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Startups For the Rest of Us

The longest running (and most popular) podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Episode 483 | Building a Mindset for SaaS Growth with Andy Baldacci

Show Notes In this episode of Startups For The Rest Of Us, Rob interviews growth marketer Andy Baldacci about how he got his start, his early days at Hubstaff, marketing for Groove, and he gives some practical tips/advice for the listeners. Items mentioned in this episode: MicroConf Connect SaberSim The Effective Founder Podcast Transcript Rob: […]

40mins

11 Feb 2020

Rank #1

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Episode 425 | How to Launch a Product Into a Mature Market

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to tell if you should enter a particular market and how to execute on it.

1 Jan 2019

Rank #2

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Episode 409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include defining market fit, using cheap developers, when to quit, and more.

11 Sep 2018

Rank #3

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Episode 459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder

Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder. Items mentioned in this episode: RogueStartups TinySeed Podcast Motor Seriously Simple Podcasting Transcript Rob: Welcome to this week’s episode of […]

37mins

27 Aug 2019

Rank #4

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Episode 437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions

In this episode of Startups For The Rest Of US, Rob and Mike answer a number of listener questions on topics including monetizing B2C, selling a small SaaS,and insurance. They also get a update from a past listener's question.

26 Mar 2019

Rank #5

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TinySeed Tales 1 | A Non-Technical SaaS Founder

Show Notes Rob starts his new podcast series “TinySeed Tales,” with an interview with Craig Hewitt of Castos.

19mins

24 Oct 2019

Rank #6

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Episode 453 | How a Non-Technical Founder Built and Sold a Multi-million Dollar SaaS Startup with Jeff Epstein

In this episode of Startups For The Rest Of Us, Rob interviews Jeff Epstein, Founder of Ambassador, about building and selling his multi-million dollar startup as a non-technical founder. They dive deep into the details of the acquisition and the toll it took on him.

45mins

16 Jul 2019

Rank #7

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Episode 434 | SaaS KPIs You Should Focus on From Day 1

In this episode of Startups For The Rest Of Us, Rob and Mike talk about what KPI's to look at when launching, key metrics you should track, and what they should be.

5 Mar 2019

Rank #8

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Episode 492 | From Zero to $55k MRR to Exit (in 2 Years) with Feedback Panda

In this episode of Startups For The Rest Of Us, Rob interviews Danielle Simpson and Arvid Kahl, co-founders of FeedbackPanda, a SaaS business they bootstrapped to $55k MRR with no outside funding and no employees. They sold directly to teachers, a price-sensitive market, and they used referral programs and word of mouth to create rapid […]

43mins

14 Apr 2020

Rank #9

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Episode 407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions

In this episode of Startups For The Rest Of Us , Rob and Mike answer a number of listener questions on topics including SaaS pricing, subdomains, and building affordable MVP's.

28 Aug 2018

Rank #10

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Episode 420 | An Alternative Form of Startup Funding

In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk about their alternative form of startup funding, Tiny Seed. They talk about why they started an accelerator, and some of the key differentiators that separates them from typical accelerators.

27 Nov 2018

Rank #11

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Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder

Show Notes In this episode of Startups For The Rest Of Us, Laura Roeder joins the podcast to answer a number of listener questions on topics including managing annual subscriptions, being a non-developer founder, and more. Items mentioned in this episode: MeetEdgar MicroConf Stripe Transcript Rob: Welcome to this week’s episode of Startups for the […]

41mins

3 Dec 2019

Rank #12

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Episode 410 | Customer Development for Dummies

In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer development. Based on a Sujan Patel article, the guys walk through 5 tips for doing customer development the right way.

18 Sep 2018

Rank #13

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Episode 471 | Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist

Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jane Portman of Userlist. They discuss the struggles of growing slowly, gaining traction in the crowded space, and some of the lessons learned from her first SaaS app. Items mentioned in this episode: Userlist UI Breakfast Podcast User Onboarding: The […]

32mins

19 Nov 2019

Rank #14

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Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

Show Notes In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more. Items mentioned in this episode: Bootstrapped Web Podcast The TMBA Podcast Dynamite Circle Productize Course MastermindJam Transcript Rob: […]

39mins

31 Dec 2019

Rank #15

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TinySeed Tales 2 | Riding the Startup Wave

Show Notes Rob continues his conversation with Craig Hewitt of Castos in this week’s episode of “TinySeed Tales”.

21mins

31 Oct 2019

Rank #16

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Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.

12 Feb 2019

Rank #17