 2019
Read more
Another home-run episode! What a smart gal Brynne is! So much useful content for so many folks, like me. Thanks Omer!

What entrepreneurs need

By khusi_M - Dec 17 2018
Read more
You are doing an amazing job .. much need for budding entrepreneurs
Cover image of The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Updated 4 days ago

Read more

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

Rank #1: 119: (Part 1) How to Turn Frustration Into a Million Dollar Software Business - with Shane Melaugh

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Shane Melaugh is the co-founder and CEO of Thrive Themes, a company that creates conversion focused WordPress tools such as Thrive Content Builder and the Thrive Leads plugin. Thrive Themes was founded in 2013. It currently has over 35,000 customers around the world and generates over a million dollars in annual revenue. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Sep 20 2016

18mins

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Rank #2: 115: The Surprising Website Metric That Gave This Founder His Startup Idea - with Kreg Peeler

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Kreg Peeler is the founder and CEO of SpinGo, an integrated solution that helps event makers list, manage and promote events. SpinGo's event platform combines content from 100,000 sources to produce a robust local event search engine. Its API powers 5,500 entertainment apps, delivering event content to almost 200 million viewers per month. And it's Event Management product helps customers manage all aspects of event planning. In 2012, Kreg had a media website which included a local events section. His wife was curating the web, finding events and then manually entering this information into the website. One day, they discovered a surprising website metric that gave Kreg the idea for a new startup. It turned out to be a pretty good idea. Since then, they've grown SpinGo into a community of 200,000 event organizers and raised over $7 million in funding. In this episode, we talk about the journey that led Kreg to discovering that idea. And we explore how he's transforming SpinGo from a media into a SaaS business. Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Jun 10 2016

50mins

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Rank #3: 108: How One Phone Call Gave a Bootstrapped Startup It's AHA Moment - with Ryan McKay-Fleming

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Ryan McKay-Fleming is the co-founder and CTO of Chalk.com, a SaaS product that helps teachers with lesson planning, grading, assessment and attendance. Over 100,000 teachers worldwide are using Chalk.com. The company is based in Toronto, Canada. It was founded in 2012 and to date has raised $500K in its initial seed round.

This is a story about two college friends from the University of Waterloo in Canada, who decided to build a startup. They had an idea for a product that would make teachers more productive. They didnt do an validation or talk to teachers, they just went ahead and built the product on a hunch.

As you can imagine, things didnt go quite to plan when they launched. And we talk about the lessons they learned and how got over 100,000 teachers worldwide using their product and also raised $500,000 in their initial seed round.

We also talk about how they were discouraged because nobody was buying their product. And then one phone call changed all that and created that AHA moment, where they figured out how to get teachers (who dont have a lot of money) using their product and still create a business model where they can make money.

There are some interesting lessons in this episode and I think youll get value whatever industry youre in.

Apr 01 2016

41mins

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Rank #4: 091: What You Need to Know About SEO in 2015 to Generate Leads - with Adam Dicker

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Adam Dicker is a serial entrepreneur and former VP of GoDaddy. He's a prolific domainer with a portfolio of over 30,000 domains. He's sold many of them for 7 figures and one for 8 figures! He own a number of online businesses, including DNForum, the most popular domain name forum on the internet, with over 500,000 members.

Aug 20 2015

49mins

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Rank #5: 014: How Wistia Turned Video Hosting Into a Profitable SaaS Business - with Chris Savage

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Chris Savage is the co-founder and CEO of Wistia, an internet video hosting and analytics company that enables marketers to track and analyze web video viewers. Chris and his co-founder Brendan founded Wistia in 2006. In 2009 they were finalists in BusinessWeek’s 25 Most Promising US entrepreneurs under the age of 25.

Oct 23 2014

41mins

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Rank #6: 127: How To Grow a Startup With The Right Distribution Channel - with Matthew Bellows

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Matthew Bellows is the co-founder & CEO of Yesware, a platform that helps sales people connect with prospects, track engagement and close more deals. Yesware serves more than 750,000 salespeople at companies like Adroll, Groupon, Salesforce, Twilio and Yelp. The company was founded in 2011 and is based in Boston, Massachusetts. To date the company has raised over $35 million in funding. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Oct 21 2016

51mins

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Rank #7: 089: 7 Proven Strategies for Launching an Online Marketplace - with Aaron Epstein

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Aaron Epstein is the co-founder of Creative Market, an online platform that lets you sell and buy handcrafted, mouse-made design content such as fonts and graphics. He launched his first software product called Color Schemer when he was still in college and went on to grow that into a 6-figures a year business. A few years later he met his co-founders and combined forces to work on an online creative community called COLORlovers and eventually went through Y-Combinator. COLORlovers grew into a community with over a million users. In 2011, they launched Creative Market and raised $2.3M dollars in funding and 3 years later, sold Creative Market to Autodesk for an undisclosed amount. In this episode youre going to learn 7 proven strategies for building an online marketplace. Its basically what Creative Market did to launch their business. And even if you arent planning to build a marketplace, you will still get a ton of value from this episode and takeaway some useful lessons that you could apply to just about any software product.

Aug 06 2015

41mins

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Rank #8: 038: Rand Fishkin: Inbound Marketing Lessons for Startups - with Rand Fishkin

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Rand Fishkin is the Co-Founder of Moz, a Seattle-based SaaS company that sells inbound marketing & marketing analytics software. The company was founded in 2004 as a consulting firm and shifted to software development in 2008. The Moz website has an online community of more than one million digital marketers. To date, the company has raised just under $20M in funding.

Feb 02 2015

25mins

Play

Rank #9: 018: How a Non-Technical Founder Bootstrapped a 6-Figure SaaS Business - with Brecht Palombo

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Brecht Palombo is the founder of Distressed Pro, the home of BankProspector, a SaaS application that  provides access to real time updates for real-estate financials from some 14,000 banks and credit unions. He founded this business in 2009 and today has built a 6-figure business which he runs from on the road while travelling full-time with his wife and kids.

Nov 06 2014

52mins

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Rank #10: 116: How an Idea Captured in Evernote Grew Into a Multi-Million Dollar Business - with Zvi Band

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Zvi Band is the co-founder and CEO of Contactually, a CRM tool which helps you turn relationships into results. He's a software developer and entrepreneur who founded Contactually in 2011. And he's grown it into a multi-million dollar business with over 70 employees. The company is based in Washington DC and to date has raised over $12 million in funding. It all started in 2010 when Zvi fired up Evernote and wrote down an idea for a new product. He had no plan on what he was going to do with that idea. What he didn't realize at the time was that he had just planted a seed for a new business that he was going to build. For the next few months, he played with the idea, hacked together a prototype over a weekend but didn't see it any more than a side project. Today, after 5 years that idea in Evernote has grown into a business that's generating several million dollars in revenue with over 70 employees. It's a great story and we'll share what Zvi did to turn that idea into product and business. We talk about the ONE thing that he wished he'd done differently -- which is great advice for anyone in the early days of building their product. And we talk about what he still struggles with today (despite the success that he's had). Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Jun 17 2016

45mins

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Rank #11: 017: How to Scratch Your Own Itch and Build a 6-Figure SaaS Business - with Josh Ledgard

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Josh Ledgard is the co-founder of Kickoff Labs, a lead generation platform which provides easy to setup landing pages, combined with lead capture forms and email marketing to help you grow your customers. Josh and his co-founder Scott, launched Kickoff Labs in 2011 and since then have helped their customers generate over 3 million leads.

Nov 03 2014

52mins

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Rank #12: 023: How an Online Marketer Built a 6-Figure Software Business - with Spencer Haws

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Spencer Haws is the founder of Longtail Pro, a keyword research software. Long Tail Pro allows you to generate hundreds or thousands of “long tail” keywords in minutes. Spencer launched Long Tail Pro in 2011 and successfully grew it into a 6-figure software business.

Nov 24 2014

45mins

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Rank #13: 193: The 1-Page SaaS Marketing Plan - with Allan Dib

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Allan Dib is a serial entrepreneur, marketer and author of the book The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd. To build a successful SaaS business, you need to stop doing random marketing' and instead follow a reliable plan for rapid business growth. But creating a marketing plan can often be a difficult and time consuming task for early stage SaaS founders. Allan wrote the book with direct response marketing in mind. However, in this interview I talk to him about how to take the best of his 1-page marketing plan concept and make it work for SaaS businesses. So in this episode, you'll learn a simple step-by-step process for creating your own SaaS marketing plan - that's literally one page. Allan starts with the big idea and then walks us through each stage of creating a marketing plan. And he makes the entire process simple and fast. So if you've been struggling to create a great marketing plan for your SaaS business or want to go back and refresh your marketing, then this episode is for you. I hope you enjoy it! Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus

Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Nov 02 2018

48mins

Play

Rank #14: 170: The Million Dollar, One Person SaaS Business - with Mike Carson

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Mike Carson is the founder of Park.io, a service which helps you to backorder expiring domain names. Mike is a developer who for many years struggled to find business success. He was working hard on multiple projects. But none of them were working out. And it was a painful time for him. He couldn't understand why he kept failing. And he'd often wonder if he wasn't working hard enough or just doing thing the wrong way. One day he just decided to let go of all that frustration and work on a project that he was curious and passionate about. He wasn't even thinking of it as a business. And ironically, that project turned into Park.io. Mike is currently doing over a million dollars a year in revenue. And he's a one person company. He has no employees and continues to run the business by himself. Mike says that he just got lucky with Park.io. And there's some truth to that. We all need some luck from time to time with our business. But I don't think it was all just down to luck. And in this interview, I deep-dive into what exactly he did to build that business, how he's dealt with major problems and competitors and how exactly he's able to run a one-person million dollar company. It's a great an interview with a ton of valuable insights and lessons. So I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Apr 19 2018

56mins

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Rank #15: 098: How a Failing 2-Year Old Startup Achieved Product-Market Fit in 1 Week - with Tom Leung

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Tom Leung is the co-founder and CEO of Anthology, a Seattle-based startup that was formerly known as Poachable. Anthology enables employed tech professionals to explore new career opportunities anonymously. Tom and his co-founder originally launched a startup called Yabbly, a consumer to consumer advice site. When that business didn’t get traction, the team pivoted 8 times to launch Poachable which was later renamed to Anthology. The company has raised around $1.8 million to date and its investors include Vulcan Ventures. And companies recruiting through Anthology include Amazon, Microsoft, Netflix, Dropbox, Facebook and around 100 venture-backed startups.

Oct 08 2015

55mins

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Rank #16: 070: How to Find the Courage to Execute on Your Big Bold Plans - with Peter Shallard

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Peter Shallard is known as The Shrink for Entrepreneurs. He's a renowned business psychology expert and therapist gone renegade. He works with all types of entrepreneurs around the world and helps them get measurable results. He's also the founder of CommitAction.com, a service that pairs accountability coaching with cutting edge digital productivity tracking tools.

In this episode we talk about:

  • How entrepreneurs should be optimizing for courage instead of productivity
  • What people like Bill Gates and Peter Thiel do that you're probably not doing
  • How one idea or insight could significantly grow your business
  • 5 simple but powerful strategies for to help you optimize for courage

May 28 2015

31mins

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Rank #17: 162: Growing a SaaS Startup to 7-Figures with Zero Marketing Money - with Erik Christiansen

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Erik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment. The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas. Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million. In 2010, Erik and his co-founder Travis built a widget to make it easier for ecommerce businesses to use coupons on their sites. It was a simple widget that took less than a month to build. And they were able to get some ecommerce sites to be early adopters. But it wasn't all smooth sailing from there. The co-founders were actually working on 3 companies at the same time. They didn't know which business idea would work, so they were trying to hedge their bets. We'll talk about how Erik and Travis had their aha' moment, which led to them finally going all in' with Justuno. And you'll learn how they've built a profitable SaaS business doing over 2 million dollars a year, with a zero marketing budget. Enjoy the show? Get more by joining SaaS Club. Learn more..

Feb 13 2018

50mins

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Rank #18: 147: How to Grow Your SaaS Recurring Revenue Without Marketing - with JD Graffam

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JD Graffam is the founder of SimpleFocus, a design agency that helps create user interfaces and digital products. The company's clients include Starbucks, Oracle and the U.S. Air Force. But this agency is a little different because it also has its own portfolio of software products. This includes Pulse (a cash flow management software for small businesses), Sifter (a bug and issue tracking app for nimble teams) and BallPark (an invoicing and time tracking app) that JD acquired from Metalab's founder Andrew Wilkinson (who was my guest on episode 76). And JD just acquired another app called Curated (a product that helps you grow your audience by collecting and sharing engaging content). ---- This episode is about a design agency owner who wanted to get into the SaaS business. He didn't have any success building his own SaaS product, so he acquired one instead. The SaaS product that he acquired, already had customers and some recurring revenue. He and his team improved the product and over time, more than doubled the monthly recurring revenue. So he acquired another SaaS product and did the same again. And in the last few years, my guest has built a portfolio of 6 SaaS products, all through acquisitions, and he's still looking for more. The remarkable thing is that he's grown recurring revenue for his products without any marketing. He just focused on serving the existing customers better and the improving the products. In this episode we talk about how he acquired his first SaaS product, what he did to grow recurring revenue, what he looks for when acquiring a SaaS product and how he manages multiple products and businesses. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Aug 11 2017

1hr 5mins

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Rank #19: 220: From Getting Fired to Building a $10K a Month SaaS Business - with Reilly Chase

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Reilly Chase is the founder of HostiFi, a SaaS platform that helps IT providers to manage all their customers' networks from a single server. In early 2018, a listener of this show mentioned me in a tweet. He told me how the podcast was such an inspiration for him and that he was about to start his own SaaS business. He was a single founder, bootstrapping a SaaS business for the first time and he was learning to code as he went. And over the next few months, he'd started sharing what he was doing. I'd often see tweets or LinkedIn posts from him about what he had just tried, what worked and what didn't work. He was a completely open book and you couldn't help but root for him. Once he shipped his product, he got a few early customers but wasn't making a lot of money. But it was interesting to watch him from the sideline as he tried all kinds of things to grow. Around December 2018, he tweeted that one of his goals for 2019 was to be a guest on The SaaS Podcast. So I told him, get to $100K annual run rate and I'll invite you on the show. He told me that at his current growth rate, he could probably get there in about 2 years time. But I told him that based on what I'd seen of him, I was pretty sure he'd get there sooner. So that was the new year resolution he set on January 1st, 2019. But a week later, his life turned upside down. He was fired from his job because his employer didn't like him moonlighting. And he had some tough decisions to make. Eventually he decided to go all-in with his SaaS business. He even sold his house to give him a longer runway. Now his SaaS product wasn't just a side-project, it was everything to him. And it was amazing to see how getting fired from his job, gave him even more motivation to succeed with his SaaS. And in 8 months, he achieved the goal that we set together. His business is currently doing over $10K in monthly recurring revenue. And I'm delighted to have Reilly join me on the show. I hope you enjoy the interview! Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus

Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Sep 04 2019

44mins

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Rank #20: 209: SaaS Growth Marketing: Zero to $2M ARR in 18 Months - with Chris Ronzio

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Chris Ronzio is the founder and CEO of Trainual, a SaaS product that helps companies to onboard employees, automate training, systemize processes, and put everything about your business in one place. Paid advertising doesn't work. That's what I often hear from founders of SaaS companies. They tell me that they tried Facebook and Google ads, but it was too expensive to acquire customers and so they focused on other growth strategies like content marketing instead. And when we hear things like that, it's easy to dismiss a growth channel and do what everyone else is doing. But sometimes, we find success by doing what everyone else is not doing. Chris Ronzio was running a consulting business in Arizona. He realized that many of his clients were struggling with the same issue. So one day he hired a developer to build a simple tool for him. And he started using that tool to help his clients run their businesses better. Some years later, Chris decided that he'd had enough of consulting. He really wanted to build a product business. And he realized that the simple in-house tool he'd been using with his clients all those years could actually be turned into a SaaS product. He decided to go all in with this new business. And he quickly got to a few thousand dollars in monthly recurring revenue by selling his product to his consulting clients. But finding more customers beyond his consulting clients wasn't so easy. He tried a bunch of things that either didn't work or had disappointing results. But he kept looking and trying different things and eventually he found a way to get customers - by using Facebook ads. Initially, it was expensive to acquire customers using Facebook ads. But Chris kept at it and eventually he figured out how to get customers profitably. He knew how much a customer was worth and how much he could spend to acquire a new customer. And once he had that working, he took a calculated risk. He started spending as much as he could on Facebook ads. At one point, he had over $300,000 worth of credit card debt. But it enabled him to grow the business much faster. He went from zero to over $2 million in annual recurring revenue in less than 18 months. In this interview we talk about the ups and downs that Chris experienced. We explore some of the mistakes he made and what he learned from those mistakes. And we dig into exactly what he did with this Facebook advertising campaigns to acquire those customers. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

May 21 2019

57mins

Play