Cover image of The Content Strategy Podcast

The Content Strategy Podcast

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrate... Read more

Ranked #1

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Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy

Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy

Author, speaker, and noted information architect Abby Covert joins Kristina to talk about the IA community and finding y... Read more

2 Oct 2018

39mins

Ranked #2

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Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist

Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content m... Read more

17 Apr 2019

29mins

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Ranked #3

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Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX

Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX

Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strate... Read more

6 Feb 2019

41mins

Ranked #4

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Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox

Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox

Angela Gorden, UX writer at Dropbox, shares how working with cross-disciplinary teams day-to-day makes for better writin... Read more

7 Mar 2019

36mins

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Ranked #5

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Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO

Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO

This week, Kristina discovers that user-centered SEO isn’t just some magic you sprinkle on finished web copy right befor... Read more

14 Aug 2019

30mins

Ranked #6

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Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations

Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations

Christine is the Service Director of Content Strategy and Operations at SiriusDecisions. In this week’s podcast, she des... Read more

3 Sep 2019

36mins

Ranked #7

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Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations

Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations

This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research p... Read more

2 Apr 2019

37mins

Ranked #8

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Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content

Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content

Dana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into t... Read more

1 Aug 2019

30mins

Ranked #9

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Episode 19: Karen Cross, Atlassian - Building a Content Design Team

Episode 19: Karen Cross, Atlassian - Building a Content Design Team

Karen Cross is head of content design at Atlassian, an Australian-based company known for their suite of software develo... Read more

7 May 2019

25mins

Ranked #10

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Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics

Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics

Kristina welcomes Sarah DeAtley, a content and customer experience analytics expert who has worked with major corporatio... Read more

19 Feb 2019

26mins

Ranked #11

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Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Tracy Playle is well known in the content strategy industry for her expertise in content specific to the higher educatio... Read more

20 Mar 2019

35mins

Ranked #12

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Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they ... Read more

16 Jul 2019

35mins

Ranked #13

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Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

Author, publisher, conference organizer, and all-around renaissance man Lou Rosenfeld talks shop about writing the first... Read more

5 Jun 2019

37mins

Ranked #14

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Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He descr... Read more

21 May 2019

32mins

Ranked #15

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Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks

Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks

This week, Tina O’Shea (Director, Content Design & Strategy at QuickBooks) talks in depth about how content design w... Read more

18 Jun 2019

34mins

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