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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Updated 11 days ago

Business
Technology
Management & Marketing
Tech News
Read more

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

Read more

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

iTunes Ratings

86 Ratings
Average Ratings
81
2
0
2
1

Incredible

By Logo17 - Jun 24 2019
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Really happy to come across this podcast. Omers ability to ask questions that makes you jump out of your seat while driving because he unlocks the answer your looking for in life. In business and in everyday habit formations.

What entrepreneurs need

By khusi_M - Dec 17 2018
Read more
You are doing an amazing job .. much need for budding entrepreneurs

iTunes Ratings

86 Ratings
Average Ratings
81
2
0
2
1

Incredible

By Logo17 - Jun 24 2019
Read more
Really happy to come across this podcast. Omers ability to ask questions that makes you jump out of your seat while driving because he unlocks the answer your looking for in life. In business and in everyday habit formations.

What entrepreneurs need

By khusi_M - Dec 17 2018
Read more
You are doing an amazing job .. much need for budding entrepreneurs
Cover image of The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Updated 11 days ago

Read more

The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business

Rank #1: 058: How a Bootstrapped Startup Made Content Marketing Work After Months of Failure - with Josh Haynam

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Today's episode is part 2 of the interview with Josh Haynam of Interact - a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.

Apr 16 2015
34 mins
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Rank #2: 067: How this Entrepreneur Built & Launched a Udemy Competitor in 3 Days - with Ankur Nagpal

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Ankur Nagpal is the co-founder and CEO of Fedora, a platform that enables anyone to easily create and sell online courses. The company was founded in 2013 and to date has raised $2M in funding. Prior to launching Fedora, Ankur launched a business while at college building social widgets between classes which generated over a $1M. Bloomberg Business called him a widget mogul.

In this episode we talk about:

  • How Ankur built Facebook widgets and earned over a $1M by the age of 21
  • How earning a million dollars created a sense of complacency and lack of drive
  • How Ankur built the first version of Fedora in 3 days and launched the product
  • How he used AngelList to raise funding for the business in just 2 weeks
  • The importance of product focus and some key mistakes Ankur made early on
May 19 2015
30 mins
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Rank #3: 031: How This Non-Technical Founder Launched Two Successful SaaS Startups - with Hiten Shah

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Hiten Shah is the co-founder and president of analytics companies KISSmetrics & Crazy Egg. He founded KISSmetrics with Neil Patel in 2008. The company has raised over $10M in funding and is used by thousands of companies around the world. Hiten is also an advisor and investor who's actively involved in the software industry.

Jan 08 2015
56 mins
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Rank #4: 100: 10 Software Entrepreneurs Share Their Best Business Advice

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Each entrepreneur was asked a simple question – “what’s the best piece of business advice that you ever received?”. In this episode we discuss why these made our ‘top 10 list’ and how the advice might just help you get the breakthrough that you’ve been looking for with your business.

Nov 05 2015
31 mins
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Rank #5: 109: How This Bootstrapped Startup Went from Zero to $55K a Month - with Mogens Møller

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Mogens Møller is the co-founder and CEO of Sleeknote. A SaaS product that helps ecommerce sites get more email opt-ins, without affecting bounce rate and sales. The company was founded in 2013 and is based in Aarhus, Denmark. Sleeknote currently has around 700 customers and generates $55,000 in monthly recurring revenue. And the business has been bootstrapped from day one. In this episode we talk about: * How the founders came up with the idea for the SaaS product while doing freelancing work for a client * How the first version of the minimum viable product was developed and shipped in under 7 days * A major mistake they made by trying to focus on too broad a market for almost a year * How they got traction and achieved success by niching down and focusing on a segment with the market * What they did to get traction and go from zero to $55,000 per month

Apr 08 2016
57 mins
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Rank #6: 111: 5 Steps to Crafting Your Startup's Online Sales Funnel - with Jeremy Reeves

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Jeremy Reeves is sales funnel expert. He specializes in building strategic & automated online sales funnels that help his clients generate more revenue. He's created millions of dollars in additional profits for this clients.

He's worked with some of the world's leading entrepreneurs as well SaaS companies like CrazyEgg and ClickTale. And in this episode, he's going to share his expertise on how you can build a better sales funnel for your SaaS business.

You can be getting a ton of traffic to your website and you may have a great product. But if you don't have a sales or marketing funnel, then you will never be effective at converting all of that traffic into customers.

Jeremy helps us understand exactly what sales funnel is. And then we deep dive into a step by step process for designing and implementing your own funnel. There's lots of practical information in this episode that you could start implementing today.
Apr 28 2016
1 hour 1 min
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Rank #7: 118: How Storytelling Can Help Your Startup Get More Customers - with Ian Harris

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Ian Harris is the author of the book 'Hooked on You - The Genius Way to Make Anybody Read Anything'. He's the associate director of Gatehouse, a UK based communication agency. And regularly speaks about how to build an audience and use story telling to capture people's attention. In his book, he explains why storytelling matters in the business world. And how you can use storytelling to gets people's attention and eventually turn them into your customers. Whether you're writing emails, blog posts or landing page copy, you'll discover how storytelling can help you be more effective at getting customers. It seems that we're all getting more and more overwhelmed with content these days. More blog posts are being published, more emails are being sent, there are more tweets, shares and likes. And it's no different for our customers. They're overwhelmed with information and if you want to grab their attention, then storytelling is a perfect way to do that. We're going to talk about what exactly storytelling, how all of us have stories that we can tell, we'll share some hacks on how you can find stories, and we'll go through a step-by-step process for using those stories to grab people's attention and get more customers. Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Jun 30 2016
1 hour 9 mins
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Rank #8: 068: How 2 Guys Learned to Code and Then Made $2M Teaching Others - with Ankur Nagpal

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Ankur Nagpal is the co-founder and CEO of Fedora, a platform that enables anyone to easily create and sell online courses. The company was founded in 2013 and to date has raised $2M in funding. Prior to launching Fedora, Ankur launched a business while at college building social widgets between classes which generated over a $1M. Bloomberg Business called him a widget mogul.

In this episode we talk about:

  • How you can create an online course even if you're not an expert
  • How 2 guys learned to code and made $2M creating an online course
  • How to get positive reviews for your course and deal witnegative onh es
  • How an online course can help you build authority in your market
  • How you can use an online course to sell services or a SaaS product
May 21 2015
38 mins
Play

Rank #9: 170: The Million Dollar, One Person SaaS Business - with Mike Carson

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Mike Carson is the founder of Park.io, a service which helps you to backorder expiring domain names. Mike is a developer who for many years struggled to find business success. He was working hard on multiple projects. But none of them were working out. And it was a painful time for him. He couldn't understand why he kept failing. And he'd often wonder if he wasn't working hard enough or just doing thing the wrong way. One day he just decided to let go of all that frustration and work on a project that he was curious and passionate about. He wasn't even thinking of it as a business. And ironically, that project turned into Park.io. Mike is currently doing over a million dollars a year in revenue. And he's a one person company. He has no employees and continues to run the business by himself. Mike says that he just got lucky with Park.io. And there's some truth to that. We all need some luck from time to time with our business. But I don't think it was all just down to luck. And in this interview, I deep-dive into what exactly he did to build that business, how he's dealt with major problems and competitors and how exactly he's able to run a one-person million dollar company. It's a great an interview with a ton of valuable insights and lessons. So I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Apr 19 2018
56 mins
Play

Rank #10: 219: How a Founder Successfully Pivoted His SaaS Business - with Geoff Atkinson

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Geoff Atkinson is the founder and CEO of Huckabuy, a SaaS platform that takes SEO to the next level by automating the creation of structured data to help search engines better understand your website. In 2015 Geoff started an affiliate website. It was a simple business model -- promote other companies' products and get commissions from the sales. So his priority was to do a great job with search engine optimization and drive plenty of traffic to his website. And in order to do that, he needed to create lots of content. So he built a software tool to help him generate content. He struggled wit that business for the next two years and he got nowhere. He knew that he had to either shutdown the business or pivot quickly. And he had two interesting insights at this point: 1. Even though his affiliate business was a failure, he had several people asking him if they could license the software tool that he had built for himself. 2. After doing so much SEO, he realized how important structured data was becoming for Google and wondered if he could get ahead of the curve. So based on those two factors, Geoff decided to pivot into a SaaS business. This was something that he knew nothing about. And it became even more challenging when he had to try and sell his new product. Initially there was no user-interface, so he was going to sales meetings and trying to explain to prospects what his product would do for them but he had nothing to show them. It was too much of a leap of faith for many prospects, but a few decided to give him a shot. And finally after three and a half years of working on his business, he started to get sales. Today is business is almost $1.5 million in annual recurring revenue (ARR). So in this interview, you're going to hear Geoff's story and how he went through three and a half years of lean times for his business, how he pivoted into a SaaS business, what he learned about sales and the importance of structured data and how it could help you with SEO. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Jul 30 2019
44 mins
Play

Rank #11: 162: Growing a SaaS Startup to 7-Figures with Zero Marketing Money - with Erik Christiansen

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Erik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment. The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas. Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million. In 2010, Erik and his co-founder Travis built a widget to make it easier for ecommerce businesses to use coupons on their sites. It was a simple widget that took less than a month to build. And they were able to get some ecommerce sites to be early adopters. But it wasn't all smooth sailing from there. The co-founders were actually working on 3 companies at the same time. They didn't know which business idea would work, so they were trying to hedge their bets. We'll talk about how Erik and Travis had their aha' moment, which led to them finally going all in' with Justuno. And you'll learn how they've built a profitable SaaS business doing over 2 million dollars a year, with a zero marketing budget. Enjoy the show? Get more by joining SaaS Club. Learn more..

Feb 13 2018
50 mins
Play

Rank #12: 145: How BrightFunnel Went from a Spreadsheet to a 7-Figure SaaS Business - with Nadim Hossain

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Nadim Hossain is the co-founder and CEO of BrightFunnel, a SaaS product that generates predictive and actionable insights for B2B marketers, and shows what impact marketing is having on revenue. Founded in 2012, BrightFunnel has raised just under $9 million in funding to date. And its customers include companies such as Verizon and Cloudera. My guest has over 17 years of experience in building, marketing, and selling cloud applications. Prior to founding BrightFunnel, he was VP of marketing and sales at PowerReviews which had a $170 million exit. And he was also a product marketing executive at Salesforce.com during their hyper-growth years. This is a story about a marketing guy who was working at a tech company. He was frustrated about hard it was to understand the impact that marketing was having on revenue. He started creating his own solution by gathering data from different sources and putting it all into Excel spreadsheets. And he thought to himself, someone should really find a good solution for this. Eventually, he realized that he was the one who needed to solve this problem. But he wasn't a developer so needed to find the right technical co-founder. He was also a first time founder and was trying to build this business while he and his wife were expecting a baby. So there was a lot of pressure on him and huge sense of urgency. Fast forward to today, he's grown his startup into a company that's generating several million dollars in revenue. He's raised just under $9 million in funding to date. And his company now employs 35 people and that number is likely to double in the next year. He shares some great insights both from the early days of turning his idea into a business. And we also explore lessons he's learned as his role as a CEO continues to grow.

Jun 01 2017
53 mins
Play

Rank #13: 182: SaaS Sales: How to Use Consultative Selling to Grow Your Startup - with Oleg Rogynskyy

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Oleg Rogynskyy is the founder and CEO for People.ai. People.ai is a SaaS platform that uses artificial intelligence to helps sales teams to be more effective by automatically capturing all their sales activities and then giving them giving them clear and actionable insights. People.ai was founded in 2016 and has raised around $7 million in funding. But back in 2010, Oleg was doing the 9 to 5 at another company, when he had an idea for a startup. He realized there was a need for democratized, cloud-based text analysis. So he left his job to bootstrap a startup called Semantria. It took Oleg and his co-founder George about 9 months to build the product and to land their first customer. And Oleg spent the majority of those 9 months talking to prospective customers using a consultative selling approach. He focused on two main things -- listening more than he was talking and providing his prospects with real value before even talking about his product. And that approach paid off. The founders went from zero to $5 million ARR in just over 2.5 years. And then did no inbound marketing. They just focused on doing one thing -- outbound sales really well. In this episode, you'll hear about Oleg's story and what he did to build both Sementria and People.ai. And you'll learn some awesome tactics and tips on using consultative selling with your own prospective customers. I hope you enjoy it and get some actionable insights of your own. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Jul 11 2018
44 mins
Play

Rank #14: 112: A Step-by-Step Guide to Generating Business Leads on LinkedIn - with Jerrod Bailey

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Jerrod Bailey is a Partner and VP of Business Development at Tallwave, an Arizona-based business design and innovation agency focused on helping companies build great products and take them to market successfully.

Jerrod is a revenue growth specialist focused on getting to that first dollar of revenue and beyond. He helps startups and growth companies to develop their business model, their go-to-market, and launch plans and then structure their company to reach a lot of customers very efficiently, whether they have a hundred sales reps or none.

For 12 years prior to Tallwave, Jerrod served as an operator in three venture-backed startups, all having exits between $77M and $2 billion.

In this episode, we talk about how you can build a scalable outbound sales system without adding another body or sales person to your team.

Well talk about some critical elements you need to have in place before you start building a scalable outbound or inbound system.

And we deep dive into how you can leverage LinkedIn to start prospecting with B2B customers at scale. Well talk about what a good system looks like, how you can automate it, what tools you can use for prospecting and how you can do all of this efficiently so it doesnt take up all your time.
May 06 2016
1 hour 4 mins
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Rank #15: 102: How a $400 Startup Got Sold for $43 Million - with Stuart Crane

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Stuart Crane is an entrepreneur and advisor. His previous company, Definitive Homecare Solutions, provided a software product for the home infusion pharmacy industry called CPR+. He and his co-founder started the business with just $400 and went on to sell it for $43 million. But this wasn't an overnight success story. It took them 20 years to build that business. And they had two failed attempts trying to sell the company before they were successful. We're going to talk about the successes, failures and challenges of that 20 year journey and the lessons learned to help inspire you to keep going with your startup...

Jan 14 2016
1 hour 1 min
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Rank #16: 099: How to Get PR for Your Startup in 5 Simple Steps - with Conrad Egusa

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Conrad Egusa is the founder and CEO of Publicize, a startup that’s aiming to change the way companies approach PR. As opposed to PR companies that charge $10,000 a month, Publicize provides a month-to-month solution starting from $399 a month. Conrad has been featured in publications such as The Financial Times, Bloomberg and TechCrunch. Hes also a global mentor at 500 Startups and Founder Institute.

Oct 15 2015
44 mins
Play

Rank #17: 184: Drive SaaS B2B Growth by Building a Community - with Sangram Vajre

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Sangram Vajre is the co-founder and CMO of Terminus, a SaaS platform that enables sales and marketing teams to run account-based marketing (ABM) at scale. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account Based Marketing for Dummies' and the mastermind behind FlipMyFunnel.com, a community for B2B marketing, sales and customer success professionals. This is a story about 3 first time founders who set out to build an account based marketing platform. In those days, most people didn't even know what ABM was. They didn't have much money and realized how difficult it was going to be for them to get the attention of their target customers (B2B marketers). So they asked themselves a simple question -- How can we stand out? They did that by building a community first and focusing on educating their prospective customers, not pitching their product. In this episode you'll learn: * How a blog post helped them get the attention of their target customers. * How they organized their first conference and got 300 people to turn up. * How they turned a small conference into a community of thousands of people. * How they drove sales by educating, not pitching. * What they dealt with high customer churn in the early days. Today, Terminus has raised over $20 million in funding and has almost 200 employees. There are some great ideas in this interview that you might also be able to use to stand out in your market by focusing on building community and educating prospects. And you don't need thousands of people - Terminus started with just 300 people. So I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Jul 26 2018
44 mins
Play

Rank #18: 172: How to Sell SaaS When You Don't Have Any Sales Experience - with Hannah Chaplin

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Hannah Chaplin is the co-founder and CEO of Receptive.io, a platform that helps SaaS companies to identify the highest impact things that their team should be working on right now. The platform helps to gather feature requests and feedback from customers, internal customers and the market and turn that data into clear and actionable insights. Receptive.io was founded in 2015 and is based in Sheffield, England. The founders came with the idea for Receptive when they were running another business and struggling to manage feature requests and feedback from customers. After building an MVP, they joined an accelerator in England and spent about 5 months just doing customer interviews. They learned that they were focusing on the wrong customers and needed to think bigger. But once they'd built the product, they also had a hard time selling to these big customers because they didn't lack sales experience and know how. In this episode, we talk about how they overcame those challenges, what they did to grow the business and what they've learned from making many mistakes along the way. It's a great interview. I really enjoyed chatting with Hannah and I hope you'll enjoy this interview too. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
May 04 2018
46 mins
Play

Rank #19: 161: The 4-Step Sales Process to Hit Your SaaS Company Goals This Year - with Jim Brown

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Jim Brown is a sales coach, founder of Sales Tuners and the host of the Sales Tuners podcast. He's spent the last 10 years helping lead two companies from $1M to more than $10M in annual revenue. And has a founder he took another company from $1M in funding to zero. Today, he coaches tech companies and salespeople through his Skeptical Selling Method. And on his weekly podcast, he talks with great sales leaders and high performing individual salespeople about the behaviors, attitudes ,and techniques that have lead to their success. ---------- This interview is a story about a sales guy who spent 10 years helping to lead two companies to over $10M in annual revenue. Then as founder, he took another company from $1M in funding to zero. Yup, you heard that right. He shares with me some important but tough lessons he learned from that experience. And we talk about how losing other people's money was one of the hardest challenges that he has faced in his career. There are a lot of stories about how a founder went from zero to a multi-million business. And those stories are great because we can learn from those entrepreneurs and their successes. But it's equally important to learn from business failures. And I'm fortunate enough to have a guest today, who's willing to sharing it all. My guest also shares his sales expertise and takes me through a simple but powerful 4 step process to help you achieve the sales goals for your SaaS business this year. We do a deep-dive into that process so you might want to be ready to take some notes. Enjoy the show? Get more by joining SaaS Club. Learn more..
Feb 02 2018
51 mins
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Rank #20: 156: Customer Discovery: A Founder's Story on Learning the Hard Way - with Tukan Das

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Tukan Das is the co-founder and CEO of LeadSift, a platform that mines publicly available social media data to help B2B businesses generate qualified leads. LeadSift was founded in 2012 and to date has raised $1.8 million in funding. The company is based in Halifax, Nova Scotia in Canada. ----------- This is a story about a couple of 'data nerds' who were playing around with the Twitter and FourSquare APIs one day. They discovered that there was a lot of social media data about people who were looking to buy something. So they decided to build a product and sell these 'signals' to automotive brands. It seemed like a winning idea. But they soon realized that it wasn't. First, they weren't solving a customer problem. They were trying to find a market for a 'cool idea'. And that is never easy to do. Second, they didn't understand how automotive brands work. Ford isn't going to have a salesperson call you because of your tweet. After a year of getting no where, they pivoted. They started selling data to help consumer brands run better advertising campaigns. They started to get customers and revenue. But their product wasn't sticky so revenue was unpredictable and customer churn high. After two more years they decided to pivot again. But this time they interviewed many customers and kept searching for a real problem. They didn't write a single line of code until they were confident that they'd found the right problem. And that approach paid off. Today, they have a business that generates recurring revenue. And they are very close to hitting a million dollars a year. This is a great story about persistence. And there are some valuable lessons on the importance of understanding your market. Enjoy the show? Get more by joining SaaS Club. Learn more..

Nov 29 2017
58 mins
Play

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